Personal Reputation Management Software

7Personal reputation management software can be a great tool for anyone who wants to manage their online image. With so much information available about you on the web, it’s important that you take control of your personal brand before someone else does. Companies and individuals alike should use personal branding software so that they can optimize their social media profiles as well as set up alerts for mentions of their name and brand.

In this guide, we review the Personal Reputation Management Software, free online reputation management tools, reputation management software for agencies, and reputation management software cost.

Personal Reputation Management Software

The internet has changed the way we do business, communicate and interact with people. But it has also changed the way we think about our reputation. This means that personal reputation management is now more important than ever before. It’s no longer enough to just have a good business or a nice family – if you want to succeed in today’s world, then you need to make sure your online presence matches up with your real-world identity and brand. Thankfully, there are plenty of ways that you can manage your personal brand – from setting up alerts for mentions of your name or brand online through to optimizing social media profiles and more! Let’s take a look at how exactly personal reputation management software works…

A guide to managing your online reputation

Personal branding is the process of developing a reputation that is consistent and authentic and helps you stand out from your competition. You can think of personal branding as a substitute for traditional resumes, which have become less and less effective in today’s job market.

Purposefully managing your online presence can help you develop a strong personal brand that makes you more desirable to potential employers and customers.

If you’re not sure how to define yourself or what kind of impression prospective employers will get when they first meet you, then learning how to build an irresistible personal brand will be extremely valuable for building your career.

Brand yourself before someone else does.

Personal branding is the process of creating a unique and memorable identity for yourself. It’s not about being famous; it’s about being memorable.

The goal is to create an image that people remember, so when they need your services or products, you’re the first person they think of. Personal branding isn’t about what you do—it’s about how you make people feel when they interact with you or your brand.

What is personal branding?

Personal branding is the process of building your personal brand or reputation. You can think of it as a way to communicate who you are, what you stand for and how others perceive you.

Your personal brand is made up of three main components: words, actions and values. What do people say about you? What do people think of when they think about you? What do the words “you” and “your” conjure up in their minds? Your actions also influence your personal image: what does your behavior tell people about who you are and what kind of person would work with someone like this (or be friends with someone like this)? Finally, the values component includes all those intangible things that make up who we are without being directly visible on the outside—things like beliefs, motivation and character traits that make us unique individuals.

Why is personal branding important?

Personal branding is the process of creating your own unique identity. It can be used to build trust with your audience, grow your reputation, and differentiate yourself from others in the same field.

It’s important to note that this isn’t just about personal branding—it’s also about creating a professional presence that reflects your values and personality. The more people know about you as an individual (your values and interests), the easier it will be for them to connect with what you do professionally.

How to develop a great personal brand.

There are five things that will help you develop a great personal brand:

  • Make sure it is consistent.
  • Make sure it is memorable.
  • Make sure it is relevant to your target audience and the industry in which you hope to work.
  • Make sure that it’s authentic, not just something you’re claiming but that actually reflects who you are as a person and what makes you unique (e.g., if people only know about one thing they can say about themselves, make sure this isn’t something generic like “I’m really good at math.” If anyone could say that, why would anyone want to hire them over someone else who might have more skills or experience?)
  • Ensure that the image portrayed by your personal brand is positive so as not to offend anyone or cause doubts about the quality of service or product offered by your company/organization/unit/etcetera.)

How to optimize personal branding.

  • Use a consistent voice throughout your social media channels.
  • Use a consistent logo or avatar on all of your profiles.
  • Use a consistent color palette, and make sure it’s visible in each profile picture.
  • Be consistent with your messaging and tone: Ensure that the same message is delivered across all platforms (for example, if you’re using humor on one platform, be sure to use it elsewhere).
  • Be consistent with your content: If you have an article that went viral on Facebook, don’t post it again on LinkedIn—your followers will see it as old news by then! The same goes for Instagram photos, tweets, etc.—if you want to share something again later down the road (e.g., when promoting something new), just add “#TBT” before posting so people know what they’re looking at (and why). You can also use hashtags (#) in order to organize similar content into groups; this makes it easier for people who follow you across multiple social media platforms! They’ll be able to see everything related directly under one hashtag rather than scattered out among many different ones like “I love dogs” versus “cats are gross” versus etcetera.”

The importance of understanding your audience.

As you can see, understanding your audience is crucial to getting the most out of your personal reputation management software. The more you know about your audience, the better you’ll be able to plan and execute your strategy. After all, wouldn’t it be great if you could learn what people are thinking before they even say anything? This would give you an edge over other users who don’t have this knowledge available to them.

In order for this process to work well for everyone involved—you and those who follow or interact with you online—it’s important that everyone has access to this information as quickly as possible so that nothing gets missed.

Social media profiles – what’s important and what’s not.

Social media profiles are essential to building your personal reputation, but they are not the only thing that matters.

While social media is important, you should also take into account:

  • The content of your profile images and posts
  • The number of followers and friends you have on each platform
  • How frequently you post updates for each platform (more frequent updates means more engagement)

Optimize your social media profiles.

