Benefits Of Using WordPress For Blogging

WordPress is a great tool for those looking to create their own blog. It has a user-friendly platform and easy to use dashboard. It is also very customizable, which allows you to create a website that meets your needs perfectly. With wordpress you can start and stop whenever you want, so if you don’t have time to write when inspiration strikes, no problem! You can schedule posts for later on in the day or week.

In this post, we review the Benefits Of Using WordPress For Blogging, wordpress benefits in communication, how does wordpress work, and disadvantages of using wordpress.

Benefits Of Using WordPress For Blogging

WordPress is the most popular blogging platform out there. It has over 60 million active websites and more than 20% of the top 10 million websites use it as well. You may have heard about wordpress before, but are not sure what it can do for you or why you should use it. Well here are some benefits of using wordpress for your next blog:

WordPress is customizable

WordPress is a content management system, which means it has the ability to be customized and tailored according to your specific needs. It’s what allows you to add new features like a blog or eCommerce store without having to pay for extra services or software. This also makes WordPress extremely versatile and adaptable, as it can be used for so many different purposes!

WordPress gives you design choice

  • WordPress themes
  • WordPress widgets
  • WordPress plugins
  • WordPress templates

WordPress has built in blogging tools and features

  • WordPress has a built in calendar.
  • A contact form, where you can ask people to contact you and give them the information they need to do so.
  • A comments system, so readers can leave comments on your blog posts.
  • A media library, where all of your images are stored for easy access and use.
  • The ability to search your site for content based on keywords or phrases that might appear in the text of one or more blog posts

There are tons of plugins for wordpress

You can find thousands of plugins in the WordPress repository. These are basically apps for your website and they can help you with SEO, social media, and securing your site.

There are free options as well as premium ones (which usually cost money).

Social media integration is easy with wordpress

Social media integration is easy with WordPress. Once you install and activate one of the many social media plugins available, you can have your posts automatically published on Facebook and Twitter. You can also use the plugins to schedule posts ahead of time so that they go live at a specific time or date.

WordPress has great analytics for social media as well. You will be able to see who is reading your blog, where they’re coming from (which search engine), how long they are staying on your site, what pages/posts are more popular than others and much more!

If you are a blogger, wordpress is for you!

If you are a blogger, wordpress is for you!

WordPress is a great platform for bloggers. It has everything that you need to start and run an online business. Why? Because it’s easy to use, powerful and free. You can customize your site in minutes with no coding skills required—just select one of the many available themes or plugins from the thousands available on their website. And if there’s something that isn’t working quite right, don’t worry: there’s always someone ready to help out over at Stack Overflow!

wordpress benefits in communication

Why WordPress? A guide to the features and benefits of this CMS

So, now that you know how I really feel, let’s talk about what we’re going to cover here, starting with the basics:

Then move into the nitty-gritty — the seven big benefits of WordPress websites:

Why WordPress, really?

There are a few reasons why you should use WordPress, and we’re going to cover them, but let me say first that in the 100-plus clients I’ve worked with, nearly all of them used WordPress.

It’s deep and complex and has many hidden facets.

But — and this is what I love about it — it’s still relatively easy to use if you’re just a basic user.

It’s like being given a race car as a personal vehicle. In the hands of a professional, you can drive it around a race track at 200-plus mph. But in the hands of an enthusiastic amateur, you can still drive it to work. It’ll just get you there a little faster than the other cars on the road.

So let’s talk about the benefits of WordPress for, not just your business blog, but your company’s entire website. And what makes it the best and most popular platform on the internet.

What is WordPress?

First of all, if you’ve been wondering “Is WordPress just for blogs?” wonder no more.

WordPress has become so much more than a blogging platform. It’s a full-featured content management system, which means it’s also more than just a website.

Unfortunately, many small business websites are basically brochures that tell everyone who you are, what got you started, how to contact you, and a few pages about what you sell. But that’s it. They don’t do anything more than that.

