Best CRM For Government

oogle Workspace users have a unique challenge when it comes to creating and managing a customer relationship management system that works with them and not against them. Google’s many essential features such as email and calendars make it a critical business tool for many. 

But when CRMs don’t offer data synchronization, contact management, or event creation through Google Workspace, they can cause serious headaches for sales teams. If you’ve ever suffered the pain of having to manually copy and paste email conversations from Gmail into an individual contact record stored in your CRM then you know what we’re talking about. 

In this article, we’re diving deep into how Google Workspace users can solve their most common struggles with customer relationship management. Keep reading to learn more about how you can maximize the potential of every sales interaction using the tools you know and love. After, discover what the best CRM for Google Workspace can do for your business.

Best CRM For Government

Want to dig into the details? Read on!

  1. Salesflare [9.9/10] 🏆

Update your CRM, track emails, use email templates, and much more. ✨
It’s no surprise that Salesflare stacks up so well against other Google CRMs: it’s built from the ground up to make following up leads more productive, starting from your Gmail inbox.

Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM on Product Hunt, the leading community for product enthusiasts.

Salesflare’s Gmail plugin doesn’t only offer a really tight integration (more on that below). What’s absolutely unique about it is that it brings 100% of the CRM functionality into Gmail, so you never need to switch tabs while selling (although if you want to use Salesflare in a separate tab and do all the same things from there, that is fully possible too 👊).

If you’re a little technical: Salesflare is built on Google Cloud’s server infrastructure with Google-led technologies like Angular. It also follows Google’s “Material Design” design language, so if you notice that it looks a little similar to the Google products you’re using already, that’s why. 😄

Without further ado, here’s an analysis of how Salesflare stacks up:

Features Salesflare offers: 10/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Auto-create contacts for people you’re emailing or meeting with
Automatically enrich your contact database by syncing your contacts’ email signatures
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
Track whether people open your emails and click on the links in your emails sent from Gmail
See whether these people who clicked email links also visit your website, which pages and for how long
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet
Features Salesflare doesn’t offer: none

G2 review scoring:

Ease of Use: 9.5
Ease of Setup: 9.5
Meets Requirements: 9.3
Quality of Support: 9.7
Ease of Doing Business With: 9.9
Ease of Admin: 9.5
Final result

Google CRM feature score: 10/10
Average G2 review score: 9.6/10
Google Workspace Marketplace review score: 5/5 → 10/10
FINAL SCORE: 9.9/10
Pricing to get all of the above (10 features):

$49/user/month (billed annually)
$55/user/month (billed monthly)

Want to see it all in action? You can try Salesflare for free. 👈

It only takes a few minutes to start a Salesflare trial and install the Gmail plugin (it’s easiest in that order).

We guarantee you won’t find an easier CRM that connects so well with Google Workspace! 👌

Some of the awards Salesflare has received for its ease of use, ease of setup, support, and return on investment.
Try Salesflare for free

  1. Copper [8.4/10]

Copper is a CRM software company founded in 2011 that fully focuses on serving Google Workspace clients, which is why it deserves its second place in this Google CRM ranking.

It’s target industries are relatively similar to Salesflare’s, additionally serving real estate clients, as the software is not focused on B2B sales. This allows the company to reach a larger target audience, but inevitably also makes using it a little less straightforward for its B2B users.

When objectively comparing scores, the main differences are a more difficult set-up, lower quality support, and the absence of two Gmail productivity features. Also, the pricing to get all below functionality (8 features) is more than double.

Features Copper offers: 8/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Auto-create contacts for people you’re emailing or meeting with
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
Track whether people open your emails and click on the links in your emails sent from Gmail
See whether these people who clicked email links also visit your website, which pages and for how long
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet
Features Copper doesn’t offer:

Automatically enrich your contact database by syncing your contacts’ email signatures
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
G2 review scoring:

Ease of Use: 9.2
Ease of Setup: 8.9
Meets Requirements: 8.8
Quality of Support: 8.8
Ease of Doing Business With: 9.1
Ease of Admin: 9.1
Final result

Google CRM feature score: 8/10
Average G2 review score: 9/10
Google Workspace Marketplace review score: 4.1/5 → 8.2/10
FINAL SCORE: 8.4/10
Pricing to get all of the above (8 features):

$99/user/month (billed annually)
$134/user/month (billed monthly)

  1. HubSpot CRM + Sales Hub [7.8/10]

HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.

Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be what you’re looking for.

To get CRM functionality that is comparable to what you’re getting with the other CRMs in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.

In terms of Google Workspace / Gmail integration, HubSpot does a fair job, although the pricing to get all this handy functionality (7 features) is quite steep, starting at $450/month billed annually (for 5 users, which is the minimum they impose).

