Footers are a great place to put some important information, like your contact information. You’ll also find links back to your other pages and contact info in a footer. The thing is, not all footers are valuable for SEO – only the ones that have good content and are optimised with tools like Google Analytics. That leads us to our next question: how will visitors reach the footer?
In this guide, we find out Are Footers Good To Have For Seo, importance of footer, how to make a good footer, and What is footer optimization?
Are Footers Good To Have For Seo
Are footers good for SEO? The answer is yes, but only if they’re done correctly. We’ll go over how to do that and more in this post.
They Are Important For User Experience
Footers are a good place to put contact information, such as your email address, phone number, and social media handles. This is important because it allows you to engage with your customers directly. If they have any questions or concerns about your content or services, they can easily get in touch with you.
It’s also good practice to link back to your website’s homepage in the footer of each page on the site. This will help people find their way around easily when browsing through pages that were written by different authors on different days.
Should You Put All Internal Links In Footers
Footers are a good place to put internal links. They’re not the only place, however: you can also use footers to link back to your homepage or other pages in your site. Footers are great for this because they’re not just for navigation (although they also often include navigational elements).
Are Footers Good For Seo On Every Page
Yes, it’s good to have footers for SEO. They’re not only an important part of the user experience and design, but they also provide a lot of useful information that Google loves to index. Footers can be especially helpful if you’re running a blog or have many pages within your site.
What should go in the footer? This is up to you; however, there are some recommendations that we’d like to make:
- Include internal links within your website (these will help increase overall link diversity).
- Make sure that the footer matches the overall design of your website so that it looks cohesive with everything else on your page(s).
- Add any disclaimers or legal information so people know how they can use it–and don’t forget about those copyright dates!
Your Footer Should Match Your Website Design
Your footer is the last thing your visitor sees before they take off. It’s important that you make it count! Your footer should match the look and feel of your website, so if you have a lot of content, consider breaking it up into multiple footers. Your footer should also be clean and easy to read with no clutter whatsoever. Also remember that mobile users will see your entire website on their phones (or tablets), so make sure they’re not scrolling through endless amounts of text in order to find what they want from yours or any other websites’ footers.
Google Also Looks At Your Mobile Footer
Google also looks at your mobile footer. This means that you should ensure that the links in your mobile footer match those on your desktop site, and that it contains a link to the sitemap of your website.
importance of footer
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5 Reasons Why the Website Footer is Important for Website Performance
The website footer, often considered to be the ‘doorstop’ of the website, contains a collection of important elements at the bottom of each web page. Despite the footer being at the end of every page, it often receives very little attention from web designers.
This is a missed opportunity.
In recent years, footers have proven to be essential to website performance, especially since more and more searchers are using mobile devices to browse the Internet.
The footer does not only let website visitors know that they have reached the end of the web page, but it also helps to enhance the user’s experience of the website if specific elements are present in the design.
Today we are discussing five ways that the website footer can enhance the overall performance and usability of your website if done correctly.
1. Provide a Clear Navigation Path
When designing and building a website, it can be easy to forget that other users have never seen the website before they arrived at its doorstep. This is why it is so important to ensure that the website is as easy to navigate as possible.
One of the ways to improve website navigation is with the footer.
The footer acts as a ‘roadmap’ for your website telling visitors what can be found on the website without having to scroll all the way to the top menu again.
This makes navigating your website faster and easier reducing the chance of a visitor leaving. Including links to other pages in your footer also encourages the visitor to explore areas of the website they may not have noticed before.
But it is as equally as important to not overcrowd the footer with too much information so to be selective in order to keep your footer clean, simple and readable while also ensuring that all of the links are working.
2. Access to Important Documentation
The footer is also an excellent place to provide links to important documentation such as your privacy statement, legal disclaimers and copyright information. This is especially true for websites since the introduction of the POPI Act.
The easier it is for visitors to find this information, the more likely the visitors will be to complete forms, sign up for newsletters or provide any other personal information if they can understand how that information will be used and stored.
