Best Crm For Loan Officers

If you are a loan officer, you will often be required to work with, and manage the clients of your company. The best way to do this is with a CRM system. This will allow you to properly store all of the information associated with each client, create notes and reminders, keep sales data and track leads. In this article we will take a look at three different CRM software programs that can help you manage and grow your business that clients will love.

In this guide, we review the Best Crm For Loan Officers, free crm for loan officers, mortgage marketing platforms, and best crm for finance brokers.

Best Crm For Loan Officers

One of the most important tools for a loan officer is the ability to manage their clients. This can be done in different ways and there are many options available to help you do this, but there is no one-size-fits-all solution. Here we will look at three different programs that offer CRM software to help Loan Officers manage their clients, Zoho CRM, Base CRM and ProsperWorks.

Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) system. Zoho CRM is built for businesses of all sizes, from small companies to large enterprises. Zoho CRM is easy to use, with features that are very intuitive and quick to learn.

Zoho CRM comes with a number of out-of-the-box applications that can be customized according to your needs. These applications include lead tracking, sales automation, marketing automation and help desk solutions among others. The platform also offers an array of features like email marketing campaigns and social media integration which allows you as a loan officer to stay connected with your clients easily through emails or social media posts so as not lose track on their progress which could mean losing them altogether if you don’t keep them updated about their loans status in real time!

Base CRM

Base CRM is a great option for loan officers looking for an affordable CRM that offers many features. Base is also perfect for companies who are just starting out and need to collaborate with their team members. The free trial allows you to see if it’s the right fit for your business needs before committing to a monthly subscription plan.


ProsperWorks is a cloud-based CRM for small businesses. It has a free version and paid versions, with varying features based on the amount of money you’re willing to spend.

ProsperWorks has a good mobile app and is easy to use. If your loan officers have large numbers of leads, or if they don’t work in one place all day and need to access their data from multiple locations, we recommend ProsperWorks as the best crm for loan officers.

ProsperWorks is the best crm for loan officers. The platform offers robust features, excellent integrations and a user-friendly interface that makes it easy to manage all aspects of your business from one place.

Zoho CRM is the second best crm for loan officers with its affordable price tag and powerful tools that make managing your team easy. It also has excellent social media monitoring functionality to help you stay ahead of the competition.

Base CRM is third because it’s feature rich, but not quite as intuitive as ProsperWorks or Zoho CRM when it comes to managing sales leads and follow-ups with clients.

free crm for loan officers

Mortgage CRM

A mortgage CRM creates a powerful competitive advantage for a loan officer by automating key marketing tasks and scaling up LO follow-up with everyone from prospects and clients to referral partners. A mortgage CRM is the engine of productivity that allows you to market to borrowers, deliver engaging content, meet compliance regulations and connect to all of the technology needed to recruit the top talent in the mortgage industry.

As a mortgage professional, one of your biggest challenges is maintaining a steady pipeline of repeat customers. Loan officers are often too busy to keep up with the daily management of their client list. As a result, they lose countless clients almost routinely. Surefire CRM, which is widely regarded as the best CRM software for mortgage professionals (according to Capterra), was created to avoid this needless loss of business for mortgage lenders.

What is a Mortgage CRM?

CRM stands for customer relationship management. This is a technology for centralizing and orchestrating records of interactions with a company’s prospects and customers.

Sounds simple right? The truth is that it’s more complex than it sounds. Beyond customer and communication notes, CRM software often includes marketing automation capabilities connected to prospect and customer contact records.

As a loan officer or mortgage professional, you probably have the general idea of what a mortgage CRM is and what it constitutes. Still, there are a number of additional functions that your mortgage CRM can and should supply.

Is mortgage CRM software important?

Yes, having a quality mortgage CRM is essential for your business. The bedrock of sustainable success in any business is the relationships between the business and its customers. Regarding the money lending industry, the quality and quantity of the relationships you are able to keep are one of the primary differentiators between one mortgage firm and another. There are a few questions to ask yourself to be able to judge the strength of your database at this time accurately.

How does a mortgage software get you more leads?

Mortgage software gets a loan officer leads by form submissions and integrations. A mortgage software like Surefire CRM has lead capture forms built into it and the ability to accept leads from other websites such as Zillow. Quickly working on these leads is important once you get them, and mortgage CRM helps automate that immediate response.

