Best Crm For Independent Insurance Agents

As an independent insurance agent, you need a CRM that makes it easy and quick to track your leads and clients. You have to be able to quickly pull up information when needed, organize client data, and automate a lot of your processes within the platform. Below are some options that are good for independent insurance agents.

In this guide, we review the Best Crm For Independent Insurance Agents, health insurance agency management system, insurance crm features, and crm for life insurance agents.

Best Crm For Independent Insurance Agents

Most insurance agents use a CRM to help manage their business. CRM stands for Customer Relationship Management, and it’s software that helps you track and organize your clients’ information. The best CRM for independent insurance agents will be different than other types of businesses because of the way you work with customers. Here are three types of CRMs you can use as an independent insurance agent:

There are three types of CRMs you can use as an independent insurance agent.

There are many types of CRMs, but the three main types are:

  • Traditional
  • Mobile
  • Social

Which type of CRM is right for you?

There are a number of options when it comes to choosing a CRM. When choosing a CRM, you’ll want to consider which type is right for your needs and the people in your agency.

Here are some different types of CRMs:

  • Software as a service (SaaS) – SaaS is software that runs on the internet. It can be accessed from anywhere with an internet connection and has many features that may be required by independent insurance agents such as email marketing, lead management and customer service tools. One thing to keep in mind about SaaS is that it doesn’t have many customization options since it’s web-based; however, there are some good options out there that have made their way into this category such as HubSpot or Marketo. The benefit of using SaaS is that there’s no installation required—you just sign up for an account and start using them immediately! This can also be very cost effective because you only pay each month based on how much data storage space you need rather than buying expensive hardware upfront like traditional software would require.

Why do you need a CRM?

As an independent insurance agent, you need a CRM to keep track of your contacts, manage leads and sales pipeline, manage your time and improve customer service.

The purpose of the CRM is to store all information related to prospects, customers and employees inside a centralized system. The most important thing a CRM can do is eliminate the need to juggle multiple systems that are used by different departments in your organization (sales team, marketing team etc.).

If you don’t have enough resources on hand to hire specialized staff for each department then it’s best not to spend money on expensive software licenses for every employee who needs access or training sessions about how best use these tools because this might end up costing more than just using one centralized system in the long run anyway!

Make sure to find the right CRM that’s perfect just for you.

It’s important to find the right CRM for your business, but don’t get too caught up in the details. There are a lot of different CRMs out there—some with tons of features, others that focus on simplicity—and it can be hard to figure out which one is best for you.

Here are some tips to help you narrow down which CRM to use:

  • Consider your business needs. What features are most important? Do you need integration with other applications, or would being able to import data from Excel workbooks be useful? Do you want an easy-to-use system that keeps track of things automatically, or would it be better if there were more customization options so that each user could set up their own interface based on their individual preferences and workflow habits? The more clearly defined your requirements are before deciding what kind of system is right for them may help make this decision easier when making comparisons between different platforms (but don’t forget about budget).
  • Look at what’s available within each platform before making any final decisions about which one will work best in terms of cost (both upfront and ongoing).

health insurance agency management system

Collect dec pages upfront, write more new policies, and sell more multi-line policies. Create a free InsurGrid account in 60 seconds.

Bringing new clients and growing your insurance agency is your top priority as an insurance agent. But, this can be challenging when a zillion other tasks take up your time. To ensure your agency runs smoothly and efficiently, it’s critical to use the best insurance agency management system to digitize and streamline agency tasks.

An insurance agency management system helps simplify internal communication, increases employee productivity, eliminates loss of essential paperwork and information, and saves you tons of money and time so you can focus on generating leads and growing sales.

This guide has covered the top insurance agency management systems you can use to streamline your insurance agency’s daily processes and operations.

1. HawkSoft

HawkSoft is a complete agency management system for independent insurance agencies and is the only system with a 97% recommendation rate. It allows insurance agencies to improve their operations by providing data-driven insights. This makes decision-making processes more straightforward and accurate.

This agency management system is packed with powerful features like integration of accounting tools, agency intelligence, document management, personal and commercial workflows, carrier website integration, actional sales pipeline reports, and email marketing.

Its Agency Intelligence feature helps agencies monitor trends surrounding them, complete agency due diligence, recognize agency performance levels, and set agency goals. Additionally, HawkSoft’s Book of Business tool makes reporting and accounting easy and efficient through real-time agency data monitoring, agency performance capabilities, and agency growth insights.

