Benefits Of Guest Blogging For Seo

Guest blogging can provide several benefits for SEO including: improved search engine rankings, traffic and more. In this guide, we review the Benefits Of Guest Blogging For Seo, types of guest posting, how does guest posting works, and how to make money guest blogging.

In this guide, we review the Benefits Of Guest Blogging For Seo, types of guest posting, how does guest posting works, and how to make money guest blogging.

Benefits Of Guest Blogging For Seo

Guest blogging is a win-win deal. You get to promote your business, and the blog owner gets extra traffic and exposure. The major benefit is that it gives your website an inbound link from a high quality site. This improves your search engine rankings because Google uses link metrics as one of its ranking criteria.

More exposure

Guest blogging is a great way to get exposure. You’ll be reaching new audiences and building relationships that could lead to more opportunities for your business. You don’t have to worry about your content being seen by the wrong people because if you’re guest posting on someone else’s blog, the chances are good that the audience will be interested in what you have to offer.

Guest blogging also allows you to reach new audiences that are interested in your niche, which means they’ll be more likely than other types of readers (like those who are just browsing) to take action after reading your content and contact you directly through social media or email with questions or inquiries into your services.

More traffic

  • Traffic
  • Traffic is the most important metric for any business. It means more customers, leads, sales and profit. If you want to rank high in Google search engine result pages (SERPs), you need to have sufficient traffic that comes to your blog through natural links from other blogs or websites. Guest blogging helps in building a relationship with other bloggers who will eventually link back to your site if they like what they read on your blog.

Brand recognition

Guest blogging can help you brand recognition. This is a huge advantage for your business, as it allows you to get your name out there and make sure people know who you are. When people see that your company has been mentioned on a reputable site, they’ll be more likely to trust what it has to say about its own products and services. There’s also the fact that when someone sees your name in print or online multiple times, it will start sticking in their heads. After all, repetition is key when it comes time for someone making buying decisions—and once they recognize what product or service best suits them based on the information given by said guest post author(s), they may very well come back again!

Improved search rankings

The more high quality links you have, the better your search rankings.

There are a lot of ways to get links; guest blogging is one of them and it works wonders for SEO. The reason why this strategy works so well is that the more relevant links you have, the better your search rankings will be. If you can land a guest post on a blog with lots of followers who will read and share your content, then you’ll see an instant increase in traffic as well as improved search rankings!

Increased Social Media followers

Guest blogging also allows you to reach more people through social media. People who read your guest post may share it with their followers, and if you wrote a great post, they will likely help spread the word. Not only do these readers get to know and trust you, but they may even become regular readers when they see more of your work in the future.

Guest blogging allows you to turn strangers into fans who are willing to follow you on social media platforms like Twitter or Facebook. You could then use these tools to market yourself or your business by sharing links back to your site as well as other content that interests them. This gives people who wouldn’t normally click through on affiliate ads another way of finding what they’re looking for without making an awkward purchase decision right away (like buying something off Amazon).

More backlinks

Link building is an important part of SEO. Links from high quality sites are more valuable than links from lower quality sites. The more links you have, the better your search engine rankings will be—the relationship between the two is not absolute but it’s a good place to start if you’re trying to improve your SEO.

Guest blogging is a win-win deal.

Guest blogging is a win-win deal. You get more exposure and traffic, and the blog owner gets a backlink that helps improve their search rankings.

You can use guest blogging to build your brand and improve your search rankings. Guest blogging will also help you get more social media followers because it gives people an easy way to find out who you are, what you do, and how they can connect with you online.

types of guest posting

Guest posting is one of the best ways to build a high-value backlink profile, allowing you to earn brand authority in your industry, drive clicks back to your site, and boost organic traffic. However, landing page links are almost always removed by the editor before publishing.

Websites want you to link to content that provides value to the reader — a resource, data point or insight that further illustrates the point you’re trying to make. This more legitimate format for building your backlink profile with guest posting — not spamming editors — is what will help you land the most opportunities.