This is especially important for businesses that are built around collecting user information.
3. Another Opportunity for Action
Footers also give website visitors one final chance to take the desired action on the site like completing a form, requesting a quote, signing up to the company newsletter or viewing the latest products or specials.
This is made possible by creating effective Call to Action (CTAs) in the footer.
Any action that you would like to push on your website should be reinforced in the footer of your site. The more often a visitor sees a CTA, the more enticed they will be to act.
4. Solidify your Brand
One of the reasons why businesses have websites is to enhance brand awareness and to help consumers identify their logo and brand with specific products and services. That being said, not including your business logo in the footer would be a missed opportunity for brand awareness.
The footer is often the last thing that a visitor will see on a website so it is important to make one final impression for your brand.
Who knows, maybe next time a searcher is looking for a product or service they will remember your brand because the logo was inserted in the footer.
5. Establish a Line of Communication
Arguably one of the most important reasons for having a footer is to establish a line of communication with your website visitors. Websites lack the human element that traditional brick and mortar stores can offer.
This means that we need to encourage visitors to interact with us and this can be achieved in a number of ways:
A website contact form is one of the most common ways to encourage a customer to request more information or to get in touch. While most websites have a contact page dedicated to housing the contact form, there is no harm in repeating this information in the footer as a final form of encouragement.
It is becoming increasingly common to insert your business location on the website via a map. The map is a large, attractive graphic that draws the visitor’s attention encouraging them to passively visit your physical store. However, simply including your physical address information in the footer also works. The appearance and design of your website will determine what will work best in the situation.
The footer is also the perfect spot to list telephone numbers and email addresses. In fact, most website users have become accustomed to finding this type of information in the footer of a website and may even lose interest if these elements are not included.
Social Media Channels
If your business is on social media (Facebook, Twitter, LinkedIn, Instagram, YouTube) then it is important to include a drive from your website to these platforms. Searchers may not find their way back to your website, but they can see updates and be reminded of your brand if they follow you on social media.
In conclusion, website footers may not be considered the most important factor about website design but they are definitely important enough to be considered. The footer is the last thing that a visitor will see on your website before they leave so be sure to make a lasting impression.
Need help designing your website footer?
The design team at Online Innovations will be happy to ensure that your footer space is maximised to create the best-lasting impression of your brand. Contact us on 041 365 4919, email email@example.com or visit our website at www.onlineinnovations.com to find out more.
how to make a good footer
All over the internet, website footers are saving the day, catching visitors like a safety net, before they hit the bottom of the page hard.
The purpose of a website footer is to help visitors by adding information and navigation options at the bottom of web pages.
Website footer design is about choosing what to include, with the intention of helping visitors and meeting business goals.
How Important Are Footers, Really?
These are important choices because footers are highly visible. A lot of visitors see them. A study by Chartbeat looked at 25 million website visits and found that visitors scroll down thousands of pixels. No page is too tall, no footer too far.
If you’re curious about how far down visitors scroll on your website, there are paid tools that will show you the “scroll depth” on your site. Lucky Orange, Crazy Egg and ClickTale are a few examples.
27 Things That Can Go In Footers
How should you design your website footer? Here are 27 ideas and examples, starting with the most common content and features. Scroll down past this list to see our own guidelines and best practices for what to include in a footer design.
If your footer had just one element, this might be it. The year and the copyright symbol. It’s a weak but easy protection against website plagiarism.
Pro Tip: A tiny bit of code will keep the year updated automatically.
This is the most common link found in footers which links to the HTML version of the sitemap. These links are rarely clicked by visitors, but like the XML sitemap, they may help search engines find things.
This is the second most common element in footer design. It typically links to a page explaining what information the website collects, how it’s stored and how it might be used. For most websites, it’s about tracking (Analytics and remarketing), form submissions and email signups.
