Automated marketing for realtors is the best way to automate your real estate marketing and sales. The review includes benefits and how to use automated workflow system for real estate, marketing automation for real estate, network marketing automated recruiting system, plus more.
In this guide, we review the aspects of Automated Marketing For Realtors, real estate workflow automation, workflow for real estate, and network marketing automated recruiting system.
Automated Marketing For Realtors
As a Realtor, you have a lot on your plate. You need to find new clients and keep track of existing ones. Plus, there are all the marketing tasks that come with managing your own business or agency—for example, advertising on social media and sending out emails to prospective buyers. Fortunately, there’s a solution for everything: marketing automation software. Here are some key ways marketing automation can transform your operations:
If you’re a Realtor, managing all of your advertising efforts can be challenging on top of the day-to-day tasks you need to complete.
As a real estate agent, you already know that reaching a wider audience is important. With more buyers and sellers available online than ever before, it’s crucial that you have a robust digital marketing strategy in place. And while many Realtors are able to get good results from their website or blog, they often find themselves at a loss when it comes to advertising on social media platforms like Facebook and Instagram.
That’s where automated marketing can help! By allowing you to create multiple ads quickly and cheaply, this type of software allows you to reach more people without breaking the bank or spending too much time optimizing each ad individually.
Fortunately, there are solutions like marketing automation that can help you reach a wider audience without breaking the bank.
Fortunately, there are solutions like marketing automation that can help you reach a wider audience without breaking the bank.
Marketing automation software is affordable
The price of this type of software is often negotiable and can start as low as $50 per month (and usually less than $300 per year). The price depends on what features you need, how many leads you want to generate and where they will come from. It’s also worth noting that some providers offer special pricing for new customers or those who switch from another service provider—so if your current system isn’t working out well for you, it might be worth shopping around.
Marketing software saves time and money whether you manage your own business or work within an agency’s network.
Marketing software can help you save time and money, whether you manage your own business or work within an agency’s network.
With a marketing platform like Autopilot, your real estate business becomes much more efficient. You can automate the process of sending out email newsletters, generating leads from social media posts, and tracking important information about your website visitors. In addition, this software allows you to identify behavioral patterns in order to better target potential clients with personalized marketing campaigns.
This type of automation means that instead of spending hours managing emails, manually creating landing pages for each new lead or client and learning how to use multiple tools at once (and potentially forgetting something along the way), all these tasks will be handled automatically by the software itself so that they happen quickly and efficiently while saving you precious time!
Here are some key ways marketing automation can transform your operations.
- Automated marketing can save you time: The right automation tools can free up your time so that you can focus on more important tasks.
- Automated marketing can save you money: It’s cheaper to automate than it is to outsource, and when done right, automated marketing actually pays for itself over time. Plus, having a steady flow of leads gives you a chance to scale your business according to demand—so even if the market isn’t as strong as it was before, an automated system will still bring in enough traffic that it won’t matter as much.
- Automated marketing provides better customer service: You don’t have to be at the mercy of manual processes anymore; instead, use software designed specifically for real estate agents so that every message is handled quickly and efficiently. This means less frustration for your clients and more satisfied customers who come back again (and again).
- Automated marketing gives greater transparency into lead generation activities: All kinds of information about how well each campaign performs will come easily into view with this type of technology—including which messages generate the most response rates from potential buyers or sellers—and allows everyone involved (from agents themselves down through management) get an accurate picture of what’s working best based on actual data instead relying solely on gut feelings or experience levels alone.”
Streamlining Your Marketing Tactics
Automation can streamline your marketing tactics and make it easier to manage multiple campaigns. It can also help you reach a wider audience, track leads and conversion rates, focus on the most important aspects of your business, and more.
Keeping Track of Leads with Behavioral Patterns
You’re going to have a lot of leads. You need to keep track of them, identify the ones that are worth your time and effort, segment them into groups based on their behavior and needs, nurture those leads until they convert into clients.
- Create Lead Scoring Rules with CRM – You can create different lead scoring rules in your CRM for every kind of behavior you want to see from your prospects (or even potential clients). These could be things like “lead is in market for a townhome” or “lead is interested in being contacted by an agent who specializes in short sales.”
- Nurture Leads via Email – There are tons of great automated email marketing tools out there that allow you build up relationships with people before ever calling or meeting them face-to-face! Don’t try to do this manually; it’s too much work! Instead, use automation so that when people engage with one aspect of your business (like signing up for an event) they will get qualified as a prospect according to the criteria above and then get added into a nurturing campaign where they receive emails carefully crafted by someone who knows what they’re doing rather than having an amateur just blast out something generic like “Hey we’re here if you need us!”
