In this article, we will discuss the Benefits of Mobile Marketing for Business that you can use to grow your business.
Mobile marketing is a type of marketing that uses mobile devices to promote the business. It helps in promoting the business through contact details, images and other available options like text messaging and location-based options. With this, it becomes easier for the customers to find the details and they will be able to communicate with you wherever they are.
Mobile marketing is one of the best ways to make your business stand out in a crowd. With the right tools and marketing plan, you can reach customers where they are most comfortable: their mobile devices. These days, just about everything a person does can be done on their phone.
Benefits Of Mobile Marketing For Business
1. Accessible and Immediate
According to Datareportal, people spend about 4 hours and 10 minutes a day using mobile devices.
That’s a lot.
They’re accessing their favorite social media apps, checking their email, playing games, and browsing the web. Not to mention they don’t go anywhere without their phones.
So if you want to stay relevant, you need to go where the consumers are – their phones.
Accessibility plays a significant role in the success of mobile marketing. It allows you to reach your audience anywhere and anytime. Plus, mobile marketing is the fastest way to communicate with consumers and get your message out immediately.
What’s also important to note is that as of August 2022, 62% of web traffic came from mobile devices, not desktops. And we can expect that the number will keep on rising.
The problem with desktops is that the user won’t receive your message for hours.
People don’t sit at their desks all the time, they are mobile. So if you want to reach your audience instantly, mobile marketing is far superior.
2. Allows You to Reach Global Audience – And Segment It
In 2022, billions of people all around the world own a mobile phone. So if your goal is to reach a global audience, mobile marketing is the way to go.
Not only can you reach them all, but you can choose exactly who you want to reach. I am sure you have some demographic preferences for your audience, whether it’s age, gender, or location.
Moreover, ad platforms are getting more sophisticated by the day. Some other popular targeting features include interests, hobbies, past purchase behavior, retargeting, etc.
If you don’t know your target audience, you can start broad until you figure it out. Once you determine it, focus on that audience. However, never stop testing and optimizing your mobile marketing campaigns.
3. Multiple Marketing Channels Available
Here’s what’s great about mobile marketing. There are many different channels and strategies you can utilize to reach consumers.
The most obvious one is mobile websites. As I mentioned before, the majority of website traffic comes from smartphones. It is a quick way to check out any website on the go and discover a new brand. The number of purchases made on mobile devices has also been growing. And many predict it will soon surpass desktop purchases.
That’s why having a mobile-friendly website is crucial.
According to App Annie, 92% of Android mobile time is spent in some kind of app. This is another vast marketing opportunity. One option is to display ads within mobile apps. However, you can also create your own app. It can make shopping more convenient, engage customers, and boost brand awareness.
SMS marketing is still a widely used form of mobile marketing.
75% of people are fine with receiving text messages after opting in. Text messages have a higher response rate than email or Facebook, and 90% of them are read within a few minutes.
That alone should make you think about creating an SMS strategy for your business.
QR codes are also quite popular when it comes to mobile marketing.
Users can scan QR codes that take them to a specific web page with more information.
In-App Mobile Marketing
Ads that show up within mobile apps and games are also very effective and can reach a large number of people. So that’s another opportunity to reach huge audiences.
Other mobile marketing techniques include email marketing, social media marketing, push notifications, voice, location-based marketing, etc.
4. Location-Specific Mobile Marketing
Here’s one of the biggest benefits of mobile marketing. You can target customers based on location. And that’s a massive benefit for any business.
As we mentioned before – people are carrying their smartphones wherever they go. You can take advantage of the geo-targeting abilities of mobile devices.
That means sending out location-specific advertisements that are more relevant to the user. You can also use geo-fencing. Geo-fencing triggers notifications, alerts, coupons, or other offers when a device enters a specific location. That’s also known as hyperlocal targeting.
You basically set a virtual fence around the location of your business. Or even around your competitors’ location (geo-conquesting).
A great example of successful location-based marketing is Whole Foods’ mobile campaign. It implemented both geo-fencing and geo-conquesting.