Like any other business, communication within an insurance agency is key to success. HawkSoft users are connected to carrier websites in real-time, making communication between you and the policyholders easy.

Transmitting data and files is also streamlined, and updates will be received without any hitch. All these features help streamline your workflows, save time, increase productivity and improve your agency’s bottom line.

Things to consider before purchasing HawkSoft

2. EZLynx

If you are an independent agency seeking to streamline workflows and expand your workflows, then EZLynx is the agency management system for you. It’s suitable for all agency sizes and helps them build and maintain healthy business relationships.

EZLynx offers a wide range of features like CRM, back-office management tools, automatic marketing that helps insurance agents strengthen their relations with customers and potential clients. This cloud-based management system stores policy documents, notes, and statements to simplify agency documentation and eliminate the need for filing cabinets.

This agency management system is straightforward to use and will help you organize agency tasks, improve agency workflow and increase agent productivity. EZLynx’s reporting tools allow you to analyze the status of your client’s accounts while the client center provides your customers access to print policy documents at any time.

Clients can request policy modifications and share confidential information safely online. EZLynx’s automatic marketing feature sends personalized messages to clients, which helps keep your agency top of mind.

Things to consider before purchasing EZLynx

3. Equisoft

Equisoft agency management system builds agency business by providing agency teams one place to manage their agency and support their customers. Equisoft is a web-based agency management system designed explicitly for advisors seeking to improve agency processes, speed up agency workflow, save time and drive real growth.

Equisoft is packed with CRM, accounting tools integration, agency website integration, document management, email marketing, and carrier website integration features, making decision-making processes easier for insurance agents. Its CRM feature provides agency teams with real-time agency data monitoring capabilities to better understand their customer base.

The dashboard feature provides agencies with fast access to critical agency information so managers can make informed decisions in real-time. It connects all stakeholders for a streamlined customer experience by providing agency staff with the tools they need to serve their customers while interfacing with carrier systems.

Equisoft’s workflow management capabilities automate and monitor processes to ensure that your agency runs efficiently. Its built-in CRM helps you build and manage customer relationships, while its mandatory documentation of every activity ensures accuracy and compliance.

Things to consider before purchasing Equisoft

4. NextAgency

NextAgency is an enterprise-class solution for agency management that helps health, senior, and life agencies run their business. It delivers an agency-wide system for automating workflow, managing customer interactions, and tracking critical performance data.

Since NextAgency is a cloud-based application you can access it from any device with an internet connection, making it easy to keep your agency running no matter where you are. With NextAgency, you get a complete agency management system that includes agency workflow automation, customer relationship management, and performance tracking.

You also get a built-in CRM that helps you build and manage customer relationships, as well as a document management system that keeps all your agency information organized and easy to find. NextAgency’s performance tracking system gives you critical insights into your agency’s performance so you can make informed decisions about where to focus your efforts.

Things to consider before purchasing NextAgency

5. ZyWave

ZyWave is a next-generation, cloud-based agency management system that helps insurance agencies drive growth by streamlining and automating agency processes. It offers an agency management system with a configurable workflow engine that allows you to automate your agency’s business processes to improve efficiency and customer service.

You can also use it to manage your agency’s interactions with customers, prospects, and partners. It offers a wide range of features such as policy and billing management, producer management, agency financials, agency marketing, and more.

With its real-time analytics, you can measure agency performance against your agency targets and improve agency profitability. ZyWave is a configurable and scalable agency management system that can be adapted to the needs of any size agency.

Things to consider before purchasing ZyWave

We’ve searched the internet high & low to find local Mortgage Brokers and Loan Officers in your area. Get your full list of referral partners today.

6. AgencyBloc

AgencyBloc is a cloud-based agency management system designed to help life and health insurance agencies grow their business. It delivers an agency-wide system for automating workflow, managing customer interactions, and tracking critical performance data.

It uses a combination of industry-specific CRM, sales management, commissions processing, and agency marketing tools to help you manage your agency more effectively. You also get a built-in CRM that allows you to build and manage customer relationships, as well as a document management system that keeps all your agency information organized and easy to find.

With AgencyBloc’s back-office automation tools, you can streamline agency processes and reduce agency management workload. This complete agency management system makes it easy for you to keep your agency running smoothly and helps you grow your business.

Things to consider before purchasing AgencyBloc

7. Tigerlab

Designed with cutting-edge technology, the Tigerlab agency management system offers a robust, modular, and unique agency management solution. It helps agency professionals manage agency operations more effectively, allowing them to spend more time serving customers.

