Personal Trainer Business Software

Manage all aspects of your personal training business with Personal Trainer Business Software. It allows you to track clients and their progress, manage appointments and payments, sell packages and create invoices, send emails and the list goes on. This is the solution you’ve been looking for!

In this guide, we review the aspects of Personal Trainer Business Software, best software for personal training business, personal trainer software client management, and how to start a freelance personal training business.

Personal Trainer Business Software

Personal Trainer Business Software is the ultimate solution to manage your personal training business. It allows you to track clients, manage appointments and payments, sell packages and much more.

What is Personal Trainer Business Software?

Personal Trainer Business Software is the software you need to manage your personal training business more efficiently. It helps you keep track of client information, trainings sessions, exercise programs and business operations.

Core Features of Personal Trainer Business Software

The core features of personal trainer business software are:

  • Customer management. This feature helps you to keep track of your clients, manage their schedules and make sure you don’t double-book sessions.
  • Invoicing. As a personal trainer, you’ll want to stay on top of invoicing so that clients pay on time and don’t catch up with you later.
  • Time tracking. With this feature in place, it’s easy for both yourself and your clients to see how much time was spent on each activity during a session or project; it also makes it easy for them to pay you based on what they have seen rather than estimated amounts (which can lead to problems).
  • Project Management & Payment Processing: Having these two things set up will help ensure that all projects are completed within budget while keeping track of the cost involved in taking care of each client or project as well as any extra work done outside normal hours or routine tasks such as transportation costs related specifically toward serving someone else’s needs rather than simply commuting home after being paid already by another client who wants private lessons but doesn’t feel comfortable driving themselves yet alone hiring someone else just because they’re afraid something bad might happen (like getting lost).

Additional Features of Personal Trainer Business Software

If you’re looking to save time and money, try our business software.

While it’s true that personal training is a numbers game, there’s no reason to be inefficient in how you manage your clients. Personal Trainer Business Software streamlines everything from scheduling and payment processing to client management and billing. This means less paperwork for you and more time spent on the things that matter most—your clients!

best software for personal training business

Whether you have a gym, a yoga studio or want to sell more online, Wellyx will take you where you need to go. See how Wellyx will transform your business. Sell more memberships, save money on employees and make increase profits. From one location to multiple locations, discover why Wellyx is the preferred business management software for fitness companies all over the world…. learn more about Wellyx

Category Focus

Yoga Teachers & Personal Trainers Management Software We help yoga teachers, pilates instructors, and every other fitness professional go virtual. WOFH is a management and scheduling software that will make your personal training studio thrive!… learn more about WOFH

Category Focus

Vagaro Inc. is a growing vibrant company where we have fun easing the lives of employees at salons, spas, and fitness studios/gyms nationwide. We are one of the largest companies in the industry, with more than 25,000 salons, spas, yoga studios, gyms, etc. and more than 58,000 professionals in the USA, Canada, UK, and Australia…. learn more about Vagaro

Category Focus

MINDBODY is the leading technology platform for the wellness industry, featuring an app that allows people to discover and book fitness, beauty and salon services, and software to help growing businesses thrive…. learn more about MINDBODY

Category Focus

EZFacility manages all aspects of your fitness business from one easy-to-use gym management system. From online gym scheduling and text messaging, to point of sale and automated billing – EZ does it all when it comes to administrative tasks!… learn more about EZFacility

Category Focus

Virtuagym is the industry-leading solution that helps you save time and earn more revenue by bringing your business to the next level with a best-in-class coaching and management platform. It delivers an unrivaled member experience. … learn more about Virtuagym

Category Focus

The WellnessLiving system is a full-featured, business management tool. Combining online booking, staff and resource scheduling, point of sale, detailed reporting, reputation management and automated email marketing, it provides everything you need to run your business…. learn more about WellnessLiving

Category Focus

OneFitStop has a powerful vision to change the way the fitness industry operates by providing effective technology to manage fitness business operations. We cater specifically to the fitness domain and focus on business management and fitness tracking…. learn more about OneFitStop

Category Focus

A full ERP package to help you manage your gym operations for a single branch or multiple branches. Let gym ERP application handle your day-to-day business from customer management, trainer management & schedules so that you can have enough time to flourish your business…. learn more about Serpent GYM ERP

Category Focus

In this digital age, working out is no longer connected to a physical space. Trainerize empowers fitness professionals to be closer to their clients anytime, anywhere. By combining online workout tracking, in-app client communication, and access to the world’s best fitness add-ons, Trainerize makes it possible for trainers to look after their clients in a revolutionary new way. It saves time and… learn more about Trainerize

