A press release is a written or printed announcement of something newsworthy that’s being released to the news media. The goal of a press release is to get the attention of media outlets and gain coverage for your business or product. Press releases are also useful for increasing brand awareness and creating more opportunities for links from credible websites.
In this guide, we review the answers to the following: Are Press Releases Good For Seo, press release submission, are press releases still relevant, and is seo push or pull marketing.
Are Press Releases Good For Seo
Press releases are an awesome tool that can increase your brand visibility, draw traffic to your website, and even help your business show up in local search results. Press releases are an important part of any public relations strategy, and they’re often used as a way to promote new products or services. But what exactly is a press release? How do you write one? And why should you even use them at all?
Are press releases good for SEO? It depends.
Press releases are not a magic bullet, but they can be good for SEO. The key here is to remember that press releases are only one tactic in your overall strategy, and you need other things to get the results you want. So let’s look at some of the pros and cons of leveraging press releases for SEO:
- They can help you get links. If someone quotes your press release on their blog, it will link back to your site (that’s why we recommend sending a dozen or so different versions of the same press release). This helps with on-page factors like keyword density and anchor text ratios.
- They can help you get traffic—especially if there’s a Google News box on the page where people read it!
Once upon a time, public relations and Search Engine Optimization went hand in hand.
You may have heard the old saying, “there’s no such thing as bad PR.” But when it comes to SEO and press releases, it might be more accurate to say that there’s no such thing as good PR. At least not for SEO purposes.
One of the most popular myths about press releases is that they’re a way to increase your rankings on search engines like Google. The truth is that press releases are just another form of content—and they don’t have any special powers when it comes time to get listed in search results. However, they can still be very useful in terms of getting traffic and making an impact on your brand awareness (and if you do your job right, those two things will go hand-in-hand).
Press releases are an awesome tool that can increase your brand visibility, draw traffic to your website, and even help your business show up in local search results.
Press releases can help you build your brand. By creating an official announcement about your company, product, or service, you’re also creating a piece of content that you can then use as an example of what makes your business great. You can use this piece on the website and include it in other marketing materials like brochures and email newsletters. Press releases can also be circulated among industry experts and influencers who might share the release with their followers on social media or elsewhere online. In doing so, they’ll be helping promote your business while also building their own credibility as an expert in their field which leads me to my next point…
3 Reasons Why Press Releases are Not Good for SEO
- Press releases are not optimized for SEO.
- Press releases are not indexed by search engines.
- Press releases are not listed on social media.
- Press releases are not included in Google News.
- Press releases are not included in Google Alerts (which can be useful for tracking mentions of your company or brand). Additionally, press release distribution services typically don’t offer a way to manage your new articles’ alerts or other notifications via email either—you’ll need to do this manually.
- Finally, press release distribution services don’t offer many ways for you to promote your work online after it’s been published and distributed—again, you’ll have much more control over this if you publish it on your own site using tools like WordPress or Squarespace instead of going through a third-party service like PRWeb or PR Newswire
What is a press release? How do you write one? Is a press release good for SEO?
A press release is a written communication used to announce something of importance to your target audience. You can use it to announce a new product or service, write about some awards you’ve won, or let people know about an important event.
Press releases are typically distributed through PR distribution services (like PRWeb) and media outlets that will publish them on their websites so that they can be found by Google when people search for the topic of your press release. The idea behind this is that you want your website indexed and ranked high in Google so that when someone searches for something related to what your news release talks about (e.g., “the best web design company in New York City”), they will find yours first—and maybe even visit it! Of course, there are many other factors involved here like backlinks, page relevance/ranking algorithms etc., but we’ll get into those later on in another article dedicated specifically towards SEO strategies.
A free press release distribution service can send your press release to hundreds of news outlets, online media sites and journalists.
A free press release distribution service can send your press release to hundreds of news outlets, online media sites and journalists.
You may have heard that “good content is king,” but this doesn’t mean that you should ignore marketing tactics like press releases. In fact, a free press release distribution service can send your press release to hundreds of news outlets, online media sites and journalists.