Converting Leads into Clients, Faster
Converting leads into clients can be a tricky proposition for real estate professionals. The best way to get leads is by word-of-mouth, but that’s not always feasible—most people aren’t going to recommend a realtor if they don’t feel that they’re being taken care of properly. Instead, you’ll need to compete with other companies in your industry by investing in automated marketing software like HubSpot and turning those visitors into customers.
To ensure success with this strategy, it’s important to have a lead conversion strategy in place first. Here are some things you should do:
- Determine what kind of service or product you want to offer your clients; the more specific the better. For example: “We specialize in helping families find homes within walking distance from their school.”
- Deterstrate how much money per month you’ll need to operate on (including salaries).
- Name yourself something descriptive that people will remember when they hear about it (“The Real Estate Team”) instead of just sticking with “My Company”.
Automated marketing technology streamlines and simplifies the process of reaching potential clients and converting them into paying customers.
Marketing automation is a great way to reach potential clients and convert them into paying customers. It streamlines the process of reaching potential clients, as well as simplifies it. This means that you don’t have to spend time modifying email campaigns or sending out mass emails and texts; rather, all of this is done for you by automation software. Marketing automation also allows realtors to keep track of leads with behavioral patterns and make sure that they are following up with them appropriately.
real estate workflow automation
The real estate industry has witnessed a major change in the last decade. According to NAR, almost 51% of the buyers have found their brand new homes from online platforms like Zillow, Trulia, Airbnb, and HotPads.
But, there’s a constant that hasn’t moved from the last 50 years in the real estate industry – Agents.
A real estate agent is the true bridge that connects a buyer and a seller. Even though 51% of the buyers found their perfect space from online platforms, 88 out of 100 still seek real estate agents for the process.
Because there’s a lot more to this business than glancing properties. Real estate agents are the gems who check properties from head to toe. They’re the ones who make sure if the property is right for the new owners.
We totally understand, as a real estate agent, you have a lot on your plate. And we also know, by automating your real estate business, you can make your life a little bit easier.
This article is all about automation in the real estate industry to help you focus more on important tasks like presenting properties, legal documentation, and winning more profits. Instead of feeding data and sending emails manually, you can put all these tasks on autopilot and spare more time on valuable tasks.
1. Fetch leads automatically
As a real estate agent, you must be dependent on 3rd party platforms like Zillow, Trulia, Airbnb, HotPads, and many more. Let’s admit, gathering all the leads from these platforms and manually feeding them into a common system is a tedious task.
Instead, you can simply integrate your real estate CRM software with these platforms and bring all the leads with no efforts. Many real estate CRMs provide native integrations with these platforms or you can simply rely on platforms like Zapier.
With all the leads in one place, you can manage all the deals effectively in your sales pipeline. You can also create multiple pipelines for various kinds of properties like Homes, Condos, Industrial, etc.
With such an automated system, you can also identify the most successful source of leads. Like; Zillow is giving you more deals for family homes, and Airbnb is providing more leads for studio apartments. Based on such data, you can mindfully invest your time on such platforms.
Integrate CRM with all your favorite platforms.
Bring all your leads to a common ground.
2. Send personalized emails using sequences
A sales sequence is the second benefit of automation in real estate. You can actually design a series of emails that help you close more deals.
The process of sending out a perfect email sequence starts with contact lists. As you know, you have tons of inquiries with specific requirements like locality, area, neighborhood, and Subway availability. People even ask for nearby Starbucks!
You can simply enroll all the people with such requirements, and use it to send automated emails.
For example; you have many inquiries where buyers are looking for a house with Swimming Pool in Ontario. At the same time, you already know about a dozen properties that have a fancy pool. You can simply add a tag to such contacts with “Swimming Pool”.
Using an automated sales sequence, you can send emails to only those people where you can show a dozen properties with a swimming pool. It’s a perfect example of customer targeting.
Send automated sales emails that convert!
Try Salesmate email sequences.
Once you get a response from any of such leads, you can choose to send further emails manually or make a call right from the system!
Sequences are very useful to take follow-ups as well. Let’s say, you suggest various properties to prospects using a series of emails. The first email is a welcome email and the next three shows relevant properties.
Sequences let you decide when to hit the follow-up email. So when days pass, but prospects don’t respond; you can send an automated follow-up email.