The first thing you’ll want to do is optimize your social media profiles. This is a no-brainer, but there are a few things that might be new or different from what you’re used to:

  • Add a bio. Your bio must be readable, concise, and clear. It can include the following: who you are, where you work (if applicable), any skills or expertise you bring to the table; it’s also good to include links to other content that supports who you are as an individual and/or professional.
  • Add an avatar or profile photo. The avatar shows up next to all of your tweets on Twitter and should reflect who you are as an individual—for example, if your Twitter handle is @david_smith then maybe use something like this as an avatar (don’t forget the hashtag!):

How to use social media to boost your brand online.

Many of us love using social media to connect with friends and family, share our lives and make a few new ones. But there are also lots of people out there who use it as part of their personal brand management strategy.

Whether you’re trying to promote yourself, your business or any other endeavor, social media can be a great way to get the word out about what you do. Here are some tips on how to use social media effectively:

  • Write useful content that people will want to read—and share. If the content is valuable enough, it won’t matter if they haven’t heard of you before; they’ll still find something interesting in what you write. Try making lists or posting interesting facts from around the web (like Wikipedia). You can also ask questions in an engaging way so readers feel like they’re part of a conversation instead of just being lectured about stuff that matters only if someone else cares about it too (or would like an excuse not feeling guilty about being lazy). To make sure people know who wrote this stuff though…
  • Use hashtags when posting so others can see what topics interest them most by clicking through all related posts using those same tags at once—which means more exposure for everyone involved! Just make sure whatever hashtag(s) someone uses when mentioning their own content isn’t already taken by another account before picking something new because otherwise no one will see yours even though technically speaking it should be visible online now too thanks again guys!

Set up alerts for mentions of your name and brand.

Set up alerts for your name and brand. It’s important to catch any negative mentions of you as soon as possible, so set up alerts for your name and your brand on any social media platform that you use. This will allow you to monitor the reputation of your personal brand at all times, even when you are not online.

Respond and reply to everything you see in a timely manner.

  • Respond to everything you see. If someone says something negative about you, it’s important to respond (unless they’re spamming or being offensive). If they compliment your work or offer constructive criticism, respond in kind.
  • Don’t be afraid of responding to positive comments and compliments–this is an opportunity to show the good side of yourself through engaging with others on social media! You may also want to thank a commenter for taking the time out of their busy day/weekend/life to comment in the first place; it could make all the difference in how they view your brand and its responsiveness as a whole!
  • When someone asks a question, reply honestly but briefly so that others can read your response easily without having too much information thrown at them all at once (also try sharing links so people can learn more). Remember not everyone knows what “clickbait” means when used in an online context such as this one today—so let’s keep things professional please 🙂
  • “Conversations” are usually considered private because only two people can talk back-and-forth through text messages like SMS or emails sent via email client software like Outlook Express instead of Google Hangouts which requires three parties total due its video chat feature where any number greater than two could join together via webcam feed which would then require each person listed above plus one more: yourself! For example: if I sent my friend $200 from my bank account but only received $150 back -then there really isn’t much anyone else could do about it except maybe call me directly on my home phone number if available (not likely since most people nowadays prefer cell phones instead) but even then -ain’t nobody got time fo dat unless you know what I mean 😉

Personal reputation management software can help you take control of your reputation on the web and in life

Personal reputation management software is an essential tool for anyone who wants to take control of their online brand and ensure that they’re putting forward the best version of themselves. When you set up alerts, it helps you stay on top of any mentions or conversations about you or your company—and if someone has something negative to say about either, it allows you to respond quickly in order to mitigate any potential damage.

The most important thing to remember when using personal reputation management software? It’s not about ignoring negative comments entirely; rather, it’s about responding quickly so that those comments don’t have time to fester and get out of hand before someone shuts them down with facts and logic.

free online reputation management tools

With millions of brands all over the world, it can be difficult to find which ones you want to support. 

Besides the quality of products and policies, consumers have also begun to consider a company’s overall reputation before a purchase, which includes how it sources its products, how it treats its workers, and the advocacies it supports.

While in some cases, the points in bad reviews raised are legitimate issues that should be addressed, it can also just be a case of miscommunication, competitor attacks, or even tagging the wrong business.

For this reason, it’s important to utilize reputation management tools, which can help business owners and marketers navigate the volatile landscape of the internet.

In this article, we will discuss why reputation management tools matter and some of the best free tools available to help you manage your brand’s online reputation.

What are reputation management tools?

No company is immune to negative reviews online. Even the biggest and most well-meaning brands in the world can have customers who post scathing reviews on Yelp, TripAdvisor, or other websites. 

However, negative reviews can make the most significant difference for smaller businesses that have fewer supporters and a shorter history of delivering good work.

Reputation management tools are software that helps you track, monitor, and respond to online reviews. From social listening tools to review management platforms, these tools are essential because they help you keep track of your brand’s online presence and manage your reputation in the digital space.