A good PR strategy will help increase brand visibility, draw traffic to your website, and even help your business show up in local search results — all of which make it easier for potential customers to find what they’re looking for.
Is a press release good for SEO? Free distribution services can also help with SEO.
If you have a press release that’s been distributed through multiple services, it can be helpful to know how many times it’s been published. The number of times a press release has been published is called the “reach.” Reach is important because Google looks at reach when determining the quality and value of your content.
If someone is reading news sites or blogs, they’re likely going to find out about your business or product through those places rather than searching for it directly on Google. This means that their first interaction with your brand comes via one of these sources—and if that’s not done well (or done at all), then there may never be another chance for them to learn more about who you are or what you do!
Are press releases good for SEO? They sure can be!
The answer to this question is a resounding yes! Press releases are a great way to get your business noticed. In fact, many of the top search engines like Google and Bing allow press releases to be indexed by their web crawlers. That means that if you submit a well-written press release and then it gets picked up by major news agencies, your website will likely receive a huge traffic boost.
In addition to being an excellent SEO tool, press releases can also be used as part of an effective marketing strategy for small businesses. They’re perfect for promoting new products or services or announcing upcoming events at your company’s headquarters (like the grand opening of a new office location).
press release submission
Press release submission is one of those digital marketing techniques that marketers may not discuss very frequently because it hasn’t changed much in years. Press releases are a specific kind of document, with formatting and conventions that haven’t changed in a decade. Press release submission is the same as it has been for the past 20 years: you can send it to journalists, news agencies, and press release aggregators. However, press releases didn’t go the way of social media bookmarking sites, and many are still around to this day.
It’s that last category I’m covering today. Press release aggregators are sites that exist solely to allow you to post press releases. That’s all they do; publish press releases from a wide variety of companies, large and small.
Some of these free press release websites are potent resources, with large audiences full of news, media, journalists, influencers, and other content marketing experts looking to keep on top of the next big trend. Others are glorified trash cans that charge you for the opportunity to throw your press release in the garbage. Unfortunately, it can sometimes be difficult to tell which is which, primarily if you’ve never used them before.
What I’ve attempted to do with this list of press release sites is create a resource for press release directories that is both relevant and useful. I’ve divided it into two sections – paid and free – depending on whether or not they charge for submission. And, of course, I’ve tried to limit my selection to only sites that are worth using. Any website that gives you near-zero returns shouldn’t be on this list.
Incidentally, this list is a living document. If you know of a new press release site worth using, let me know about it. And, if one of the sites on this list drops off the face of the earth (or, more likely, is purchased and rolled together with another one), let me know that as well, so I can remove it accordingly. An updated list is a great list, after all.
Paid Press Release Sites
These sites tend to be higher-quality than the free PR sites. Their networks are larger, and they have a large syndication network made of household names and news sites. After reviewing these options, make sure to review the free options to compare their offerings and their websites for yourself. The difference should be immediately apparent.
1. Newswire: Newswire is one of the top paid press release distribution networks globally. Their pricing starts at $300 for a single press release in their most limited category. However, this category still includes potential access to the Associated Press and Google News. Yahoo News, plus geographic targeting and global distribution, costs more. Their top tier of international distribution is $2,000. A steep price to pay, to be sure, but it gets you global distribution.
2. Cision PR Newswire: Formerly just PR Newswire until Cision bought a few years ago. They do a little bit of everything, up to and including radio media tours, earnings reports, international releases, media monitoring, microsite development, public service announcements, and far more. They have thousands of websites, news agencies, and media outlets in their network. Pricing depends heavily on what you need, but you can expect to spend $1,000 at the bare minimum.
3. Business Wire: This is the press wing of Berkshire Hathaway, and as such, has connections to some of the top media outlets in the world. They claim to have access to over 100,000 media outlets in their high-end global PR distribution. They may or may not have international distribution; you’d have to talk to them about it. Local targeting for a state or city region is $475, while U.S. national exposure is $940.
