Which app is better snapchat or instagram

Instagram and Snapchat are two of the biggest social media platforms in the world. They’re also both owned by Facebook, so they’re constantly trying to outdo each other. But which one is better? We’ll break it down for you.

Snapchat was founded in 2011 as a way for people to send photos and videos to each other that would disappear after only a few seconds. The idea was that this would make people feel more comfortable sharing things with their friends and family members, because they didn’t have to worry about being embarrassed or judged by bad content.

Instagram started in 2010 as a way for photographers to share their work online. It grew from there into a popular platform for posting photos and videos of everyday life, like vacations or parties or pets doing funny things, often accompanied by hashtags related to those topics so that other users can find them more easily on Instagram’s search engine.

Right here on Quyasoft you are privy to a litany of relevant information on Snapchat vs. Instagram: In a Nutshell, Difference Between Snapchat And Instagram, Would you choose Instagram over Snapchat? Why and so much more. Take out time to surf through our catalog for more information on related topics. You don’t want to miss this!

Both platforms have grown tremendously since then—Instagram has over 1 billion users while Snapchat has over 400 million—but they still remain distinct from one another in some ways:

Snapchat vs. Instagram: In a Nutshell

If you are in a hurry, look over the Nutshell below to get a quick comparison of Instagram and Snapchat.

Audience1.28 billion+ monthly active users.464.8 million monthly active users.
FiltersLess unique filters than Snapchat.Unique and animated filters.
AdsRobust ad manager with powerful targeting feed ads, stories ads, and boost posts.Robust ad manager with powerful targeting snap ads, geofilters, and lenses.
Content typeStories, images, video, reels curated, high res, and polished.Stories and snapsRaw and unfiltered.
AnalyticsInstagram insights, free analytics tools.Snapchat insights paid analytics tools.
DiscoverabilityUser-generated content, public profile, and engagement.Info on profile, private snaps, and replies.
StoriesDisappear after 24 hours; no alerts on screenshots.Disappears after 24 hours, alerts any screenshot.

Difference Between Snapchat And Instagram.

If the above Nutshell left you with some queries, don’t worry. We will be covering each element of comparison between Instagram and Snapchat below! 

1. Audience

Instagram has a vast user base with 1.28 billion+ monthly active users. At the same time, Snapchat has a much lesser user base with 464.8 million monthly active users. This may be because Instagram is comparatively an older platform than Snapchat. Therefore we can clearly announce Instagram as the ultimate winner in terms of audience number.

2. Filters

Snapchat offers various filters to its users intact. The main feature of Snapchat is picture filters. But, Instagram is seemingly suggesting filters similar to Snapchat to its users. Still, the variety of filters available on Instagram is much lesser than that on Snapchat. So here we can announce Snapchat as the ultimate winner in our battle for better filters.

3. Ads

When it comes to ads, both Instagram and Snapchat have robust ad managers targeting feed posts, stories, and boost posts ads on Instagram and targeting geo-filters, snap ads, and lenses on Snapchat. 

According to the influencer marketing hub, charges for Instagram ads range between $2 per click, whereas on Snapchat, the average cost per impression is $2.95. Here people with tight budgets should go for Instagram ads, and Instagram wins the race. However, other factors also come into play when it comes to advertisement, including your target audience, location, and more. Read more, on how to sell on Instagram.

4. Content-Type

It is getting to the type of content on each platform. We all know Snapchat is mainly famous for its snaps and stories, whereas Instagram has ranged in the form of stories, images, text posts, videos, and reels. The content on Snapchat is raw and unfiltered. On the other hand, Instagram content is curated, polished and high res making it a better platform for businesses and influencers. Therefore, deciding a winner in the content-type parameter is difficult since both have their own preferences. 

5. Analytics

Instagram offers an Instagram insights feature to its audience to view their overall engagement on posts and their audience. Snapchat, on the other hand, provides Snapchat insights to only selected accounts of brands and influencers. 

Furthermore, free analytics tools are available in the marketplace for Instagram; however, this is not the case with Snapchat, where you have to purchase a paid tool to get Snapchat analytics. 

6. Discoverability

Turning to the Discoverability of Instagram offers the public profile option to its users resulting in a better reach and transparency across users, whereas Snapchat is a more private platform where very little information is shared on the accounts. 

The other content, including snaps, is shown to people added to your friend’s list. Here Instagram gets the win with greater discoverability than Snapchat.

7. Stories

Both Instagram and Snapchat stories disappear after 24 hours of uploading them. However, the significant difference between Instagram and Snapchat stories is the notification or alert sent to you if any of your Snapchat story’s screenshots are taken. 

