Are Directories Good For Seo

If you have a business, then you need to be listed in relevant online directories. Directories are a great place to start your search engine optimization campaign, because they are packed with targeted traffic. Just telling people that you’re online is not enough — you need to make it easy for them to find you by building backlinks and other SEO strategies.

In this guide, we review the aspects of Are Directories Good For Seo, business directories, seo listing sites, and seo business directories.

Are Directories Good For Seo

The Internet is massive, and it’s easy to be overwhelmed by the sheer number of websites out there. If you run a business and want to get noticed online, then you need to be listed in relevant online directories. This article explains what a directory is and how important they are for SEO today.

What is a directory?

A directory is a type of website that lists businesses and other organizations. They are often used as a source of information for people looking for businesses.

Directories are also used by search engines to find relevant websites, so they can appear in the results when people search for things like “plumbers,” or “electricians.” This is important because it means that if you work with companies that provide services related to your industry (say, plumbing), then it’s very likely that every time someone searches Google or Bing for “plumber” you’ll show up on page 1!

Are directories still important in the age of search?

Directories are still important in the age of search. There is no denying that Google has changed the way we find information online and our approach to SEO, but directories remain an effective way to build links, attract visitors and get reviews.

Building links from directories is a great way to improve your reputation on the Internet and it’s one of the best ways of showing Google that you have authority over certain topics or keywords. Directories can also help you attract traffic from people who are specifically looking for something in your niche – like recipes for example: if someone searches for “home cooking” on Google they may not know where else they can read more about it without having any idea what kind of site will give them what they want (unless they’re using tools like Ahrefs), whereas if they go into a directory like Allrecipes then they’ll immediately see pages full of useful information just waiting for them!

Directories and SEO

Directories are a great way to get your business found. They can be a good source of traffic, and they’re easy to submit to as well as maintain.

There are many types of directories that you can use for SEO purposes. Some are created by people in your local area while others are made up of businesses that specialize in certain industries or provide certain services. They all have one thing in common: they’re all places where people can look up information about companies and their products or services!

If you have a business, be sure to get listed in relevant online directories.

As a business owner, you’re always looking for ways to grow your company. One of the best ways to do this is by getting listed in relevant online directories. They’re still a very effective way of attracting new customers and building your brand.

Online directories help you get backlinks, social shares and traffic from other websites. They also give you an opportunity to build relationships with other companies who may be interested in working with you or possibly hiring some of your employees! It’s never too late to start using them as part of your SEO strategy!

business directories

A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.

You can improve visibility by listing your local business’ NAP (Name, Address, Phone Number) on directories, online business listing sites, and citation sites. Aside from improving your local SEO, these can also improve your rankings on search engines because the listings usually link back to your site.

Make sure your company listing has the following information once you add it to a directory:

  • Consistent NAP. If you add or update your business on multiple business listing sites, make sure you’re providing the same company information across each directory.
  • A link to your website. Backlinks — also known as inbound links — are crucial to your company website’s Domain Rating. Consider adding a tracking link at the end of this URL as well, so you can see how much traffic your website specifically gets from the business directories that are linking to it.
  • A company description. Make sure you have a detailed description of your business that reflects your organization’s mission, culture, and values.
  • Multimedia. Give company searchers a visual taste of your business with a picture or video of your office, your employees, or your daily business operations.

There are plenty of location-specific and industry-specific business listing sites where you can submit your data. To start promoting your local business, however, you should start with the big sites and work your way toward the more niche directories.

First, let’s go over the top free business directories.

  1. Facebook
  2. Apple Maps
  3. Google My Business
  4. LinkedIn Company Directory
  5. Bing
  6. Yelp
  7. MapQuest
  8. HubSpot
  9. Super Pages
  11. Thumbtack

seo listing sites

While many of your potential customers search Google for information on local services, inevitably a large portion of them find their way to a local business directory listing (aka “online yellow pages” sites).

Many of these directories not only have substantial brands/marketing budgets to drive traffic, but they also do well in organic search rankings for important local searches. So even if business owners can’t get their site ranked high for a specific search term, your local business listings and relevant business data (phone number, address, category, service offering, professional services, products and services, etc.) can appear on the local directory site that ranks for that term.

Perhaps even more important is that links to your site and mentions of your business (aka “Local Citations”) can help your site rank well in both “national” organic search as well as in the Google Business Profile (Google’s local listings) results.

What are the best local business directories?

So with this in mind, we thought it would be helpful to provide a list of the best local business directories for your SEO efforts—a directory of directories. While other sites have put together similar lists of online listings, invariably they focus on a grab-bag of sites, many of which are irrelevant. We wanted to go for only those that are truly important and worth spending time on.

Check these sites to see if your business info is up to date. If not, update your business information asap. If you don’t have a listing on all of these sites, typically businesses can create listings for themselves (check if the site offers free listings) or they may need to work through a local data provider to get listed on them.