4. 24-7 Press Release: This is a smaller yet international press release distribution network. It’s “smaller” in that it’s not a high-profile site aimed at national corporations. Their pricing is more reasonable, and since they’re based in Canada, they have at minimum distribution throughout North America. $49 gets you visibility on their site. $89 adds in the Associated Press, and their top plan, for $389, hits PR Newswire as well.
5. Globe Newswire by Notified: Notified is a media distribution company using Globe Newswire as their press release distribution arm. They boast global reach, the ability to use multimedia in your releases, and even full-service translation rather than simple machine translations or the requirement of submitting your own translated versions. Pricing used to start at $150 for DIY management and $560 for managed services, but that was before Notified acquired them, so it’s hard to say what it is now.
6. Pressat: A UK-based press release distribution site with a global reach. Pressat is simple compared to others; their plans all contain roughly the same offerings; it’s just a matter of buying a single release, monthly releases, or annual ongoing subscriptions. A single release is 110 pounds, and the yearly plan (which gives you 18 press releases throughout the year) is 1,499.
7. PR Underground: This is another U.S. domestic press release distribution network, this time using many of the generic local affiliate news agencies present in every county and city across the country. Think of it as distribution via saturation. Fox, NBC, CBS, Google News, Twitter; their service does a little bit of everything. They’re also relatively cheap, probably because they don’t do international or intense hand-held service. They start at $50 and go up to $310 for a single release or $99/$149 for recurring single or six-pack monthly releases.
8. eReleases: A combination of a press release network and a syndicated content distribution network, this site looks straight out of the late 90s but has a functional back-end that can make it worth trying out. Like 24-7 above, their mid-tier plan offers distribution through PR Newswire as well. Plans start at $300 for a single release with “custom national distribution,” Their top package is $600 and includes direct-to-journalist distribution.
9. EIN Presswire: This relatively cheap national and international press release distribution through this network. This cheaper-than-usual pricing is because, while they claim they have thousands of channels for submission, most of those channels are subdomain sites of their creation. It’s unclear how much traffic they get, but hey, for $100 for each press release, that’s not bad. If you buy in bulk, you can get even cheaper press releases, too. For example, it’s $400 to get 12 press releases to be used within two years of the date of purchase.
10. Send2Press Newswire: One of the older press release distribution websites, this company has operated for 35 years, or so they claim. They hit big news aggregators like Google News and news wires like AP, Reuters, and UPI. They have national, industry-focused, and state-level plans available. The national-level online-only basic package is $90 and seems their cheapest offering. Their top package, surprise surprise, adds on PR Newswire distribution and costs $600 for a release.
11. PR Web: PR Web is another Cision company. Cision bought up both PR Web and PR Newswire a few years back. PR Web is their cheaper offering, starting at $99 for their essential press release distribution. Their premium “go viral” release tier does more direct email distribution to industry publications and will run you $390.
12. SiteTrail: This is an exciting press release service in that rather than a handful of packages, they have dozens, if not hundreds. They’re all divided by industry and target area and have an extensive range of prices. Some smaller or single-site distribution options run around $120, while some high-end, multi-site, national, industry-wide plans cost $10,000. There’s something here for pretty much anyone if you can find it.
are press releases still relevant
Do companies still need to write press releases to make announcements? Are they still relevant in today’s digital world? And if so, how? And why?
Press releases are a tool that’s been in the public relations toolbox for years. They provide a way for companies to get the word out about their latest news and can be plugged into marketing and sales in a variety of ways. However, over time, there’s been some debate about their effectiveness. Do companies still need to write releases and use press release distribution to make announcements? Are they still relevant in today’s digital world? And if so, how? And why? Let’s look at some of the reasons why press releases should be a strategic part of your PR, marketing and investor relations strategies.
