If you’re new to the world of search engine optimization (SEO), learning about its benefits might be enough to convince you it’s worth it. But even if you don’t immediately see why SEO is helpful, there are a number of ways that it can help you and your business.
Search engine optimization is the process of getting your website ranked higher in search engine results. By having the right SEO optimized content on your site, you can get more traffic and make more sales. Hiring a professional is a surefire method to get more traffic and sales, but if you have an established site with a good amount of daily traffic, it might not be necessary. There are plenty of SEO tips online that can help you optimize your website. It will take some work and time, but getting to number one on Google really is possible for all businesses!
You already know why you should invest in SEO, but do you know exactly what to look for when hiring an SEO pro? There are plenty of agencies out there with SEO packages to choose from, so how can you tell which one is the best fit for your needs? The answer: by doing your homework and asking yourself several questions before 2016. read more
Benefits Of Seo
1. Brings in more customers through organic search
53.3% of all web traffic comes from organic search and 60% of marketers state that their highest quality leads come from SEO-engaged customers. Why is that? Because they are searching for a solution, and by being one of the top results you are fulfilling a need.
Ranking on the first page of Google is necessary to be seen by customers. Climbing to the top position can almost double your click-through rate over the number two spot. And claiming a Featured Snippet (top of page element) can help you jump over the number one spot while potentially adding a second way for customers to click into your website.
The volume is there and by ranking for specific search terms you’ll attract the right customers. And by getting your site on the front page, you make your brand highly visible and showcase that you’re a trustworthy resource.
2. Creates a trustworthy web experience for customers
Hitting the front page, and claiming the number one spot in a search result is completely reliant on the authority you build. You can have the best answer or resource available, but without a quality experience for users, once they click into your site, you’ll have a very hard time getting them there at all.
That’s why the technical elements of SEO, such as page speed, backlinks, and other authority building elements are so crucial to the success of your business online. Playing with the rules governed by search engines forces you to keep your site in tip-top shape and makes maintaining its health a regular priority.
The benefit for you is that it won’t just help you rank better and therefore get more exposure. It will also make it easier for customers to trust you based on the functionality of your website. Having fast pages, security measures, and automated customer service portals are just a few ways to do this.
3. Encourages you to focus on user experience
Speaking of your web experience, a core element of SEO that continues to grow in necessity is optimizing user experience. Google started prioritizing user experience as a ranking factor in 2021 and will continue to leverage their new Core Web Vitals alongside previous factors like page speed to help determine if you are providing a valuable interaction or not. Featured Snippets and other in-search elements also leverage this idea, by pulling answers, images, and other valuable information onto the search page itself.
For businesses, this just means that you need to focus on the needs of your customers. What do they want to know? What would they want to do next? What other information, resources, or services can you provide them?
By prioritizing the needs of your customer first, you stand a better chance of ranking better, keeping them on your site, and converting. The more often that occurs, the more authoritative your site will be and the more people you’ll bring in. And the cycle continues.
4. Improves brand awareness
One tangential element outside of converting users into customers when you improve your rankings is overall brand awareness. Just by reaching the front page and climbing closer and closer to the top spot, the more touchpoints you’ll generate. Even if they don’t click into your site, just by being there, potential customers will begin to associate your brand with those solutions.
This is especially important if you’re competing on specific search terms with other businesses. You want to be top of mind when people input questions or directly search for the product or service you offer. And if you’re competitors own those searches, more than likely those organic sales will go to them.
If you’re just starting to explore implementing SEO for your business, the best thing you can do is target longer variations of a given search. For example, rather than trying to rank for “online accounting services” you’d go after terms like “online accounting services for small business” or “best online accounting services for small business in the northwest.”
Yes, these don’t generate as much search traffic. But, they are far easier to rank for than the shorter, more competitive term. The more of these longer variations you rank for, the more likely you are to move up for the shorter search term. And through it all your building awareness within your target market.
5. It helps keep you informed
Like anything related to operating a business, SEO changes all the time. Search engines are updated, different factors become important and other businesses are working on their own strategies to rank. This means, that in order to execute SEO successfully, you need to stay informed about best practices, solutions, and changes.
While this may sound like more work, this is actually a benefit to your business as it keeps you informed about online processes. SEO is directly tied to digital technology, meaning that much of what happens with it, can help you understand online trends and proactively address any major changes. Plus through your research and site updates, you understand more about your customers, your competitors, and digital experience as a whole.
Now, let’s be honest you won’t be able to stay up to speed with everything and there’s no need to go crazy trying to. Just keep your ear to the ground, take note of any major changes and stay focused on your industry vertical. Just doing that much can keep you on track.