Tigerlab is mobile-ready, cloud-based agency software that performs seamlessly on all digital platforms. It is fully customizable, so agency managers can configure modules to meet agency-specific business processes. Tigerlab offers real-time visibility in agency data and reporting capabilities to accelerate decision-making.

With full business process automation capabilities, you can reduce agency management workload and increase agency efficiency. Tigerlab enables complete workflow management for agents and staff. Its superb agency reporting and analytics capabilities allow you to measure agency performance and make better business decisions.

Tigerlab agency management system is an end-to-end agency software package that does all the back-office work for you, allowing you to focus more time on customer service.

Things to consider before purchasing Tigerlab

8. Applied Epic

If you are after a technologically advanced, flexible, and comprehensive agency management system Applied Epic is your best bet. It offers an intuitive, easy-to-use agency management system with agency-specific agency management software modules that can be configured to meet agency-specific business processes.

Applied Epic is a single platform, secure, and cloud-based agency management system with integrated CRM capabilities. It helps insurance agency managers more effectively manage customer interactions, automate agency processes and sales and financial accounting.

You can easily customize views and columns to match your agency’s needs. With its agency management system tools, you can deploy agency resources more effectively, manage agency operations better and grow agency profitability. It offers an embedded business intelligence tool with robust analytics to help you monitor your agency’s performance and improve customer relationships.

insurance crm features

Since the turn of the millennium, the role played by CRMs in shaping and enhancing business processes has grown tremendously. They have evolved exponentially and the number of industries adopting the same has also grown. In this article, we are specifically focusing on how good insurance CRM can change insurance sales.

What is a CRM?

Businesses have inherent processes based on who their potential customers are. A Customer Relationship Management (CRM) Software helps organizations maintain a central record of their current and potential customers. This is, apart from helping them engage with these customers in an organized & intelligent manner. A good CRM should also be able to automate certain marketing & sales processes. Then, you can increase your internal productivity apart from enhancing your external relations.

The Insurance Landscape:

Over the years, the insurance sector has undergone quite the makeover. What started as a humble attempt to minimize an individual’s risk and transfer it to a bigger group, has now evolved into one of the largest industries on the planet. If there is one trait you generally associate with this area, it is that it involves high-velocity sales. This makes a lot of sense as a massive chunk of individuals can be identified as potential customers. And, each of them might need more than one type of insurance.

Features of a Good Insurance CRM

To club the good intentions of the insurance industry, and proficiency of a CRM tool, you need to have a good, and well-rounded, insurance CRM. Here are some must-have features that you should look for before making the purchase.

1) Seamless Prospect Capturing:

The first step to success for any organization would be to identify where they’re getting potential customers from. In today’s digitally advanced world, lead sources are extremely varied. This might include – social media, phone calls, website inquiries, referrals, etc. Therefore, you will need an effective lead management strategy.

In such a situation, the primary function of a CRM should be to effortlessly integrate with all such channels. It should capture every single inquiry without any leakage whatsoever. In doing so and by bringing them onto a single dashboard, the CRM helps in setting up a thorough and organized approach to reaching out to these prospects.

2) Automatic Distribution:

Once a lead is captured, it is important to allocate it to the right team to move it down your sales funnel. When the inflow is low, it is possible to pick & choose where each lead goes. However, this process isn’t feasible when you receive a sizeable number of prospects which is where the automation kicks in.

You can distribute leads depending on geography, type of policy interested in, agent availability or any other logic which complements your processes. You can even distribute leads to insurance agencies and call centers. This not only reduces manual effort but also improves the chances of conversion. Your team will now be able to work on leads almost as soon as they’re captured.

3) Prioritization:

After the lead is distributed to your sales agents or your contact center team, they should be able to rank the importance of each lead. Yes, this is an important step as not all leads coming in will carry equal weight. Understanding, where you should be putting your efforts first, is crucial if you want to increase your sales.

Prioritization, like distribution, can be customized as per the business flow. You can choose to give higher priority to leads coming in from a certain source, to those with certain financial characteristics or based on any other logic which will provide maximum value.