Why Press Releases Are Still Relevant
1. Writing a press release helps get key players on the same page.
One reason press releases continue to be a fundamental part of a communications program is that the act of writing one can help people from across the company get on the same page. It forces entities from various teams to put their heads together to produce a document that contains only the most vital key messages. Because a press release should be long enough to convey the points needed yet short enough to be read or scanned quickly, those involved must make decisions about which messages must be included versus those that can be added to supporting documents. When it comes to writing, a best practice is to include the most relevant bits of information – the who, what, where, when, why and how – and then link to documents that provide more detail. That way, you avoid trying to cram everything into the release yet provide resources for those who want to dig deeper. In today’s environment riddled with unclear, confusing messages, this act in itself serves a crucial purpose. How often can business teams say they’re on the same page? Crafting the press release creates a scenario in which they must collaborate and come together on the messaging they want to share. “Press release distribution is critical to a business. It solves a real problem for our clients by lending legitimacy to their voice in the market,” said Sylvie Harton, SVP and Global Head of Strategy, PR and IR Solutions at Notified.
2. Journalists depend on press releases.
Press release distribution also matters to the media. In many instances, reporters request one. Why? Because they count on it to include all the pertinent information they need to cover a particular story. “Press releases are part of the news cycle,” Harton says. “For reporters, it’s part of their workflow. The format makes it easy to find the information you need.” “Many of the reporters I work with, particularly in the technology sector, still require news to be packaged in a press release format before they will review it for editorial purposes,” said Keith R. Pillow, APR, MBA, Vice President of High Tech, Havas Formula. Journalists back this up. “As a journalist in a fast-moving B2B space, press releases are key for our news coverage, for event prep, and for learning about the tech coming out,” said Stephanie Hendrixson, senior editor at Additive Manufacturing. Beyond this, journalists can rely on receiving accurate information when they look to press releases as a source. “Media still depend on them for accurate information straight from the verified source,” said Harton. “It can be difficult to authenticate social posts – but it’s easy to authenticate press releases. They’re the best way to ensure the message is authentic.” Wire services vet and verify that the press release is, in fact, being issued by the company itself. That boosts its credibility. To help increase effectiveness and improve the chances of media pick up, it’s important to include multimedia elements in your press release. Including an image or video clip can be a compelling way to draw even more attention to your news. This is because more than 50 percent of the brain’s cortex is devoted to processing visual information, according to researchers at Rochester University. Beyond that, consider other images or video footage that you can have on hand to share if a journalist requests it. If you think about that and plan in advance, you can be ready to share a link to the assembled assets. Including data and statistics can also make it more relevant to journalists. Whether a company conducts its own research or cites research already published, the inclusion of data can make a story more intriguing. A good journalist will want to know the source of any research you cite, so be sure to link to it.
3. The distribution of a press release is usually one part of a larger campaign.
Often the press release is one of the first pieces created for a more sweeping campaign. Then, a multichannel strategy can be built around the messaging. “As part of a larger PR campaign, I view press releases as useful communication vehicles for announcing different phases or components of the campaign, especially when strategically spaced out over time,” says Pillow. “When staggered like that, a series of solid press releases keeps the brand, and the campaign subject matter, top of mind with the media, customers, investors and other stakeholders.” “Press releases are one tool in a toolbox of many including social media, events, email campaigns, ads and more,” says Scott Kaminski, Senior Marketing Manager, Häfele America. “While those are all important, press releases can be your most credible tool because you’re sending the news to journalists who turn around and put your story under the masthead of their publication. That can be an incredibly powerful mechanism to drive interest, build excitement and get people buying your products and services.”
