Best Crm For Google Apps

So you have Google Apps, and it’s great for your team or organization. It keeps your team organized, makes sure important documents don’t get lost, and acts as a single repository for all the files your team needs. But if you’re looking to take it a step further and use that data to unlock ways to grow your business—and who wouldn’t want that?—we’ve got good news. There are many CRM solutions designed specifically with Google Apps integrations in mind.

In this guide, we review the aspects of Best Crm For Google Apps, google crm for real estate, best free crm for gmail, and best crm for google workspace.

Best Crm For Google Apps

We get it. You have Google Apps, and you rely on it for your business. And while Google Apps generally does a great job of keeping your team organized and making sure you don’t lose any important emails or documents, it doesn’t offer the same level of customer relationship management (CRM) that some other solutions do. If you’re looking for a way to bring together all your contacts and sales data in one place so that you can use it to make better decisions about how to grow your business—and who wouldn’t want that?—then we’ve got good news: there are plenty of CRM solutions out there designed specifically with Google Apps integrations in mind.*


Contactually is a CRM for people who want to get more done with their relationships.

Contactually helps you organize your contacts, set goals and track progress. Its AI technology helps you automate your workflows, so you can focus on what matters most.


Nimble is a CRM for small businesses. It’s a great solution if you’re looking to improve your sales process and increase revenue.

Nimble is easy to use and very affordable, making it perfect for small businesses that are just starting out.


ProsperWorks is a robust CRM that allows you to easily manage your contacts, leads, and opportunities. It integrates with Google Sheets to help you keep track of important information about your leads and contacts. ProsperWorks also supports Gmail inbox integration so you can stay connected with your customers directly from their email inboxes.

ProsperWorks has a free version that’s good enough for small businesses looking for basic CRM functionality on their mobile phones or tablets. The paid version ($99/month) includes additional features like project tracking, reporting, advanced scheduling features and much more!

If you need help closing deals faster than ever before then we highly recommend checking out our favorite new tool: ProsperWorks!


Insightly is a CRM designed for small businesses. It’s cloud-based, so it’s easy to use and customizable. Insightly has a lot of features to help you manage your business, including:

  • A contact manager with email auto-complete and social media integration
  • A project manager that allows you to collaborate with team members on projects
  • An email marketing tool that will help you create newsletters automatically

Zoho CRM

Zoho CRM is an integrated suite of apps that helps you manage your sales, marketing and support teams. Zoho CRM can be used with Gmail, Google Calendar, Google Drive and other Google Apps.

It is a business-class product that provides a comprehensive set of features to organize your customer database and manage customer interactions.

Agile CRM for Google Apps

Agile CRM for Google Apps is a great choice for businesses who want to keep their data in the cloud. This CRM tool helps users manage leads and convert them into profitable customers. It also comes with several features such as lead nurturing, email marketing automation and social media management that make it easier to engage with clients.

Agile CRM For Google Apps

Agile CRM For Google Apps Features

We hope you found this article helpful!

We hope you found this article helpful! If you did, let us know by leaving a comment below. We’d love to hear from you.

Here are some other articles about Google Apps:

  • Best Google Sites Alternatives that are FREE & Better than the Original
  • Best CRM for Salesforce That Are FREE or Affordable (Salesforce Alternatives)

google crm for real estate

When your budget is tight, a free real estate customer relationship management (CRM) tool is essential for any agent. CRMs help you organize your contacts, establish a consistent communication plan for each client, and ultimately, close more deals. Most real estate-specific CRMs come with a hefty price tag, but we’ve put together this list of our favorite free CRMs for budget-conscious agents who need a dependable product.

While the seven free real estate CRMs below are all solid choices, they do differ in the number of users allowed, amount of contacts you can create, form of customer support offered, and cost of upgraded versions. Take these variables into consideration when deciding which of these CRMs is the perfect fit for you and your business needs.

Top 7 Free Real Estate CRMs

Plus, continue reading to see the one free real estate CRM we’d avoid, as well as a brief review of LionDesk, IXACT Contact, and Propertybase, which aren’t exactly free, but might be worth checking out for their wide array of sophisticated, real-estate specific features. 


There’s a reason HubSpot is a big name in the sales tool space. Not only can you have unlimited users in the free version of its CRM, you can manage up to 1 million contacts, and do it all on the company’s efficient mobile app. 

HubSpot’s bread and butter is connecting you with your clients and helping you generate new ones. There are so many ways it enables conversations with your contacts, and strong communication is a major focus in its many contact outreach options. Overall, this makes it an excellent platform for agents who want a powerful tool for lead generation. Our only caution is that there is limited customer support with the free version, but we found the resource library, webinars, and online training to be very helpful. 