4) Field Sales Enablement:

We discussed how the insurance industry is defined by high-velocity sales. Most of these organizations have a huge fleet on the ground, selling various policies. In such cases, it becomes critical to empower these agents with a powerful mobile-friendly solution which helps them do all their tasks including planning their daily routines, keeping tabs of their meetings, adding renewals/fresh sales on the go, etc. It simplifies the tasks of insurance agents as well. With mobile apps, they can update the meeting notes, extract information, and more on the go. Such a solution will also give visibility to managers at different levels who will be updated in real-time about their team’s progress. This two-way benefit will play a significant role in boosting the entire sales team’s performance.

crm for life insurance agents

Collect dec pages upfront, write more new policies, and sell more multi-line policies. Create a free InsurGrid account in 60 seconds.

Customer relationship management might seem like an idea mooted in the early 1990s, but it has been around for many decades. Nearly every strategic business owner uniquely kept a record of customers, and it’s no surprise that Rolodex was the precursor to modern-day CRM technologies.

CRM is a collection of tools and strategies that foster lasting and beneficial relationships between businesses and customers. Today, different functions have been bundled into CRM systems, providing powerful features to manage the entire customer journey, improve team productivity, and enhance your communications. InsurGird’s quote engine, for example, reduces your administrative costs and improves lead generation and conversion.

Benefits of CRM Software for Insurance Agents

Like every other business, the cost of bringing in a new customer is always greater than that of retaining existing ones. CRM software expands your retention strategies and improves lead generation, customer service, claims processing, and policy renewals. CRM offers the following additional benefits:

Time Savings

The CRM is a perfect place to sharpen your time management skills. Tracking customer interactions ensures shorter turnaround times for support issues, and some platforms also include email and messaging templates, so you won’t have to draft everything from scratch. They also automate the data import and storage functions so you can focus on more profitable tasks.

Data Integrity

Insurance customers and prospects may come from multiple touchpoints, like social media referrals, personal selling channels, and customer service desks. CRM provides a unified storage and reference point for all this information so that all players within the business have access to accurate data. Achieving data integrity would be nearly impossible if all teams were responsible for collecting and storing customer information. Businesses using CRM systems for customer information storage find it easier to comply with data privacy rules and regulations.

Data analysis

Being able to store, track, and analyze massive volumes of customer data improves the risk scoring process so you can offer fair premiums to your customers. Data analysis and interpretation tools also improve decision-making around revenue growth opportunities, claims ratio management, and return on business investment.

Improved Communications

Great CRM systems align your communication strategies across all channels. Increased integrations have allowed CRM systems to connect to your social media channels, mail servers, and VoIP telephone systems to provide uniform messaging to all your customers.

Client Communications History

Knowing your previous interactions with a customer builds familiarity and lowers the frustrations they might have faced trying to re-introduce themselves. You can pick up from where you left off in the previous conversation, and it’s good for making follow-ups for settled claims or resolved issues. It might also provide a perfect opportunity to upsell or cross-sell a new product.

CRM features for the insurance industry

CRM enables insurance companies and independent brokers to grow their business by magnifying their efforts when prospecting and nurturing leads. It also allows them to manage existing policies, track new deals, set new goals, and schedule client interactions. CRMs are expected to provide all-in-one support for the following underwriting activities:

Lead tracking

Lead tracking follows customer interactions throughout the sales process. It promotes organization and keeps you focused on your goals, tailoring your strategies to increase conversions at every stage. It’s hard to be consistent when dealing with multiple customers, but CRM is always there to provide real-time data capturing, storage, and reporting.

Policy Management

Insurance policy management encompasses all the critical operations of an insurance firm, like:

CRM automates these tasks, giving you the freedom to increase your lead generation efforts.

Policy Sales data analysis

Without a full understanding of the risks that may impact your company, making decisions is difficult. Data analytics provides deeper insights into consumer attitudes and preferences, allowing you to review past performances and make accurate future predictions. CRM tools come with user-friendly analytics tools with clear dashboards sharing a single view of your entire insurance business.

Workflow automation

Insurance workflow automation cuts the amount of time spent on routine tasks and reduces operational costs. Examples of the process you can automate with CRM include:

Claims management

Efficient claims management is the backbone of a high-performing underwriting business. Among the insurance broker’s principal roles is to improve profitability. And they can only achieve this by minimizing the frequency, impact, and cost of claims to ensure business continuity. CRM software provides an accurate and timely prediction of future risks to mitigate your losses in today’s complex business environment.

Email Marketing

Email marketing establishes contact with current and prospective clients to raise awareness about your products and share important updates on their subscriptions. It is part of a holistic digital marketing strategy for building new business and nurturing relationships with existing clients. It’s easy to implement email marketing with CRM software because you can rely on its customer database and built-in reporting tools.