A quick word about backlinks: Matthew Barby analyzed a million SERPs and saw the correlation between a page’s Google ranking and how many backlinks pointing to it:

This is why great content is key for guest posting. Not only does it allow you to get the much-needed in-text link — versus a bio link — but great content gives you unique pitching angles. If you can intrigue the editor with your idea, you’re more likely to get the opportunity while fitting your link naturally within the text.

If you want to get your guest posting program off the ground, add these five pieces of content to your blog calendar. Use them as tools for getting more guest posting opportunities that further your brand and drive SEO value for years to come.

1) Case Study

A case study shows your value as a brand, making it a great piece of content to have, regardless of whether you use it as a tool for guest posting. It’s also ideal for building backlinks because data helps to support your argument — a bonus if you have a graphic from the case study that you can also include in your article.

However, this is only a great piece of content to link to within a guest post if it further illustrates the point you’re trying to make. Meaning: your blog post needs to be closely related to your case study so you can naturally highlight it in the article without being promotional.

Here are a few tips to get the most out of your case study:

Plan Topics Before Creating Your Case Study

To make sure you can naturally link to your case study, start by brainstorming which data is most usable. The best way to do this is to look at each data point and come up with at least five blog post titles you could pitch to editors that would allow you to include that supporting data point.

For example: a data point about how much time it took to increase by X spots in Google’s SERPs and what was done to reach that top spot would lend itself well to an article like:

5 Ways to Get to the First Page of Google

In this article, you would then reference the data you found like:

“Remember to be patient. It took [client name] 6 months to get to the first page of Google using on-page SEO optimizations, including X and Y.”

Make sure you have a number of angles like this for each case study data point.

To Gate or Not to Gate?

Another detail to consider is whether your case study is gated, meaning someone needs to enter their email address to access it, which is common practice. In this case, it’s ideal to have the data you plan to source in your article on the landing page of the case study so that the editor can quickly reference the link to check your facts. While not all editors are concerned with whether the data is gated or not, some do.

Another easy way around this potential challenge is to gate the full case study, so you can still drive leads, but create a supporting blog post as well. You can include a few snippets of data in the blog post with a CTA to download the full report. This is common practice for a wide range of brands and allows you to drive traffic and leads.

2) Proprietary Data Report

Publishers are always looking for data that tells a story. While your case study can do that, proprietary data is a little different. Holly Rollins, President of 10x Digital, explains, “Survey-based content is one of the most sought-after pieces of content by editors, which can be a huge differentiator. It’s also one of the best types of content to present on your site, your blog and social posts — speaking to all of your audiences.”

For example, with proprietary data, you can make broader statements like:

“X retailers publish on Twitter X times each day, according to the 2018 State of Social Report.”

Not only is this great for linking to in guest posts, but it also benefits your status as a leader in the space, says Rollins. She explains, “Real data from statistically valid surveys that relate to your industry really shows that you or your company [are] an expert and [have] the data to backup your claims.”

Here are a few ways to uncover this proprietary data:

Customer or Company Data

What kind of data can you extract from customers? Not one specific customer, but information that speaks to a broader audience. For example, if you have a keyword-tracking tool, you might be able to extract data like:

When choosing this data, look for clusters of information that can cover a broad topic, like SEO for retailers. In the example above, you might be able to do an entire report on keyword usage, but make sure the data is both interesting and fills a gap in the industry, suggests Rollins.

Survey Data

There are two main ways to get this data: survey your customers or user base, or use a tool like Google Surveys to get data from a large set of people:

In either case, you want to do the same thing you did with your case study: start with the topics.

With surveys, begin by asking yourself: which questions will give us data that we can use to pitch unique topics and include naturally in each guest post? Thinking in this way ensures that you’re getting useful and unique data.

When using Google Surveys, you pay per response. Set a budget that allows for at least 500 responses, which is the minimum that most editors will want to see when you reference the data. It also makes the data stronger in the article when you can say something like In a survey of 500 small business owners, we found that 73 percent published one blog post each month.

Get an overview of pricing from Google Surveys to decide what a reasonable budget will be. If this takes a substantial amount of your budget, remember that you can reuse this data in social media posts, email marketing and even as proof of the need for your product or service on your website.

3) E-book

“The rationale behind it is that an ebook offers something to the customer in exchange for something else, usually an email address and permission to be added to a mailing list. Lead generation through this way allows for follow-ups through email and is a great way to get people talking or simply interested in your product or service.”