If you thrive on details, HubSpot’s free real estate CRM is a great choice, but you can also upgrade and access features such as calling directly from your dashboard and an appointment-scheduling integration with Google Calendar for $45 to $450 per month. 

Free Version

Best Feature

Unlike other free CRMs, HubSpot’s platform lets you customize just about every field, pipeline, template—and everything in between. This goes a long way to making it feel like a CRM specifically for real estate, even though it’s not. One customization highlight for us is the 80 different fields you can choose from for a contact’s profile. Many of these fields are responsive, so that as your conversations and communications with your clients evolve, so do the entries in each field. 

The HubSpot Interface

We find their interface to be user-friendly and intuitive.

Who Loves It?

Who Doesn’t Love it?

The Close Takeaway: HubSpot

HubSpot offers the most traditional, comprehensive free CRM on the market. Designed by a company known for its sales solutions, the CRM comes with an incredible amount of free tools and optimizations that are designed for lead generation and nurture. While HubSpot is not specifically designed for the real estate industry, this is a robust and powerful CRM that can scale with your business.

Agile CRM

Much like HubSpot, the free version of Agile CRM is incredibly flexible and customizable. Customization, however, requires a lot of time and effort, and it’s something not every agent wants to do. But if you put the work in, the result is a dashboard and interface that is slick and modern, clearly designed with non-computer experts in mind. We also appreciate the excellent social integrations, which make connecting to social media accounts easy and effective. Upgrade to their paid plans, starting at $8.99 per month, for more features. 

Free Version

Best Feature

By far, the coolest aspect of Agile’s free real estate CRM is its social media integration system. Using dashboard add-ons the company calls widgets, you can bring your contact’s social media stream from Facebook or Twitter into your contact profile. You can even interact with their posts from the CRM. You’re allowed to choose a single social widget to add to contact profiles in the free version. In the paid version, you can add many other features, including advanced email analytics, text messaging, and calling features. 

The Agile CRM Interface

We appreciate all of the bold colors and graphics. We look for CRMs that let you understand where you are in your workflow at a glance—Agile CRM does this well. 

Who Loves It?

Who Doesn’t Love It?

The Close Takeaway: Agile CRM

Agile CRM can help agents kick things up a notch. Its many features, especially those related to social media, really shine in real estate. However, what most excites us about this product is the upgrade. Don’t get me wrong—there is a lot of utility in the free version—but the paid option is inexpensive (about $9 a month) and opens up so many doors. Agile CRM is a good choice if you’re growing and are budgeting to take your CRM to the next level.


Bitrix24 is a group communication and collaboration platform with a CRM that converts easily to the real estate space. It helps you keep your team moving in the right direction with sophisticated project management tools, which is why we specifically recommend Bitrix24 for large teams and brokerages that depend on a lot of internal communication. On the free plan, any number of users can access almost the entire platform and manage unlimited contacts in an infinite number of deals. 

The downsides are the pricing for upgrades (at $49 to $199 per month), limited cloud storage, and the steep learning curve with limited customer support. But with an integrated client call center and unlimited email marketing—features that are rarely offered in a free real estate CRM—the numbers start to pencil out pretty quickly. 

Free Version

Best Feature

The best part of Bitrix24 is the interface between the CRM and the internal team management platform. Often, teams have to use two different systems to manage clients and each other, but Bitrix24 has solved this problem by overlapping the two, making communication and decision-making easier. 

When the internal and external systems are set on the same framework, you can decide on a strategy for a particular contact and assign the outreach to a team member without even leaving the browser window. This feature leads to fewer dormant leads, a more engaged team workforce, and, of course, no need to ping colleagues on Slack to get them to log into an entirely different platform to contact clients.

The Bitrix24 Interface

The Bitrix24 interface is easy to make your own. We like the fact that you can customize the background with your own wallpaper, as well as the linear approach to task organization.

Who Loves It?

Who Doesn’t Love It?

The Close Takeaway: Bitrix24

Bitrix24 is one of the most comprehensive and generous free CRMs on the market, and is an ideal solution for large teams and brokerages. Unlimited users, contacts, and email marketing make this a serious contender for anyone in the market for a free real estate CRM. The storage limitations could be an issue, and learning this system takes some time and energy. But the analytics, reporting, project-management tools, website builder, and integrated client call center mean that Bitrix24 is as close to a full-fledged Salesforce-type CRM as you can get without investing hundreds of dollars per month.


