Infographics are a great tool for getting traffic to your website. The main reason why they’re so effective is that they’re visual, which means they’re memorable and more likely to attract new customers/visitors. They can be used as part of any digital marketing strategy and are especially good at boosting SEO. We’ll explain why infographics are so effective for SEO and give you some tips for creating them.
In this guide, we review the answers to the following: Are Infographics Good For Seo, how to get backlinks with infographics, how seo works for business, and is more content better for seo.
Are Infographics Good For Seo
Infographics are a great way to drive traffic to your website. They can be used for all sorts of applications, including digital marketing, but they’re especially good for SEO. We’ll explain why that is and show you how to create the perfect infographic.
The power of infographics for SEO
So, what does it mean for your business?
- Infographics are a great way to attract new visitors. As we mentioned above, infographics can be shared on social media and can be used in email marketing campaigns (e.g., you could use them as part of your newsletter or email blast). This means that when you publish an infographic, you’re not just attracting readers from Google but also from Facebook, Twitter and other platforms as well!
- They’re easy to understand and shareable across multiple platforms like Facebook and LinkedIn—and even Pinterest! Infographics don’t just have a visual impact; they help readers understand complex information at a glance too; which makes them perfect for helping people quickly grasp how something works or why it matters (e.g., “The Science Behind Why We Love Dogs More Than Cats”).
- Infographics drive traffic back to your website which helps boost search engine rankings—or at least get people familiar with the brand so that they’ll want more information later on down the line,” says Tonya Kaye who runs an SEO company called Search Engine Optimization by Tonya Kaye based out of Denver Colorado where she has clients trying different types of content marketing strategies including using infographics as part of their digital marketing strategy.”
How to create an infographic for SEO
- Use images instead of text
- Use a relevant image
- Make sure the image is large enough (bigger is better)
- Use a clear and concise headline (H1)
- Use a clear and concise description (H2-H6)
- Use a clear and concise URL that includes keywords in the domain name only, using hyphens (-) instead of underscores (_). Ex: my-name-is-johnson-and-i-love-dogs would become johnsondogs12345678910%2520gmail_com
How to use infographics for SEO
How to Use Infographics For SEO
If you want to use infographics for search engine optimization, the first thing you should do is figure out what your goal is. Do you want links? Do you want social shares? Do you want leads? Once you’ve got that figured out, it’s time for the fun part: researching and creating an attractive infographic! If done properly, this can help improve your website’s overall ranking in Google search results.
Optimize it for sharing
Now that you’ve created your infographic, there are several important steps to take to ensure it will be shared. The most important thing is to make sure that the infographic is easy to share. In order to do this, you can use social media buttons and encourage people with a call-to-action (CTA) or link back to your website at the bottom of each infographic. This way, if someone likes your infographic enough and wants more information about whatever topic it covers, they will know exactly where they can go for more information on that topic: Your website!
These publishing platforms provide a space for publishers and creators alike – but how do these sites differ from one another?
Optimize title and headline
- Use keywords in the title.
- Use keywords in the headline.
- Use keywords in the body of the infographic.
- Use keywords in the alt text of the infographic (alt text is what appears when someone loads an image that doesn’t load properly or if they have disabled images on their computer).
- Use keywords in your meta tags (meta tags are bits of code that tell search engines what your page is about; this tells them where to put your infographic on a search results page).
Infographics are a great way to drive traffic to your website.
They’re a great way to get links.
As we know, links are the currency of SEO. The more natural links you have pointing back to your site, the higher your page will rank in search results (and by extension, the more traffic you’ll get). Infographics can help you earn these coveted backlinks; because they’re visual and easily digestible, they tend to be shared around quite widely on social media sites like Twitter and Facebook—which means that if you create an infographic with useful information about a topic that people are interested in or talking about online, it’s likely that someone will share it with their followers who might then link back to your blog or other site when linking out themselves!
how to get backlinks with infographics
Infographics are highly effective for backlinks as they’re visually appealing, easy to digest, and highly shareable. Tips for great infographics.
Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.
Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.
When talking about generating tons of backlinks, there’s no other tool quite as effective as infographics.
Why infographics are so effective?
1. Humans are visual creatures
We are naturally visual learners, as we’re attracted more to visuals than text. As a result, infographics have a much higher chance of attracting readers than articles. Indeed, a study found that infographics are 30 times more likely to be read than text-only content.
2. Easy to digest
Still connected to the previous point, people understand a text 323% better if it’s accompanied by an illustration. This applies to infographics too, which is the combination of beautiful visuals and short-written copy. Thanks to the simple and easy to read format, people can read and understand infographics faster and better.
