Average Salary For Content Marketing Manager

Are you interested in a career that focuses on creating and managing content? A content marketing manager is responsible for creating and managing content across a variety of channels, including blogs, social media, and websites. They work with other departments on the company’s goals and objectives to develop strategies that drive leads while increasing sales conversions. The average salary for a content marketing manager is $59,542 per year, with most earning between $50K-$80K annually.

In this guide, we review the Average Salary For Content Marketing Manager, content marketing manager job description, What is the career path of a content manager, and Where do marketing managers get paid the most?

Average Salary For Content Marketing Manager

Content marketing managers are responsible for creating and managing content across a variety of channels, including blogs and social media. In some companies, they may also be responsible for managing the company’s website. The average salary for a content marketing manager is $59,542 per year, with most earning between $50K-$80K annually.

The national average salary for a Content Marketing Manager is $59,542 in United States.

The national average salary for a Content Marketing Manager is $59,542 in United States. This makes it the highest paid job!

Here’s the breakdown by country:

  • New Zealand salaries range from NZ$60K to NZ$90K per year. That’s a huge difference!
  • Australia has an average salary of AU$100K per year, which is even higher than New Zealand!
  • Germany is another great place to work if you want to make money as a content manager because they have an average yearly salary of €50K (about $56k US dollars).

Salary estimates are based on 1,749 salaries submitted anonymously to Glassdoor by Content Marketing Manager employees.

You might be wondering what the average salary for a content marketing manager is.

We conducted a salary survey of thousands of people who work as Content Marketing Managers, including hundreds of Glassdoor employees. This data was combined with millions of job listings from our partners to produce estimated ranges for salaries you can expect to see in that role.

So, how much does a Content Marketing Manager make?

The average base pay for Content Marketing Managers is $93K per year, but actual salaries may vary greatly depending on many factors including industry (for example, IT), size and location. For example, someone working at an IT company in New York City will likely earn more than someone working at an IT company located in Dallas, Texas – even if they have the same job title! In fact, when you factor in these variables along with other personal factors like education and experience level–it’s possible that one person could earn more than another by tens or even hundreds of thousands annually!

Salaries for Related Job Titles.

If you’re looking for a job as a content marketing manager, it’s helpful to know what the market pays. A 2017 survey from AdWeek found that the average salary for a content marketing manager was $85,000 per year. But if you dig deeper into the data, there are some interesting trends. For example:

  • Marketers with more experience tend to make more money than their younger peers. Content marketing managers who were promoted during their first year made an average of $72,500 (compared to $80K+ in subsequent years). Those who had been promoted after five or fewer years earned an average of $98k, while those with six or more years of experience made over $110K on average.
  • The most common title among content marketers is “editor.” Some 39 percent of respondents used this title; another 13 percent chose “writer” or “writer/editor.” Still others used titles like “manager,” “executive producer,” and many other creative variations on the original concept of being responsible for deciding what goes into someone else’s publication (or other form) with minimal interference from outsiders who aren’t part of your team—but just enough oversight so everyone knows what needs fixing before something goes wrong out there among consumers!

Content Strategist$55K.

Content strategists are responsible for creating and managing content that addresses the needs of the organization’s target audience. They typically work in marketing, but they usually have a background in journalism or writing so they can be effective at communicating with their audience. Their role is to develop and guide content strategy initiatives within an organization, which involves analyzing data related to their audience’s behavior, brainstorming ideas for new content based on this analysis, then implementing those ideas in a way that provides value and helps drive company goals forward. They may also be responsible for overseeing all aspects of content production and distribution—from writing copy to managing social media accounts—as well as monitoring performance metrics such as bounce rates (the percentage of users who only view one page before leaving), conversion rates (the percentage of visitors who take action after seeing your ad), time spent on site/content consumed per visit etc…

Content Writer$51K.

Content writer is a job title that comes with some pretty heavy expectations—you should be able to write well, communicate clearly, and take direction. You’re expected to be able to put together a compelling story on your own and bring that story to life in an engaging way.

In other words, you need strong communication skills and excellent writing ability. If you can do both of those things well, then congratulations! You are now ready for your new job as a content writer.

Content Associate$47K.

So you’ve got some content marketing experience and want to make yourself stand out. What do you do?

The answer: become a Content Associate! This is an entry-level job title that will set you apart from your peers who just call themselves “Content Manager.” It could mean more responsibility, better pay and a fast track to Vice President of Content Marketing.

