Backlinks are very helpful for any website, but they’re especially important in SEO. They tell search engines that your site is relevant and trustworthy, and they help promote your content to a wider audience. It’s important to create engaging, keyword-optimized content so that you can build high quality backlinks.
In this guide, we review the aspects of Are Backlinks Important For Seo, how to create backlinks in seo, types of backlinks, and backlinks in digital marketing.
Are Backlinks Important For Seo
Backlinks are a very important part of SEO. They help search engines know that your site is relevant, and they give readers more information about your site. The more quality backlinks you have, the better chance you have at ranking high on search engine results pages (SERPs).
Are Backlinks Important?
Yes, backlinks are important for SEO. They’re one of the most important ranking factors for search engines, and they help you get traffic to your site.
It’s true that you don’t have to have backlinks from high-authority sites to rank well in Google, but having them certainly helps with improving your rankings. Whether it’s getting a high-authority backlink or just any old link will depend on what type of content you’re publishing and how much authority that content has.
If you want to make sure that people can find your website easily when they search online, then consider adding some quality content around certain topics so that there will be more incentive for others to link back to yours!
Why Backlinks Needed?
Backlinks are a crucial part of SEO, and they’re essential if you want to rank high in search engines.
Backlinks show that other sites have found value in your content, so it’s important to get as many backlinks as possible from quality sources. In this section, we’ll cover what exactly backlinks are, why they matter for SEO, and how to get more of them.
How to get a Backlink?
- A backlink is the hypertext element used to connect webpages on the Web. It can be text, images or even videos that are embedded in other websites.
- Backlinks are important to SEO because they tell search engines that your website is relevant and popular enough to have been linked to by other sites or blogs (i.e., high-quality sites). This helps your rankings in search engine results pages (SERPs).
- To get backlinks from high-quality sites, you need to make sure your content is worthy of being shared by others – make it useful, entertaining or informative!
Ways to Get backlinks (READ BELOW)
As you know, backlinks are essential for SEO. However, getting these backlinks is not always easy. The following are three effective ways that you can use to increase your chances of getting organic traffic from search engines:
- Link Bait – If you want to attract more people to your site, then linking it with high authority websites that have large audiences is the best way to do so. For example, if someone wants advice on how to start their own blog business and they come across an article about how much money bloggers make each month (and a link back at the end), this will likely entice them enough that they’ll check out your website too!
- Link Requests – You can contact relevant websites or blogs in order to request a link exchange between both parties’ pages on their respective sites through email or online forms (if available). You could also consider hiring someone who specializes in this type of work since they’ll be able to find only those links which have been proven successful before using tools such as Majestic or Ahrefs; however keep in mind that it may cost more than other alternatives because these links tend to be higher quality ones compared those found elsewhere online due their popularity among viewers–which means better rankings!
Link baiting is a process used to attract links from other websites. The practice usually involves creating content that appeals to the interests of webmasters, such as information about a new topic in a specific niche, or news about something that happened recently.
While link baiting can be used as an SEO technique to direct traffic and boost rankings, it’s also a great way to get backlinks from authoritative websites. If you want your site to rank higher than other sites on Google and Bing, this strategy is definitely worth considering.
When you’re requesting backlinks, there’s a few things to keep in mind.
- Don’t spam people with requests for links. If you send out automated messages that are all the same, it’s obvious and it will look unnatural—and therefore may be ignored or even penalized by search engines.
- Don’t be annoying. It’s always great when someone wants to link back to your site; however, sending multiple emails asking for a link is not only annoying but also makes you look like a bad guy who doesn’t know how the internet works. Make sure that if you’re going to ask for a backlink from someone else’s website, then have a genuine reason why they should do so (e.g., if their site discusses something related).
- Do not be a jerk or a robot! Remember: we’re all human here—so treat others that way!