3. Highly shareable
Thanks to its bite-sized nature, infographics are extremely shareable because they can fit on almost any platformㅡ websites, emails, social media platforms, and even on printed advertising material such as brochures and pamphlets. Thanks to this trait, infographics are three times more likely to be shared than any other kind of content.
Five steps to backlink generation using infographics
Now that you know what makes infographics so effective, let’s learn how to use it properly to attract tons of backlinks to grow your website. Here’s the step by step process of using infographics for link building:
1. Content creation
The first step is to obviously create the infographic. Not just an infographic, but a valuable and useful one. For starters, don’t waste your money on creating fancy and expensive infographics. Using free and affordable infographic tools and platforms are fine, as long as you can provide valuable content.
The more valuable your infographic content is, the more likely people are going to link back. Here are a few tips on creating content that’s valuable:
2. Infographic publication and submission
After creating the infographic, publish it on your site and infographic directory sites like Pinterest or Infographic Journal. When posting on your own site, remember that page speed is an actual ranking factor. So, make sure to optimize your page speed with these free tools.
Moreover, submitting your work on infographic directories will give you free backlinks with relatively minimum effort, though some sites will charge you a certain amount of money to publish your infographic. Here’s the complete list of infographic sharing websites compiled by SEOblog, containing over 150 sites.
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3. Potential websites search
Besides infographic directories, you also have to aim to get your infographic published on other websites that have a similar niche to you. How? Well, you need to reach out to them. First, you need to search for the websites to reach out to. We recommend you to use tools like Ahrefs to compile tons of websites in an instant.
It’s simple to use, just sign up, go to the “content explorer” section, type in your keyword, and then the tool will give you every web page on the internet that contains that particular keyword. For instance, if your infographic is about summer vacation, the result of the content explorer will show over 30 thousand web pages with that keyword:
Next, export those web page data and move it to Microsoft Excel or Google Spreadsheet to manage and curate it in an easier manner.
4. Email addresses collection
After curating the websites to see which fits to publish your infographic and which doesn’t, the next step is to collect the email addresses of people working on those websites. It could be a writer, content manager, editor or any person that’s responsible for the content of that website.
Using tools like FindThatLead can help you collect the email because the tool has the ability to find email addresses based only on domain name and social media link (LinkedIn and Twitter only). It also allows users to verify an address to see whether it’s valid or not.
5. Email outreach campaign
With all the verified email addresses, now it’s time to do email outreach to promote your infographic. There are two ways to do it, the first one is by using automated email tools like Mailshake and the second one is by manually sending the emails one by one.
Each of the methods has its own benefits and weaknesses. Sending emails manually takes a longer time, but you’ll be able to personalize the email more. On the other hand, using automated email tools will allow you to send tons of emails in a short time, but the content of the email will be the same and generic.
Whatever your method of choice is, remember these tips to increase your email engagement and open rate:
One important thing to remember is that no one wants to publish your work for free, so you have to be prepared to give them something in return that benefits both of you. One of the widely used and most effective ways is to offer them a guest post. This way, the recipients get free content for their blogs and you gain a valuable backlink.
how seo works for business
Search engine optimization, also known as SEO, is by far an essential marketing investment your company can make for continued web presence. If done correctly, it tells search engines such as Google and Bing what you’re about, and what you do, making internet searches relevant and accurate, which can result in better positioning in search engine ranking and increased exposure for your business.
What is a Search Engine?
Let’s take a step back for a minute. Before you dive into SEO details, you need to understand search engines. A search engine is computer software used to search data (such as text or a database) for specified information on the World Wide Web. A Search Engine Results Page, also known as SERP, is the page you see after searching. Check out our full glossary here.
What is Search Engine Optimization?
SEO is the process of getting traffic from the “organic” or “natural” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
How Does SEO work?
Search engines have three primary functions: crawl, index, and rank.
Why is SEO Important?
When your SEO strategy works, your website rank improves, which means more visitors will find your pages in search results. With broader exposure and traffic to your high-value content, more sites will link to your pages, which increases your authority and credibility, which leads to improvement in your website rank.
Increased Traffic
SEO helps bring “targeted” traffic to your website. It brings in people who are actively seeking to find information on your product or service!
If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages.
With SEO in mind, it’s important to remember that the goal of any business is and should be to rank as high as possible in SERPs. To obtain top ranks, you need the help of keywords and transactional searches.
Keywords are commonly used words found within internet searches.
Transactional searches are searches performed by people looking to purchase a product or service.
Companies on the first page of results become the most likely candidates to obtain business from online users who are looking for said product/service.
Ranking higher on Google can also lead to more in-store traffic. When people are searching for specific keywords, it is because they have a high interest in those terms and are farther down the purchase funnel.
