Average Pay For Digital Marketing Specialist

It’s no secret that digital marketing is an important aspect of any business.

If you’re in the market for a new job, there are a few things to keep in mind when searching for opportunities as a digital marketing specialist. The average pay for a Digital Marketing Specialist is $55,489 per year. This means that the average salary range for this position is somewhere between $33k and $77k! If you’re looking to earn more than that or find out how much money you could possibly make as one of these specialists, keep reading! In this guide, we reveiw the aspects of Average Pay For Digital Marketing Specialist, senior digital marketing specialist salary, what does digital marketing specialist do, and how to be a good digital marketing specialist.

The truth is: no one knows exactly how much money they’ll take home at their job until they actually begin working there. This is because every company has different salaries based on factors like location and experience level among others things–but don’t worry too much about your paycheck just yet because this article will help guide through what kind of salary range someone might expect if they were hired into this field (as well as provide some insight into what skills employers tend look favorably upon).

Average Pay For Digital Marketing Specialist

How much does a Digital Marketing Specialist make?

As of Jan 2, 2023, the average hourly pay for a Digital Marketing Specialist in the United States is $26.47 an hour.

While ZipRecruiter is seeing hourly wages as high as $40.87 and as low as $11.78, the majority of Digital Marketing Specialist wages currently range between $20.91 (25th percentile) to $30.29 (75th percentile) across the United States. The average pay range for a Digital Marketing Specialist varies greatly (by as much as $9.38), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Based on recent job posting activity on ZipRecruiter, the Digital Marketing Specialist job market in both Lagos, NG and throughout the entire state of is not very active as few companies are currently hiring. A Digital Marketing Specialist in your area makes on average $27 per hour, or $0.06 (0%) more than the national average hourly salary of $26.47. ranks number 1 out of 50 states nationwide for Digital Marketing Specialist salaries.

To estimate the most accurate hourly salary range for Digital Marketing Specialist jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

What are Top 10 Highest Paying Cities for Digital Marketing Specialist Jobs

We’ve identified 10 cities where the typical salary for a Digital Marketing Specialist job is above the national average. Topping the list is Barnstable Town, MA, with Sunnyvale, CA and Santa Cruz, CA close behind in the second and third positions. Santa Cruz, CA beats the national average by $9,559 (17.4%), and Barnstable Town, MA furthers that trend with another $11,540 (21.0%) above the $55,053 average.

With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Digital Marketing Specialist appears to be exceedingly fruitful.

Finally, another factor to consider is the average salary for these top ten cities varies very little at 8% between Barnstable Town, MA and New York City, NY, reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Digital Marketing Specialist role.

CityAnnual SalaryMonthly PayWeekly PayHourly Wage
Barnstable Town, MA$66,593$5,549$1,280$32.02
Sunnyvale, CA$65,943$5,495$1,268$31.70
Santa Cruz, CA$64,612$5,384$1,242$31.06
Livermore, CA$64,242$5,353$1,235$30.89
Manhattan, NY$64,102$5,341$1,232$30.82
Santa Rosa, CA$63,921$5,326$1,229$30.73
Cambridge, MA$61,994$5,166$1,192$29.81
Williston, ND$61,385$5,115$1,180$29.51
Arlington, VA$61,250$5,104$1,177$29.45
New York City, NY$60,950$5,079$1,172$29.30

What are Top 5 Best Paying Related Digital Marketing Specialist Jobs in the U.S.

We found at least five jobs related to the Digital Marketing Specialist job category that pay more per year than a typical Digital Marketing Specialist salary. Top examples of these roles include: Director of Digital Marketing, Director Digital Development, and Digital Marketing Consultant.

Importantly, all of these jobs are paid between $35,393 (64.3%) and $51,422 (93.4%) more than the average Digital Marketing Specialist salary of $55,053. If you’re qualified, getting hired for one of these related Digital Marketing Specialist jobs may help you make more money than that of the average Digital Marketing Specialist position.