Guest Blogging and Similar Concepts
A great way to get backlinks is through guest blogging on other sites. This can be a great way to build relationships with other bloggers in your industry, as well as promote your own site. However, you should be sure that you are always adding value when guest blogging and only use it if you have time for it – don’t use this strategy unless it fits into your marketing plan.
Basic Directory Listings
Basic directory listings are a great way to get your site indexed and ranked by search engines, but don’t overdo it. Don’t be spammy! Give a good description of your site in the listing and make sure you don’t have a lot of backlinks from the same directory. Also, include keywords in your description so that Google can pick up on them. If you have the chance, include high-quality images on any page where people may find them (such as an FAQ page). If possible, try not to create multiple pages for each service or product – instead, simply categorize different services/products under one category (or subcategory) for each section.
General Social Media Interaction
Social media is a great way to get backlinks. You can use social media as a platform to create content and share with your audience, which will also bring more traffic to your site. People who are interested in what you are sharing on social media will often check out the links that you have shared and visit them, especially if they contain information that interests them. The more people who visit your site, the better chance there is for Google to notice it.
Reciprocation of Links (Reciprocal Link exchanges)
The basis of a reciprocal link exchange is that you provide a link to someone else’s site in exchange for them providing a link to your site. This is not always done with the intention of improving SEO, but it can help your page rank when done correctly. The most important step in setting up a good reciprocal link exchange is finding someone who has links to sites that are relevant to yours.
When looking for partners to initiate this type of relationship with, look at the domains they offer as links and make sure they match the content of your own site. Also pay attention not just to how many backlinks they have (and whether those sites are related), but also how often their pages are visited and how recently they were updated—the more active their site appears, generally speaking, the better it will do for both parties involved in this type of deal!
Get quality backlinks to your site
- Quality is important.
- Good backlinks are from relevant sites.
- Good backlinks are from high authority sites.
- Good backlinks are from sites with good page rank.
- Good backlinks are from sites with good domain authority (DA).
how to create backlinks in seo
Go to any SEO forum and you’ll find the obligatory post from a confused, link building noob wondering, “How do I create amazing backlinks?”
In the post, the frustrated linker claims they’ve tried everything to build quality backlinks: free directories, profile links, article submissions, comment spamming, etc. But nothing works. Despite all their low-value efforts, they can’t leapfrog their competitors in the SERPs, so they’re pleading with others to share their secrets to building amazing, stupendous, superfantastic backlinks.
Trouble is, those secrets don’t exist.
There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that’s the last thing the forum vagrants want to hear. They want a quick fix, and creating something of value is a whole lot harder than slapping a forum signature on a discussion thread post. So that message often falls on deaf ears.
However, if you’re willing to bust your ass, then I’ll share my process for building amazing backlinks. It’s not simple. It’s not easy. In fact, it requires creativity, tenacity, dedication and hard work. But unlike low-value link spamming, if you follow these steps, you can build some amazing backlinks.
5 Steps to Creating Amazing Backlinks
The first step in getting amazing backlinks is to ferret out the sites that already have fantastic backlinks and scrutinize their link profiles. The logic being that good content attracts links, as site owners feel compelled to share it with their audience. So in this first step, you’re looking for pages with ‘lotsa links’ because they’ve already proven to have link-worthy content.
To find out which blog posts have attracted the most inbound links, follow this process. Note: for this entire blog post, we’ll use a hypothetical example of Jim’s Pet Shop, an online pet store looking to attract links, traffic and attention for its line of dog toys.
We now have a collection of all the blog posts about “dog toys” that have attracted the most links. The next step in the process of building quality backlinks is to see which sites are linking to these posts.
Now that we know which content pieces are the link magnets, let’s figure out who’s doing the linking. Why is the “who” important? It’s because these website owners have already pre-qualified themselves as link prospects by demonstrating their willingness to link out to a particular type of content, which in this example is content about “dog toys.” So chances are good that they might link to our dog toy content.
