Best CRM For Entrepreneurs

Customer Relationship Management Software is crucial in today’s business world. Keeping close track of customers and potential customers is imperative for a growing business.

With trustworthy CRM software, you can build important relationships between your small business and your clients. Read on to learn more about CRM systems and our top choices of the best CRM software that is out there in 2022.

Best CRM For Entrepreneurs

Pros and Cons
Wide range of advanced features and customizations
Social collaboration options and third-party app marketplace
Fluid workflows and solid performance levels
Steep learning curve
Can add up in price
Best Overall CRM: Salesforce Sales Cloud Lightning Professional
Price: Starting at $25 a month, plus add-ons

$75 additional for Lightning Professional
Salesforce Sales Cloud Lightning Professional has been the long-term number one choice of CRM software for business owners. This platform excels in easy, interactive features, innovations, use of AI, and salesforce partners.

Salesforce takes the lead for CRM software mostly because of its functionality and back-office applications. The program is a client favorite due to engaging and helping its users in many stages of their business growth, providing assistance with any problems that may come up during usage. Salesforce also has a proprietary sales cloud, which is where their CRM product lives.

The Lightning Professional tier costs its users $75 a month. This tier contains the cloud service and also includes Salesforce lightning technology that allows for deeper customization. It also includes pipelines for sales, lead management features, instant alerts, best practice recommendation pop-ups, and interactive drag-and-drop options for dashboard functionality.

Zoho CRM
Pros and Cons
Contains a deep feature set
Nearly 100% customizable with Canvas Builder
Flexible artificial intelligence layer at higher tier price
Integrated gamification features
Steep learning curve
Most advanced features are only accessible at the higher price tier
Best for Scaling a BusinessExisting Zoho Customers: Zoho CRM
Price: Starting at $14 to $24 per month

Zoho CRM has been the leading CRM software program in the industry for years. It is a very popular brand for small to midsize businesses, especially when it comes to scaling.

Zoho has updated its analytics program with the addition of Zia, an AI-powered analytics system that you can utilize to get a better handle on customer relations, sales anomalies, and trends.

In 2022, Zoho introduced their Canvas interface editor that contains a drag-and-drop feature. This addition makes Zoho CRM highly customizable for its users without having to hire a developer.

HubSpot CRM
Pros and Cons
Has a free option available
Contains an intuitive user interface that makes it easy to get started
Outstanding email integration features
Pricing per month can add up once add-ons are added
Best for Easy-to-Use CRM: HubSpot CRM
Price: Estimated $40 to $50 per month

HubSpot CRM is one of the more innovative CRM providers on the market in 2022. It is aimed toward small businesses. It is popular because it has a freemium model in which you can purchase add-ons.

HubSpot has proved itself as an innovator in areas like marketing automation, social media campaign management, and customer relationship management (CRM).

On the downside, HubSpot is advertised as free, but with specific and somewhat necessary add-ons, the monthly price can range from $40 onwards. If you are looking for software that can grow your business and cater to its needs, HubSpot may be the choice for you.

Freshsales CRM
Pros and Cons
Simplifies the CRM process for new small-business owners
Extensive customizable options
Interactive AI assistant
Highly functional
No reports are available in the free membership
Customizing the perfect monthly plan can be time-consuming
Best Basic CRM: Freshsales CRM
Price: Starts at $12 per month

Freshsales CRM, from Freshworks, is geared toward small businesses that are looking for basic CRM needs and can upgrade from there. Freshsales can be a good choice if you are new to using CRM software and are looking to get your feet wet. It has options for very basic CRM, which is free and has an easy-to-learn interface.

If you are looking for something more, they also have it. Freshsales works well with other types of business software and offers more in-depth features for those with experience using CRM. Some of their add-on integrations include workflow automation and sales intelligence features.

Another pro is that Freshsales CRM is available in more than 30 different languages and multiple currencies. This is a great option for basic CRM needs with options to add on.

Zendesk Sell
Pros and Cons
Excellent integration with Zendesk’s help desk software
Contains an explorer feature that has useful reporting options
Easy onboarding and team creation features
Useful smart lists
Can quickly add up in price after the free tier with add-ons
Extremely limited pipelines at the highest tier for the price
Very basic email and template features
Best When Integrated With Other Zendesk Products: Zendesk Sell
Price: Starting at $19 per month

Zendesk first became popular for its help desk platform.

Years later, the company introduced Zendesk Sell, its CRM software. This is a good choice for small- to mid-size businesses. In 2022, Zendesk Sell released an update to its original program, which includes a section for advanced analytics. This feature has moved Zendesk Sell higher in the choice list for CRM software programs.

Although it is a good choice for small businesses, Zendesk has a downside with its pricing options. Their prices add up quickly, especially with notably fewer features than their competitors. One of the features that you have to pay extra for, but can be extremely convenient, is their CRM app. The app is especially functional when paired with other Zendesk products.

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