Best Books For Digital Marketing Beginners

The digital marketing is a journey of learning. You start with the basics and then, you learn more and more about it. You have to always stay updated about the latest technologies, changes in the industry, etc. Most of the time, people don’t find relevant information which results only in wasting your time. Instead of this, you should know all of them and thus, books are best for digital marketing beginners. The books are great sources for learning digital marketing because they are something to read and understand whenever you got free time.

Are you a beginner in Digital Marketing? Are you planning to develop yourself in the field of digital marketing? If your answer is yes, then this blog post is for you. However, if your answer was no or meh, then this blog post is also for you because all marketers can always improve, and why not read about how to do that from someone who wants to get better themselves.

Are you a beginner in the field of marketing and want to learn while stepping into the pool? Let’s just analyze, some people go with Short-term courses or multiple trainings and also share them on their blog. But you both have your own responsibilities to take care – most of the time being busy, even if they are friends, they don’t spend much time on reading.

Best Books For Digital Marketing Beginners

Recommending books on digital marketing is not easy. It is a highly volatile industry where current hot trends quickly become obsolete in favor of an upcoming star.

So, the most important thing we had to do while compiling this list was to study every book’s pedigree in 2020 and choose the best among these.

In our 4 hours of research, we were able to compile a list of books that touch various verticals of digital marketing comprehensively and engagingly. Many of the books that are mentioned here have been marked as bestsellers and are often recommended by experts in the field of Digital Marketing.

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List Of Best Digital Marketing Books
Epic Content Marketing
Jab, Jab, Jab, Right Hook
Digital Marketing for Dummies
Hit Makers: The Science of Popularity in an Age of Digital Distraction
New Rules for Marketing and PR
Permission Marketing
The Art of SEO
Digital Marketing 2020
Social Media Marketing – All In One for Dummies
Comparing Best Books On Digital Marketing
Book Title Author Pages Release Price
Epic Content Marketing Joe Pulizzi 352 September 24, 2013 $18.69
Jab Jab Right Hook Gary Vaynerchuk 224 November 26, 2013 $14.48
Youtility Jay Baer 240 June 27, 2013 $4.55
Hit Makers Derek Thompson 352 February 7, 2017 $0.65
Permission Marketing Seth Godin 252 February 20, 2007 $9.22
So without much further ado, let’s get started.

Best Digital Marketing Books Review

1) Epic Content Marketing

Epic Content Marketing

Written By: Joe Pulizzi
Release Date: September 24, 2013
Pages: 352
Price: $18.69

Storytelling, unbeknownst to many, has been mankind’s oldest known profession and hobby. We went from telling stories carved in stones to visualizing our imagination on a big theater screen. Stories if told properly have the ability to influence people into doing things without telling them to do it.

Epic Content Marketing is that one book that tells marketers how to develop stories that are both entertaining and persuasive as well as stories that push customers to act without an expletive command.

The book is very much interested in exploring the content we see online, consume, and share. It tells how you can too develop content that grabs more eyeballs without actually having to compel anyone to read or share your content.

That is the beauty of marketing that you have the potential of building a loyal customer base because they weren’t constantly annoyed or irritated with salesman tactics and also they came on board out of their own free will.

Suggested Readers

Bloggers, Vloggers, Content Writers and Managers

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2) Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

Written By: Gary Vaynerchuk
Release Date: Nov 26, 2013
Pages: 224
Price: $14.48

Keeping the absurd title aside, this book will hook you up with its prose from the very first page. It demonstrates the art or science of winning public opinion on your side by using social media marketing. This book offers the perfect tactics and advice you will need to ace your SMM game and win a larger audience base than the one you currently enjoy.

The book solely focuses on social media marketing and ways by which marketers can attract social media users to their side. The author Gary Vaynerchuk has been a part of the industry for quite a while. He has seen its ups and downs, and that fact alone makes this book a must-read for marketing enthusiasts who are still scratching their heads when it comes to building brand loyalty.

If you are especially interested in social media marketing, then this book is a must-read for you.

Suggested Readers

SMM Managers, Executives, Everyone

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3) Digital Marketing For Dummies

Digital Marketing for Dummies

Written By: Ryan Deiss and Russ Henneberry
Release Date: Dec 27, 2016
Pages: 328
Price: $20.18

Many wish to have a magic book with ‘for dummies’ suffixed in its title to have an easy guide on the subject that interests them. Luckily for people with interest in digital marketing, there is already a bestseller book for you in this department.

Digital Marketing for Dummies is a bare-boned approach of teaching digital marketing for readers, offering explanations to some of its most basic concepts in the simplest way possible before ultimately heading into the more advanced subject matter.

What is astonishing about this book is despite its raw approach to the topic, how relevant the book remains in the year 2022. It talks about everything from the current best SEO practices to effectively using content marketing to gain traction. This book covers every inch of the digital marketing universe in the most comprehensive way possible.

The book aims to teach novice marketers how to come up with a digital marketing plan that works for their business. It is well thought out, and most importantly very easy to read. This book is definitely worth a check.

Suggested Readers

Everyone, Small and Business Owners, Digital Marketing Enthusiasts

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4) Youtility


Written By: Jay Baer
Release Date: June 27, 2013
Pages: 240
Price: $4.55

The most important relationship your business makes during its heyday is the one it makes with its customers. Customers are the backbone and fuel of any business, without which a business simply ceases to exist. So marketers must learn how to build trust between them and their customers.