Here’s what it takes to be successful in this role:

Marketing Communications Manager$71K.

As the name suggests, a marketing communications manager is in charge of the overall development and execution of all marketing materials. This includes content, print and web design, brand identity, sales collateral and media relations. He or she will likely be responsible for managing multiple teams with varying skill sets to deliver campaign components on time.

Similarly, a content strategist focuses on developing content strategies that will help brands meet their specific goals as well as evaluating how well those strategies are working based on analytics data gathered from across different platforms (website visits/sales conversions/social media engagement).

A lower-level position would be a content writer who creates original text-based documents such as blog posts or ebooks but does not typically have much control over the larger strategy behind them—they’re hired by higher-level people within an organization who bring him/her into projects when needed.”

Digital Strategist$60K.

When we talk about digital strategists, we’re not talking about a specific position or industry. Rather, it’s a title that describes someone who is well-versed in the digital realm and has the skills to create a strategy for your organization.

As such, there is no set salary range for this role. A digital strategist could be making anywhere from $30K to $90K per year depending on their level of experience, education and skill set (and if you have any other responsibilities on top of being a strategist).

content marketing manager job description

As Content Marketing Manager at {company_name}, you’ll be in charge of creating online content like blog posts, web pages, newsletters, social media posts and white papers. This content will help us reach our target audience. It’s up to you to provide them with valuable information about our products and more. You’ll own a content strategy and content calendar to make sure we’re publishing consistently. You’ll also fine-tune {company_name}’s marketing copy, making sure it’s compelling and original. Together with our designers, you’ll craft beautiful stories. You’ll measure the success of your content with the help of our growth marketers.

Content Marketing Manager job specification

About the candidate

– You have excellent writing and editing skills. – You have a sense of branding and know how to keep a consistent tone of voice in your writing. – You have the ability to write for multiple channels (long-form, newsletters, social media, etc.). – You have experience working with a CMS like WordPress. – You are able to determine customer needs and you can translate them to content ideas. – You can create basic visuals. – You know how to optimize your writing for SEO. – You’re data driven and know how to identify success metrics.- You know when to ask for feedback and you can implement it well. – You’re brimming with creative ideas for {company_name}’s content.

What is the career path of a content manager

At the time, I was working as a reporter for a local news outlet—a job I had held since graduating from college with a degree in journalism.

Then one day, I received a LinkedIn message from a recruiter at Google. Yes, Google. I was just as surprised as you probably are reading this. The recruiter told me Google was trying to build an in-house content team to help write copy for various Google products. The only catch was the job would be as a contractor—not a full-time Googler.

Still, I leapt at the opportunity to work for one of the most innovative companies in the world (the nice salary bump didn’t hurt either).

In two-and-a-half years at Google, I learned the ins-and-outs of content marketing, content strategy, copywriting, UX writing, product marketing, and data analytics from some of the smartest marketers working today. I parlayed that experience into a content marketing job at a mid-sized FinTech startup. There I built upon my skill set by learning about SEO, video marketing, and graphic design.

Today I head up content strategy at Knotch—managing everything from our broader content strategy to the actual creation of content.

I’m telling you all of this to show you what a content marketing career path might look like. Of course, no two journeys are the same. I stumbled into a career in content marketing (and I’m happy I did), but there are lots of other ways to jumpstart your content marketing career—and I’m going to show you how.

Why Choose a Career in Content Marketing?

Content marketing is one of those jobs that you’ll probably have to explain to your parents every time you see them. And it’s a job title that’s not nearly as prominent as, say, a copywriter or journalist. So why would anybody want this gig?

Well, there are actually a lot of good reasons:

Growth Industry

Recession aside, the long-term prospects for content marketing are bright. The industry has been growing at a 16% compound annual growth rate since 2016. As recently as last year, the content marketing industry was expected to be worth roughly $412 billion by 2021.

And jobs have been plentiful. A recent survey of B2B marketers found that 69% had documented content marketing strategies for 2020—up from 62% in 2018. This growth has translated into a lot of hiring. Between 2017 and 2018 alone, there was a 33% increase in content marketing jobs, and Google searches for the term “content marketing jobs” have been steadily increasing.

Because content marketing works! According to HubSpot, content marketing is 13x more likely to generate a positive ROI than other marketing tactics. So it only stands to reason that businesses are going to want to gobble up as many content marketers as they can.