Category Focus

Our cutting-edge personal trainer software is everything you would ever want or need to be a successful online personal trainer – all in one place. Save time and deliver incredible coaching. … learn more about PT Distinction

Category Focus

All-in-one, custom-branded fitness business software to manage your business, deliver workouts, and complete digital assessments. Our all-in-one software is simple to use and removes the obstacles that stand in your way so you can focus on growing your business With custom-branded apps, you get more than just a one-size-fits-all software approach to the success of your businesses, as our software … learn more about

Category Focus

Our software platform for fitness coaches and personal trainers gives you superpowers to do more, with less effort. We’ve taken high performance out of its ivory tower. Easily build and deliver programming, manage clients and maintain communication, and take advantage of advanced chat and video features. With TrainHeroic, coaches of any level can provide an elite level of service to their client… learn more about TrainHeroic

Category Focus

My PT Hub is an online web and mobile app, enabling personal trainers, coaches and gym owners to manage their clients by creating customisable training and nutrition programmes, whilst tracking their progress and achievements. … learn more about My PT Hub

Category Focus

Get ready to experience amazing workouts with a personal trainer via live, two-way video streaming. Innovative, affordable and flexible—gymGO’s online platform lets trainers and clients connect and work out together anywhere, anytime. It’s health and fitness on your terms. … learn more about gymGO

Category Focus

FitSW Personal Trainer Software has helped over 10,000 personal trainers grow their business and manage their clients’ fitness all from their mobile device or computer. FitSW’s web software and mobile apps provide personal trainers with a complete health and fitness management solution to keep their clients on-track and motivated! … learn more about FitSW

Category Focus

Business Management Software for Personal Trainers. Manage your Personal Training business with ease. PTminder is an online platform which not only covers your Calendar Scheduling, Payments, and Client Management, but also provides Workout Planning, Nutrition Planning and Client Assessment Tools – everything you need to run your PT business! Designed for Personal Trainers, Studios & Boutique Gyms…. learn more about PTminder

Category Focus

Coachific is personal trainer software that enables you to get better results with dozens, even hundreds, of people while working smarter, growing your business, and living life on your own terms. Coachific puts you and your business front and center for clients with your own mobile app using your logo, images and colors to brand your coaching online. … learn more about Coachific

Category Focus

Join the thousands of coaches and trainers who use Bridge to design and deliver workouts to athletes across the world. Leave excel behind with our best-in-class workout program builder. Create from scratch, or get started with hundreds of pre-built plans, customization algorithms, and a 1,200+ exercise video library. Manage in-person or remote training from your desk, tablet or on the go. Deliver … learn more about BridgeAthletic

Category Focus

We are Certified Personal Trainers who believe that Fitness Professionals and their Clients deserve better tools. TrainerMetrics is a professional grade web application that uses evidence based Sports Medicine and common sense to provide Fitness Professionals and their Clients with diagnostic and data tracking metrics they need to accurately assess any fitness level and reliably measure progress. … learn more about TrainerMetrics

Category Focus

At GAIN, we believe personal trainers are the most effective way to get and stay fit. But they aren’t always accessible or affordable to everyone. We use the latest technologies and best design methods to create products that enable trainers to scale their expertise, improve client relationships, and drive better results, across a larger client base…. learn more about GAIN Fitness

Category Focus

Easiest personal training program you’ll ever use to train your clients. Your clients will all be impressed by your level of professionalism and your attention to detail. Save all your client training programs, body assessments and PAR-Q’s all in one app. … learn more about The Training Notebook

Category Focus

Personal trainer software to build visual workouts online, manage and communicate with clients and ensure progress. Fit Ferret is built for the modern personal trainer trying to grow their business and offer services in person and online. … learn more about Fit Ferrret

Category Focus

CoachMePlus is an enterprise software application created to help professional and collegiate organizations manage and track their athletes’ data to maximize performance. Program out season-long training regiments down to the last rep. Easily copy and share workouts across athletes and training groups while instantly recording completion, workload, and progression. Use ready to deploy wellness, RP… learn more about CoachMePlus

Category Focus

PTSCOPE is a tool for health and fitness professionals to manage their business, increase their income and save time. We believe that technology should play a big part in every business for it to be efficient and structured. We believe every serious professional should use PTSCOPE. … learn more about PTScope