With Freshsales’ CRM, you can send emails, SMS text messages, and even route phone calls to yourself and your team—all on their Free Forever plan. As part of the Freshsales ecosystem, users can seamlessly integrate Freshsales into other products like Freshcaller, Freshmarketer, and Freshconnect. Upgrade to access more features for $15 to $69 per month. 

Free Version

Best Feature

With Freshsales’ free CRM, it’s easy to unlock full-blown, two-way communication via email. The interface is just like you’d see in your native email browser, but with all the bells and whistles that Freshsales’ CRM provides. You can also chat, send and receive text messages and place phone calls. Additionally, you can purchase a phone number and route calls to any phone you’d like, and even set up a rotation system so that leads are distributed to your team members.

The Freshsales Interface

The look and feel of Freshsales isn’t our favorite, but the ability to add features and customize the entire ecosystem from your dashboard is a great selling point. 

Who Loves It?

Who Doesn’t Love It?

The Close Takeaway: Freshsales

With so many ways to enhance this platform through integrations, whether they be paid add-ons or upgrades to the next level of services, users of the Freshsales CRM have all sorts of room to grow in their business. But that doesn’t mean that the free version of Freshsales’ CRM isn’t helpful, efficient, and easy to use. Most free real estate CRM platforms require a monthly fee simply to access the option of paying for these extra services, so the fact that Freshsales includes it in its Free Forever plan is pretty impressive.

Monday Sales CRM is best known for its project management software, which is why it’s exciting to see a company known for creating order out of chaos stepping into the CRM market. The Monday Sales CRM is highly customizable, aesthetically appealing, streamlined, and easy to use. It’s not perfect for everyone and it often doesn’t feel like a traditional CRM, but that doesn’t mean it’s not a great option for agents who are more process-oriented. Should you love the free version and want to upgrade, pricing is extremely affordable for additional features, ranging from $10 to $24 per month.

Project management software is really a category all its own, and it’s worth thinking about how these kinds of tools can help you build your business. For example, let’s say you’re conducting a large marketing campaign with lots of moving parts. With this type of software, you can delegate responsibilities, track progress, analyze effectiveness, and evaluate resource allocation.

Free Version

Best Feature’s CRM was designed by people who think about process all day long. The result is an intuitive platform that is easy to use and pleasant to work in. This isn’t just a product to track sales interactions—it’s an entire ecosystem that is fully customizable, created to facilitate communication and manage projects. We especially like their Whiteboard Collaboration tool, which gives teams a space to work through ideas online, visually, and collaboratively.  

The Monday Sales CRM Interface

Sleek design is one of’s best features. It’s intuitive, and we appreciate its no-fuss organization. Everything is exactly where you’d expect it to be.

Who Loves It?

Who Doesn’t Love It?

The Close Takeaway:

The Monday Sales CRM is ideal for individual agents and small teams who want their CRM to be integrated into a larger project management system. We caution that it’s not the best fit for agents who want a more traditional CRM. However, with the massive suite of integrations (Slack, Dropbox, LinkedIn, Mailchimp, etc.), communication avenues, and process tools, this highly customizable platform is an excellent free option for those ready to put in the time to make it what they want. 


ClickUp is another project management software company that has created a free CRM worth considering. Again, this is not your typical sales CRM with all of the bells and whistles, but it has the organization and communication tools to be effective and is one of the most robust project management systems on the market. Like Monday Sales CRM, it is highly customizable and was created with an emphasis on process and user experience. The result is an easy-to-use, intuitive interface. You can also update at any time to access a host of features at affordable rates from $5 to $19 per month.

best free crm for gmail

CRM can be complicated at first. Exchanging emails with customers, and placing all the information about them, and potential deals in a second tool takes time and effort. Thus, integration with your email provider is more than essential.

With 6 million businesses, G Suite consolidates itself as one of the most used business platforms on the market. So just imagine how many of these businesses are using Gmail right at this moment. Another important fact is that a research found out that 53% of respondents are looking for a CRM that is simple to use, while 35% prefer a free one.

So what if you can get a free and simple CRM solution that allows you to work from Gmail? Well, this is entirely possible, and in this article, you are going to find eight options that fill these requirements.

What is CRM software, and why use it?

CRM is short for Customer Relationship Management, and it represents every kind of communication you have with clients and leads. But when we talk about CRM, people usually think of the software companies use to improve their relationship with their customers.

A CRM software is any technological system useful to manage your organization’s interactions with customers, and also the potential ones. The main reason why teams use this kind of solution is to automate their processes and improve profitability.

This kind of tool makes it possible to store prospect’s contact information, identify sales opportunities, or even manage marketing campaigns.

The top 8 free CRM tools in Gmail

We have narrowed down our list of the best free CRM tools that work with or inside Gmail. They are divided into three categories, so you can choose the one that best suits what you are looking for.