Automated Distribution of Leads

Lead distribution CRM automatically assigns prospects to the best-fit agents based on metrics like:

Qualified leads can be transferred to the onboarding teams, and those who drop along the pipeline can be reassigned to a sales agent. Lead distribution increases agent performance and reduces customer churn along the sales pipeline.

Communication Prioritization

Winning in customer communications requires consistent messaging across all the channels. However, it is hard to remain consistent when faced with evolving customer needs, increased paperwork, and personalized instant messaging apps and social platforms. CRM allows unified multi-channel customer engagements, allowing agents to prioritize platforms that personalize interactions and improve response times.

Field Sales Enablement

CRM accelerates revenue generation through your field sales agents in the following ways:

Quote engine

A quote engine is an automated tool that allows clients to run side-by-side comparisons of insurance quotes from multiple carriers. Insurance brokers can use the quote engine to provide competitive rates and increase enrollments.

Best CRMs for Insurance Agents

Insurance CRM has to be different from standard CRMs because the underwriting business model is unique from other businesses. And because everyone at your agency has a relationship with the customer, the software is crucial for running your sales, support, claims processing, and policy management functions.

Best Enterprise Insurance CRM systems

Microsoft Dynamics CRM

Microsoft’s all-in-one enterprise CRM integrates seamlessly with their Office 365 applications like Outlook, Teams, and Microsoft Word. It complements agency work with customizable tools to support your sales, marketing, and customer service functions. Besides automating your services, the cloud-based software offers API integrations to third-party applications.


HubSpot offers a customizable CRM platform suitable for B2B and B2C insurance agencies. Agency managers can analyze email marketing campaign conversion and track lead conversion across various platforms, using inbound and outbound communications, lead management, and contact management.

SAP Customer Experience

SAP Customer Experience provides a complete package of features tailored for large brokerage firms and agencies. It has many integration options, including e-commerce features that allow the direct selling of insurance products to consumers. A lot more features are easily usable out-of-the-box, but there is ample customization room for the insurance business.

Closing new business can be tough. Discover a strategy that works best for your agency with the InsurGrid Closing Purchased Leads training video!

Best Insurance CRM Systems for Small Agencies


Zoho is a full-featured entry-level CRM tool with seamless integration options and excellent customization features. It’s built around the needs of the small business and comes with an AI sales assistant to complement your efforts. Zoho CRM works with countless third-party applications such as Google Analytics and QuickBooks.


RadiusBob can grow you into a top-producing agent thanks to its convenient lead management tools. The ‘bob’ RadiusBob stands for the book of business, literally referring to the lead management advantage with automated workflows, built-in telephony capabilities, and email campaign assistance. There are task reminders and time-stamped notes to help you stay on top of your agency activities.


Pipedrive is a sales-driven CRM tool that automatically tracks and organizes calls and emails throughout the selling process. Agency managers have a complete view of the sales pipeline from start to finish, which improves their decision-making efficiency. It has a simple user interface and comes at an affordable price for small businesses.


Insureio was among the first CRM software tailor-fit for the life insurance industry. It offers a cloud-based platform that streamlines lead generation activities for insurance agencies. It automates non-revenue-generating activities, allowing you to prioritize sales pipelines and service fulfillment activities.

Best Mid-Large Insurance Agency CRM systems

NetSuite CRM

NetSuite CRM is part of the larger Oracle suite of business applications designed for small and mid-sized agencies. A multifunctional dashboard gives senior managers a complete view of operations by pulling reports from backend services.


Freshworks CRM software offers a scalable platform to grow your small to mid-sized business into a full-scale enterprise solution. It has an easy-to-learn, easy-to-use interface and starts with a free forever plan for cash-strapped agencies. However, you need to sign up for the premium plans to enjoy the wide range of automation features and third-party integrations.


Insly simplifies policy administration, claims management, and accounting for insurance agencies. It helps with debt management by sending timely alerts to clients, so you can spend less time on billing and more time increasing your leads. The sales pipeline feature lets you manage customer details, view active policies, check installment schedules, and track renewals.


AgencyBloc provides powerful tools and features for managing a life and health insurance agency. Agency owners can spend less time tracking agent activities, and thanks to a commission management tool, they will be able to increase their focus on prospect-building activities. The commission management and reporting tool keeps track of business costs by calculating the splits and keeping tabs on due payments.

Leave a Comment