You can simply set up a condition like; Send a follow-up email after 14 days of inactivity.
3. Automated workflows
Automated workflows let you take a certain action when a specific trigger is pressed. All you have to do is design a standardized process and set the right triggers. After each trigger, you have to set up a follow-up action.
Let’s understand this with an example:
Adam is a real estate agent running a small business with James as his executive. Adam gets so many news leads that he has to create a streamlined process to save him some time for the actual agent tasks like – open houses or deal closing.
This is a workflow he designs:
As a real estate agent, Adam would naturally find more time if such workflow is already set. He can actually shift his focus to finding more details about their prospects and their preferences. And he can definitely pick better properties for their prospects.
workflow for real estate
I’ve said it many times, and here I am saying it again: Relationships are key to real estate success.
But relationships alone won’t get you there. There are two cornerstones to real estate success, both of equal importance: relationships…and process.
Process is what turns those relationships into transactions. It’s what enables you to convert a prospect to a lead, and a lead to a client. When you have a process to apply to your relationships, your future success becomes more manageable and certain.
We talk about process a lot here on the blog and in our Facebook community. But what do we mean when we say “process?” What does that really look like for a real estate agent? And how do you build it?
All of these questions will be answered—as concisely as possible—in this quick and dirty guide to all things PROCESS.
In the simplest terms, a process is a set of activities performed to accomplish a specific goal.
The theory is that by repeating the same tasks over and over again for an extended period of time, you will achieve long term success.
If you have a long term goal to lose weight, for example, your process might look something like this:
In your real estate business, your process is more complex. In fact, your “process” is actually a collection of processes. You have a process for lead generation, a process for managing listings, a process for generating referrals, etc. And within each of those processes, you have a series of steps you take to accomplish your goal.
A high-level look at your referral generation process might look something like this:
If we were to go into more detail with this example, the process would also tell us who performs each task and when each task should be done. There would be templates to use—pre-written emails, phone call scripts, text messages, social media posts, etc. And the best processes aren’t just linear To Do lists—they account for all possible scenarios by providing IF/THEN instructions (e.g. IF the client replies to Email A, THEN send them Email B).
Think about all the activities you perform on a daily, weekly, and monthly basis. All of these activities add up to constitute your business process.
There are many benefits to having a formalized process for your real estate business:
The bottom line: Having a finely tuned process in place—and documenting that process—ensures that you always provide a great client experience while operating as efficiently as possible.
There are two important components to developing your process—planning (defining your goals and the activities you will complete to accomplish those goals) and documenting (putting these activities “in writing,” so you can ensure that you perform them consistently each time).
We believe the best way to document your real estate process is through workflows, so that’s the technique we’ll be discussing below.
10 Tips For Defining & Documenting Your Process
1. Schedule time to work on this.
This is a big undertaking and an important investment in the future of your real estate business. Set aside a couple of days to focus 100% on planning and mapping out your process. Find a place to work where you won’t be interrupted or distracted, then hunker down and grind it out.
2. Choose an awesome mapping tool (one that uses workflows).
You need a tool for documenting and mapping out your process. We suggest Realvolve, which allows you to map your process with workflows. These are like To Do lists on steroids because they’re dynamic instead of linear; they have branches to allow for all the different scenarios you encounter during a real estate transaction. There’s also an automation component to Realvolve, so your workflows can be set up to automatically send emails, add reminders to your calendar, launch a new workflow, etc.
I promise you, workflows will rock your world.
3. Get a solid understanding of the sales funnel.
The sales funnel is basically a person’s journey from suspect to prospect to lead to client…and beyond. Your goal is to move your contacts through each level of the funnel:
Suspect > Prospect > Lead > Client > Past Client
Before you start building out your process, make sure you have a solid understanding of how the sales funnel works. This will help you tremendously. Begin with What Is a Sales Funnel? The Guide to Building an Automated Selling Machine on Entrepreneur.com.
4. Begin with the end in mind.
Define your goals for your real estate business. Put them in writing. And as you develop your process, keep referring back to them. Doing this will ensure that every last detail of your process—whether it’s sending a new client introduction email or setting up lockboxes—brings you one step closer to accomplishing your goals.
5. Create an outline of EVERYTHING you do.
Before you dive into whatever software you’ve chosen for mapping out your process, start on paper first. (And by paper, I mean Microsoft Word or a Google Doc.) You’re early in the planning phase, so you don’t want to cloud your thinking with figuring out how to manipulate the software.