And then list your e-book alongside other related e-books. This format for linking to your e-book is even more valuable than most because you’re directly calling it out in a way that encourages readers to click through. Rather than linking to it as a source to data, you’re saying, “Check this out.” That CTA can be powerful for driving clicks.

how does guest posting works

These days, I’m writing guest posts like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

how to make money guest blogging

Starting a blog is one of the best ways to make money online. Although it may take a while to build up traffic, it’s possible to earn up to $50,000/year through blogging with enough hard work. 

When it comes to the most effective methods on how to monetize a blog, it all depends on your blogging niche and audience type. It may take a while to figure out which method works best for you, but with enough persistence, you will be able to make a substantial income. 

In this article, you will find all of the information to become a blogger and make money. We will show you 11 ways to make money blogging for beginners and guide you through the process of creating a blog that is set to grow.

11 Ways to Make Money as a Blogger

Now that we covered the benefits of blogging, it’s time to see the 11 methods that can help you start making money off of your blog. 

1. Affiliate Marketing

Affiliate marketing is one of the fastest ways to make money blogging. Many people choose this method because: 

Many bloggers make thousands of dollars from affiliate marketing. A good example is Pat Flynn, the creator of Smart Passive Income, who earned over $100,000 in a month through affiliate links. 

To get started with this method, a blogger needs to join an affiliate program. Some of the popular networks to find affiliate programs include FlexOffers, ClickBank, and ShareASale.

After being approved for an affiliate program, bloggers will get an affiliate link to the product’s sales page. They can add this link to their content and receive a commission once a visitor makes a purchase.

The commissions will depend on the affiliate programs that bloggers choose, ranging from 5-30% of the product sales price. The higher the affiliate products’ prices are, the higher the commissions they can receive. 

If you want to make  money using affiliate marketing, consider following these tips:

Expert Tip

Make sure you have five, ten thousand plus visitors a month before you worry about monetizing through AdSense or affiliate marketing. The more you blend the affiliate link in, the more natural it seems, the better off you’re gonna do. But of course, if it’s affiliate-related, you need the disclaimers as well.

Digital Marketing Expert and Entrepreneur

2. Paid Ads

Another great way to blog and make money is to sell ad space on your blog. Single Moms Income is a great example of a blog that earns passive income by displaying ads. It generated $1,031.81/month in 2019 through ad placements alone.

There are many ad networks to get started with, but Google Adsense is one of the most popular services. 

Some of the reasons why many bloggers use Google Adsense are:

Before making money online with Google AdSense, you will need to create a Google account and submit an application. Google’s team will review your site before accepting the request, which might take from a few hours to a couple of days. 

If the team doesn’t approve your Google AdSense account, try other alternatives such as, PopAds, and Chitika.

Here are several tips for maximizing paid ads revenue:

3. Online Consulting

If you’re an expert in a specific industry and willing to share your knowledge, then consulting might be the best way to make money online from a blog. Depending on your field of expertise, it’s possible to make up to $90,000/year as a consultant.

One example of a blogger who earns income by offering a consulting service is Neil Patel. He makes $20,000/month as an SEO consultant.

A consultant is usually expected to:

There is no startup investment to get started as a consultant. Simply create a page with a contact form for clients who want to know more about your business. To find some consulting opportunities, you can also go to sites like Glassdoor and FlexJobs. 

Keep in mind that there are some points to consider before starting with this method of making money online:

Another excellent method to blog and make money is through sponsorships. Many bloggers make a high income by publishing product reviews on various items and services. 

Through sponsored posts, a blogger can get paid to talk about brands or products they love, showing how they use these items and how they can benefit others.

A blogger can charge a set price per review, depending on their rank and incoming traffic. For instance, Alexis charges between $750-$1,500 for each sponsored post she publishes on her blog Fitnancials. 

If you want to get paid by writing sponsored posts, try following these tips :

Expert Tip

When it comes to different brands, they want to work with people who have loyal audiences that trust them and who care for their audiences. So just foster a really good relationship with the audience.

Reply to comments, go live on the social web. That way, you’re building a deeper connection with people.