What are the benefits of using a mortgage CRM?

Yes, having a quality mortgage CRM is essential for any lending professional. The bedrock of sustainable success in any business is the relationship between the company and its customers.

Regarding the money lending industry, the quality and quantity of the relationships you can keep are among the primary differentiators between one mortgage firm and another. There are a few questions to ask yourself to accurately judge your database’s strength at this time.

What percentage of your clients return to use your services?

The best customer is a returning customer. Remarketing to current and past customers is a great method for generating a higher ROI with less cost to convert.

How accurate is your database?

Data is everything in the world of business. In analyzing hard data, you can determine if you are making progress or the business is suffering. A company’s database should have all the records of the transactions made, the transactions’ date, and with whom the transactions were for. Relying on your ability to accurately monitor all this without the aid of a mortgage CRM software could help save you both time and money.

How much faith do your customers and partners have in you?

Trust is crucial, but when it comes to money business, it is beyond essential – if that’s possible. Most of the customers you are going to be working with as mortgage professionals have no prior experience in the business. For some of them, the loan they are seeking is the biggest financial move they have had to make. In that case, it takes a lot of trust for them to choose you over your competitors. It also takes a great impression and trust level for customers to come back to use your services. So, do your customers and partners trust you?

Do your customers like you?

Everyone, if given the choice, would prefer to work with people they like. It is a human thing to do. It is common in every business, but in the money industry, it seems to be even more pertinent. A client who likes you and the way you handled your first business with them will return for your services. On the other hand, first-time borrowers are even more likely to purchase based on a superficial feeling. They are nervous and looking for familiar ground. So, if they like you, they will choose you.

If left to your discernment, you may not have accurate answers to the above questions. And that is where a good mortgage CRM software comes into play. As they say, numbers never lie! With a mortgage CRM software, you can easily provide answers to the above questions and much more.

Give Surefire a Try!

The best way to find out what we offer is to try it out yourself. We’re confident that you’ll like what you see.

How important is mortgage CRM?

A CRM helps you build the strongest and most stable relationships with your clientele. Your customers will be pleased with your extreme attention to detail and amazed by your immense knowledge about their preferences if they have previously worked with you.

What’s more, it allows your mortgage processes to be seamless. With a CRM software, you don’t have to consistently task your brain to remember the tiniest details, making the experience remarkably easier.

You can track and manage the percentage of return customers for your business. This way, you can tell if your business is failing, why it is failing, and then you can set up measures to stem that tide. On the other hand, it can also show you if your business is doing well by displaying the percentage of return customers and purchasing frequency. So, you can step up those actions you are doing correctly.

With a mortgage CRM software, you don’t have to guess what’s going on with your business; you know exactly what is happening. Your business stands a better chance of survival and even thriving with such data.

Perhaps the most important reason you need a CRM system is that you can close more deals and help your customers secure more loans. Of course, every business’s goal is profit, and the right mortgage CRM will ensure you close loans faster and with much less effort than your competition.

Another advantageous effect of using the right mortgage CRM is that your Realtors will demonstrate higher confidence in your business. You can notice this by the number of referrals they will bring to your business over time.

What features make up a Mortgage CRM?

All CRMs aim to manage customer relationships. Therefore, they share certain features and similarities. They all track leads, manage your prospective and active customers and centralize your contact database so that your loan officers can manage their pipelines more efficiently.

Mortgage CRM software always begins with a base of contact records often described as leads. These leads are sourced from your social and professional network or through your website or third-party lead generation tools. Mortgage CRM software then engages these leads through mortgage-related workflows (such as in-process loan information) to drive your business goals. Through automation and key integrations, mortgage CRM helps you get more applications, close more loans and keep up with the borrowers long after the loan closes to start the cycle again with repeat and referral business. Advanced CRM systems like Surefire CRM employ advanced tactics such as multi-channel marketing and award-winning content has proven to generate more closed loans for lenders and help them compete.