Better Conversion Rates
Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that stack means you’re providing information to the people who want it most, when they want it.
Unlike advertising, you aren’t trying to push information in front of people who might not be interested at the time. So, you have an active audience, and you don’t have to pay to get the message to them.
By following best practices at the start, you’ll create engaging, useful content that potential customers want (or need) to read. Then, the search engines will be happy to put you in front of a broader audience.
Brand Credibility
Optimizing the brand’s website and content, including linking to other websites, also knows as backlinks, can lead to higher rankings, which means potential customers are more likely to trust your brand.
Small businesses that want to build better brand trust should consider investing in SEO to help gain top rankings for the KEY terms related to their business. In the current digital economy, search engines now play a significant role in enhancing your brand.
SEO is a long term strategy that each organization should take seriously—dedicating time and resources on an ongoing basis is important in achieving and maintaining success. New SEO techniques are developing every day, and the competition is ever increasing. SEO needs to be a permanent fixture for your holistic marketing plan. Investing in SEO offers the best long term value and results in terms of getting your website in front of potential clients.
is more content better for seo
The short answer to this question is yes. Content is important for SEO (search engine optimization) and the two go hand in hand.
If you want your website to appear in the search results and drive traffic to your website, you will need to continuously create high-quality and optimized content. Without content, the search engines do not have enough information to index your website pages properly and rank your website. Without an SEO and content strategy, your content will never be found online.
Many marketers see SEO and content marketing as two different strategies but they are connected and complement each other well. Without creating high-quality content, you will never fully benefit from it.
So, let’s have a look at what content is and why it’s important for SEO.
What Is Content?
Content is any high-quality information that provides an answer to customers or a solution to their problems. It should be presented in a contextually relevant way with the goal of engaging your website visitors or driving them to take action. Whether it’s text, image, video, or audio, it’s all content that can provide information to your target audience.
Your website will host product or services pages that provide details on what you do, as well as a blog page that will provide relevant information to your website visitors – this is all classed as content and will help your web pages to rank in the search engines but it can appear in other formats on your website too.
Why Is Content Important for SEO?
Search engines like Google want to provide search results that are valuable and relevant to those who are searching.
Search engines like Google want to deliver search results that are valuable and relevant to the user. In fact, Google’s algorithms are constantly updated so that users can be provided with the most useful information quickly and easily.
Google ranks and sorts useful pieces of content on the internet which are ranked based on their relevancy and usefulness to the user. For your content to be beneficial for SEO, it needs to be optimized and beneficial to your readers.
Here are just some of the factors that mean the content is important for SEO:
How to Optimise Your Content for SEO
When creating great content, you’ll need to make sure it’s optimised for both the keywords you’re targeting and for user experience. Here are our tips for optimizing your content for SEO:
1. Understand Your Target Audience
Understanding your customers will help you to research the right keyword and create content that resonates with them. To know who you’re targeting, look at your existing customers and create buyer personas that tell you gender, age, interests, and the problems customers have when they come to you. This will give you a better idea of how to write your content and what to include.
Get your sales team to make a note of FAQs they’re asked for over the phone or by email and use these to guide your content creation. To stay relevant you should also comment on the latest news or trends in your industry.
2. Perform Keyword Research
Before creating any content for your website, it’s important to do keyword research around your products and services to find out exactly what your customers are searching for and what their questions are. Make sure you create content around these keywords and optimize the content for these words and phrases. You can do this by adding the target keywords to the title, headings, and metadata for your post.
3. Focus on Long Tail Keywords
Long-tail keywords are the keywords that searchers use when they’re searching for answers or when they’re closer to purchase. These terms have lower search volumes but they tend to be more specific and have much less competition than more general terms so you’re more likely to rank for them.
4. Stick To Your Topic and Keyword
When you’re writing a piece of content, always stick to the keyword and topic you’re targeting. Don’t try to write about a range of topics or themes in a single piece of content and don’t try and include dozens of keywords. This will confuse Google (and your users!) and can work against you when it comes to ranking. You will not be creating the most useful and relevant content on the topic if you’re mixing in too many topics or keywords.
5. Make Sure the Outline and Format of Your Content Is Optimised for Readability
To make your content as readable as possible, make sure the content is broken down into small chunks with no long paragraphs. Online readers have short attention spans so they won’t stick around if your content is just one big paragraph. Make sure you use subheadings and bullet points to break the text up as much as you can.
6. Include Backlinks
When it comes to ranking signals, backlinks are important for the credibility of your site. When creating content, make sure you link out to other relevant, trustworthy, and authoritative sites to signal that your content is credible.