So to find out the “who,” pull up the CSV dashboard we created above, select each of the top linking posts and drill down into their link profiles. This can be done using the “Yahoo Page Links” button on the SEO for Firefox Toolbar or you can use the Yahoo link command: link:http://www.pawnation.com/2010/03/16/wacky-pet-product-squeaky-squigglers-dog-toys/ -site:pawnation.com
This produces a SERP list of all links pointing to this page, minus any internal site links from the root domain, which looks like this:
After running this analysis for link prospects, there are two sites that keep popping up in the link profiles of these top dog toy posts: Doggies.com and Funstufffordogs.wordpress.com. Given their willingness to link out to dog toy related content, they are great candidates for outreach campaign (covered in step five).
Now, if it’s not clear yet, the objective of this step is to assemble a list of qualified prospects for outreach. This can be done in a simple spreadsheet with multiple data columns. For my own outreach lists, I like to collect data on :
Also, remember that many blogs have a stable of bloggers on staff. So I recommend you dig around and find out which ones link out to your type of content more frequently and cite that in your notes section as well.
To create linkable content, you must determine why certain pieces of content attract links. Let’s examine the blog posts in the example above and see if we can discern why these five blog posts about dog toys have attracted more than 11K total links. Is there some shared element, some common thread that makes them so link worthy?
It just so happens that in this case the clues are pretty clear: the top link performers are all articles about weird, odd, whacky or silly dog toys.
It’s really not surprising because life can be pretty mundane, so people love anything that’s out of the ordinary. That’s why creating odd or funny posts or videos is often a sure fire way to attract links.
Michael Vick Dog Chew Toy
I mean, how can you not share or link to that Michael Vick dog chew toy photo, right?
So if you’re the owner of our hypothetical Jim’s Pet Shop and you’re hunting for content ideas that will attract links, writing a post about weird dog toys looks like a fantastic strategy.Which brings us to our next step.
To attract links like the top link worthy posts, you need to create something of similar value. Now, I’m not saying outright copy it, and I’m also not saying you need to reinvent the wheel. You can absolutely do something similar, but make it your own. If it’s a handy widget, create a widget. If it’s a whacky list, create a whacky list. Point is, the content that you create needs to be valuable and interesting to your target market.
For example, take the premise above that people love content about weird dog toys. Now, there are many different ways you can turn that intelligence into an effective content strategy. I’ve thrown together a few ideas for articles that I’m grading by degree of effort and difficulty:
Now which of these ideas is most intriguing? Which do you think will attract the most links? Point here is that the effort matches the results, which is why I listed each idea by level of labor involved. In my experience, the harder I work on a piece of content, the more links it attracts. This isn’t rocket science, but it bears mentioning.
Okay, so it’s time to market your content via blog marketing. After all, Authority Hacker found that content creation is the top link-building tactic.
You’re going to get to work reaching out to the site owners, key influencers and bloggers for the sites in backlink profiles that you’ve gathered in your pitch list from step two. Now, you’re not going to boldly ask them to link to your page about X in your request. That’s way too obvious and heavy-handed. Instead, you’re going use a more subtle approach, by writing to make them aware of your content and asking if they’d be willing to “share it” with their audience, as they’ve done with similar types of content.
To give you a better idea of what I’m talking about, here’s what a sample letter might look like using the “Whacky Dog Toy Photo Contest” idea for Jim’s Pet Store. Note: this email template is based on successful outreach letters I’ve used in the past.
Now, anyone who’s ever engaged in the sort of coordinated, targeted, personalized and aggressive link outreach that I’ve outlined above understands its value. But you’ll get the naysayers who say “link outreach doesn’t work” and that’s primarily because:
Whatever the case, I’m here to say that I follow the same process I’ve laid out in this article and it works for me.
Also, don’t fall for the old adage that all you need to do to attract links is create great content. Just because you write good content doesn’t mean the Web will automatically notice. You have to hit them over the head with it. It’s okay to be self promotional, in fact, it’s vital. Nobody else is going to pimp your content, so it’s up to you.
