Average Income For Digital Marketing

As a digital marketing manager, you can use your creativity and expertise to develop strategies for blogging, social media marketing, SEO, PPC and email marketing. As managers often have years of experience in other areas of marketing, they can play an important role in company strategy and lead the team successfully towards goals.

In this guide, we review the aspects of Average Income For Digital Marketing, does digital marketing pay well, and digital marketing manager salary.

Average Income For Digital Marketing

Digital marketing is an essential part of any company’s business strategy. Digital marketing can help companies build brand awareness, drive sales, and increase profits. In fact, the growth of digital marketing has been phenomenal; it was worth $80.5 billion in 2017 and is expected to double every five years. In this article we’ll discuss how much money people make in this profession as well as what it takes to become a digital marketer.

Digital marketing was an $80.5 billion industry in 2017, roughly doubling every five years.

The average income for a digital marketing specialist is more than $44,000 per year. Digital marketing is valuable to companies seeking to reach consumers electronically, and the field has grown rapidly over the past decade. The average salary for a digital marketing specialist is more than $44,000 per year.

Content marketing is a $44 billion industry and is expected to be worth $313 billion by 2022.

Content marketing is a way to market a product or service by publishing and distributing content related to the product or service. Content marketing is focused on creating and distributing valuable, relevant, and consistent content. A good content marketing strategy can help promote your business’s products or services while also increasing brand awareness.

According to the 2016 B2B Content Marketing Benchmark Report from MarketingProfs, it’s estimated that over 80% of companies are currently using some form of content marketing, with 51% reporting they plan to increase their spending on this type of marketing in 2017.

The average income for a digital marketing specialist is more than $44,000 per year.

You may be wondering, how much money can I make in digital marketing? Well, here’s the good news: The average income for a digital marketing specialist is more than $44,000 per year. If you’re looking for a career that offers a high salary and great benefits, there’s no better place to start than by earning your degree in Digital Marketing from [University Name]. Here at University Name we have faculty members who have decades of experience working at some of the biggest brands in the world. And they’re ready to help you build your career even further by giving you hands-on training with real clients as soon as you graduate!

Digital marketing is valuable to companies seeking to reach consumers electronically.

In order to understand the average income for digital marketing, you must first understand what digital marketing is. Digital marketing is the use of Internet-based advertising methods to target an audience and promote a product or service. This includes search engine optimization, social media, email marketing, and paid advertising.

Digital marketers are typically employed by companies who want to reach consumers electronically (and cheaply). They’re also tasked with creating strategies for their clients’ websites in order to increase traffic or improve sales conversion rates.

does digital marketing pay well

If you’re thinking of starting a career as an online marketing professional, or you’re just curious about how much money you can make in the digital marketing industry, you’ll find a lot of value in this post.

To make our research more meaningful, we have used the typical career path of a digital marketing professional as our guide (Junior Digital Marketer, Digital Marketing Specialist, Digital Marketing Manager).

How Much Do Digital Marketers Make?

The average salary of digital marketing professionals is between $40,000 and $97,000 per year. Factors affecting how much money you can make include years of experience, skills, personal reputation, qualifications, job position, and country.

Digital Marketing Salaries Per Job Title

The table below shows the average salary of digital marketers depending on years of experience.

Not all digital marketing positions are equal. Marketers with a wide range of skills and work in ‘manager positions’ get paid more than specialists.

Junior Digital Marketing Professional Salary

The average salary of a junior digital marketing professional with no experience is around $40K per year. It’s the lowest-paying position on the digital marketing career ladder.

An entry-level digital marketer has received formal education and holds a marketing degree, a Master’s degree (optional), and/or a digital marketing certification.

If you’re not a holder of a digital marketing degree, the best way to get an entry-level digital marketing job is to build the necessary skills by following a digital marketing course.

A good course will teach you the basic and advanced concepts of online marketing and help you secure a job in the digital marketing industry.

As a junior digital marketer, you’ll be expected to perform the following tasks:

Digital Marketing Specialist Salary

The average salary of a digital marketing specialist is around $55K per year. A digital marketing specialist has 5 to 9 years of experience in digital marketing related jobs.

Here is a detailed breakdown of the digital marketing specialist salary:

Depending on the company structure, a digital marketing specialist works under the supervision of a digital marketing manager and leads a team of junior digital marketers.

To become a digital marketing specialist and reach the higher end of the pay scale, you need to know how to design and execute a digital marketing strategy utilizing one or more digital marketing channels.

The typical day-to-day tasks of a digital marketing specialist are:

Digital Marketing Manager Salary

The average salary of a digital marketing manager is around $90 per year. It’s one of the highest-paying digital marketing jobs.

Here is a detailed breakdown of the digital marketing salary per year of experience:

A digital marketing manager is an experienced digital marketer with over 10 years in the industry. His/her role is to coordinate all the activities of the digital marketing department and manage the digital marketing team.

What does a digital marketing manager do?

A digital marketing manager typically performs the following tasks:

Is a digital marketing manager one of the highest-paid marketing jobs?

Compared to the salaries of other digital marketing professionals, the salary of a digital marketing manager is higher, and in some cases, it can even pass the $100K per year.

But when it comes to marketing jobs in general, it’s not the highest-paid job. The highest-paid jobs in marketing are:

To become a CMO or Vice president of marketing, you definitely need to have a marketing-related degree, years of experience in managerial positions, and the ability to design effective online marketing strategies.