Job Security

Before content marketing, the career options for those who loved to write were a bit limited. The two most appealing choices for me were journalist and novelist—and fresh out of college I didn’t have an idea for a novel in mind (maybe someday!). So I chose to be a journalist, which would be seen as a safe and secure option—20 years ago.

A variety of factors have combined in recent years to make a career in journalism less tenable. According to Business Insider, there were 7,800 layoffs in the media industry in 2019 alone—and that was before we were hit with a worldwide recession.

The job security offered by content marketing—jobs that are commonly based at tech companies flush with venture capital—was one of the main motivating factors for me when I decided to work at a tech startup after leaving Google, rather than return to media (we’ll talk about the prevalence of content marketing in tech later).

My take is that, if you want to make a career out of writing, and you don’t want to do it with a sword constantly hanging over your head, you could do a lot worse than content marketing (That’s not to discourage anyone from becoming a journalist. It’s just not what I personally wanted out of my career).

Money

We all gotta eat, right? Well, a job in content marketing allows you to eat pretty well. A 2020 survey of 1,100 content marketers found that the median salary was roughly $79,657. Compare that to the average journalist’s salary of $40,747, or the national median salary of $31,099.

What makes content marketing such a lucrative career path? It’s simple economics. Content marketing can generate a lot of revenue for a company. Therefore, businesses are willing to shell out a hefty sum to get people in the door who can create great content.

Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in. San Francisco and New York City offer bigger salaries than say, Austin or Denver because the cost of living is higher.

It also helps that a lot of the businesses hiring for content marketing roles are in the tech space—an industry that represents 12% of the United States’ GDP.

Learning

Money and job security weren’t the only reason I chose to work in content marketing. I also have an interest in business, and working as a content marketer offers you a lot of exposure into how businesses operate.

In my current role I’m collaborating on a daily basis with salespeople, business development reps, designers, engineers, and other marketers. This has afforded me ample opportunity to learn about all facets of business, which I know will serve me later on in my career.

What’s more, writing good content requires educating yourself on topics you might not be familiar with. Just in the past year I’ve gained a deeper understanding of payment processing, ecommerce, social media marketing, human resources, video production, data analysis, and a lot more.

If you believe education doesn’t end after college, content marketing is a great industry for you.

Content Marketing Career Skills Required

Wanting to become a content marketer doesn’t get you a job. Even those fresh out of college need to come in with some skills. The exact skills you’ll need will vary from job to job, but there are a handful that are table stakes at this point:

In my opinion, those are the most important skills you need to enter the realm of content marketing. However, there are a variety of additional skills that can help grow in your content marketing career (or any career, for that matter).

Here are a few that I think matter most:

And remember what I said about continuous education. You should always be looking to add more skills to your content marketing toolkit. Ideally you want to become a T-shaped marketer: Someone who specializes in the creation of content, while also being competent in other aspects of marketing.

If I was to pick out the skills in my toolkit, I’d say the following:

And of course, I’m always looking to build upon this skill set. In the past year I’ve taken classes in advanced SEO, video editing, film production, and B2B blogging.

(Speaking of, Ahrefs’ “Blogging for Business” course is a great class for anyone looking to understand the basics of content marketing, content distribution, and SEO).

Where to Find a Content Marketing Job

Before we talk about the stages of a content marketing career, let’s first figure out where you can find a job. In terms of physical location, data from LinkedIn revealed that five cities hold the majority of content marketing jobs in the United States: New York, San Francisco, Seattle, Chicago, and Los Angeles.

Unsurprisingly, these are five of the largest cities in the country, and cities with large tech communities.

Why does the tech sector offer so many opportunities for content marketers? Simple: they need help getting customers to understand the value proposition of their product or service.

Things like cloud-based computing or data-analytics software aren’t easily understood. Through the creation of informational content, consumers are better able to understand the importance of these services, become more educated on the topic, and see how your company can help them.

Another reason tech companies love content is because it’s an inexpensive way to gain exposure. Research indicates that consumers don’t really pay attention to traditional ads. But they still go to Google to help them find answers to questions. By creating SEO content that answers their question, you can foster trust and affinity with consumers and make them feel you have their best interests at heart. Great content can also rank highly in Google search engine results pages, which maximizes brand visibility and increases lead generation.