Job TitleAnnual SalaryMonthly PayWeekly PayHourly Wage
Director of Digital Marketing$106,475$8,872$2,047$51.19
Director Digital Development$103,290$8,607$1,986$49.66
Digital Marketing Consultant$96,511$8,042$1,855$46.40
Senior Digital Marketing Manager$92,153$7,679$1,772$44.30
Centric Digital$90,446$7,537$1,739$43.48

senior digital marketing specialist salary

The average senior digital marketing specialist salary in the USA is $73,063 per year or $35.13 per hour. Entry level positions start at $57,000 per year while most experienced workers make up to $100,000 per year.

what does digital marketing specialist do

If you are interested in marketing — specifically online marketing — you may want to consider a career as a digital marketing specialist!

The traditional way of advertising is no longer as effective as it used to be. Companies now need to provide meaningful content to consumers and allow themselves to be found quickly and easily online.

A digital marketing specialist works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.

What does a Digital Marketing Specialist do?

Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.

The digital marketing specialist role has similar objectives and goals as a marketing professional – to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.

Digital marketing specialists work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.

Digital marketing specialists are responsible for developing the strategy used in marketing a company’s product online. This is done by putting together various online promotions and e-mailing campaigns to get their company’s message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.

List of key skills needed to be a digital marketing specialist:

It’s important for an individual working in the digital world to have a basic understanding of coding. Digital marketing specialists typically work with web developers and web designers, and having a basic knowledge HTML and a couple of programming languages (CSS, Ruby, JavaScript, PHP etc) is very helpful.

Are you suited to be a digital marketing specialist?

Digital marketing specialists have distinct personalities. They tend to be investigative individuals, which means they’re intellectual, introspective, and inquisitive. They are curious, methodical, rational, analytical, and logical. Some of them are also artistic, meaning they’re creative, intuitive, sensitive, articulate, and expressive.

Does this sound like you? Take our free career test to find out if digital marketing specialist is one of your top career matches.

What is the workplace of a Digital Marketing Specialist like?

Digital marketing specialists can choose to work for an agency, with an in-house team, or start their own firm. These individuals can work as digital sales executives, Internet marketing specialists, search engine optimization (SEO) marketing specialists or digital marketing directors, among other options.

how to be a good digital marketing specialist

Our lives are more entwined with the digital realm than they were a decade ago. However, technology alone is not the future of marketing; it’s a combination of talent and tech, according to DMI-led research ‘Perpetual Evolution’ that will reap rewards for companies for years to come. 

With so many people playing, working, and shopping online, it’s no wonder that digital is front and center when it comes to the priorities of a marketing department. From staying relevant in customers’ minds to building a profitable brand, organizations are investing a lot of time and money in digital marketing. In fact, by 2022, digital advertising spending in the U.S. is projected to surpass $200 billion.

Whether you’ve set your sights on a career as a digital marketer or just want to level up your skills, certain tactics and steps can be taken to find success in any position. Whether it’s working as a freelancer or landing a high-level digital marketing position, there are many jobs available to marketers with relevant and up-to-date skills and great salaries to match!

So what can you do to become the agile, in-demand digital marketer that companies seek? Here are seven tips to help you specialize, strategize, and streamline your career as a digital marketer.

1. Attend Networking Events

Although knowledge and resources on digital marketing are widely available from sources such as podcasts and online articles, investing in registering or joining a conference offers you benefits that other sources just can’t.

At these conferences or networking events, you have the opportunity to listen to global industry experts, take advice from best-in-class digital marketing professionals and get insight into the future trends in the digital marketing industry. These types of events also have presentations, workshops, and lessons geared to help you build your digital skillset and expand your understanding of why you do what you do.

Not only can local or international conferences revamp your professional skills, but they allow you the opportunity to build relationships with peers and mentors.

2. Learn from Digital Marketing Brands and Entrepreneurs

If you’re considering or just starting out in a career in digital marketing, making the investment in a professional digital marketing conference may be too big of a leap. Luckily, there’s a lot of great content online geared towards making a successful digital marketing career.