A blog is just a collection of articles and stories arranged in reverse chronological order about a variety of topics. It’s a public diary of sorts, covering an endless number of topics.

But a content management system not only lets you build those web pages and write those articles, it makes it so simple to do, you don’t even need to hire a professional webmaster every time you want to make a simple change.

Or, as professional web designer Stephani Worts once wrote on this very blog:

Put simply, WordPress is a tool that takes care of the nuts and bolts of publishing content so you can focus on what you want to convey on your website without having to worry about how to display your material.

This means WordPress can do so much more than blogging. Adding a blog article is pretty easy: At its most basic level, you just type in your information, add a few images, hit Publish, and you’re done.

Adding a new page to your website is just as easy: The window where you enter your information is the same. The formatting commands are the same. The method for adding photos and videos are the same. It’s the same interface; the only difference is when you press Publish, the thing you created is a web page, not a blog post.

This means once you have your domain and hosting space (more on that in a minute), you can build your website yourself, and then later add blog articles yourself.

7 benefits of WordPress

Are you convinced? Are you ready to start?

I hope not, because there are about 3,000 words to go and I don’t want all this work to go to waste.

To that end, here are seven reasons why the benefits of WordPress make it your best choice for your business’s website.

1. WordPress is free

WordPress itself is 100% free, no fees attached, no strings attached, no guilt that you’re using something you should be paying for, like when you don’t pledge to your local NPR station even though you’ve listened every day for the last 20 years. (You know who you are.)

You can download the software from WordPress.org (note the .org), and it won’t cost a thing. You and your friends can get together and have wild WordPress download parties (socially-distanced and masked up, of course), and it’s all good.

The one downside is that you need to host WordPress somewhere. There are two options: 1) Self-hosted, where you take care of the hosting costs and maintenance/security responsibilities, and 2) Managed hosting, where you pay someone else to take care of the hosting and much of the maintenance and security for you.

What is self-hosting?

Self-hosting for WordPress means that you purchase a web hosting plan, download the free WordPress files from WordPress.org, and install them yourself on your hosting account. That might require more technical expertise or time than you have at the moment.

GoDaddy offers self-hosting for WordPress with one-click install. You pay a monthly fee for the server space, and they make it easy to install WordPress on your hosting account with a single click. From there, it’s up to you to customize your WordPress site, keep up with software and security updates, etc.

What is managed hosting?

For many busy entrepreneurs without a ton of technical experience, managed WordPress hosting is a better option.

If you’re new to WordPress, I recommend you go with GoDaddy’s Managed Hosting solution — at least until your business grows and you feel more confident managing it all yourself or can hire someone to do it for you.

Other costs associated with WordPress are premium themes (the skin or look of your website) and any premium plugins.

Sticking with our race car analogy for a moment, self-hosted is where you’ve been given a race car, but you have to handle all of your own maintenance and engineering. You can do whatever you want and go as fast as you want, but you’re responsible for keeping the whole engine running. With managed hosting, you have a whole crew taking care of your race car for you, but there are limits as to what you can do, where you can drive, and how fast you can go.

2. Hosting doesn’t have to be a hassle

The basic concept of hosting is pretty easy: You need to hold your actual website somewhere. You need a place to hold all your images, text, audio clips, brochures, white papers, and so on. Since you don’t want to house all that stuff on your own computer, you need someone else’s computer, also known as a web server. This is a service GoDaddy provides.

With a basic GoDaddy hosting package, you can host a small WordPress account starting at about $5 per month, which is ideal if you get fewer than 25,000 visitors per month. Once you set that up, you can install WordPress with a one-click installation. (If you’re not sure what kind of WordPress hosting you need, read this article.)

As mentioned before, you can also download WordPress to your computer through WordPress.org and then upload it through cPanel from GoDaddy, a method of interacting with your web host if you use Linux instead of Windows as your server’s operating system. (And if none of that made any sense, just talk to the GoDaddy Support team; they’ll help you out.)