Here’s how I suggest creating your outline:
6. Identify your Whys to define workflows.
Take a step back. Look at your list (it’s probably a long one). Now that you’ve listed everything out, you can start to think about your process in terms of how each step will fit into a workflow.
To decide what workflows you need to create, go through each category and ask yourself Why. As in, why do I need a workflow for this stage of the funnel?
network marketing automated recruiting system
Automated MLM Recruiting, myth or reality? If you’ve been in MLM for any length of time you’ve probably heard to make your list of 200 names and go out and call everyone you know. While that can get you some results in the beginning, for most people that doesn’t create the massive success they were hoping for in their MLM business. In this post, you’ll learn the reality of automated MLM recruiting and how to use automation to grow your MLM business.
The traditional approach to MLM recruiting compared to automated MLM recruiting
Now if you have just gotten started in your MLM business you might have started to approach your friends and family. This is what most companies will teach you to do in the beginning.
This isn’t necessarily a bad thing, as it has both advantages as well as disadvantages. For example, a reason why this is a good marketing method is that there is a built-in know, like, and trust factor in place already.
Most people will do business with people they know and trust, so that means you can have a higher chance of getting your friends and family started in your MLM business than cold prospects.
While this process can be effective in the beginning, it isn’t for everyone. I only got two customers in my first two years at the beginning of my MLM career.
At the same time, this MLM recruiting method is not automated MLM recruiting. You need to spend a lot of time and energy to build an MLM business this way.
It can be done, but what if your list runs out, or if the majority of your list said no and you haven’t yet reached your goals? This is very common in the industry so be prepared that this might happen. Thankfully there are other ways to build your MLM business that you’ll learn below.
Should you buy MLM leads to grow your MLM Business?
If you are looking to have an automated system in place to grow your MLM business, buying leads isn’t a great option. It might sound like it would provide you with automated signups for your MLM business, but that often isn’t the case.
With friends and family as we talked about above, you’ll have some built-in trust with them. That is essential if you want to get signups for your MLM business.
If you are buying MLM leads typically they will be 100% cold market and will have no relationship with you what so ever. This means that most people you talk to will likely not join your MLM business.
Plus there are other negatives that come with buying MLM leads, such as they are old, unqualified, or have been pitched a dozen other things before they hear from you. Buying MLM leads can give you some practice and help you develop your skills, but it’s not automated MLM recruiting at all.
If you’d like to learn more about buying MLM leads, check out this post. Is It Worth Buying MLM Leads? MLM Lead Gen Secrets Revealed
Use a lead magnet as the foundation of automated MLM recruiting
If you are serious about automated MLM recruiting and making it a reality, you need to generate your own MLM leads. It’s not about buying leads or having to use the “3-foot rule” and talking to every person you see.
The reality is automated MLM recruiting is possible, but you need the right tools and MLM marketing systems in place. The first step of this process is to create a lead magnet. A lead magnet is something of value that your target market is interested in and you offer that for free in exchange for their name, email, and phone number.
The basis of this is to give away something that solves a common problem, answers a burning question, or helps them get a result they really want. For example, if you were in the health and wellness space many people that would buy your products want to lose weight. With that in mind, you could make an ebook like, “how to lose 10 pounds in 30 days without sacrificing carbs.”
Create something that people want, that is also congruent with the end products or services you sell. In the case above you might give that lead magnet away but then show how your weight loss products can help the lead get even better results by using it in conjunction with your guide.
There are a variety of lead magnets you could use and create, such as an ebook, video series, audio training, checklist, and more. Check out the video below to learn how to create an ebook!
Set up a sales funnel and email autoresponder to give away your lead magnet
With your lead magnet in place, the next step is to set up a couple of more marketing tools to maximize your results with automated MLM recruiting. The first online marketing tool you’ll need is a sales funnel system.
This is really the foundation of all automated marketing including automated MLM recruiting. You need a method of capturing your site visitor’s information. If you think that just sending cold traffic to your MLM replicated website will get you automated signups think again.
People do business with those that they know and trust, and if you are driving traffic to your cookiecutter website that every other distributor gets in your company, good luck. If that site converted everyone into sales, the MLM company wouldn’t need you.
People join leaders in MLM and people that help solve their problems, not because of a flashy website. With that being said, if you want to get automated signups for your MLM you need to combine a sales funnel system with your lead magnet offer you created above.