Category Focus

Healthie is the HIPAA-compliant EHR & Telehealth platform for nutrition professionals. Healthie’s mission is to empower providers with tools that enable effective and efficient patient care. We believe that nutrition plays an incredibly important role in patient lives, and that nutritional care should be available and accessible to as many Americans as possible. Moreover, the workflow of nutrition… learn more about Healthie

Category Focus

All-in-one fitness business software with everything you need to turn your passion into a successful business. Our custom software is specifically designed for boutique fitness facilities, martial arts studios, affiliate gyms and yoga studios. It includes payment processing, Staff & Member Apps, retail, scheduling, automations, workout tracking, detailed reports & more. … learn more about Zen Planner

Category Focus

Normally you would need to try and glue multiple pieces of expensive software together to coach online. Trainer Pulse saves you hours of frustration and hundreds of dollars in developer fees by combining everything you need on one easy to use dashboard with client tracking, lead generation and online payments. … learn more about Trainer Pulse

Category Focus

Striive is your new client, schedule and money manager. It simplifies self-employed life and saves you time. Organise private and small group sessions, tracking client progress, payments and attendance. Plan and promote your class schedule, sell passes and managing your client enrolments. Create regular income by offering client memberships, including access to your classes. Arrange your teaching … learn more about Striive

Category Focus

Power your on-the-go lifestyle with Member Managers all-in-one personal training business software. Drive bookings and retention with intuitive online scheduling, automated reminders, session tracking, billing and commissions, built-in marketing, and customizable MemberAssist mobile app. Whether you manage a studio or train independently, Member Manager’s secure, easy-to-use solution will elevate … learn more about Member Solutions

personal trainer software client management

If you’re serious about being a personal trainer and about building a real, lasting business, it’s time to modernize. The best, most successful fitness professionals today use personal trainer software to organize information and schedules. Online personal training software can also be used to communicate with clients, build workouts, and track progress.

Most software programs include websites and apps that both you and your clients can use to connect. This is what clients expect now, but the importance of using apps and software goes well beyond impressing clients.

The main reason to turn to software is that it will allow you to work more efficiently and effectively. You will be able to take on more clients, earn more, and help more people reach their goals sooner. But you have to find the right program first.

When and Why to Use Personal Trainer Software

Does every personal trainer or health coach need software? Maybe, maybe not. It largely depends on your preferences, but if you are serious about building a career and your own business, you should strongly consider it.

Personal Trainer Software is Essential for Your Online Coaching Business

If you plan to start an online coaching or training business, the right software is a must. Trying to offer training using only email and text messaging is like living in the Stone Age. Online personal training software helps you stay in touch with fitness clients using today’s technology. It comes with a variety of features designed to make virtual training a reality. This typically includes:

Programmable workouts and meal plans

Workout and progress tracking

Payment methods within the app

Automated emails and other marketing tools

Using personal training software provides many tools for enhancing your training programs.

Manage Your Growing Client List

On a basic level, personal trainer software assists with client management. The more clients you sign up for sessions, the more difficult it is to manage. You have to keep track of all their information, schedules, and collect payments.

This can be done more easily—and with fewer embarrassing mistakes—with the right personal training software. Using an app helps you stay in touch with each individual client. It makes each one feel valued, increasing your appeal as a personal trainer.

Offer Better Training Results

Being a more effective trainer means helping more of your clients meet their fitness goals. This is the end result you want to achieve. Admittedly, any good trainer can do this with or without technology. But you can train your clients more effectively with a fitness app.

This type of software helps you better track client progress. As a personal fitness trainer, you must often adjust a client’s workout based on their progress. An app is an easy way to do this. Using an app also enables you to update meal plans and include better accountability. You can do all of this with the right software for your personal training business.

Save Time, Train More Clients

What all of this boils down to is that you can do more with the right tools. With a good personal trainer software package, you will be more efficient, organized, and effective. This means you can train more clients in the same amount of time and earn more.

Using software can also make you a better personal trainer. You’re able to respond to a client more quickly. You can make changes to their program between training sessions. This helps them reach their fitness goals faster.

Software also enables you to automate your personal training business. It frees you up as a fitness professional so you can look after other areas of your business. It shows your client that you care enough about their fitness to not let them fall through the cracks.

Which software offers all of these benefits? That’s a good question. Fortunately, we do have the answer.

