The best clients for digital marketing are those industries that rely heavily on online resources when making purchasing decisions. Depending on their selling point and target audience, these clients require different levels of support. The following industry-specific tips will help you develop similar campaigns that attract leads, convert those leads into customers, and ultimately achieve ROI for your company.
In this guide, we review the Best Clients For Digital Marketing, how to get international clients for digital marketing, how to explain digital marketing to clients, and how to get clients for email marketing.
Best Clients For Digital Marketing
It’s no secret that digital marketing has changed the way companies sell their products. But not all industries benefit from this new technology in the same way. For example, some industries rely more heavily on digital marketing than others because their customers are more likely to use online resources when making purchasing decisions. In this article we’ll look at the top five industries that can benefit most from digital marketing:
The health care industry is constantly evolving, and providers are always looking for ways to improve their services. Digital marketing can be used as a tool for health care providers to reach their audience in multiple ways. Your agency may have a web design team that can build out your website or create an app that makes it easier for patients to access your services 24/7. Maybe you’re interested in buying search engine optimization (SEO) campaigns on Google or Bing to make sure the right people are finding you when they search online. Maybe your marketing team knows how important Facebook advertising is at driving patients into your office—or maybe they need help understanding what all of this means, so they know whether it makes sense for you and your business needs!
Whatever the case may be, digital marketing would be an asset in any health care agency’s toolbox because it provides different ways of reaching potential customers from anywhere at any time—and who wouldn’t want more clients?
Real estate is a great industry for digital marketing. In fact, real estate agents are in need of digital marketing to reach more potential buyers. Here are some ways you can help real estate agents:
- Use social media to promote your content and get in front of more people.
- Create engaging content that will catch people’s attention on social media, such as videos or blog posts.
- Promote yourself using paid ads on Facebook and Google Ads so you’re seen by all the right people at the right time (i.e., when they’re actively looking for something like what you have).
- In the digital marketing world, education is a big player.
- It’s used to attract new students and retain current ones.
- Online courses are marketed via digital channels like social media advertising, email marketing, paid search and more.
- Offline courses can also be marketed online with text ads on Google or Facebook for example.
Restaurants are one of the best clients for digital marketing. They have a lot of competition and a lot of repeat customers, so it’s important to put yourself ahead of the pack by using digital marketing strategies.
Restaurants also have an advantage because they are typically local businesses, which means you can find them easily on Google Maps. You can even use Google My Business to create and manage your restaurant’s local listing on Google Maps!
Retail stores are among the most profitable for digital marketing, and can use it to get more customers in through the door. Digital marketing can help these businesses improve sales, brand awareness, customer experience, and even employee satisfaction.
Retail stores should look into digital marketing if they want to increase their client base or retain existing customers. There are many ways this type of business can use digital marketing:
- Advertising on social media platforms like Facebook and Instagram
- Creating an email campaign that targets previous customers and encourages them to return or shop again
- Managing paid ads on popular search engines like Google or Bing
- Creating an online store where customers can purchase products directly from you
These industries are the most effective for digital marketing.
These industries are the most effective for digital marketing.
Why do you think these industries are the most effective for digital marketing?
What makes these industries so effective when it comes to digital marketing?
How can you market to these industries effectively?
how to get international clients for digital marketing
Sometimes the work we do best for others is the work we do worst for ourselves.
The world is full of doctors who make terrible choices for their own health and housekeepers with messy homes. It’s also full of marketing agencies who deliver great results for clients but struggle to drum up the business of their own.
The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in yourself.
Start with these top ways to get more agency clients.
1. Treat Yourself Like Your Own Client
How do digital marketing agencies get clients? They become their own client.
You already have a process that works for your other clients. Starting today, take the time out of your schedule to do the same for your own business.
Go through every step as you would with your other clients. Develop your brand guide, collect data, create a data-driven marketing plan, and follow through with each step.
Don’t forget to use all the advice and strategies you give to your clients, too. Use storytelling practices to build a trusting bond with your audience.
Above all, don’t sacrifice quality. If business owners see that your own marketing is done half-heartedly, they’ll assume that you would do the same for them.
2. Get Out from Behind the Desk
Digital marketing is the first thing that comes to most people’s minds in our technological era. You can’t ignore the digital world, but sometimes you need to step out into the “real world” too.