For websites in highly regulated industries, you may want to put the text right in the footer.
If legal text is critical, adding it to your footer will make sure that you have maximum coverage. You’ve got the fine print on every page.
Visitors expect to find contact information in the top right of the header. It’s a web design standard. It’s also standard to find a “contact” link in the bottom right (or center) of the footer.
This should be a link to the contact page with a contact form, not an email link. There are lots of reasons to use a contact form, rather than an email link.
So leave that email link out of your footer! In fact, I don’t recommend putting an email link anywhere on your website.
This website has great copywriting, but a contact would have been better than the email link.
6. Address and Link to Map / Directions
Place information is something that visitors expect to find in footers. It’s also a way to tell Google where you are, which is important for businesses with local customers. Linking to the map is a handy way to help visitors find you.
When programmed properly, this map link turns into a big fingertip-size button for mobile visitors, bringing up the map app on their phone or tablet.
7. Phone and Fax numbers
Like the address, a phone number with a local area code is evidence to Google that you’re a local business. And like the map button, a phone number should automatically transform into a clickable button when viewed on a mobile device. Tap to dial!
Here’s where your footer can rescue falling visitors. If they’ve made it down this far, they must not have found what they were looking for. Time to offer some more options.
The last few years have seen a usability trend called the “fat footer,” which means adding more than just the standard items listed above, starting with navigation.
Footers now often contain the same links you’d find in a “mega-menu” dropdown in the header navigation. But this doesn’t necessarily save a visitor falling down your page. Remember, these are visitors who didn’t find what they were looking for above.
Here are a few sources of ideas for footer navigation:
You don’t have to just repeat your main navigation. You also shouldn’t just add your entire sitemap. This forces visitors to dig through a pile of links. How’s that helpful?
9. Social Icons
We love visitors from social networks. But we don’t love it when our visitors leave and go to Facebook, Twitter or YouTube. If they do… they ain’t coming back. That’s why our designers almost never put social media icons in website headers.
The footer is the best place to add icons that scoop visitors over to social networks. When we analyzed the top 50 marketing websites, we found that 72% included social media icons in the footer.
10. Social Media Widgets
Some footers go beyond the icon and use an actual social media widget. These show the latest post from a social media network, embedded right in the footer.
This makes sense only if you are active within that network and have solid editorial standards about what you’re sharing.
Caution: If you use such a widget in your footer, social media posts will appear on every page on your websites. Especially risky if you’ve got an intern running your social channels. Applebee’s famously learned this lesson the hard way.
11. Email Signup
The website footer has become a very common place to let visitors subscribe. Our website standards study found that 24% of top marketing sites have a signup box in the footer.
True, email sign ups are more likely to occur on a page where the visitor got value, such as a helpful blog post, it’s still not a bad idea to let visitors subscribe from the footer.
Footer signup boxes should still follow email signup best practices, offering social proof (how many have signed up before?) and setting expectations (what with the subscriber receive? how often?).
A lonely little email address box with a submit button isn’t likely to convert very well, like this guy…
Not all visitors are prospects. Some visitors may be employees, partners, affiliate or resellers. If there’s a login area for these people, the footer is the best place for it.
These people come back often and know where to find things. No need to use valuable marketing real estate in the header for them. A little login link in the footer is fine, like ATI does here.
Another type of non-prospect is the press. Realistically, only a fraction of 1% of your visitors are journalists and editors. So don’t waste precious space in your main navigation with a press link.
If someone from the media does happen to visit, they’ll scroll down and find it.
14. Site Search Tool
If they didn’t find it in the header, in the content area or in any of the footer links, a site search tool is the ultimate safety net.
Search tools are not as common in website footers as email signup forms, so if you use one, make sure it is clearly labeled.
The Smalley Steel Ring website features a quick search tool for products, helping visitors jump right into the catalog from any page.
If you really want to dress up your footer, add an image to it. Here’s a chance to add personality to the site.