Best Online Personal Training Software

We polled the experts—you all, the trainers—to find out your favorite software programs for personal training. Based on the responses received, these are ones that are worth a look:

TrueCoach – Personalized Coaching

TrueCoach is best in class for workouts and program building – save time and create professional and personalized programs for clients in minutes! The TrueCoach App also allows you and your client to message in real time, access custom metrics, and upload progress photos to help them stay on track and motivated. TrueCoach has an extensive, inbuilt library of videos or you can choose to upload your own pre-recorded exercises at no additional cost.

TrueCoach provides a range of tiered, affordable plans (based on client volume) to support you as your business grows. You can trial TrueCoach for free for 14 days.

My PT Hub – Unlimited

With My PT Hub, you can create and store an unlimited number of workouts and nutrition plans to share as many clients as you wish. That makes this a platform that will grow with your business.

Other features include online scheduling, the ability to accept payments (including recurring payments), instant messaging, shopping lists, and grouping functions.

WeStrive – All-in-one Software to Manage & Grow Your Business

WeStrive gives you everything they need to effectively manage and grow your personal training business. As a trainer, you can utilize their #1 ranked program builder with 1000s of exercise videos (or add your own), track your client’s macros, handle your billing, get a free website, and so much more. The website only takes a few minutes to get started and comes with a testimonials section, a place to sell programs, and a breakdown of your pricing. The best part is both you and your client can utilize their 5-star mobile app. Clients can message back and forth in groups, follow fitness programs, and graph their progress. Discover the easy way to manage your personal training business, with software that has been specially designed for you. Your first client is free forever – get started today.

SmartFitness – Save Time While Increasing Client Retention

The SmartFitness platform saves you time when providing personal training services. It does this by enabling you to quickly create client programs. You can also see individual client data at a glance.

Using SmartFitness offers another benefit. It is related to client retention. Thinking like a client for a moment, imagine that you could correspond with your online trainer immediately. Wouldn’t this be appealing?

This app offers this ability via 2-way, real-time messaging. No more asking your clients to wait until they see you at the fitness studio or gym. Now they can get their questions answered when they occur. Providing them a platform that offers this option makes you a desirable online personal trainer.

PT Distinction – Multiple Tools

PT Distinction is one of the top-reviewed software programs for personal training. Users like the fact that it saves them time. This makes it possible to work with more clients. Or if you prefer, it gives you free time, your choice.

This platform also offers custom branding and integration to your website. Why does this matter? When clients visit your site, they see your brand, not PT Distinction. If you are a gym owner, this can help you grow your fitness business.

Other features include access to marketing resources, some of which are automated, a program builder, and an exercise library. It also offers a group training function.

Trainerize – For Trainers or Gyms

You can start using Trainerize for free. Input data for just one client and get a feel for the program. You aren’t charged for 30 days, giving you time to see if this is the right software for you.

This app is good if you offer online personal training. You can easily create on-demand workouts and classes. Trainerize is also beneficial for hybrid trainers who offer both in-person and online services. It even has programs for gym owners and independent trainers.

how to start a freelance personal training business

Personal trainers work with individuals to help facilitate diet and fitness goals. Personal trainers help a variety of individuals to achieve diverse goals regarding their health. This may involve creating custom workouts and diets as well as helping to establish specific goals for clients who aren’t sure what they need to do next.

Learn how to start your own Personal Training Business and whether it is the right fit for you.

Start a personal training business by following these 10 steps:

There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your personal training business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a personal training business?

The costs involved with opening such a business are minimal. The certification you may require should cost no more than $2000, with some programs being as low as $500. You will need to purchase liability insurance, and this should cost no more than $200-$300 a year. Because you will be meeting with clients at areas that they choose, you don’t have to worry about the pricey overhead of a separate building or its various utilities. In fact, your only other real cost will be any equipment that you purchase for your clients, and this will change based on specific clients and their specific needs. Plus, you should be building in equipment costs into your hourly rate (more on that later). Finally, factor in about $1000 for some initial advertising—this will be in the form of professional fliers, business cards, and possibly newspaper and radio spots. Never neglect the potential of running a website and having a social media presence,as both of which can be done with little to no cost and help increase your visibility.

What are the ongoing expenses for a personal training business?

Perhaps the greatest thing about a personal trainer business is your minimal ongoing expenses. Pretty much all you will regularly pay is the monthly contribution towards liability insurance (between $200-$300 a year), any fuel costs for traveling to clients, and the cost of the equipment that you buy. And, as mentioned above, there are different pricing structures that allow you to absorb these costs, effectively reducing your ongoing expenses to nothing more than the insurance.