Digital Marketing Expert and Entrepreneur

5. Online Courses

For those who have experience in teaching, selling courses may be a good way to make money online.

Here are some reasons why a blogger might consider selling online courses:

Ryan Robinson is a blogger that earned over $2,000/month in 2020 just from selling a course that teaches people how to start a blog and grow a profitable side business. 

Here’s what you’ll need to start selling online courses:

Many bloggers use platforms such as Udemy, Skillshare, and Coursera to create and sell online courses. 

If you want to make money from a blog with WordPress by selling an online course, try using plugins like LearnDash and AccessAlly. 

Other than that, here is some advice on creating and selling online courses: 

6. Guest Blogging

If you’re trying to figure out how to make money blogging and get more exposure online at the same time, writing for other websites might be an excellent choice. A guest blogger can earn from $50 to $300 for a post.

One of the bloggers that make money from guest blogging is Elna Cain. She was able to replace her full-time salary by working as a freelance blogger for six months.

Besides helping to earn money online, guest blogging also allows people to show their expertise within the industry, especially if they write for trustworthy brands. As a result, this can grow traffic to their own blog, further increasing their credibility and conversion rates.

Here are a few tips on how to get started with guest blogging:

7. Publish eBooks

Selling eBooks is a popular way for bloggers to make money from their blogs. Some good examples of blogs that make money from eBooks are Make a Living Writing and TheSheApproach. 

With this monetization method, a blogger only needs to write an eBook once and start getting passive income for as long as they leave it up online. Those who have a significant amount of online content can also turn their blog posts into chapters of a book. 

Aside from selling and promoting an eBook on a blog, consider publishing and selling it on Amazon’s Kindle Direct Publishing as well – the process is easy, fast, and free of charge.

However, keep in mind that the eBook’s content needs to be unique and useful. It must provide good value for money to gain popularity and bring in profit.

To make an eBook creation process easier, try to follow these tips: 

8. Sell Products

If you have some ideas for products you’d like to sell, consider adding an eCommerce store to your site. The active blog can be used to build customer trust and bring in organic traffic, while an online store can be what brings in the profit.

Adam Enfroy is an example of a blogger who made $1,221/month in 2020 by selling digital products on his website. His success came from knowing what his audience’s needs were and delivering products that met them. 

To find trending products to sell online, go to sites like Think with Google and Trend Hunter. 

Keep in mind that selling physical products requires you to decide on the business model. If you’ll buy the items from wholesalers, you’ll need storage space. If you’ll craft the items yourself, you might need a workshop. 

Another alternative to selling physical products is to start dropshipping – this method lets a blogger sell items without handling the inventory or shipping the products.

For those looking for a more low-maintenance way to make money with blogging, selling digital products may be a better choice. Creating a digital product requires fewer starting costs and less production time.

Here are some examples of profitable digital products to sell:

To sell digital products online on a blog, try using eCommerce tools like WooCommerce and Easy Digital Downloads – they have all of the features needed to start a fully functional online store. 

9. Create a Membership Site

Another way to monetize a blog is to turn it into a membership site, which only provides the content to subscribed visitors. This method works best for bloggers who already have a group of loyal fans that wouldn’t mind paying for access to new blog content.

Here are some advantages of starting a membership website:

A good example is Ryan, the creator of Orchids Made Easy, who charges a monthly membership subscription for people to join his Green Thumb Club.

To create a membership site, try using tools such as MemberPress and Memberium.

Keep in mind that it requires effort and hard work to run a successful membership site – a blogger needs to publish premium blog content regularly, making sure it brings value for money. 

The following tips can help you build a successful membership site:

10. Speaking Gigs

If you wonder how to make money blogging using your public speaking skills, try using your blog as a place to promote your personal brand. As more people start to recognize you as an expert in an industry, utilize this opportunity to get some speaking gigs.  

Some bloggers who are also making money as speakers are Katrina Cravy, Mel Robbins, and Tim Ferriss.

There are many benefits of being a public speaker, such as:

My Speaking Agent is a site that offers a list of speaking events in various industries. It also provides contact information for each event and has over 1,000 different conferences, all categorized by date, size, and genre. 

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