Start building a presence at local events where you’ll find business owners and other decision-makers. That should include networking events, business expos, trade shows, you name it.
The goal is to make yourself a known part of the local business community. Get to know your fellow business owners and potential clients.
As you build your rolodex, start referring people to the businesses you know when the opportunity arises. Not only will the grateful business owners be more likely to become clients, but they’re also likely to return the favor and refer others to you.
The right conference can be a game-changer for your business. If you are keen to learn how in details, here Vanessa Van Edwards, Behavioral Investigator, explains more:
3. Take Advantage of Online Directories
Your website is far from the only place to build your web presence. One of the most overlooked strategies is to get onto as many online directories as you can. It’s the easiest way to reach companies looking for digital marketing.
There are a few routes to take. Of course, you want to be on the general, widespread directories like Google and Yelp to start.
Next, focus on industry-specific online directories like marketing agency directories. These are especially helpful because everyone in the audience is a qualified buyer, looking for the specific service you provide.
Finally, get your business onto local directories too. For people who want to patronize businesses in their area, these sites are often their go-to guides.
Of course, not all directories are created equal. Some offer a bland listing and nothing more. Instead, look for directories with more advantages to invest in, like advertising opportunities and events.
4. Prioritize Your Portfolio
You can tell prospective clients all day about how great you are at your job, but they won’t know until they see it themselves. If you want to know how to get digital marketing clients, your portfolio is the proof they need to see. Also prestigious digital marketing certificates from your team can be convincing.
Your online portfolio needs to have a few key qualities. First, it needs to show variety. Clients want to know if you can capture their voice, so by displaying a broad range of brands you’ve already mastered, you’ll show your ability to take on any voice necessary.
Second, you want your portfolio to reflect the work you want to pull in. If you want more clients in the healthcare industry, for example, prioritize your work for past healthcare clients on your portfolio. This shows the right companies that you have expertise in their area. It’s also important to focus on a digital marketing niche for it.
5. Blog About Marketing
You probably already tell your clients about content marketing and how important it is to establish themselves as experts in their area. The same is true for marketing agencies.
Many businesses go through a similar process. At first, they try to do their own marketing to save money. They go through a whirlwind of Googling to try to teach themselves the craft.
They may try a campaign or two. Before long, though, they see that it isn’t as easy as they thought. That’s when they call in an agency.
And who better to call than the agencies whose marketing blogs were so helpful when they were trying the DIY path?
On top of this, your blog gives you credibility to help you get SEO clients. So blogging can be one of the best answers if you are asking how to find digital marketing clients for your agency. With blogging as one of the most effective measures for SEO, clients want to see that you’re taking your own advice.
As much as a blog on your own site can help, don’t forget to write guest blogs for other websites too. Think sites that business owners and executives frequent, like Business Insider and Forbes.
Matt Cutts, Administrator at United States Digital Service, shares more about the effective techniques for building links and eventually getting more clients:
6. Get Interactive for Finding More Digital Marketing Potential Customers
Social media is a cornerstone of so many digital marketing strategies, but most brands fall short on the “social” aspect. They spend plenty of time posting their own content, but little time-sharing, commenting, and otherwise engaging online.
Start by identifying some of the companies you’d love to work with. Follow them on social media and engage with their posts from time to time. One or two comments per week go a long way.
This gets your name in front of that business, especially if it’s a small business where an owner or manager does their own social media. After they’re familiar with your name, you can make a cold call that suddenly isn’t so cold.
how to explain digital marketing to clients
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
Understanding Digital Marketing
Marketing refers to any activities that a company uses to promote its products and services and improve its market share. In order to be successful, marketing requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users. This is normally undertaken by specific professionals or marketers who can work internally (for companies) or externally with other marketing firms.
Traditionally, corporations focused on marketing through print, television, and radio. Although these options still exist today, the rise of the internet led to a shift in the way companies reached consumers. That’s where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, apps—anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
Increased technology and newer trends forced companies to change the way they marketed themselves. Email was a popular marketing tool in the early days of digital marketing. That focus shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get themselves noticed. The development of sharing sites like Facebook made it possible for companies to track data to cater to consumer trends.