4. A press release fosters communication with audiences beyond the media.
“A press release is valuable to a brand’s audiences because it’s coming from the company itself,” Harton said. “They’re telling their story in their own words.” The use of multimedia brand storytelling in your release increases engagement from media and other audiences. Sharing your brand’s story with both internal and external audiences matters more than ever today as companies work to retain current employees and attract new talent. “I view a press release as a multipurpose tool which can be used as the foundation for a broad spectrum of audience communication vehicles,” Pillow says. While a press release should be written specifically for journalists using industry-standard formatting and AP Style, once approved, it can be used as the basis for communiques to other groups, such as customers, employees, partners and investors with modifications in tone, style and format made for each stakeholder, Pillow says. Kaminski agrees. “If you work in a public company, investors may hang on every word…or at least be reading into nuance and how you phrase things,” says Kaminski. In fact, C-suite executives may even leverage press releases to communicate and keep in touch with key players. “I’ve worked with many C-level executives over the years who were primarily interested in press release flow and volume. They liked to see a consistent pipeline of news being issued over time, and they would forward relevant announcements to important customer and partner contacts to keep them informed,” Pillow says. Of course, earning and maintaining trust with your audiences matters now more than ever. While businesses are the most trusted institution, according to the 2022 Edelman Trust Barometer, concerns about fake news are higher than ever. Press release distribution allows all audiences to hear from a company in its own words, increasing trust.
5. Press releases boost visibility, brand awareness and lead generation.
Many brands view press releases as a way to earn media coverage. Once you have a press release, you can pitch that story to reporters who may be interested in the news, generating coverage. Links in the coverage can help with search engine optimization (SEO) and build awareness which can help generate sales leads. “A press release is really an ideal vehicle to convey and share brand voice – especially when put in the hands of a journalist working at a publication who can amplify that message to your intended audience,” says Kaminski. For new product announcements, a press release can communicate pertinent details to the media and buyers. “If you work in an industry with a rabid fan base, press releases are a vitally important tool to communicate launch dates, launch event details and generate excitement,” Kaminski says. Pillow says that his clients, particularly the startups he works with, view the consistent news flow communicated through releases as a critical element of brand awareness generation and geographic/industry visibility. “I don’t necessarily view press releases as brand-building tools in and of themselves, but certainly the media coverage they help generate, when the news is properly targeted and pitched, is crucial to elevating brand awareness for brands included in those placements,” Pillow said.
is seo push or pull marketing
Push and pull marketing differ primarily in how consumers are approached. Read the article to understand the major differences between the two.
Push and pull marketing are the two core principles for guiding your marketing strategy. Before choosing which of the marketing strategies to go for, you have to identify what the long-term and short-term goals of your business are. This will guide you in choosing whether to use the push marketing strategy or the pull marketing strategy.
In simple terms, pull marketing involves putting in place and implementing strategies that automatically draw consumer interest to your products and services, while push marketing means pushing your brand in front of your potential customer or making it available to the general audience.
While this simple definition will familiarize us with what the two core principles of guiding your marketing strategy are, it is important to give a detailed breakdown of push and pull marketings alongside their differences.
What is Push Marketing?
Push marketing is a form of a promotional strategy whereby business owners and brands try to take their products and services directly to the customer. Push marketing involves all the tactics that a seller deploys in pushing their goods and services to the potential consumer. With this strategy, you as the seller create awareness for your brand and, at the same time, place the product directly in front of the buyer. A push notification tool can be used to get your product across to the buyers.
Business organizations use the push marketing strategy whenever they want to launch a new product, or when they want to stand out and get special patronage in a crowded market, they can use the push notification feature. For example, an electronic showroom can use the pull marketing strategy to get a buyer to purchase a new gadget. Let’s say a new washing machine has just been launched and introduced to the market; the sales department is approached to help push the new washing machine to customers. So when a customer comes into the showroom, even when they do not inquire about the washing machine, your salesperson stylishly rolls out the mouth-watering functions of the washing machine and its advantage over other types of washing machine, this arouses the interest of the customer, and they may eventually buy it. The sales department gets a sales incentive in return for pushing your product onto customers.
Most times, push marketing is good for new products and customers with a first-time experience.
What is Pull Marketing?
Pull marketing is a marketing tactic whereby you get the customers to come and patronize your products and services. Pull marketing ensures that some conditions are put in place to ensure that customers come looking for your brand. I.e., you attempt to pull customers into making purchases.
Pull marketing tactics include advertising, mass media promotion, sales promotion and verbal referrals. Pull marketing is focused on a long-term consumer-manufacturer relationship; it attempts to create brand loyalty and ensure customers keep patronizing the brand. Pull marketing requires a lot of advertising to create enough awareness and get potential customers interested in your products and services.