The Mason-Dixon Knitting footer features a picture of Kay and Ann, the two founders.
16. Mini Gallery
Why not go for the full pedicure? Rather than one image, add an entire gallery.
Experimental Sound Studio has a gallery of photos in the footer. Clicking a photo brings up the image within a lightbox.
Images are another chance to reinforce the brand. This is a good place to use an alternate version of your mark or use your logo in a different way.
The Center for Humans and Nature website uses the original version of their logo in the footer, where the header contains a simple, legible text treatment of their name.
18. Your Mission. Your Values
Logos are good. But why not tell visitors why you’re in business? The footer is an excellent place to plant your flag and tell ‘em what you stand for.
The Better Government Association website footer not only restates their mission but shows the impact they’ve made using numbers down the right side. It’s impossible to miss why or how they do what they do.
19. Keywords for Search Engine Optimization
Text in the footer is text on every page. So it’s an excellent place to indicate your relevance to Google. If you do include your mission, your value statement or an “about us” blurb, use this as an opportunity to include your primary keyphrase.
Caution: Footer text for SEO has been abused by search optimizers for years. This is probably why Google doesn’t put a lot of weight behind SEO keywords in footers. So don’t overdo it. Just use the phrase once as text, not a link, and move on.
The footer of the Commission on Rehabilitation Counselor Certification website includes their code of ethics, which happens to include two of their most important keyphrases.
20. Awards and Certifications
These little logos instill confidence in visitors. They are a form of social proof and a powerful way to leverage the “Halo Effect.” If you’ve ever won an award, adding the logo for that award to your footer is a quick way to add credibility to every page of your site.
ProTip: Combine all of your awards, certifications and membership logos into a “trust box.”
Nitel has won many awards over the years. Gathering up those logos and putting them together in the footer of the website, helps build trust in a very competitive industry.
What is footer optimization
If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer.
After all, it’s just the same text, navigation links, and other basic information that appears on every page of your website.
Your footer can’t possibly be as important as your homepage, right?
It’s easy not to think about the footer since it’s usually just links to other parts of the site or information about your business. However, like everything else on the page, the footer counts towards your SEO too.
If you optimize this footer, not only will you provide information and links that your customers will find useful, you’ll also help improve your overall ranking in search engines.
Here are some tips to help you optimize your website footer so that it helps your overall ranking and sales.
Remember: A Fat Footer is a Bad Footer
Even though you’re trying to optimize your footer for search engines, it’s important not to cram it with so much information and so many keywords that it becomes a big block of text that isn’t useful to users.
Footers are typically fairly light on long sentences. Instead, they are mostly short, easy to read, and understand links and other information. This is one area where too much is worse than too little.
Your footer Should not Stand Out
Another thing to consider before getting into specific elements of your footer is its color and overall look. You want it to blend in with the rest of your page—no one should scroll down to find a footer that’s a shockingly different color from the rest of the page or uses an obnoxious font.
Let’s be real here, aesthetics matter even in business, and the design of your footer is no exception. If you’re going for calm and respectable colors and then your footer is bright orange or hot pink, users are likely to be put off by this design choice.
Imagine scrolling to the bottom of a page for the “contact us” button and having your senses assaulted by something down right ugly.
That said, many web designers do use a simple line to split the footer from the rest of the page. Another option is to invert your footer’s color scheme. If your page uses black text on a cream-colored background, the footer would be black with cream-colored text. This helps set it apart from the page, but by using the same colors, it still feels cohesive.
Include Quick Navigation Links
Your footer does not necessarily need to include a link to every page of your website, but it should link to the major sites. This gives users a quick shortcut to your main pages. For example, you might link to your main products/services page, your blog, your about us page, and a few others, but there’s no need to link to specific product pages unless you really want to drive traffic to them.
One way of determining what pages to link to here is to look at your site statistics. What pages do users tend to visit? Those are the pages that you may want to consider linking to. You do not need to include every page unless your website is small.