One last note on link outreach is that once you get all the steps in place and have an outreach list and an email template, you can have just about anyone help with sending out the emails. I usually enlist interns to send out the emails and tell them to customize and personalize each email in the various fields, using the data I’ve collected in my outreach spreadsheets.
types of backlinks
For the past many years, Google algorithms keep on changing. Still, one factor that has always been considered and is continuously adapted by marketers to enhance search engine rankings of the website is quality backlinks.
Establishing backlinks is one of the essential parts of SEO. If you link your website with trustworthy and authoritative sites, you can easily level up your website. Indeed, links determine the number of backlinks, but if you get backlinks from recognized websites, then you can easily get a top spot on the search engine results pages.
Authority of linking site, do-follow vs.no follow status, and the onsite location are three major factors that impact the link value. So, whenever you plan to create a diverse backlink profile, make sure you keep these in mind.
Well! If I talk about the types of link building, then the list is quite big. But to make this post most beneficial, I have created a checklist of 8 different types of backlinks using which you can get long term SEO results.
Now, without spending a single moment, let’s have a look at the types of backlinks in SEO.
Different types of backlinks that will boost your SEO
Guest Blogging Backlinks
Guest blogging is one of the most preferred and easiest ways to acquire backlinks. Whenever you post a blog to another high-quality website, then you will get an opportunity to add an editorial backlink to your content. By posting excellent content on another high-quality website, you can easily build authority and trust via other influential publications.
Now the point is how to get high-quality backlinks. One of the easiest ways is building a valuable guest blogging site and starting outreaching for the same. If you are new to this concept or don’t have the time to do it yourself, then you might outsource your guest blogging campaigns. So, start improving your SEO strategy by mastering guest blogging outreach.
The editorial backlink is another type of backlink that will help you attract more visitors to your website content. It basically refers to when some other authoritative website wants to link to your high-quality content. The primary objective of getting this link is to support their work and share useful information with the people.
Most webmasters make a decision to get editorial links to your website, if your content is a useful source of information, you are a creator of some infographic, whether your website includes a roundup on a specific topic, whether you are interviewing someone related to your website, and many more.
If you want to get editorial backlinks, then start developing strong and shareable content that easily helps people understand the concept.
It wouldn’t be wrong to consider a relationship-based backlink as a variation on an editorial link. These are normally created when you successfully build a strong relationship with the webmasters or journalists.
When they prefer referring you while writing the content and links to some valuable source, then that’s known as relationship-based link building.
If you reach out to the website you refer to as a source, you can easily turn editorial links into relationship-based links. Also, to build relationship based links, you can also pitch high-quality content to understand the type of relationship you can establish with a respective webmaster or journalist.
Another SEO boosting backlink that can help you boost your website branding is acknowledgment backlinks. This type of backlink is mostly published when your brand sponsors an industry event, has representative speaking, and many more.
To get this specific type of backlinks, you can make the most of backlink checkers. These SEO tools will help you identify the websites where your competitors get backlinks. Having a detailed analysis will help you strategize a plan to earn more number of high-quality acknowledgment backlinks.
Free Tool Backlinks
You can also make the most of free tools to get high-quality sites to link to your website. You may consider a free tool as a loan calculator by using which you can easily analyze the backlinks.
Say if the number of backlinks is valuable, then more people will link to your content. These tools also allow you to add an appealing CTA that further drives awareness about your website.
To get free tool backlinks, you can create a simple tool that will help you find the sites, after which you can use guest blogging outreach to connect with various webmasters. So, start creating good quality backlinks without breaking the banks.
Badge backlink is another clever technique by using which you can earn high-quality backlinks. The badge is basically an award that is created or given by other sites and is recognized as a status symbol. If you link to the websites that are awarded a badge, then there are more chances that people will trust your website.
To get badge backlinks, you can search for a group of sites that can be qualified and create a badge. You can leverage the power of tools to find similar sites and themes. Remember, the more you link to branded websites, the easier it becomes to rank higher on Google.