Outside of startups, agencies also hire content marketers and assign them to customers who have content creation needs.

In terms of where to apply, there are a ton of websites that startups and agencies use to advertise jobs. You could start your search by checking LinkedIn (my favorite), Indeed, ZipRecruiter, and Monster.

But to find the best jobs, I recommend using the following websites that specifically advertise for jobs in tech:

Stages of a Content Marketing Career

We’ve talked about the benefits of a content marketing career and the skills needed to succeed. Now let’s talk about getting your content marketing career off the ground.

Stage 1: Getting Hired

Companies hiring for content marketing jobs care about one skill more than anything—and it’s not marketing experience.

You’d be surprised by how much demand there is for competent writers. According to The Edvocate, writing ability among college students has declined in recent years, thanks in part to less writing instruction in middle school and high school.

While that’s disappointing, it’s also a great opportunity for those that know how to craft a decent sentence. If that’s you, and if you have a few good writing samples (i.e. articles, ad copy, brochures), a content marketing job is attainable. All the marketing skills can be learned on the job.

The job application process varies from company to company, but most require a cover letter, resume, and writing sample when you apply. The interview process usually consists of 1-2 phone interviews, 1-2 on-site interviews, and a writing assignment (again, this is just an example—every company is different).

In your interviews, be prepared to explain your interest in content marketing, how you approach writing an article, your understanding of SEO, and what you think you can offer the company. It’s also likely that you’ll be asked to provide specific examples of how you approach problems, overcome challenges, and handle adversity.

Also keep in mind that your first job could be an internship. While I believe that it’s possible to land a full-time job right out of school, the reality is a decent amount of inexperienced content marketers end up in internship roles, according to data collected by Contently.

Stage 2: Your First Job

Once you’re hired, you should expect to pump out a lot of content. And I mean a lot of content. In my first job I typically put out 4+ pieces of longform (2,000 words+) SEO content each week. You might also be asked to write copy for landing pages, ads, sell sheets and more.

Enjoy it! This is the work that will build up your writing skills and industry knowledge. I recommend trying to gain exposure to as many different types of content work as possible. And also be sure to network. You never know who might come back around later in your career.

Here are a few things to pay attention to in your first job that will be valuable to you later on in your career:

You also need to develop good time management habits. At most startups, there will be multiple projects vying for your attention. You need to be a master prioritizer, keep an open line of communication with your manager, and not take on more work than you can handle.

Good content can’t be created if you’re only writing in 10-15 minute increments. So make sure you arrange to have uninterrupted writing time each and every day.

An entry level salary usually falls in the range of $40,000-$60,000, depending on the company.

Stage 3: Starting to See the Bigger Picture

Career advancement in the content marketing industry can be fast for someone who is highly capable. I’ve met Heads of Content in their mid-to-late 20s. So once you’ve gotten 2-3 years of content marketing experience under your belt, I suggest looking for more senior-level positions.

Job titles you might consider include Content Specialist, Content Editor, or Content Marketing Manager. The difference between these roles and an entry-level content marketing role is that you’re expected to be able to plan and execute on content marketing campaigns.

This means being able to think strategically and understand how content can serve your organization’s broader business goals. Some things you’ll want to start looking at include how your content is ranking from an SEO perspective, leads generated from content, the influence of content on your sale’s pipeline, and what metrics are most indicative of success.

An understanding of MarTech software becomes more important here. You should be able to perform keyword research, use data analytics platforms, as well as a CRM system like Salesforce. You also need to be able track Objectives & Key Results (OKRs) and KPIs, and responsibly allocate your marketing resources.

You should also become familiar with content distribution tactics, such as email marketing, social media marketing, and backlink generation.

And of course, continue to seek out new learning opportunities. Network with your colleagues and see if there are other parts of the business where your services are needed. Learn how to create content in different formats, such as videos, podcasts, or infographics. Learn about other job functions and how they roll up into your company’s broader goals. And keep up with the latest trends and developments in the content marketing industry.

Where do marketing managers get paid the most

Best-Paying Cities for Marketing Managers

The metropolitan areas that pay the highest salary in the marketing manager profession are San Jose, San Francisco, New York, Kingston, and Trenton.

San Jose, California

$210,280

San Francisco, California

$198,870

New York, New York

$191,310

Kingston, New York

$181,320

Trenton, New Jersey

$177,920

Leave a Comment

sixteen − six =