One of the tricks you can use to simplify things in your footer is to group together page links in columns. Contact information, services, and other relevant pages can be grouped so that users can scroll through and click what they need.
It’s a good idea to avoid sitewide external links though, as they tend to mess with the Google search algorithm and if ranking your site is important you don’t want this.
Include Your Contact Information
Yes, you likely have a page on your website that is dedicated to your contact information. It probably includes your address, phone number, email information, an online submission form, and maybe even a map with directions to your location.
There are two major reasons to include your contact information in the footer though. Firstly, it helps your website rank for relevant searches if the information is included on every page.
Secondly, users typically don’t want to navigate off the page they are on to find your contact information. Having it readily accessible from anywhere on the site is a big convenience to users.
Here are the key pieces of information to include:
Your phone number and email address should open the appropriate app when clicked, so users do not have to copy your email address over into a new email. You may also include a small Google Maps image if you expect many of your customers will come to your business in person.
Social Media Links
Social media has become a vital part of online marketing, so you want to make certain that you provide visitors a way of getting to your profiles. You do not need to do any more than include the easily recognizable social media site icons and link them to the appropriate profile.
For example, most people recognize the Facebook F icon, so you do not even need to mention the site name. Just visit Facebook’s online image library (the icons are all there for you to use, and they are free), add it to the footer, and link it. Do the same for Twitter, Instagram, Pinterest, YouTube, and whatever other social media sites you use.
One other note about linking to social media is to keep relevant information for your business on these pages. If someone decides to check you out on Facebook, you at least want to have up to date info for your business on the page, even if you don’t maintain much of a presence.
Include Your Logo
Branding is everything, even at the bottom of a webpage. Your logo should be included in your footer, but it should not be the main focus. Look for a place to put it that is still obvious but is also out of the way. Placing it just to the left of your contact information is a good place, as is putting it on the left side of the footer.
The Fine Print
There are four different “fine print” statements you may want to include in your footer, these are mostly to inform users about you and to provide up-front protections in regards to legal issues.
A Call to Action
We all know what a call to action is, we’ve seen them thousands of times on every website we visit. The purpose is to tell people what to do next, “click here to view products”, “click here to sign up for our newsletter” etc.
The trick to doing it right however, is making it noticeable and interesting to the user. Putting it right before the footer and including a “why” in your call to action will help give that little extra push to get users to click, such as “subscribe to our newsletter to hear about upcoming events”. This gives users a built in incentive to click, not just a blind order to follow.
If you have a secondary call to action, such as signing up for an email newsletter, you can put that in the footer. This is what many eCommerce sites do. They have a small sign-up box in the footer. Users type in their email and hit the submit button to automatically be added to your email list. It is quick, easy, takes up very little space, and is on every page, so it’s hard to miss.
A Search Bar
Most people think about putting search bars at the top of a webpage or on the side navigation, but you can include one in the footer, too. It’s not always necessary, but if you have a large site, you may want to provide users with another place to enter a search. Having it at the bottom makes it quick and easy to find, especially if someone has read the entire page but hasn’t found what they were looking for.
If you have a fairly simple website, it may be better not to crowd the footer with a search bar. Decide if you really need it before including it.
Boost Your Reputation
Finally, you can include brief mentions of awards, honors, or professional affiliations in your footer. This will help to boost your reputation online and show users that you are trustworthy. Some of these awards or professional organizations have created icons specifically for using on websites, so adding one of those icons is often all you need to do.
Pick and Choose What Works for You
The best advice we can give is to tailor your footer to your business and the type of customers that come to your site. If they need directions to a physical store, add a map to your footer. If there are a lot of questions, add a link to an FAQ.
While you may be trying to optimize for search engines, always keep the customer in mind first and foremost and make the footer useful to them. You can work on SEO after the fact.
Once you know what you need, you are ready to work with a design company to create the ideal footer for your webpages. Contact us today to discuss all of your website needs.