Mortgage marketing and regulation compliance

Compliance in mortgage marketing is critical, and lenders and mortgage professionals must be up to date with the industry’s most recent compliance regulations and issues. To that end, you would find that many industry-specific marketing CRMs are equipped with integrated compliance modules. Some organizations make and enforce these regulations, such as FHA, HUD, and VA.

The best mortgage CRM should have the features that keep you updated on the latest changes in regulations by any of these agencies. These features ensure that no lines are crossed and that all the business operations align with the industry’s best practices.

Great Marketing Content is Critical

As the markets continue to change, providing content to your borrowers that fits their needs is critical to building lasting relationships. In a recent case study conducted by Top of Mind with, we learned exactly how important this content is to their customers and to their organization’s success. In a quote from Fred Olorunyomi, creative content manager for, he explains:

“Our open rate for in-process videos is almost 400%, meaning customers find them so valuable that they are opening them multiple times to watch them again or show them to a co-borrower.”

Loan pipeline management

A Mortgage CRM can work with the LOS system to improve the management of your loan pipeline. Mortgage pipeline management is a crucial area where loan officers need help because it’s tough to handle on your own. A CRM makes it easy for a lender to view loan information, contact information, as well as emails and phone call history. You can also track loans at various stages of processing and view the various loan reports. What more? With a mortgage CRM, you can synchronize your most essential data, such as the 1003 application form and your loan status value.

Mortgage events alert

Mortgage CRMs usually have tools that pop up alerts to inform the mortgage professional of upcoming events. These events could be happening within the company or the mortgage industry at large. For example, your CRM can remind you of which clients would need to refinance in the not-too-distant future.

Similarly, the best mortgage CRM would provide updates for you about application upgrades and the latest happenings in the industry. With this feature, you will be aware of changes in UFMIP and news about increased annual premiums.

Referral partner marketing

Mortgage email marketing, otherwise known as drip marketing campaign is an integral part of marketing in the mortgage industry. The dedicated mortgage CRMs can send targeted messages to your referral partners and borrowers. These CRMs also monitor the campaigns so you can know your loyal partners, strengthen partnerships and figure out how to reward them.

With this feature, the real estate partners and borrowers you have worked with will routinely receive automated emails. This would ensure that, in a competitive market, you remain in the minds of your customers. Also, you would always have fresh mortgage marketing content to email your clients, you won’t forget to email and you would free up more time to prospect new leads.

Award Winning Content

Surefire CRM features a variety of different types of award-winning mortgage marketing content for all of your needs. Below is one of our most popular mortgage refinance calculators that our customers love. This same loan comparison calculator could be available directly on your site with just a few clicks.

How do you find the right CRM?

To assess and evaluate the efficacy of your mortgage marketing CRM, you have first to understand the goal of having one in the first place. A good mortgage CRM software will satisfy the following requirements:

However, you can use certain general qualities or properties to judge if a CRM would be great for you and your company in the long term.

Range of operation

Indeed, you should be concerned about the CRM capabilities you choose to use for your business. This is especially necessary for analyzing the range or scale of price points and features of the CRM. You need to study the prospective CRM and understand what it means for your business.

Let us simply explain this: some CRMs are better suited for small business operations, while others are specifically created to handle businesses on a much larger scale. So, it is not unusual to find a CRM that does not have enough features to accommodate big companies. Likewise, you can also find CRMs with price ranges that cannot be scaled down to the level of small businesses.

However, the best mortgage CRM software should accommodate a broad spectrum of price ranges and features. It should factor in small businesses such as local mortgage lenders and the industry’s biggest money lenders. After all, it is these small firms and startups that eventually scale up and become industry giants.

Mortgage professionals trust Surefire CRM, from small broker teams to credit unions to sizeable independent mortgage bankers. It has possibly the broadest range of operation in the market. The good news is that you can quickly request a demo.

When is it time to purchase mortgage software?

The moment you decide to join the mortgage industry is the best time to start looking for and start using mortgage software. Your LOS helps make sure your calculations are accurate. When set-up properly, your mortgage CRM will update your transaction log to keep you out of hot water with your state’s department of banking and finance. Furthermore, it will help you safely house the records you need for compliance. It will also store your clients’ and prospects’ contact information for future marketing and refinances.