Again, remember that this is the ideal setup if you want to fully take advantage of the benefits of WordPress.

3. A wide variety of themes make website design a snap

The theme is the outer layer of your website — the face, the facade, the style, the part that makes it look pretty. With WordPress themes, you can change between any number of different styles and layouts without having to dig into the guts of your code.

Choosing a theme may be the hardest part of setting up your blog because there are literally thousands of themes you could choose from.

Themes where the navigation bar is on the left, others where it’s on the right. One column, two-column, three-column layouts. Magazine and newspaper style versus traditional style. A nearly limitless number of color combinations and design choices.

You can even choose between free and premium themes.

Many of the premium themes are professionally designed and are built to have additional capabilities like helping with your SEO or working on mobile devices as well as desktop computers. There are some free themes that are equally as good as the premium themes, but be careful of free themes that seem to be missing a few components or don’t have a few of the bells and whistles that the premium themes do.

While the premium themes may cost $30 to $80, it’s well worth the cost because they’re made to work with the latest versions of WordPress and are designed by experts who understand the ins and outs of the CMS. The free themes are a bit riskier, but some are pretty good. Just remember, this really is a place where you get what you pay for.

For my own blog and a few of my clients’ blogs, I use the Genesis framework and choose from their smaller palate of available themes. It’s much easier because they’ve done all the hard work, and I know the code has been streamlined so it always works. I even bought the lifetime license so I can use it for several clients and get the occasional upgrades as they happen.

But there are plenty of other themes available, including themes that are designed specifically for a particular industry or field, like landscapers, attorneys, pizza restaurants, and so help me, skydiving schools.

First, check out the themes on GoDaddy, on WordPress.org, or one of several other places. Or you can even just Google “WordPress themes for ______” and insert your own industry or job to find the ones that have been made especially for your business type.

Then just select the theme you like and follow the instructions for installation. Installation steps will vary, depending on whether your site is self-hosted or managed, but they’re pretty easy and clear.

4. Adding website content is fast and simple

When people talk about web design and building a website, this is actually the part that freaks them out. They think there’s a lot of coding and design work that goes into making a single web page, and that adding the actual content is just a minor detail to be handled later.

But in actuality, most of that design work is already done.

That’s 1) why you use WordPress: because you can create a blog post or page with one mouse click.

And 2) why you use themes: because all the design work is already done and pre-installed, and the beautifully-themed page or post was created as soon as you clicked the mouse in the previous sentence.

It’s easy to create a new post

Put your mouse over the Posts menu in the left sidebar, click Add New, and you’ll see the Add New Post window. Type in your title, add in your content, and click Publish.

It’s easy to create a new page.

Put your mouse over the Pages menu in the left sidebar, click Add New, and you’ll see the Add New Page window. Type in your title, add in your content, and click Publish.

If those last two paragraphs looked nearly identical, it’s because the process is nearly identical, and they’re both equally easy. So if you’re worried that this is going to be difficult somehow, or that adding a page is somehow harder than adding a post, don’t worry!

Here’s what the screen looks like for adding a new post or page.

If you’re a regular user of Microsoft Word or Apple’s Pages, you can figure a lot of this out. The “B” and “I” stand for bold and italics.

You add a photo or video by clicking the Add Media button.

And you create a hyperlink by highlighting a piece of text and then clicking the button that looks a little like a chain.

As far as the rest of the buttons go, you only have to mouse over each one to see a little box pop up that tells you what the button does.

A few thoughts on blog writing:

All in all, I’ve written over 3,500 blog articles over the last 10 years, so I know a thing or two about blog writing. Here are my top five blog writing tips for you:

5. Updates are easy

OK, I may get into some trouble by admitting this, but updating and maintaining a blog is a piece of cake if you do it right.

Many websites, when you want to update them, require a phone call to your web designer. You have to work out an hourly rate, they’re going to take a few weeks to get things done, and you’re going to go back and forth several times, all the while dreading what this is doing to your budget.