Becoming a digital marketing manager is a good starting point for eventually getting to the top of the ladder.

Digital Marketing Freelancer Salary

How much digital marketing freelancers can earn per month depends on the hourly rate and the number of chargeable hours per month. The typical rate is between $50 and $200 per hour.

A freelance digital marketer is a professional with the necessary skills and knowledge to offer online marketing services to clients. Freelancers usually work from home and support their clients remotely using Skype, email, and other collaboration tools.

Unlike digital marketers that are part of a bigger team, a freelancer needs to have a broad range of skills to satisfy all client requirements.

Salary of other digital marketing professionals

The salary of other marketing professionals working in the digital marketing industry is as follows:

What factors affect digital marketing salaries?

The factors affecting how much money you can make working as an online marketing professional are:

Years of experience – It’s no surprise that experience plays an important role in the money you can make. But it should be noted that the years working in the industry alone will not guarantee a higher salary.

Unlike other marketing jobs, a digital marketer needs to know how to work with many digital channels and if you have spent all your time becoming an expert in only one area, that’s not going to increase your salary.

For example, if you’re good at SEO and over the years you’ve become an SEO expert, the maximum salary you can get is $68K compared to the average of $90K that a digital marketer makes.

Skills – A successful digital marketer needs to possess many skills. The more digital skills you have, the higher your salary will be.

According to studies, the skills that can positively influence salary are social media marketing, SEM, and email marketing.

In other words, companies compensate professionals who can do the full marketing cycle (from traffic acquisition to conversion) and are not limited to a particular skill set.

Reputation – This is a factor that most professionals ignore, but when done right, it can make a huge difference in the salary you can make working in a company or as a freelancer.

Reputation in this context has to do with your personal brand as a professional. Digital marketers known and respected in the industry can charge more for their services or request a higher salary when working for a digital marketing agency.

digital marketing manager salary

How much does a Digital Marketing Manager make?

As of Jan 2, 2023, the average annual pay for a Digital Marketing Manager in the United States is $73,757 a year.

Just in case you need a simple salary calculator, that works out to be approximately $35.46 an hour. This is the equivalent of $1,418/week or $6,146/month.

While ZipRecruiter is seeing annual salaries as high as $123,500 and as low as $24,500, the majority of Digital Marketing Manager salaries currently range between $55,000 (25th percentile) to $87,000 (75th percentile) with top earners (90th percentile) making $106,500 annually across the United States. The average pay range for a Digital Marketing Manager varies greatly (by as much as $32,000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Based on recent job posting activity on ZipRecruiter, the Digital Marketing Manager job market in both Lagos, NG and throughout the entire state of is not very active as few companies are currently hiring. A Digital Marketing Manager in your area makes on average $73,763 per year, or $6 (0%) more than the national average annual salary of $73,757. ranks number 1 out of 50 states nationwide for Digital Marketing Manager salaries.

To estimate the most accurate annual salary range for Digital Marketing Manager jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

Find your next high paying job as a Digital Marketing Manager on ZipRecruiter today.

What are Top 10 Highest Paying Cities for Digital Marketing Manager Jobs

We’ve identified 10 cities where the typical salary for a Digital Marketing Manager job is above the national average. Topping the list is San Francisco, CA, with Fremont, CA and San Jose, CA close behind in the second and third positions. San Jose, CA beats the national average by $11,426 (15.5%), and San Francisco, CA furthers that trend with another $16,743 (22.7%) above the $73,757 average.

With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Digital Marketing Manager appears to be exceedingly fruitful.

Finally, another factor to consider is the average salary for these top ten cities varies very little at 9% between San Francisco, CA and Barnstable Town, MA, reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Digital Marketing Manager role.

CityAnnual SalaryMonthly PayWeekly PayHourly Wage
San Francisco, CA$90,500$7,541$1,740$43.51
Fremont, CA$88,355$7,362$1,699$42.48
San Jose, CA$85,183$7,098$1,638$40.95
Jackson, WY$84,721$7,060$1,629$40.73
Oakland, CA$84,351$7,029$1,622$40.55
Hayward, CA$82,535$6,877$1,587$39.68
Sunnyvale, CA$82,526$6,877$1,587$39.68
Vallejo, CA$82,469$6,872$1,585$39.65
Seattle, WA$82,437$6,869$1,585$39.63
Barnstable Town, MA$82,399$6,866$1,584$39.62

What are Top 5 Best Paying Related Digital Marketing Manager Jobs in the U.S.

We found at least five jobs related to the Digital Marketing Manager job category that pay more per year than a typical Digital Marketing Manager salary. Top examples of these roles include: Director of Digital Marketing, Marketing Manager Remote, and Senior Marketing Operations Manager.

Importantly, all of these jobs are paid between $28,007 (38.0%) and $32,718 (44.4%) more than the average Digital Marketing Manager salary of $73,757. If you’re qualified, getting hired for one of these related Digital Marketing Manager jobs may help you make more money than that of the average Digital Marketing Manager position.

Job TitleAnnual SalaryMonthly PayWeekly PayHourly Wage
Director of Digital Marketing$106,475$8,872$2,047$51.19
Marketing Manager Remote$105,445$8,787$2,027$50.69
Senior Marketing Operations Manager$102,268$8,522$1,966$49.17
Marketing Program Manager$102,238$8,519$1,966$49.15
Senior Marketing Manager$101,764$8,480$1,957$48.92

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