Would you choose Instagram over Snapchat? Why

I prefer Instagram, because I have a lot of followers on that platform and it’s easier to see who my audience is.

I also like the disappearing aspect of Snapchat posts. It gives me more freedom to post whatever I want without worrying about getting caught by my mom or anyone else who might be reading my social media feed.

It’s nice to know that what you’re posting won’t last forever, so you can just relax and be yourself without constantly trying to impress people with your photos or videos.

  1. am not interested in sending GM GN to everyone just for one stupid streak which doesn’t mean anything. if thats the symbol of strong friendship i don’t want it.
  2. chats disappear if you open them and close them accidentally or if you messaged them last night and they reply next day , i don’t remember what i asked them last night and what is the reply for.
  3. Instagram is a real good place for memes
  4. I can post and watch my memories anytime on instagram
  5. i can hide that am online and reading your chat unlike snapchat.
  6. i can unseen a message on insta not on snap
  7. like feature of instagram is pretty handfull for me when my friend writes long messages i can tell her hold on am still here you are tying really fast wait for me.
  8. there could be many other actually.

What is Instagram?

Instagram is a photo-sharing social networking service that enables users to take pictures and share them privately or publicly, as well as through various other social media sites, such as Facebook, Tumblr, Flickr, and Twitter.

In October 2010, Kevin Systrom launched Instagram, which is now one of the world’s most popular social networking platforms.

On April 9, 2012, Facebook announced that it had acquired Instagram. The deal was reported to be around the $1 billion mark. Facebook has since then updated the app multiple times to include more features like Boomerangs and Superzooms.

Instagram is available for iOS, Android, and desktop devices.

Snapchat vs Instagram: Creating an Account


Creating an account on Snapchat is pretty straightforward.

To sign up for Snapchat:

  • Download the app and launch it.
  • Select signup and provide the necessary information, like your name, birthday, and username.
  • Set your password and click Continue.
  • Add your email or phone number.
  • Next, choose your Bitmoji/avatar. Select Done and you are good to go.


There are two options to signup for Instagram. You can log in with your Facebook credentials or create an account via email. If you choose to sign up with an email after downloading the app or visiting the site

  • Fill in the necessary details like your name, email address, phone number, and password and click Sign Up.
  • Next, enter your bio and add your birthday and gender information.
  • You can also upload a profile picture by clicking the camera icon on the top right corner of the screen.
  • Click Done once you are done setting your profile image.

Both platforms make it easy for users to create an account and start sharing with friends immediately.

Snapchat vs Instagram: Demographics


Snapchat has 347 million active daily users. More than 60% of Snapchat users are Gen Z, with the other age groups making up the rest. As a result, businesses or creators that want to target a younger audience should consider promoting their products or services via this platform.


On the other hand, Instagram boasts an incredible 500 million daily active users.

Males account for 51.6% of Instagram users, while females make up 48.4%. Approximately 31.2% of Instagram users are between the ages of 25 and 34. In the 25-34 age group, 16.4% of users are male, and 14.8% are female. A third of Instagram users are between the ages of 18 and 24.

Whether you are a business, creator, or ordinary user, the appeal of Instagram is that it can connect you with a wide range of people from different demographics and interests.

Snapchat vs Instagram: Discoverability


Discoverability for social media platforms means how easily users can find content. Snapchat doesn’t make this easy. On Snapchat, you can view live content constantly changing along with all the channels from brands.

But if you are not on a user’s friends list, there is no way to see their stories or other content they share. This can impact your experience on the platform and get frustrating.


With Instagram, various algorithms and classifiers oversee what people do and don’t see on the app. This helps you browse more engaging content even from people you don’t follow as long as their profile is set to public viewing status. A rough breakdown of the most critical signals are as follows:

  • Information about the post
  • Your history of interacting with the person who posted
  • Your activity
  • Information about the person who posted

Snapchat vs Instagram: Direct Messaging


The Snapchat Chat feature lets users swipe the name of one of their friends in their Snapchat contact list to start a text conversation. Users can save these instant messages manually by tapping on them. But unsaved messages will disappear after viewing.

Users can also take screenshots of messages, but the sender will get an alert about a screenshot being taken if they check the “Show Story” button on their chat screen. You can also video chat with up to 15 people on your Friends list if they are online.


Instagram Direct lets you send messages to one or more people. These messages can include text, photos, or videos you take or upload from your library. You can also send disappearing photos and videos, Instagram profiles, and posts you will see in your feed.

Like Snapchat, you can video call your online friends. However, with Instagram, you can only video chat a maximum of eight people.

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