After an LOS, the next step is tracking your leads and marketing to them with a mortgage CRM. Your initial book of business will come from your sphere of influence and expand from there. Keeping track of conversations, using the proper timing for sending communications and not letting things slip through the cracks is the easiest way to succeed. Once you have these in place, depending on your business’s volume, look for a Point of Sale (POS) system and a pricing engine to make repeated interactions easier with potential borrowers.

What factors should you consider if changing your CRM system?

Now, here’s the thing: switching CRMs is much more than just changing a program or hardware in your company. Transitioning from one CRM to another can be tedious and very complicated. CRMs usually have steep learning curves and varying modes of operations.

Changing your software may require retraining your entire staff, improving your other systems, and most importantly, your mode of operation, which would detract from your productivity within that period.

So, you must pick a flexible mortgage CRM software that can adjust to your business’s future needs.

Ease of operation

Mortgage email marketing, otherwise known as the drip marketing campaign, is an integral part of the mortgage industry’s marketing. The dedicated mortgage CRMs send targeted messages to your referral partners and borrowers. CRMs also monitor the campaigns so you can know your loyal partners, strengthen partnerships and figure out how to reward them.

With this feature, your partners and borrowers will routinely receive automated emails. This ensures that, in a competitive market, you remain in the minds of your customers. You would always have fresh mortgage marketing content to email your clients, you won’t forget to email, and you would free up more time to prospect new leads.

Surefire Power Messaging

Close More Deals with Our New Power Messaging Feature

In our business, speed matters. Did you know 78% of customers buy from the company that responds to their inquiries first? That’s almost 4 of 5 leads, by simply responding first!

Surefire’s Power Messaging sets you up to win by instantly connecting you to your prospects. Zero downtime. Total focus.

Close More Deals

Your prospects and clients demand instant availability. Give them what they want with Surefire’s Power Messaging.

Take it from VIP Mortgage Director of Marketing Cheri Booth, who now recommends Power Messaging as a best practice anytime an LO does a refi campaign. In Q2 of 2020, VIP Mortgage closed an average of 56% more loans per month compared to LOs at similarly-sized peers who hadn’t yet adopted Power Messaging.

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How does a CRM impact your business?

The average human doesn’t like stress and would do anything to avoid it. Having a CRM that would confuse your borrowers – who are already probably anxious about the loan they are seeking – would be counterproductive. One of the primary purposes of mortgage marketing CRM is to reduce stress. So, what good is a CRM that confuses and stresses out your customers?

Another thing you should consider is the time it takes to fully process one loan payment. If your system operates smoothly, you will close loans at a much faster rate. With a good CRM giving good and easy-to-follow prompts, your clients can quickly fill out forms and upload documents. Also, if it takes too long for a potential customer to understand your prompts and do the paperwork, they may decide to opt-out of using your services.

Why is LOS integration necessary for evaluating your CRM?

The bottom line is that if your CRM does not work seamlessly with your loan origination system, then there’s no need for a CRM. The entire purpose of a CRM is to facilitate mortgage lead generation, pipeline and help you close loans at an incredible pace.

For that to be done properly, it must be able to integrate with the LOS you have in place. Whether it is Mortgage Director, Calyx Path or Encompass – the major LOS providers available – the right CRM for you should be compatible with any of them.

mortgage marketing platforms


Usherpa is the secret to my success. I would not have made it 23 years in the mortgage industry without a good, but very simple CRM. There are other options, but I have found most others to be way too confusing and a CRM is just not effective if you do not use it! The Usherpa CRM does everything that I need it to do and more! Also the support is great…they are like a family, very helpful and they care about your success! -Richard V. | Grand Rapids, MI

Simplify. Automate. Resonate.


After 4 years with Usherpa my referrals have gone through the roof. I would say referrals are now 70% of my business – there’s no way I’d have them without Usherpa keeping me connected. ​-Carol M.​ | Dallas, TX


Insanely Easy Technology

Usherpa knows what easy looks like. Our seamless, foolproof platform and robust data intelligence create opportunities you can bank on. Building repeat business and lifelong referrals is simple when you have the right tools. Usherpa is the last CRM you’ll ever need.

Engaging Multi-Channel Marketing

Forget the generic, uninspiring content you’ve seen before. Usherpa’s customized, highly localized, and automated content written by industry pros resonates with your leads, clients and partners to maintain meaningful, productive relationships.