Who is the target market?

This job involves a more diverse clientele than almost any other job out there. Generally, though, the best clients are younger clients. The main reason for this is that they are likely to schedule more sessions (leading to more money for you) and, if they like you and stay in the area, may be a regular source of income for you and your business for years to come. Such loyal clients can also help recruit more clients for you in the form of inviting their family and friends to contact you.

How does a personal training business make money?

Personal trainers make money by charging their clients for sessions. This is typically an hourly charge and the sessions are usually an hour. You may consider charging extra for travel to the client or offering specials where a client can pay a certain amount up front for a number of sessions.

How much can you charge customers?

As with many jobs, the exact amount you can charge your clients will vary based on the area that you are in and the full breadth of services that you offer. For instance, some trainers suggest charging a fixed $85 an hour, and they believe this cost is justified based on both your experience as well as your willingness to buy the clients whatever equipment they require (which can become an expensive proposition based on the client and the equipment). Others recommend either charging different amounts for different services (with the knowledge that some forms of training is more expensive and/or complex than others) or to negotiate a price via an open pricing model (which may let you factor in things like whether it will take 30 minutes to travel to a client and then 30 minutes to travel back, which eats up an hour you could spend training someone else).

How much profit can a personal training business make?

Obviously, the exact amount of profit that you can make comes from the intersection of your average hourly charge and the amount of customers that you have. The average amount that a personal trainer makes is about $50,000 a year, and a steady array of clients means that you could potentially double that amount and then some. Keep in mind that the previously-mentioned low overhead and low cost to start this business are also major factors in how much of this money goes directly to you rather than to the costs of your business.

How can you make your business more profitable?

As your business picks up steam, don’t hesitate to raise prices. Even a modest increase in your hourly charge can contribute greatly to your bottom line. Consider taking on additional roles for your clients, such as selling them valuable supplements or specialized equipment: this helps establish you as their “one-stop-shop” for fitness. Finally, consider creating an automated payment system, as it helps establish your desire to work with regular clients and makes payment more convenient for those who are suitably committed.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Personal Training Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

It’s very important to secure your domain name before someone else does.

Find a Domain Now

Powered by

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your personal training business is sued.

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It’s really easy and free!

You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.

Small Business Taxes

Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).

You can learn more about small business taxes in these guides:

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business’s name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Open net 30 accounts

Net 30 accounts are used to establish and build business credit as well as increase business cash flow. With a net 30 account, businesses buy goods and repay the full balance within a 30-day term.

NetMany net 30 credit vendors report to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.

Recommended: Read our best net 30 vendors, guide and start building business credit.

Get a business credit card

Recommended: Apply for an easy approval business credit card from Divvy and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a personal trainer business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

For information about local licenses and permits:

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For information about local licenses and permits:

Release of Liability

To avoid liability and potential lawsuits, personal trainer businesses should have their clients sign a release of liability. Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your training business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Professional Liability Insurance

This is critical for any personal trainer. AFPA has examined many insurance organizations and has compiled a listing of those organizations that offer the reasonable rates with excellent coverage. Professional Liability Insurance organizations are listed here.

Certificate of Occupancy

A personal training business can be run out of a gym or any large space (typically indoors). Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

Services Contract

Also be sure to include a services contract for each client. This contract should specify how you will help clients reach their health and fitness goals and the price of training.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers’ Compensation Coverage.

Recommended: Learn what business insurance for your Personal Training Business will cost.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

Recommended: Get a logo using Truic’s free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a personal training business

As mentioned before, don’t neglect traditional advertisements such as business cards, fliers, newspapers, and radio. However, social media and your own simple website are great ways to increase visibility and provide necessary info about your business. Additionally, considering offering free workshops in places such as local gyms and community centers. This increases your visibility while highlighting your skills, which is a great recruitment tool. Finally, consider putting advertisement for your business directly on your own vehicle…since your job involves a lot of travel to and from clients, it doesn’t hurt to advertise your services while you drive!

How to keep customers coming back

As mentioned earlier, consider offering promotional specials where clients can effectively save money by buying several sessions at a time. Also, consider offering a free session or some other bonus to a client who successfully refers another client to you. In terms of retention, the absolute best thing you can do is conduct honest and open communication with clients. Listen to their specific needs and create a plan to help them realistically achieve their goals. So long as you are doing this, your work will speak for itself and they will keep coming back.

Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Leave a Comment