The software that works in Gmail is not very common, so it is not that easy to find free options. At the same time, the popular choices are the solutions that have integrations with G Suite’s email provider. And last but not least, some simple extensions and add-ons offer CRM features and perform some actions in your inbox.

Most of these CRM free versions are more suitable for individuals, freelancers, and small teams and businesses. But some of them offer unlimited users, which will fit larger groups.

Click on the tool to see further details, or just keep scrolling down to check each one of them.

Software that works inside Gmail:

Software that integrates with Gmail:

Chrome extensions or add-ons:

1. DragApp

Drag is a software that helps teams to manage their pipelines inside Gmail. Actually, it is a horizontal tool, which means that it can be used for multiple purposes, such as CRM, Help desk, Project Management, and Task Management. You can have all that in just one place.

Since most deals start and end as emails, Drag makes you stop switching between Gmail and a Sales CRM. Moreover, you can share group emails —such as— and collaborate with your team in real-time.

Its Kanban view allows you to track your leads and pipelines visually, making it easier to organize your team’s workflow. Additionally, you can add notes to your emails so that you can give more information about a client or a negotiation. And it’s possible to add specific tasks with checklists and due dates, and also chat with your team inside the card. And don’t forget to use labels, so everyone in the organization can know essential information about a lead/customer.

Drag is forever free, offering an unlimited number of seats, and core features to run your workflow and manage your leads. For more advanced features, you can purchase the Pro plan that costs $8 per user/month.

2. Streak

Streak CRM is another tool that works inside Gmail. It allows you to build simple pipelines and track your sales opportunities. This tool is fully personalizable, so you can control your data as you see fit. Besides, it’s possible to share contacts, email, files, and you need your team.

With Streak’s add-on, it’s possible to check the company information, related deals, contact information, and details of a contract. You can quickly edit all of it in Gmail. You can also save canned responses that you can reuse later. Plus, it offers mobile access for both Android and iOS.

Streak offers all the core CRM features on its free plans, with a limited number of “boxes” and email merges3ed. For more advanced features, you can purchase a plan with prices starting at $15 per user per month.

3. Bitrix24

Bitrix24 is a complete platform for businesses that need to manage daily tasks, projects, and CRM. Moreover, it offers extra features, such as a contact center and a website building. Different from the two previous tools, it doesn’t work inside Gmail, it just has an integration that synchronizes your emails with the platform.

Its free CRM system provides all the tools necessary for your sales team to manage pipelines: sales funnel, sales reports, 360-degree customer view, support for repeat sales, and sales automation. Bitrix also provides customer support via email, phone, live chat, social networks, and other message tools.

Bitrix’s free plan offers an unlimited number of users and 5GB of storage. To upgrade for a paid plan, the prices start at $15.36/month.

4. Agile CRM

Agile CRM is a cloud-based service for both desktop and mobile, focused on sales automation. Its Sales CRM offers integration with Gmail that allows you to access the CRM tools from within your inbox entirely.

It lets you place your appointment calendar online and automate everything in your sales pipeline. Moreover, you can have access to complete contact views, deal tracks, lead scoring, real-time alerts, and thorough analytics. In other words, everything you need to know about the lead’s journey is available on Agile.

Agile is free for up to 10 users, and its paid plans cost from $8.99 per month, with more users and advanced resources.


5. Hubspot CRM

Hubspot offers a free CRM software that integrates with Gmail. With just a click button, you can log emails sent from your inbox in Hubspot CRM.

It offers a visual dashboard that provides a clear view of your sales pipeline. Furthermore, you can generate reports on sales activity, productivity, and individual performance, so you can understand how your team is leading work.

You also have core CRM features such as email tracking, templates, meeting scheduling, and sales sequences.

Hubspot CRM is forever free, with unlimited users, data, and up to 1,000,000 contacts. Everything with no expiration date.

best crm for google workspace

If you’re using Google Workspace (formerly known as G Suite), then you’re in luck. It allows for the best and most stable integrations with your CRM (if you don’t believe me, ask our tech team 😏).

With all the different CRM possibilities out there however, it can be hard to figure out what to expect from such an integrated Google-CRM setup, so first, we’ll tackle that for you and give you a list of useful features to look out for. 👀

After this, we’ll use this same feature list as well as review scores from G2 and the Google Workplace Marketplace to compare 7 different top CRMs that directly integrate with Gmail and the other Google products.

What features can you expect from a Google CRM?

Here’s 10 core features you can expect from a CRM that is well integrated with Google Workspace:

That’s a lot of useful stuff to follow up your leads better and boost your productivity 😄 We’ll detail below which of these features come with each CRM.

