Best CRM For Banks
A CRM is an important tool for any business, but it’s even more important for a company that deals with customers on a day-to-day basis like banks. A CRM can help provide better customer service and increase sales, as well as streamline your business processes through automation. Below are some of the best CRMs for banks.
EngageBay banking CRM software
Our first pick on this list is EngageBay.
For banks and financial institutions just starting out, EngageBay is the best CRM software as it offers a comprehensive all-in-one CRM solution at an affordable price.
With its drag-and-drop landing page and form builder, you can create visually stunning pages. You can also A/B test them to perfection.
Customers have their own preferences when it comes to communication channels. That’s why with EngageBay, your company becomes ‘omnipresent’ as customers can reach you through email, phone, SMS, live chat, social media, and even web forms. And you, the bank, can view and respond to these queries from a single platform. You can also create customer profiles and customer personas.
You can also offer exceptional customer service through its Service Bay; you have access to autoresponders, canned responses, support groups, help desk, customer service tickets, and much more. This makes EngageBay one of the best CRM software for banks.
EngageBay also offers powerful customer service, marketing, and sales dashboards to gauge your sales productivity, marketing strategy, and customer engagement metrics.
EngageBay also offers dozens of powerful integrations, including JustCall, Stripe, Zapier, Shopify, and Quickbooks.
EngageBay is one of the best banking CRM software for smaller banks and financial institutions. It is designed from the ground up with affordability in mind.
EngageBay banking CRM software pricing
Free All-in-One plan: Unlike other platforms, EngageBay’s free plan is forever free and is power-packed with features every bank or financial institution needs. To name a few:
1,000 branded emails per month
Predictive lead scoring
Email template builder
500 MB storage
Contacts and companies
Gmail and Outlook integration
All-in-One Basic Suite: This plan costs $14.99 a month and offers:
3,000 branded emails per month
All Free plan features
360-degree customer view
Custom deal milestones
1 GB of cloud storage
Email and chat support
All-in-One Growth Suite: This plan starts at $49.99 a month and offers:
25,000 branded emails
All Basic plan features
Free onboarding sessions
Landing page A/B testing
Timezone-based email delivery
All-in-One Pro Suite: This advanced plan starts at $79.99 a month and offers advanced tools like:
50,000 branded emails
All Growth plan features
You also get a 20% discount on annual subscriptions and a 40% discount on biennial subscriptions.
Who’s it for
For budding banking institutions and financial startups that need a highly affordable yet scalable and comprehensive solution.
HubSpot banking CRM software
HubSpot is among the most popular banking CRM systems on the open market, with a plethora of tools for banks of all kinds.
Like EngageBay, HubSpot’s core CRM tool is free to use.
People don’t buy banking services overnight. This is why HubSpot offers drip campaigns to nurture leads over a longer period. It also provides a complete and comprehensive view of your customer lifecycle, helping you understand them better.
You can also dish out quality content using HubSpot’s on-the-go content optimization tool, which provides live ideas and SEO optimization tools.
HubSpot’s suite of tools also lets you create incredible landing pages, A/B test your pages, segment your customers, and then send personalized content for maximum conversion rates and customer retention. You also get multichannel marketing campaigns, contract management, and workflow automation.
HubSpot is one of the most expensive banking CRM solutions. This is the pricing breakdown for their bundled CRM suite:
Starter Growth Suite: This plan starts at $50 a month when paid annually and offers 1,000 contacts, two paid users, email marketing, ad management, canned scripts, conversational inbox, and live chat.
Professional Growth Suite: The Professional plan starts at $1,780 per month (when paid annually) and provides campaign management, A/B testing, calls-to-action, custom reporting, 1:1 technical support.
Enterprise Growth Suite: Pricing for this advanced plan starts at a humongous $4,000 per month and includes predictive lead scoring, events API, webhooks, conversation intelligence, NPS surveys, and revenue tracking.
Who’s it for
Large banking corporations that need exhaustive and advanced banking CRM solutions.