Not so with WordPress. With WordPress, it’s as easy as clicking a few buttons.

You log into your WordPress site and click the Updates button on the left sidebar (under the Dashboard link). There, WordPress will tell you what needs to be updated. (Note: This only applies to self-hosted WordPress; this is done for you on managed WordPress sites.)

You can update your plugins, theme, and even WordPress itself in a matter of seconds. You can install security updates and change your theme without losing a single picture or blog post. And it didn’t cost you 1 hour of your web designer’s time to do it.

Bonus: GoDaddy’s Managed WordPress and Pagely’s managed WordPress hosting plans handle core software and security updates and daily backups for you, so you don’t even have to do this. You just update any plugin as you need it. (You should still do this weekly.)

how does wordpress work

WordPress Core

The foundation on which your WordPress site is built is a set of files that makes up WordPress core. When you install WordPress, what you are doing is adding a set of files to your website. These files contain the code that runs WordPress itself.

You can install WordPress in one of two ways:

WordPress Hosting With SiteGround

Envato Tuts+ has partnered with SiteGround, a reliable provider of WordPress hosting. They include an auto-installer to make it easy to get started, while also allowing you complete control over your site. Thanks to Envato’s partnership with SiteGround, you can get up to 70% off managed WordPress hosting.

You don’t need to worry about these files or what they contain. And you should never edit or delete any of them. If you do this, your website might break. Even if it doesn’t break, any changes you make will be lost next time you update WordPress. That’s why you use plugins to make modifications to a WordPress site, instead of editing the core files.

The Database

As well as WordPress core, your site will need a database for it to work.

This is where all of your content and settings are stored. The WordPress database consists of 12 tables. There are separate ones for things like posts, taxonomies, metadata, and settings.

Again, you don’t need to worry about these database tables. WordPress will automatically save data to them and update that data whenever you use the admin screens to work on your site.

Don’t try to manually edit the database, even if your hosting provider gives you access to it. Doing this carries a very real risk that you will break your site. It’s also something that’s very difficult to undo.

Note: If you create a network on your WordPress installation by running WordPress Multisite, WordPress adds some extra tables to run the network and the sites in it. Again, you can access everything you need from the admin screens and don’t need to access the database directly.

Additional Files: Themes, Plugins, and Uploads

I already mentioned that WordPress core includes a set of files that contain the code that makes WordPress run. I also mentioned that if you want to modify your WordPress site, you’ll need to install a plugin.

That’s where files come in.

As well as the files that make up WordPress core itself, you’ll be adding extra files to your site. Just like with everything else, you probably won’t be manually adding these files. You don’t need to upload them to your hosting provider or anything like that. Instead, use the WordPress dashboard to install files and to upload them from your computer.

The extra files used by WordPress include:

You’ll find all of these files in the wp-content folder in your WordPress installation (although you don’t need to access that to work with them; you can do it all via the admin screens). Let’s look at what each of these are for.

Theme Files

These are the files that make your theme work. Your theme will dictate how your site looks and how it displays content. Each site will normally only run one theme, and that will include template files that WordPress uses to grab content from the database and output it on the page. Your theme will also include a stylesheet that dictates how the site looks.

It’s important to take the time to choose the right theme for your site, as this will dictate exactly how your site appears to visitors and how it reflects your brands. You’ll find that you can customize lots of themes using the Customizer.

The Best Premium WordPress Themes on ThemeForest

While you can do a lot with free themes, if you are creating professional WordPress sites, eventually you will want to explore paid themes. You can discover thousands of the best WordPress themes ever created on ThemeForest. These high-quality WordPress themes will improve your website experience for you and your visitors.

You’ll only need more than one theme installed if you use a child theme. This is when you install a theme to modify another theme, referred to as the parent theme. This way, you can make changes to a theme without editing it directly. If you were to edit it directly, you would lose all of your edits next time you update the theme, but changes you make to your child theme aren’t lost.