Smartphones and other digital devices are now making it easier for companies to market themselves along with their products and services to consumers. Studies show that people prefer using their phones to log on to the internet. So it should come as no surprise that 70% of individuals make buying decisions (usually on their phones) before they actually hit the purchase button.
Digital marketing can be interactive and is often used to target specific segments of the customer base.
Advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers.
For example, after extending the late-night hours, McDonald’s targeted shift workers and travelers with digital ads because the company knew these people made up a large segment of its late-night business. The company encouraged them to download the Restaurant Finder app, targeting them with ads placed at automated teller machines (ATMs), gas stations, and websites that its customers commonly frequented.
Types of Digital Marketing Channels
As noted above, marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These are channels that still exist today. Digital marketing channels have evolved and continue to do so. The following are eight of the most common avenues that companies can take to boost their marketing efforts. Keep in mind that some companies may use multiple channels in their efforts.
A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.
PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.
The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands.
Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing.
Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.
YouTube is one of the most popular search engines in the world. A lot of users are turning to YouTube before making a buying decision, to learn something, read a review, or just to relax.
There are several video marketing platforms, including Facebook Videos, Instagram, and even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or give opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.
Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.
Digital Marketing Challenges
Digital marketing poses special challenges for its purveyors. Digital channels proliferate rapidly, and digital marketers have to keep up with how these channels work, how they’re used by receivers, and how to use these channels to effectively market their products or services.
How To Get Clients For Email Marketing
Email marketing is one of the most flexible, versatile, and effective options in the marketing toolkit, able to deliver outstanding results on its own or fit seamlessly into larger strategies. It’s a high-value, accessible service that almost any agency can incorporate into its offerings to attract new clientele, grow your accounts, and make your shop as sticky as possible.
Best of all for agencies, email ROI is highly attributable, meaning it’s easy for you to show exactly how much revenue you’re bringing in and keeping you an essential part of their marketing program.
Once you’ve added email marketing as part of your agency business services, you can start encouraging your current and potential clients to make use of it. Here are our top 5 ways to encourage your clients to get started with (or refocus on) email marketing.
1. Offer these statistics to prove that email marketing works.
The biggest selling point for email marketing is simply that it works! Email marketing gets business results, and gets them for less cost than other marketing methods.
Explain to your clients some of these highlights:
2. Track the results from email marketing to connect results to specific campaigns.
One of the frustrations with many marketing activities is that it can be hard to tell what works, and what just costs money. When you conduct email marketing with a tool like Campaign Monitor, you can see what works at a glance—and what doesn’t.
Show your clients some of the detailed, in-depth reports you can provide on key email marketing metrics. You might even go further; set up a sample account, and let them click around and see some real reporting.
If something isn’t working, they’ll find out and be able to tweak it immediately, at low cost. This is a potentially huge saver of time and money.
Don’t forget to explain your approach to email marketing testing. Show them how you never stop pushing for better results and have a systematic approach to helping them optimize their campaigns.
3. Manage email marketing with ease.
If your client has tried email marketing in the past, they may have been overwhelmed by unsubscribe requests or bounces coming back to them. Or they might have tried a system that was difficult to learn and frustrating to use. Not all email technology is the same, and some email platforms are more intuitive than others.
You can offer something better: Automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce. Ask them how much time they used to spend doing those things, and what they could achieve if they spent that time being creative, innovative, and analytical instead.
If your client or prospect is relatively new to email marketing, it can be intimidating to get started. Use a tool that comes with prebuilt high-performing email templates and an easy drag-and-drop interface. A what-you-see-is-what-you-get approach is far more approachable to these clientele.
4. Emphasize the flexibility of email marketing.
Take some time to think of a few ways your specific client could use email marketing. Propose a few low-risk, high-reward ideas they could use to get started and see results quickly:
You want your clients excited about the possibilities! If you put some effort in first to start them off, they may come up with some even better ideas on their own.
5. Show them a working example of your email marketing services in action.
One final thing you might try would be to include a sample email design with your web designs. A lot of digital marketing can seem theoretical and difficult to visualize. Seeing their brand in action as an email could be much more convincing and inspiring than graphs and slideshows.