- Keap (Infusionsoft)
Keap banking CRM software
Keap is another great banking CRM software.
Formerly known as Infusionsoft, this platform offers various tools to capture leads, segment your customers, organize lists, and launch powerful campaigns.
You can let your customers schedule an appointment using Keap’s advanced calendar feature.
Generate invoices and EMI billings, integrate payment gateways, and receive payments through Keap’s CRM. Everything gets logged into the CRM so that you can revisit the conversations anytime you want. This improves your sales productivity and enhances opportunity management.
With iOS and Android applications, your on-field agents can access all the tools on the go.
Lite plan: This banking CRM software plan starts at $79 per month and offers tasks, forms, contact management, tags, contact lists, appointments, and so much more. You can store 500 contacts for one user.
Pro plan: The Pro plan starts at $159 per month for 500 contacts and adds A/B email testing, invoices, automated text messaging, recurring payments, and subscription management.
Max plan: The Max plan costs $199 per month for 500 contacts and offers Shopify integration, custom user roles, pipeline automation, one-click upsell and cross-sell, and analytics. For 10,000 contacts, you’ll have to pay $399 a month.
These prices mentioned above are for one user. You can increase the number of users by paying an additional $30 per user.
Who’s it for
Medium-sized banks and other financial services.
ActiveCampaign banking CRM software
ActiveCampaign is another great retail banking CRM software with a myriad of tools for marketing, customer service, and sales.
With tools like autoresponders, goal tracking, and multichannel marketing broadcasts, you can automate various email and marketing tasks.
You can even integrate and sync Google and Outlook calendars. Banking customers come from various backgrounds and need various services.
With ActiveCampaign’s advanced CRM segmentation, you can segregate your contacts based on demographics, customer behavior, previous transactions, and so much more.
ActiveCampaign has machine learning, too. Tools like split automation, conditional content, and predictive sending use machine learning to offer results that are traditionally not possible.
Lite plan: This plan starts at $9 per month for 500 contacts and offers you basic features, including autoresponders, social media tools, automation, contacts importing, and segmentation.
Plus plan: This plan starts at $49 per month for 500 contacts and adds features like lead scoring, conditional content, SMS marketing, database sync, subscription forms, and task reporting.
Professional plan: This plan starts at $129 per month for 500 contacts and offers predictive sending, win probability, split automation, customer attribution, and unlimited one-on-one training.
Enterprise plan: The Enterprise plan at $229 a month for 500 contacts and adds advanced features like custom reporting, premium phone support, social data enrichment, custom URL, uptime SLA, and customized branding within applications. For 10,000 contacts, you have to pay $399 a month.
Who’s it for
Medium and large institutions looking for robust features and multi-channel marketing.
Pipedrive banking CRM software
Founded in 2010, Pipedrive is yet another awesome marketing and sales automation software for banks.
You get unique features, like the AI sales assistant, which offers suggestions on improving your automation. It also offers reports, graphs, sales performances tips, and sends out periodic notifications about these. For sales organizations, this is a game-changing tool.
With tools like group email sending, email templates, analytics tracking, and email marketing, you can enhance your marketing campaign performance.
Pipedrive also lets you gather detailed data about your clients, help you identify priority leads, and various marketing tools to target these leads.
Pipedrive offers four different plans:
Essential Growth plan: This plan starts at $12.50 and offers deal management, customizable pipelines, custom fields, deal rotting, and contacts map.
Advanced Growth plan: This plan costs $24.90 per month per user and offers a basic meeting scheduler, file attachments, customizable signatures, OneDrive integration, product catalog, and two-way email sync.
Professional Growth plan: This popular plan costs $49.90 per month for each user. You get access to group emailing, eSignatures, caller, custom reports, team management, and team goals.
Enterprise Growth plan: Costs $99 per user per month and includes advanced features including unlimited advanced user permissions, SSO login, 2FA, unlimited visual dashboards, and 100 workflow automation.
Who’s it for
Small banks looking for simple CRM systems.