Whenever you add a comment to a specific blog post, you can post a comment that includes a link. Sometimes, this approach can negatively impact link building tools because the spammers often abuse them. But if you post comments on high-quality content, you can easily increase your website’s visibility.
Whenever you opt for this approach, make sure don’t overdo it. Try to comment only on those blogs that are high quality and relevant to the industry. You can utilize the tools to find similar websites.
Press Release Backlinks
Last but not least strategy that will help you get powerful backlinks is via press release. Deriving backlinks from press releases will act as a foundation for marketing and press release tactics. You can utilize the press release backlinks to gain backlinks from media outlets and gain solo attention towards your site.
To get these types of backlinks, you can reach out to local outlets and see whether you can get a link to your site or not.
In a Nutshell
Building a better backlink strategy is vital in ranking the website in Google’s top searches. But always remember, it’s not just about the quantity of the backlinks; the quality of links is another primary factor that will help you take your website to another level.
Hopefully, all the above types of backlinks will help you take your website to the next level. Now that you understand various types of backlinks, start building an effective link-building plan for your website.
Still have any queries, don’t hesitate to contact us. Our marketing professionals will help you make the best decision for your business.
backlinks in digital marketing
When it comes to developing backlinks to your brand’s website, it can be frustrating, as it is a process that requires patience, work and dedication. Gone are the days of simple search engine optimization (SEO), where you could insert any link to your website anywhere on the web. For backlinks to be truly successful, digital marketers and copywriters must be conscious and deliberate about their backlink-generating strategy.
As one of the traditional SEO techniques, backlinks provide websites with easy ways of increasing their search traffic and rankings on various search engines. However, only high-quality links are effective in generating best-in-class SEO results and increasing your website traffic.
Since backlinks became a popular way of boosting a site’s SEO rankings, Google has changed how they classify backlinks and how they affect SEO rankings. This means that, to build backlinks now, it’s important that site owners, managers and editors work hard to organically grow their backlinks over time.
What Are Backlinks?
Simply put, a backlink, also known as an external backlink, is when another site links to your website somewhere in their content. This could be on a blog post, a service page, or on any other page on a website. Backlinks are important for SEO as the amount of authentic, high-value backlinks that you have backs up the quality of the content on your website.
So, how can you generate backlinks to your website? Although it’s near impossible to know the exact algorithm that Google and other search engines use to qualify your content for SEO purposes, there are some best practices that best-in-class site owners and managers use to increase their SEO rankings and generate genuine backlinks to their website.
Use the following tips and tricks to generate backlinks and grow the online presence of your website.
The Best Practices
1. Allow Others to Credit Their Work for You
From web designers to copywriters to entrepreneurs, people are always looking to create portfolios to showcase their best and most recent work. Often, these portfolios will have some sort of backlink to your site for viewers to review a service provider’s work.
Not only does allowing backlinks from portfolios help to enhance the business of the person who helped you make your business better, it helps you appear higher in Google search rankings.
2. Develop Shareable Content
Shareable content is just that – shareable; providing you with the opportunity to have your expertise pushed throughout the Internet and the chance that your website will be linked to multiple web pages and platforms. Whether you decide to create a well-researched blog post, actionable eBook or valuable infographic, any shared content can be distributed with a call-to-action (CTA) asking content viewers to distribute the content as they see fit.
Pinterest is another great way to generate backlinks. Make sure that all of your blog posts, case studies, infographics and high-value sharable content is linked to your Pinterest board. If an individual finds your work and insights valuable, there is a chance that they will create a backlink when posting the content in a blog post or on one of their web pages.
The initial reach-out can be done over social media, using hashtags and other methods of targeted distribution to reach people within your niche.
3. Backlink from Your Own Website
As another form of shareable content, create well-researched posts that link to other valuable content fitting into a specific niche. For example, creating countdown posts to your favorite CRM tools or travel blogs allows you to link to recognized web content, and creates the opportunity for that respected site to share your post and link back to your website.