How can you define what is the best Google integrated CRM for your company?

If you’re looking for a CRM that integrates well with your Google Workspace / Gmail environment, the above set of features can significantly boost your productivity. We’ve researched which of the current Google CRMs offer which features and have detailed them for you below.

It is however important to keep the bigger picture in mind when comparing CRMs, because you need to make sure your team will actually use that CRM as well. Getting a CRM that nobody uses is pretty useless as well 😏

Because of that, we’ll include the current scoring for each CRM on G2 so you get a better idea of how each CRM stacks up. It’s broken down as follows:

And to top it off, we also incorporate the review score each CRM gets on the Google Workspace Marketplace. ⭐⭐⭐⭐⭐

We then take the average of the feature score, the average G2 review score, and the Google Workspace Marketplace score, to calculate… the final score! 🥇

The 7 Best CRMs for Gmail/Google Workspace ranked

Don’t want to read the whole comparison? 🤓

Here’s a quick overview of how each CRM performs:

Want to dig into the details? Read on!

It’s no surprise that Salesflare stacks up so well against other Google CRMs: it’s built from the ground up to make following up leads more productive, starting from your Gmail inbox.

Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM on Product Hunt, the leading community for product enthusiasts.

Salesflare’s Gmail plugin doesn’t only offer a really tight integration (more on that below). What’s absolutely unique about it is that it brings 100% of the CRM functionality into Gmail, so you never need to switch tabs while selling (although if you want to use Salesflare in a separate tab and do all the same things from there, that is fully possible too 👊).

If you’re a little technical: Salesflare is built on Google Cloud’s server infrastructure with Google-led technologies like Angular. It also follows Google’s “Material Design” design language, so if you notice that it looks a little similar to the Google products you’re using already, that’s why. 😄

Without further ado, here’s an analysis of how Salesflare stacks up:

Features Salesflare offers: 10/10

Features Salesflare doesn’t offer: none

Pricing to get all of the above (10 features):

$49/user/month (billed annually) $55/user/month (billed monthly)

It only takes a few minutes to start a Salesflare trial and install the Gmail plugin (it’s easiest in that order).

We guarantee you won’t find an easier CRM that connects so well with Google Workspace! 👌

2. Copper [8.4/10]

Copper is a CRM software company founded in 2011 that fully focuses on serving Google Workspace clients, which is why it deserves its second place in this Google CRM ranking.

It’s target industries are relatively similar to Salesflare’s, additionally serving real estate clients, as the software is not focused on B2B sales. This allows the company to reach a larger target audience, but inevitably also makes using it a little less straightforward for its B2B users.

When objectively comparing scores, the main differences are a more difficult set-up, lower quality support, and the absence of two Gmail productivity features. Also, the pricing to get all below functionality (8 features) is more than double.

Features Copper offers: 8/10

Features Copper doesn’t offer:

Pricing to get all of the above (8 features):

$99/user/month (billed annually) $134/user/month (billed monthly)

3. HubSpot CRM + Sales Hub [7.8/10]

HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.

Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be what you’re looking for.

To get CRM functionality that is comparable to what you’re getting with the other CRMs in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.

In terms of Google Workspace / Gmail integration, HubSpot does a fair job, although the pricing to get all this handy functionality (7 features) is quite steep, starting at $450/month billed annually (for 5 users, which is the minimum they impose).

Features HubSpot CRM + Sales Hub offers: 7/10

Features HubSpot CRM + Sales Hub doesn’t offer

Pricing to get all of the above (7 features):

$90/user/month (billed annually – minimum 5 users) $100/user/month (billed monthly – minimum 5 users)

4. Streak [7.6/10]

When ranking CRMs for Gmail, one can not ignore Streak. Streak was founded in 2011 to be the dedicated CRM for Gmail, and it has stayed true to this mission ever since.

Compared to the other CRMs in this list, Streak has historically focused very much on solo users, which is epitomized by its popular free plan without collaboration functionality (and its affordable “Solo” plan upgrade).

Streak runs entirely within the Gmail interface and that’s where it’s strongest. It has no dedicated web application and its mobile apps are a bit limited (getting 2.5 and 3 stars in the App Store and on Google Play).

Still, if you’re a single user and don’t use your CRM on your phone, Streak can be a simple and strong solution to start tracking your leads.

Do note that to get all the 6 below features, you need to get on its Pro plan for teams, which will set you back $59/user/month (billed monthly).

Features Streak offers: 6/10

Features Streak doesn’t offer:

Pricing to get all of the above (6 features):

$49/user/month (billed annually) $59/user/month (billed monthly)

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