Eliminate Missed Opportunities

Never stress for your success! Usherpa’s intuitive CRM presents opportunities in an easy-to-use format that gives you everything you need to stay on your client’s radar, generate referrals, and grow your business. Usherpa curates a marketing strategy that works with your workflows so your pipeline is always full.



After joining Usherpa I’m hearing from Realtors I haven’t talked to in years – I would say Usherpa brings in 2-3 deals a month. -Karen S. | Jacksonville, FL


I took a look at my last year’s production numbers and I attribute 38 loans to Usherpa. Thank you guys and keep up the excellent work! ​-David J. | Washington, D.C.


Experience Easy

Usherpa knows what easy looks like. Our seamless, foolproof platform and robust data intelligence create opportunities you can bank on.

Automate and Grow

Never stress for your success! Usherpa’s intuitive Relationship Engagement Platform and robust CRM presents opportunities in an easy-to-use format.

Develop Business Strategies

At Usherpa, care about your success – which is why we crafted our Master Ascent Plan! MAP gives you everything you need to fully employ the tools available from Usherpa.

Deploy Data Intelligence

Your database contains opportunities just waiting to be found. Usherpa uses Authentic Intelligence to comb your database in real-time and serves up notifications daily.

Become a Thought Leader

By building relationships based on trust, your network is your biggest asset. With Usherpa, you’ll build your personal brand and become recognized as the go-to mortgage expert they continue to do business with again and again.

Build a Referral Machine

Usherpa helps you build your non-stop referral machine that performs regardless of market conditions.


* Usherpa data is from 2,541 users at 38 companies over same 12 month period.

** STRATMOR created and launched the Originator Census Survey. The latest set of results cover activity for 18 Independents and 15 Bank Owned or Affiliated mortgage companies – a total of 33 organizations.

The census collected information for 14,444 originators from companies with under 100 LOs to those with over 1,000.

Duplicate Habits of Top Producers

Over the last 25 years, Usherpa has been studying the mortgage industry’s highest producing Loan Officers to uncover their most important habits. Download our guide “3 Habits of Top Producing Loan Officers (You Can Duplicate)” and take your business to the next level.


Usherpa is instrumental in helping me recruit LO’s for my branch. I’ve grown my branch from 4 LO’s to 17 in the past year – Usherpa works! -Connie W. | Kirkland, WA

What Makes Usherpa Unique?

We know what easy looks like, that’s Uniquely Usherpa. We believe engaging your network should be simple and marketing solutions shouldn’t be a distraction from your business.

With Usherpa, you’ll never stress for success! Our seamless Relationship Engagement Platform and robust CRM allow you to focus on what you do best. Our top priority is guiding you down the path to success. That’s why over the last 25 years we’ve helped tens of thousands of loan officers and hundreds of companies strengthen their relationships and close more deals.

Usherpa’s streamlined solutions, backed by data intelligence, take the headaches out of marketing, delivers the right content at the right time and propels your business. Usherpa is the only marketing platform and CRM you’ll ever need.

Isn’t it time to discover what easy looks like?


I want to let you know I’ve received 2 calls from the “Denver Local Housing Video!” One will turn into a loan, and the other one was a great connection after 8 years. -Carolyn C. | Denver, CO

best crm for finance brokers

There are many tools used by financial advisors. Some are old school and some are new. Having the best CRM for financial advisors has become very important. Customer relationship management is key for getting new clients.

Easy to implement CRM tool that helps focus on activities that close deals.

Free CRM solution at the core of HubSpot’s business management suite.

All-in-one app including CRM for teams to organize, collaborate and grow.

A simple CRM built just for small businesses & teams.

Finance CRM helps advisors know their clients better. Financial services CRM streamlines much of the customer relationship work. This gives wealth management teams more freedom to better serve their clients.

You see lots of good CRM software for financial advisors. Some are more affordable and simple to use. These are good options for independent advisors or small businesses. Other wealth management CRMs can be more expensive. These platforms might have more features. Bigger businesses might prefer these.