It’s all about putting your best foot forward when working to generate backlinks, so why not give a shout-out to the products, services or content creators that help make your daily life better?
Additionally, you may choose to do a simple content round-up to compile helpful tips and tricks for a certain topic or concept. If this is the case, you can find timely content using Feedly. Feedly helps you sort through available content to find articles and blog posts that relate to a specific topic or niche. Try creating a content round-up once a week to keep your readers updated on topics of interest, and make sure to link back to all mentioned websites.
4. Write More Guest Posts
Guest posts are one of the best ways to showcase your industry expertise while generating high-quality backlinks. Most websites and blogs include a short writer biography at the beginning or end of each post, allowing space for backlinks.
Not only does writing guest posts allow you to demonstrate your knowledge, collaborating with others helps you to build a professional rapport and cultivate a brand personality. Reaching out to websites with a large following can be scary, but it will be well worth it if your guest blog proposal winds up being successful!
Whether you’re an online entrepreneur or a successful business owner, you’ve probably been given this advice more than once: networking is key to business success. Now, networking has come into the digital realm with platforms such as LinkedIn and Facebook for business.
Networking carries more benefits than ever, with the opportunity to pitch guest blog posts, share valuable content, and even agree to backlink to the websites of those with whom you have a close professional relationship within your industry or niche.
Networking can be valuable for everyone involved, and allows you to work on your professional communication and online business-building strategy.
If you want to speed up your backlink development process, it’s time to get creative with your strategies. Shareable content is a high-value, high-return endeavor, so why not use your creativity to start a new project and generate backlinks?
Linking to your website on various social media platforms is immensely helpful, but make sure that you use this sparingly, rather than linking to your site in every post you make. If you’re an industry expert, why not use all of your knowledge to share the work that you’ve done for other clients? Case studies and reports on past client work or customer experiences can be freely shared on your social media platforms while demonstrating your expertise and value to potential customers.
In the same way that you let your designers and digital service providers promote the work that they’ve done for your website, you can ask that clients share the case study you developed on their project on their social media accounts. Case studies also come in useful when you’re working to land a guest posting deal with a large-scale website, as it shows that you truly care about your work and are proud to share it with others.
7. Collaborate on Creative Projects
Collaborative creative endeavors are a great way to build backlinks to your website and reach a wider audience at the same time. Projects like podcasts have become increasingly popular with creatives and business owners alike, as it allows them to share their expertise while linking back to their website in every episode description.
Networking and deciding to exchange backlinks can be fruitful for all parties involved, but only when it’s done right. Make sure that you take time to get to know the professional, their business, and how your content can best fit on their website. For example, there’s no point sharing an in-depth case study on a coaching client on a leadership development blog if there are no direct ties.
Your niche matters when building backlinks, so make sure that your link sharing practice aligns with your niche to keep a clean “record” and improve your SEO rankings.
9. Conduct Interviews and be Interviewed
Regardless of the industry, interviews are completed on a regular basis to generate shareable content for websites and publications alike. If you’re a good public speaker or have time to type a thoughtful reply to a list of suggested interview questions, this tactic may be a good bet for increasing the number of backlinks to your website.
The most important factor in building backlinks is ensuring that every website that you are linked from is just as dedicated to quality content as you are. Although we do not know the exact criteria that classify a website as “quality” or not to Google, a couple of high-value backlinks can do a lot to improve your SEO rankings.
Generating backlinks can be a tedious process, but if you’re dedicated to generating high-quality backlinks on a range of websites and social media accounts in your niche, you can stay in Google’s ‘good books’ and experience an increase in web traffic over time.
Remember that the quality of your own website and content goes a long way in relationship building and cultivating professional rapport with other website owners who will potentially backlink to your website.
Make your content useful and actionable, target highly-rated websites, and continually nurture online professional relationships to generate the types of backlinks that can positively affect your SEO rankings.