Digital marketing ‘thought leaders’ have the experience, expertise, and knowledge needed to create content that’s accessible for beginners. And since most of these industry leaders are digital marketers themselves, they know exactly how to make their content easy to find on search engines and social media platforms.

Chances are you’ve already seen articles from experts like Neil Patel and webinars by Neal Schaffer. 

You may also know that DMI’s membership library is packed full of toolkits, e-Books and podcasts that cover every subject and brand you can think of within digital marketing. These resources are designed for both industry newcomers and high-level marketers to help you reach your career goals.

3. Connect with Like-Minded Individuals and Peers

As a digital marketer, a large part of what you do is develop communities online. Whether it’s for your personal brand or a global organization, a strong community can make or break your business. So why wouldn’t you want to be actively involved in a like-minded community of peers?

Active digital marketing communities (online or offline) can help you recognize the importance of what you do and how it can fit within the ‘big picture’ of your business and life. As a DMI student or member you get to be part of a global digital marketing community where you can post on forums, network, collaborate and find support from peers.  

By communicating frustrations or asking a question about an area of digital marketing you’re unfamiliar with, you can gain confidence in your abilities and push yourself to learn and try new strategies and processes.

4. Find a Digital Marketing Internship

As with any internship position, many people do them for the opportunity to work in a professional environment that pushes their capabilities. An internship can be challenging, but when surrounded by the right team, you can learn from their mistakes and successes.

Not only can an internship help expand your digital marketing portfolio and experience, but it can help determine what you appreciate in a work environment.

As there are so many facets of digital marketing, you may find that you appreciate solitude when writing creative content, or that you thrive by collaborating on a new campaign to market a new product or service.

While you can learn on your own, an internship will give you real-life experience and help you understand the challenges that marketers face daily. If you do land such a role, make sure you figure out ways to maximize your internship.    

You can also do some behind the scenes research of your own to impress your new boss or team. Here are a few great resources that will help:

5. Become a Member of a Professional Body

Did you know that becoming a certified member of a professional body isn’t just for careers like architects, solicitors, or doctors?

Digital marketing is a professional global industry, meaning that being a member of a professional digital marketing body can help demonstrate your credibility and stand out from competitors to land that dream job.

Often, becoming a part of a professional body can only be achieved after completing a certificate program. For digital marketers, a Professional Diploma in Digital Marketing course can qualify you to be a certified professional. This course covers all the key elements of digital marketing in depth, including:

6. Stay Up to Date on the State of Digital Marketing

In the same way that programs, apps, and social media platforms keep evolving, so is how marketers must interact with audiences. From keeping up with popular acronyms (PAA anyone?) to knowing the impact of AI and machine learning, digital marketing never stays still and it takes adaptability to keep up.

The good news? Keeping up with the industry isn’t hard. Informative digital marketing podcasts are widely available, and websites such as HubSpot and our own membership library publish clear and well-researched pieces on anything you want to know about the subject to keep you up-to-date with new developments like TikTok, the top social media influencers, and more detailed topics like Core Web Vitals and the cookie-free future.

Whether you subscribe to your favorite publications or tune into a podcast as part of your morning routine, this in-depth understanding of your industry can help you become a digital marketing expert.

7. Never Stop Learning

Although education can be a valuable asset to any career in digital marketing, learning doesn’t stop when school is out. Investing in training throughout your career will help you become a stand-out digital marketer with varied and in-demand skills.

As we already mentioned, the digital marketing industry continually evolves so your industry knowledge should too. We all know that you’re more likely to follow through with a course or certification if it’s an area you are passionate about. Are you curious to understand if PPC or SEO is better? The best email marketing metrics? Or if it’s worth marketing on WhatsApp?

Luckily there are great digital marketing courses that can help you answer these questions and more. Don’t be afraid to invest in yourself and your career.

Power up your career with a digital marketing course

Whether you want to start a successful online business or advance to a senior marketing position, the industry is full of opportunities for those that put in the time to hone their craft. Boost your career with DMI’s Professional Diploma in Digital Marketing by learning the fundamentals of digital marketing along with specialities like analytics, digital strategy, and website optimization. 

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