Features HubSpot CRM + Sales Hub offers: 7/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Automatically enrich your contact database by syncing your contacts’ email signatures
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
Track whether people open your emails and click on the links in your emails sent from Gmail
See whether these people who clicked email links also visit your website, which pages and for how long
Features HubSpot CRM + Sales Hub doesn’t offer

Auto-create contacts for people you’re emailing or meeting with
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet
G2 review scoring:

Ease of Use: 8.6
Ease of Setup: 8.3
Meets Requirements: 8.5
Quality of Support: 8.5
Ease of Doing Business With: 8.7
Ease of Admin: 8.6
Final result

Google CRM feature score: score: 7/10
Average G2 review score: 8.5/10
Google Workspace Marketplace review score: 4/5 → 8/10
FINAL SCORE: 7.8/10
Pricing to get all of the above (7 features):

$90/user/month (billed annually – minimum 5 users)
$100/user/month (billed monthly – minimum 5 users)

  1. Streak [7.6/10]

When ranking CRMs for Gmail, one can not ignore Streak. Streak was founded in 2011 to be the dedicated CRM for Gmail, and it has stayed true to this mission ever since.

Compared to the other CRMs in this list, Streak has historically focused very much on solo users, which is epitomized by its popular free plan without collaboration functionality (and its affordable “Solo” plan upgrade).

Streak runs entirely within the Gmail interface and that’s where it’s strongest. It has no dedicated web application and its mobile apps are a bit limited (getting 2.5 and 3 stars in the App Store and on Google Play).

Still, if you’re a single user and don’t use your CRM on your phone, Streak can be a simple and strong solution to start tracking your leads.

Do note that to get all the 6 below features, you need to get on its Pro plan for teams, which will set you back $59/user/month (billed monthly).

Features Streak offers: 6/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
Track whether people open your emails and click on the links in your emails sent from Gmail
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet
Features Streak doesn’t offer:

Auto-create contacts for people you’re emailing or meeting with
Automatically enrich your contact database by syncing your contacts’ email signatures
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
See whether these people who clicked email links also visit your website, which pages and for how long
G2 review scoring:

Ease of Use: 8.7
Ease of Setup: 9.4
Meets Requirements: 8.8
Quality of Support: 8.5
Ease of Doing Business With: 9.4
Ease of Admin: 8.6
Final result

Google CRM feature score: 6/10
Average G2 review score: 8.9/10
Google Workspace Marketplace review score: 3.9/5 → 7.8/10
FINAL SCORE: 7.6/10
Pricing to get all of the above (6 features):

$49/user/month (billed annually)
$59/user/month (billed monthly)

  1. Freshworks CRM [7.1/10]

Freshworks CRM (formerly known as Freshsales) is a sales CRM from Freshworks, the company behind / initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.

Freshworks’ main selling point is its feature depth. It has also managed to offer this range of functionality through an easier to use interface than its competitor/predecessor from the same city, Zoho.

While its Gmail integration is not as deep as with better performing CRMs in this ranking, it still deserves a mention in this ranking due to its relatively popular Gmail add-on.

Features Freshworks CRM offers: 4/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Send automated, personalized email sequences from your Gmail inbox
Track whether people open your emails and click on the links in your emails sent from Gmail
Features Freshworks CRM doesn’t offer

Auto-create contacts for people you’re emailing or meeting with
Automatically enrich your contact database by syncing your contacts’ email signatures
Use (shared or private) email templates when sending emails from Gmail
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
See whether these people who clicked email links also visit your website, which pages and for how long
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet
G2 review scoring:

Ease of Use: 9.1
Ease of Setup: 8.9
Meets Requirements: 8.9
Quality of Support: 9.0
Ease of Doing Business With: 9.1
Ease of Admin: 9.4
Final result

Google CRM feature score: score: 4/10
Average G2 review score: 9.0/10
Google Workspace Marketplace review score: 4.2/5 → 8.4/10
FINAL SCORE: 7.1/10
Pricing to get all of the above (4 features):

$69/user/month (billed annually)
$83/user/month (billed monthly)

  1. Zoho CRM [5.6/10]

Zoho is a true household name in the CRM industry, so we couldn’t omit them from this ranking.

Zoho launched its small business CRM product in 2005 and has historically been positioning itself as a cheaper alternative to Salesforce. That is immediately its main selling point.

If you’re looking for a CRM solution, Zoho has many tiers (and products even: Zoho CRM, Zoho CRM Plus, Zoho One, …). The two Google integration features below are already available on its free plan of its standard Zoho CRM product. Do note that its Gmail add-on gets the second lowest rating in this overview.

Features Zoho CRM offers: 2/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Features Zoho CRM doesn’t offer:

Auto-create contacts for people you’re emailing or meeting with
Automatically enrich your contact database by syncing your contacts’ email signatures
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
Track whether people open your emails and click on the links in your emails sent from Gmail
See whether these people who clicked email links also visit your website, which pages and for how long
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet
G2 review scoring:

Ease of Use: 8.1
Ease of Setup: 7.6
Meets Requirements: 8.2
Quality of Support: 7.4
Ease of Doing Business With: 7.9
Ease of Admin: 7.8
Final result

Google CRM feature score: 2/10
Average G2 review score: 7.8/10
Google Workspace Marketplace review score: 3.5/5 → 7/10


Leave a Comment