You’ll find your theme files in the wp-content/themes directory, where each theme will have its own folder. Again, you don’t really need to worry about this. The most important thing is that you work with themes by going to Appearance > Themes in the admin screens, or by using the Customizer.

Plugin Files

If you want to make modifications or additions to your site’s functionality (rather than the way it looks), you install a plugin.

Plugins add extra functionality. This can mean anything from a simple message in the footer to a full-blown SEO or performance plugin.

There are certain plugins that it’s a good idea for every site manager to install. These include backup plugins, security plugins, performance plugins, and SEO plugins. All of these will make your site run more smoothly or be more effective. There’s a wide range of free plugins for all of these functions that you can find in the WordPress plugin directory.

Advanced WordPress Plugins on CodeCanyon

You can also find top-quality professional WordPress plugins on CodeCanyon. These plugins come with free support and lifetime upgrades, and can help take your site to the next level.

Upload Files

Uploads will include any media that you add to your site.

So if you upload an image to a post, it will be stored in the uploads folder. Just like your themes and plugins, this is found in the wp-content folder. Uploads can include other types of media, including PDF files, video, and anything else you want to upload.

Some plugins also add files to the uploads directory, in their own folder. This might include backup files or other media.

disadvantages of using wordpress

So, you’ve heard of WordPress but might be unsure about whether it’s the right platform for your website. In order to help you decide, in this post, we’re breaking down the pros and cons WordPress has to offer.

Ultimately, which platform is right for will depend on your specific needs, your skill set, and your goals. Whether it’s the right CMS for your situation or whether you should opt for something else entirely is something only you can know. All we can do is try to point you in the right direction.

But first, let’s get acquainted with WordPress for the uninitiated. 

What is WordPress? 

WordPress is a popular content management system (CMS) that greatly simplifies the process of building a blog or website. It was created in 2003 by Matt Mullenweg and Mike Little. It’s a piece of open-source software that’s free to download, adapt, modify, and otherwise use as you see fit. WordPress is popular for its flexibility especially among bloggers and small business owners. 

WordPress.com vs. WordPress.org 

Before we dive into the real meat of this article, let’s make an important distinction. There are two versions of WordPress out there. First up is WordPress.com.

This version exists solely, “in the cloud” as it were. It means you don’t have to download anything, secure third-party hosting, or anything of that nature to use it. Simply sign up, pick a theme, and get going. WordPress.com is usually what true beginners opt for, as setup is minimal and the service handles most major site management. 

WordPress.org, on the other hand, is typically what people are referring to when they talk about running a website on WordPress.

To make use of it, you have to download the software, then upload it to a hosting provider of your choice. One-click installation of WordPress server side is also available at many providers. From there, you can select the themes, plugins, and settings you want. But all site maintenance is on you. 

When we talk about WordPress moving forward, WordPress.org is the iteration we’re referring to. 

WordPress Pros: Advantages of Using the Platform

With all the context provided, we can now dive into our list of the true benefits of using WordPress: 

Easy to Get Started 

WordPress is fairly easy to start with, especially if you opt for a third-party host that provides one-click installation. In that case, you’ll be guided through the setup process like naming your site, setting site colors, picking a starting theme, and so forth.

It’s conceivable you can launch a very simple site in just a couple of hours with very minimal effort. So long as you have the content you want on your site in order, the actual setup process is a breeze.

Thousands of Themes to Choose From

When weighing the pros and cons of WordPress, one of the biggest perks of the platform is the sheer number of themes you can select from. There are thousands of free templates available on the official WordPress theme directory.

They often come with enough features to launch a professional online store or portfolio site. If you have a more extensive need for features, however, plenty of premium themes exist as well. You can find them on directory sites like ThemeForest and on individual developer sites like WPExplorer, Elegant Themes, and Themify.

The best part is you don’t need design skills to use them. Simply pick a theme, select from the preset options provided, and add your content to pages and posts. That’s all there is to it.