For example, an automobile industry can advertise its product on the television by showing how fast it can move, how economical it is in fuel consumption, how strong it is in case of accident or a head-on collision, and how comfortable the interior is with beautiful aesthetics. This advertisement is not targeted at a particular person or audience; it is for the general public, but a larger percentage of those that watch this advertisement will be interested in the automobile brand, and whenever they want to buy a new vehicle, your brand would top their list. Sometimes, it might be the car features that will pull the customers to your brand and purchase the vehicle.
Differences Between Push and Pull Marketing
It is important to know that there is not much difference between pull marketing and push marketing. However, the few ones are;
In pull marketing, the tactics are deployed towards pulling your customers to patronize your products and services, while in push marketing, the tactics deployed is to push your products and services to these customers
Pull marketing involves a wider approach and is capital intensive because you have to ensure the awareness about your brand gets as far as possible, while push marketing, on the other hand, involves a minimal approach and less cost. Once the customer comes into your store or enquires about the products or services, you make it available to them.
Another difference between push and pull marketings are that the pull marketing strategy is geared towards long-term goals and continuous patronage, while the push marketing strategy is geared towards short-term and immediate patronage of the goods and services.
Business organizations tend to achieve their desired result and actualize their goals by focusing on a multi-channel approach. Brands that adopt the push and pull marketings strategy get their return on investment and are always successful. In a tweet by mention share, “71% of consumers prefer the pull marketing techniques, including recommendations, reviews, social media and online search.”
What is a Push Notification?
A push notification is a web-based or in-app message that pops up on the screen of your mobile device or personal computer. Apps majorly use mobile push notifications to engage users and provide more value.
You can enable the push notifications on your devices and disable them. The apps seek your permission to access your notification server and always send a push notification, and when you grant the access, the application can send you push notifications at any time. It is not only applications that use push notifications; business organizations with a web page or mobile app can also use the push notification feature.
Importance of Push Notifications
There are several reasons why push notifications are important. They include;
1. To Attract User Attention
These statistics show that one of the best-proven ways to attract user attention is push messages. Even so, the statistics also show that the amount of push notifications you are likely to receive in a day is quite high, and you might not be able to check them all before clearing them.
2. Increase Users Engagement
Push notifications help to increase user engagement. When users are going through their devices and a push notification pops up, their attention is focused on that new notification, and they are likely to click on it. This way, they engage with the brand and carry out the command prompt displayed on the push notifications.
Also, push notification increases engagement by using the opt-in feature. Opt-in is an inbound marketing approach in which a marketer solicits a potential customer’s permission to access their notification server and send them promotional or other types of content about a brand. PushNinja is a push notification software with an opt-in feature to set up your push notification service.
3. Traffic Drive and Generation
Another way to drive traffic to your website or generate traffic on your mobile application is push notifications. When you send out a personalized, captivating and time-sensitive push notification, the users that receive it will be tempted to click on it, and it will redirect them to your webpage or web store. When a large number of those that receive the custom notifications click on it, enough traffic is generated to your website.
4. Increases Conversion Rate
Most times, people do not remember to visit a web store or check out an application after downloading it and this way, they do not know what your brand is all about or the products and services you are offering via your mobile app. However, when they receive the push notifications, it serves as a reminder to check the web store, and when they see what interests them, which is the reason for downloading or checking it in the first place, they can make a purchase. This leads to a conversion from a potential customer to a real customer and also retaining your existing customer who might have patronized your brand in the past and is coming back as a result of the push notification.
5. Improved User Experience
Push notifications are used to improve user experience; they are displayed on the lock screen while your phone is locked or inactive, and as soon as you pick it up, it pops up on your screen. Applications that are frequently used or needed for day-to-day activities use push notifications to send timely updates and useful tips to their customers on the go. These tips and updates can easily be clicked on and will help to improve user experience in using an app or web store.