Youtility depicts the experiences and struggles of more than 700 brands trying to better their marketing strategy, thus allowing the readers to learn from their experiences.

Thankfully, Youtility tells you just that and so much more. Youtility is one long lesson in how to build lucrative customer relationships where their palpable trust flowing in both directions.

It guides you on ways a business can keep evolving with the changing world of digital marketing to stay ahead of their competitors and best cater their customers every single time. The book talks about genuine approaches rather than relying on false hype to trap prospects.

For those looking to build, or repair relationships with their customers, this book is a must-read for you guys.

Suggested Readers

Everyone, Small and Business Owners, Digital Marketing Enthusiasts

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5) Hit Makers: The Science of Popularity in an Age of Digital Distraction

Hit Makers

Written By: Derek Thompson
Release Date: Feb 7, 2017
Pages: 352
Price: $0.65

There is a good reason why this book is a favorite amongst digital marketing fanatics worldwide. Derek Thompson, through this phenomenal book, explains why we end up liking what we like and the influence our culture has on our buying behavior.

Unlike other authors on this list, Derek gets way too personal in his prose. Most of the excerpts of the book are his lived-in experiences as an individual trying to make a dent in the world of digital marketing. The book focuses on many popular advertising campaigns and analyzes whether they have failed or succeeded.

The book also looks into the rise of cultural phenomena like Facebook and tries to explain what the social media giant did right to be the behemoth that it is today.

Suggested Readers

Advertisers, Digital Marketing Professionals, Entrepreneurs

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6) New Rules for Marketing and PR

Hit Makers

Written By: David Meerman Scott
Release Date: Oct 5, 2015
Pages: 480
Price: $25.93

New Rules of Marketing & PR book offers its readers an intricate step by step strategy to improve their sales and visibility online by directly reaching out to their prospects. It explains how you can use traditional marketing tactics like public relations and expand your presence in the digital space.

If you are someone struggling to find your customer’s base, then this book like a gift. Not only is the book written in comprehensive prose, but its writing is also specifically designed for academic purposes.

The book has been translated into 29 languages and is thought by many universities and business schools around the globe. No other book to this day provides a ready plan for entrepreneurs like this book does. This book expertly guides its readers in building their profitable PR and Marketing strategies.

The book comes with several pragmatic guides on how to effectively market any product or service.

Suggested Readers

Digital Marketing Professionals and Aspirants

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7) Permission Marketing

Permission Marketing

Written By: Seth Godin
Release Date: Feb 20, 2007
Pages: 252
Price: $9.22

Seth Godin is a well-known name in the digital marketing industry. You will find several YouTube videos advising his followers on the best digital marketing practices to follow to succeed. However, if you were looking for the summarized text of all the knowledge this man has to offer, then you are in luck.

This book has been described by many readers as a one-stop solution to everything in digital marketing. Seth Godin goes even a step further to teach us the practice of what he calls ‘Permission Marketing’

Permission Marketing helps you think out of the box and come up with strategies that create better marketing campaigns that instantly yield results. It helps you create appealing brand messages that your customers would relentlessly consume and share.

This book is a perfect guide for people who want to build strong relationships with their online prospects. The book today has been translated into 35 languages and has been touted by many as the best digital marketing book out there on the bookshelves.

Suggested Readers

Everyone, Digital Marketing Professionals, Entrepreneurs

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8) The Art of SEO

The Art of SEO

Written By: Eric Enge, Stephan Spencer, and Jessie Stricchiola
Release Date: Feb 20, 2007
Pages: 994
Price: $49.49

The Art of SEO book has often been hailed as one of the best SEO books ever written and here we will explain the reason behind this. Written by Eric Enge, Stephan Spencer, and Jessie Stricchiola, these three had spent years studying the exact nature of the search engines. The result is one of the most intuitive books written on the subject of SEO.

This 1000 plus page guide offers valuable insights, guidelines, and innovative techniques to readers who seek to execute a comprehensive SEO strategy. This book has been revised multiple times to keep up with the agile changing times.

Currently, in its 3rd edition, this book is an ingenious attempt at explaining the science behind search engines. Many readers have attributed their success to this book. Websites that were struggling to rank high on Google, often opt for the first thing that pops up on search engines.

The Art of SEO is a legacy book that needs to be read by everyone who wants to be the best in their competition when it comes to SEO. To this day, ask any expert what is the best book ever written on SEO, and you will get the reference of the book ‘The Art of SEO’.

Suggested Readers

Entrepreneurs, Digital Marketing Professionals, and Aspirants

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9) Digital Marketing 2020

Digital Marketing 2020

Written By: Danny Star
Release Date: June 28, 2019
Pages: 146
Price: $18.45

Digital Marketing 2020 ushers into a new era of digital marketing as a new decade begins with exciting new tools and tactics in hand. Through this book, Danny Star reintroduces us to many familiar concepts in the lens of 2020. These concepts, of course, include SEO, social media marketing, email marketing, online advertising and so much more.

Each chapter is a valuable insight as to how the concepts we know have changed as the years have gone by, what methods today are better, and what leaves a lot to be desired. The book does not pull its punches in being able to deliver the pros and cons of every topic it chooses to dissect in great detail.

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