How do you pick the right financial advisor client management software? An internet search gives you so many options. Don’t worry. We tried a number of CRMs for finance. This article breaks down the benefits of CRM for financial advisors. It lists key features. Finally, we go over the top 10 financial CRM software. Some are best for large businesses. Others for small ones. Some are great but pricey. Others are affordable but limited. Check out the rest of this piece to learn all about them.

Benefits of using a CRM for wealth management

A financial advisor’s success depends on two things. The first is expanding your client list. The second is developing longer-lasting relationships with each individual client. This is profitable in both the short and long term. That’s why a CRM system is necessary for your day-to-day operations. It helps you keep track of all your contacts and clients. It ensures you always have all relevant information and communication history at hand. Contact management platforms help you uncover new connections through referrals. These work from common demographic, industry, and interest networks.

The best finance CRM for advisors covers more than the basics. These include follow-ups and reminders. It also helps you plan your client’s economic future. Among these things are savings and retirement goals. CRMs make it easy to tailor your strategy for each particular client’s specific means. The best CRM solutions will scale up as your wealth management business grows.

Here is a list of the main benefits of CRM for financial advisors.

Manage leads

It’s all about getting more leads and knowing your contacts. CRM software helps you keep track of all your networking activities. This way, every new person you meet can be nurtured from a prospective lead into a loyal client. Features like engagement history and personal note taking help remind you of when and how you first made contact. CRM keeps you on top of every client’s needs and goals. It suggests ways to gently move leads through your sales funnel. Even after contracts are signed, a CRM keeps working. It gives you sales pipeline management to help plan your client’s long-term loyalty.

Get business insights

Business analytics are often part of CRMs for the financial services industry. A large number of relationships means lots of invaluable data. Financial CRM platforms let you aggregate the data on past trading and planning activity. You can do this not only within your own network but through getting access to wider financial information as well. Leveraging such community data and intelligence translates into actionable insights. These are key benefits to offer your current clients. They’ll also help you attract new clients.

Boost revenue

Bottom lines are still the name of the game. As a professional financial advisor you know your success is tied to your client’s. The upwards growth of your client’s financial portfolio is your main goal. CRM solutions for advisory firms help increase business revenue by automating task management. This means less time wasted on dull tasks. It frees you up to focus on the important stuff: financial research and client relationships. Financial advisor CRMs are great organizational tools for planning and scheduling. It helps you stay on top of your affairs so you never miss an opportunity.

Improve sales & marketing

Businesses are made up of different moving parts. Sales and marketing are key parts. Finance professionals need to stay close to marketing and sales when it comes to running a small business or a large firm. Growth requires getting your name out there through campaigns like email marketing or even on social media. It’s important to have sales teams to meet the incoming prospects after marketing does its job. CRMs help keep these sales teams ready and well-informed. These major functionalities are some of what the best CRMs offer.

Great customer experience

A financial advisor doesn’t just sell some stock tip once to make a commission. These are enduring relationships. Follow-ups are essential. CRM software solutions are there to make sure each customer has quick access to customer support. This means in good times and troubling ones. There are many kinds of issues to deal with. It could be technical support or sometimes the clients have new needs. You need to make a commitment. Even if things do not always go as planned, customers should be able to count on great support from their financial advisors.

Financial services CRM comparison chart (top 10 highest rated systems)

How does financial advisor client management software help clients?

Read on to find out about the major tools you get with a CRM for wealth management.

Track activity

Never turn your back on what’s going on. CRM software helps you keep track of every interaction you’ve had. This means with your contacts across every communication channel: phone calls, emails, texts, meetings, even social media. You get a chronological picture of each recorded event. You also get notes, tags/labels, or uploaded attachments. Financial CRM displays client’s transaction records. This makes it easier to track investment progress. You can measure this data against desired targets. It’s also good for helping you adjust client strategy as time goes on. People’s needs always change.

Automate tasks

Let the machines do the easy work. The best CRMs include workflows. These are to automate business processes. This is useful to free up time from more repetitive tasks. You can focus more on things like researching investment opportunities and financial strategies. Workflow automation works by leveraging AI. This uses machine learning and other algorithmic step-by-step instructions. It streamlines tasks such as onboarding a new client, also sending out email reminders and follow-ups. It’s good for confirming quotes and invoicing. They can also assist in sales processes, such as fulfilling buy and sell orders.