For more details on this process check out the video below and this post: Simple Sales Funnel Template That Converts For Any Business. Once you start generating leads in this fashion you’ll plug them into an email autoresponder to convert those leads into automated MLM recruits.
Email marketing to automate recruiting in your MLM
An email autoresponder is another essential online marketing tool you’ll need for automated MLM recruiting. As you start to generate leads, you need a method to remarket to them.
Email marketing is one of the best ways to do this and to automate your MLM recruiting. If you want to automate your recruiting you need a means of developing a relationship with your leads and selling to them when you aren’t around.
Email marketing is the perfect way to do that and it is an essential online marketing tool that you should use. Once someone becomes a lead, you can then create an email series that continues to provide value, that establishes you as an authority, and that sells your products and business.
A well-crafted email series can build trust, credibility, and automate recruiting for your MLM business. To learn more about how an email autoresponder can help grow your MLM business on autopilot, check out this post. Why Having An Email Autoresponder Can Lead To More Sales In Your Home Business.
Plus if you don’t yet have an email autoresponder, check out this free trial of an email autoresponder I use and recommend. Automating MLM recruiting takes investing in the right tools and systems. Check out this post to avoid some of the mistakes I made early on in building my MLM business. 9 Online Marketing Investments I Wish I Made Sooner.
How to generate your own MLM leads to automate recruiting for your MLM business
Now that you have the right marketing tools in place this is when automated MLM recruiting can actually become a reality. The foundation of this is learning how to generate your own MLM leads through social media and online marketing.
There’s a big difference between active prospecting and passive marketing while building your MLM business. Certainly, both are essential for success, at least if you want to get results quickly.
One big mistake most people make is that they think that automated MLM recruiting is going to happen overnight. This is not the case. It takes time to build the systems and tools to develop an automated MLM recruiting system.
Early on, you’ll probably get more results faster in your MLM business if you focus on active prospecting and selling. This doesn’t mean you should wait to develop an automated recruiting system, but you shouldn’t expect overnight success either.
Generating MLM leads on autopilot starts with content marketing.
Use content marketing to get leads and signups for your MLM business on autopilot
Content marketing is when you create content in a way that serves your target market and ideal customers. The kind of content can vary and the platforms you put it on can as well.
One thing that needs to remain the same is that it should be value-based content. This means that it should help your ideal customers and MLM business partners improve their life.
This could be things like answering their common questions, avoiding problems in their life, or even something that helps them reach their goals faster in their life.
You might be wondering how often you need to create content. Some people preach doing daily content, other’s say weekly.
There are two things to keep in mind when using content marketing to set up an MLM recruiting system. One is that you should make the content as frequently as you can while still keeping the quality high. Two is that you need to be consistent.
It’s going to be more effective to put out a new piece of content every week consistently than to put out content every day for two weeks and then take 3 months off.
People join people that show up. If you want to automate your MLM recruiting you need to show up consistently.
How to use Blogging to automate MLM Recruiting
There are two forms of content marketing that are my favorite and one of them is blogging. Why blogging is so powerful and a great option for automated MLM recruiting is that you can make the content once, and it can continue to work for you forever.
Blogging is considered evergreen content. This happens because it is discoverable by Google and search engines. If you write content that people are actually searching for and that is relevant to your target market, you can make something once and get traffic, leads, and sales from it for years to come.
Blogging has changed to some degree over the years, and the days of writing a 300-500 word blog post and getting traffic are long gone. However, that doesn’t mean that it’s not worth blogging.
It might take a bit longer to write the blog post but you’ll probably want to make them around 1300-1500 words at a minimum. The good news though is that you can make these posts once and they will continue to work for your business 24/7.
Even if you aren’t a great writer, you can still make quality blog posts is a pretty short time. If you’d like to know the structure I use to write the perfect blog post, check out the free guide below.
Automate your recruiting with video marketing
Another great form of content marketing you should use for automated MLM recruiting is video marketing. Similar to blogging, video marketing on YouTube creates evergreen content.
This again is content you make once and that can continue to work for your MLM business forever. Video marketing also has additional advantages because it’s basically the closest thing to being with you in person.
Again, people do business with people they know, like, and trust, and when people see you on video that can develop quickly. An MLM business is built on relationships and if you want to automate MLM recruiting you need a way to build those relationships when you are there or not.
Video marketing is a great way to do it. You should follow the same method of content marketing with video marketing in the sense that it is value-based content. Then you can simply have a call to action at the end of your videos telling people that if they want to learn more about working directly with you, check out the link in the description.