Thousands of Plugin Options 

Just as with themes, there are thousands of plugin options for adding features to WordPress as well. Plugins cover everything from SEO to social media sharing and pricing is varied, too. The plugin repository offers up tons of free or lite versions of plugins or you can see premium options on sites like CodeCanyon or on individual developer sites.

SEO Included

Another benefit of WordPress is the fact the platform itself is very SEO friendly. This means that any website you build in WordPress will be more readily indexed by search engines and will rank higher. Many WordPress themes come search engine optimized out of the box as well. Plus, plugins are available (like Yoast) to help streamline the process of optimizing individual pages and blog posts. 

Simplified Content Creation

Page templates and blog templates make for a greatly streamlined and simplified content creation process. With just a few clicks, you can create a new page or post, add your content (including images, tables, and other formatting tweaks), and publish it.

And since WordPress now includes Gutenberg, a visual page building tool, you can shift around “blocks” to create unique designs without having to rely on third-party tools or coding. And while initially there has been a lot of discussion about the pros and cons the of the WordPress editor, it has become a mature product with loads of features.

If that’s not enough for you, you can further customize designs using a solely WYSIWYG (what you see is what you get) interface thanks to third-party page builder plugins like Elementor, Divi, Brizy, WPBakery, and so many more.

Huge (and Supportive) Community

WordPress has a massive community surrounding it, which means finding answers to your questions and getting guidance is super easy. There are countless blogs and forums that cover WordPress development on a general level with thousands of readers and members. In addition, you can find extensive customer support forums and ticketing systems for individual plugins and themes that provide assistance with using these specific products. And that’s not to mention the official WordCamps (both in-person and virtual) where WordPress enthusiasts from all over the world meet up to learn, grow, and network. 

Frequently Updated

WordPress see frequent updates, both for new features and to fix bugs and security issues. Frequent updates means faster load times, better security, and overall a solid user experience for your site visitors. It also means you’re constantly getting access to new tools for creating the best possible site you can. Most themes and plugins are updated frequently as well, which creates a level of support that not many other site building tools can replicate. Plus, you can even automate all site updates.

Highly Flexible

You can build almost any kind of website with WordPress. That’s honestly one of its biggest draws. The flexibility provided thanks to a solid framework and a never ending combination of themes and plugins means you can create an online shop, an art portfolio, a personal blog, a hotel booking site, or a directory all within the same platform — and sometimes even using the same theme! 

Integrates Well With Third-Party Tools

WordPress integrates well with third-party software and nowhere does this shine as much as it does on social media. You can configure WordPress to automatically share your latest posts to Twitter, Instagram, and Facebook with just a few clicks. And through the use of plugins, you can foster greater integrations with productivity tools like Trello or communication tools like Slack. You can even use automation tools like IFTTT to trigger certain actions when various parameters are met. For instance, you can have your new posts shared to various social channels upon publication. And that’s just one example.

Low Hosting Demands

You really don’t need much by way of hosting to start a WordPress website. And if your site traffic grows over time, you can always upgrade to a higher-tier plan with greater storage space and more bandwidth.

Easy to Scale

Another great part of WordPress is that it’s super easy to scale up. If you launch a site on a small hosting plan with minimal features, you can easily upgrade and swap out your theme to create a more robust experience. You can even transform your site into something entirely new whenever the mood strikes. So, even if your site launches as a portfolio, you can add an online store at a later date, for instance. Or if you start out on a shared server, you can upgrade to managed WordPress hosting. The combination of flexibility and scalability is truly appealing.

Mobile-Friendly and Responsive

WordPress is inherently designed to be responsive and mobile-friendly. By now, all themes offered are responsive out of the box. The integrated Gutenberg block editor outputs responsive designs as well. All of this is to say the site you create will look good on any device, which makes for another mark in the “pro” column.

WordPress Cons: Why You Might Use Another CMS

There are many reasons to seek out and use WordPress. Yet, it’s not suited for everyone. After covering the pros, let’s explore a few cons and reasons not to use WordPress now.

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