We have divided them into two lists:

The 48 Largest Local Business Directories in the US These local directory sites have the largest amount of traffic and are listed by size – largest first. In cases where the site is more than a directory, such as Mapquest, we have tried to estimate what % of their traffic goes to the directory. Improving your presence on these directories means your business information will be exposed to a wide audience of local searchers.

Top U.S. Local Directory Citation Sources recently released some amazing data on the top local citation sources. We thought it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country. While it’s good to focus on your service area and category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.

While a number of expected brands made the list, Facebook and YouTube are perhaps the two biggest surprises here. Then again, they are two of the biggest sites in the world and each has local business content, so perhaps it’s no surprise that they would emerge as important citation sources.

Let’s use this space to highlight new directories that have emerged since I published this. If you’ve got one, please send it in.

Andrew Shotland is the proprietor of Local SEO Guide, a SEO consultancy focused on enterprise search engine optimization for local media properties and multi-location businesses. He also has a new blog about Apple Maps.

seo business directories

To improve your Google Page Rank, it’s important to get good quality links to your website – this should form part of your off-page SEO strategy. A simple and very cheap way (free, except your time) is to add your site to various business directories. We have collected a list of the ten best business directories to register with. They vary in the features on offer, so it’s best to try them all!

To really improve your off-page SEO when registering your business in a directory we suggest the following:

Google Business Profile

The number one place to get a listing for your business is with a Google Business Profile. It was formerly known as Google Places and latterly as Google My Business. As the most popular Internet search engine in the UK you must get yourself listed here.

The ability to add photos, opening times, description and reviews are just some of the features available to the discerning business owner. You will need to get verified with a postcard, but this is a fairly simple task. You will also want to complete the Services section for good mobile search performance.


Yell offers a comprehensive business listing. As well as featuring in Google searches, your business will appear in all searches and in the mobile app version of Yell.

Listing is easy and you can add a vast number of keywords in the Services/Products section. Also worth doing is adding your social media links and of course your main business website.


FreeIndex has been in existence since 2003 and offers a great place to list your business. As well as links, the site is crawled regularly by the Googlebots and your listing will appear in Google search results within 24 hours.

By completing more of the profile questions you business ranks more highly within the FreeIndex website. Customer reviews will propel you to the top.


This is a relatively new business directory, but it is well respected by Google, and you can expect to be listed on it very promptly. It has a very professional look to it, and you can even add a header photo to make your listing look very smart indeed.

Make sure you add all your keywords in the Offering section to get your business found.


Scoot powers the business directories of The Independent, The Sun, The Mirror and Touch Local, so getting yourself listed here makes sense. Although you don’t get a free link to your website, you do get them to your social media profiles.

An upgrade costs £199 + VAT and gets you a priority listing.


Another popular business directory is Cylex and is human edited, consequently it performs well with Google’s search algorithms and it is worth getting your business listed here.

The Cylex business directory operates in over 30 countries. Your business listing can have multiple keywords, long and short descriptions, logos and more.

Bing Places for Business

Another fantastic place to get a business listing is Bing Places. Although Bing only has 2-3% of the search engine market, the results from Bing Places appear on all Windows based PCs by default.

They have made it easier to register for this directory if you have an existing Google my Business listing. Simply sign up and import it over.


Yelp is a global business directory for local businesses. It offers a comprehensive range of features, including a website link, opening hours, photos and more. It’s recently been updated to make registration easier which is great!


A comprehensive directory listing that has the usual features, however, the unique selling point of this directory is the ability to post news about your company on the website. Definitely worth five minutes of your time to get listed.

UK Small Business Directory

Last but not least, the UK Small Business Directory offers a human edited directory in microdata format. Definitely worth the effort of getting listed on here, don’t forget to say thanks to Tim for this great small business directory.

Other free business directories to consider

Thomson Local – Now offering a free link and used by people searching on the web and in the published directory.

Unitel Direct – Can take a while to get listed here, but every little helps.

What you need to know

Without doubt, Google my Business is the best place to get listed for improving visibility on Google. It not only gives you an improved listing, people can add reviews and you can post regular updates all of which will help boost your SEO.

Sometimes it is worth paying a little extra to get a better listing, but only if you are guaranteed to get a link to your website. If you get a link with a free listing then don’t bother.

I some circumstances you may receive a sales call from the directory asking you to confirm your details and then try to sell you a better listing. Politely decline…

Provided you use good quality business directories, then having a listing will be beneficial. You need to bear in mind that this is just one small part of the many factors that determine how well your website ranks on Google.

If you have got yourself listed in all of these business directories and still want to do more then get in touch with us and let us help take your business SEO to the next level!

Our Business Directory Expertise

Having been in the SEO business for over 12 years, we have a very good understanding of what it takes to optimise your website and get found online. We only employ techniques that are industry standard and won’t get you banned by the likes of Google if you try to fast track the system – it simply doesn’t work! Business directories are only one facet of the tools available to score well on Google, there are many other factors that come in to play.

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