Keep documents organized

Don’t misplace your docs. CRM spells out contact management but document management is also an important function of a CRM solution. It can even be more useful than email for this, so attachments don’t get buried in staggered threads. Document management is not limited to documents and spreadsheets. CRMs store and organize any sort of file. These could be textual or rich media, like video or audio transcriptions. You can add notes, tags or labels for good searching and faster retrieval. Share and collaborate on documents among colleagues with different permissions attributed to each. Any document anywhere anytime.

Stay on schedule

Remember to keep the date. All kinds of pros use CRM systems to manage time. CRMs are great for keeping records of all that’s gone on in the past. They also help plan what’s coming up in the future. You can schedule an event directly through your communication. When a client asks you to call them on a certain day, CRM will schedule that call on your calendar. You get a reminder before the call. It includes all the necessary info about the client and the meeting. CRMs also include scheduler CTAs. An email is sent out to a contact with time options for a meeting. You get a variety of calendar views and options. These are good for team bird’s eye views of everything going on.

Analyze and report

Data is the lifeblood of businesses, especially in the business of financial services. This is a world of numbers and patterns. Finance CRM helps track and analyze the success rates of your outreach campaigns. Keep track of how you’re making new contacts and converting them to clients. It shows you the progress of each client’s case as they move through the pipeline. It can help your sales team and support staff work with maximum efficiency. Analytical wisdom can be exported to customizable reports. You share these internally among your firm and with your valuable clients.

What is the best CRM for financial advisors? Here’s our top 10 list:

Time to check out the list of financial CRMs. These ten vendors cover a range of needs and budgets. Finding the right CRM for financial advisors shouldn’t be too hard after reading this list. At the end we give our final takeaways. Enjoy the breakdown.

Salesforce Financial Services (Best CRM for financial advisors overall)

Salesforce is one of the biggest CRM solutions. They have been in the game a long time and are experts in all manners of customer relationship management. They offer specific packages for financial planning and wealth management. They have custom features for personal wealth management as well as for banking, insurance and mortgage lending. Salesforce users have access to their massive data bank for extra customer insights. Finally there is AI-driven client data. Workflow automation lets you streamline many easy tasks and save time. Overall this CRM system is a great choice for the financial services industry.

Salesforce Financial Services is best for:

Wealthbox CRM (Top wealth management CRM if you have a budget)

Wealthbox CRM is made by Starburst Labs. They run out of New York City and Providence. Wealthbox is a CRM platform that runs on desktop, web and mobile versions. It’s easy to use and requires little training. This is a great tool for solo financial advisors as well as client relationship management advisory firms. Some key features include good customizable workflow templates. Wealthbox has good tools for pipeline management and opportunity management. These help financial advisors with their sales process to get new clients. This platform includes CRM features like task management tools and document management. The ability to scale up makes this a top CRM tool for financial advisors. Wealthbox has a free trial.

Wealthbox CRM is best for:

Junxure (Advisor Engine) (Good finance management CRM for small business)

Junxure is made by Advisor Engine. This is a software solution for doing CRM with business process automations. It’s great for creating better client relationships. Junxure helps capture financial data and does activity tracking. It automates real-time tips for financial advisors. These help with things like doing follow-ups. It’s also great for reminders and task management. There are many customization options with Junxure to help CRM companies get more clients. You can customize templates for things like email marketing and social media posts. Client data segmentation is good for advanced searching and filtering. With this you get the client information you need quickly. There is a free trial from Junxure. It’s good for 30 days.

Redtail Technology CRM (Good finance CRM software that’s easy to learn)

Redtail started in 2003. The idea was to give advisors a web-based CRM platform. Redtail focuses on making client data accessible anywhere and anytime. This CRM has deep ties to the financial services industry. This platform integrates with other important tools for financial advisors. To help with onboarding, they offer many kinds of support. These include phone, email, webinars and video tutorials. This makes it easy to learn. Redtail covers the basic CRM features. You get automated workflows. There is solid reporting and pipeline management. A Redtail mobile app is really easy to use. Redtail does pricing differently than other CRMs. You pay by database. Each subscription is good for 15 users. You can try Redtail for free.

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