But what makes reputation management so critical for brands?

Why are reputation management tools important?

Reviews are an essential aspect of building legitimacy as a brand. Whether it’s from your past or present employees, new or old customers, people rely on these reviews to determine whether a brand is worth supporting or not. 

With thousands of competitors in the world, a great review can be the one thing that convinces a customer or future employee to choose you. In some cases, a bad review on social media can even be better than no review because it helps manage the expectations that a prospective customer has of your brand.

While you can’t control everything that is said about your brand online, you can take steps to proactively manage its image across platforms. Additionally, from a monitoring standpoint, reputation management tools also help determine whether your influencer marketing campaigns on social media are effective.

What are some of the best free reputation management tools available?

There are a number of reputation management tools available online. If you’re still confused as to which ones are worth the money, here are some of the best ones which you can use for free forever or for a limited time.

Get More Reviews

Get More Reviews is a software platform that helps businesses track, manage, and improve their online reputations. It does this by collecting customer feedback from across the web and providing businesses with the tools they need to respond to negative reviews quickly, track their brand reputation over time, and identify areas for improvement. 

With its integration with Zapier, Get More Reviews also provides businesses with actionable insights to help them cultivate better customer relationships and improve their overall business performance.

Overall, Get More Reviews is an excellent tool for businesses that want to improve their online reputations. By monitoring feedback and addressing negative reviews head-on, businesses can turn around their reputations and see a corresponding increase in sales and customer loyalty.

Price: 14-Day Free trial available | $99 per month (cancel anytime, no contract or setup fees)

Google Alerts

One of the most popular reputation management tools is Google Alerts. Google Alerts allows you to monitor the web for certain keywords. Whenever these keywords are mentioned, you can choose to receive these alerts via email or RSS feed.

You can use Google Alerts to track mentions of your brand, product, or service online. For example, you can set up an alert for the name of the campaign that you are running to see the sentiment of those who have seen it.

Since this service is completely free, it is highly recommended to have Google Alerts on for things like your company name, tagline, and other relevant campaigns.


Rankur is a tool that helps you track, measure, and analyze your website’s search engine ranking. It provides detailed reports and graphs, so you can see how your site is performing over time. 

Available in over 53 languages in 252 countries, Rankur also allows you to compare your site’s ranking to that of your competitors worldwide. This can be helpful in determining where you need to improve your SEO efforts. 

For example, Rankur can track your site’s search engine ranking for specific keywords. This can help you identify any negative sentiment towards your brand and take corrective action. 

Lastly, Rankur can keep track of your progress over time, so you can see the positive impact of your reputation management efforts.

Price: Free | Starts at $24 per month for paid plans.

Hootsuite Insights

Known as one of the best social listening tools out there, Hootsuite Insights helps brands gather intel about what customers are saying across social media platforms. Using keywords, mentions, and hashtags, Hootsuite Insights allows you to track, measure, and analyze your brand’s social media presence. 

With Hootsuite Insights, you can see how your brand is performing on social media, what kind of content is resonating with your audience, and more. You can even integrate it with its social media management features, so you can quickly respond to reviews.

By quickly responding to negative reviews, you can manage the number of viewers that have seen it without your response. Alternatively, you can also thank any person who has taken the time out of their day to say good things about your products of services.

Price: Free 30-day trial | Starts at $49 per month for annual payments.


Mention is a tool that helps with reputation management by allowing users to track what is being said about them online. It can be used to monitor your brand, track competitor mentions, and more.

On Mention, users can view a variety of analytics and insights about their online reputation. For example, Mention lets users access social media insights which includes which channels are generating the most mentions, what type of content is being shared, top influencers, and how positive or negative sentiment is around your brand online.

Price: Free | Starts at $29 per month for paid plans.

What other steps can you take to protect your brand’s online reputation?

In addition to using reputation management tools, there are several other steps you can take to protect your brand’s online reputation. Here are some of them:

By taking these steps, you can proactively manage your brand’s online reputation and protect your business from the damaging effects of negative reviews.

Keep Your Brand’s Name Respected

In today’s digital age, it’s more important than ever to take steps to protect your brand online. While you can’t please everyone, it’s important to take steps to protect your brand’s online reputation.

These are just a few of the many free tools available to help you protect your brand’s online reputation. No business is perfect, but being respectful and responsive makes a big difference.

While no one is immune to a bad review, by taking proactive steps, you can minimize the damage and ensure that your brand’s online reputation remains intact.

reputation management software for agencies

White Label Dashboard

This is the central hub where you’ll run your reputation management business. Simply upload your logo, favicon and more to customize the platform and highlight your own brand – your clients don’t know that we exist! The dashboard gives you all information you need to monitor, manage and analyze customer reviews from 70+ review sites in one place. Easily switch between clients and their locations and keep track of their progress.

Review Generation Drip Campaigns

Customers will often forget to leave a review – but that doesn’t mean they aren’t happy with the service! You just need to make it easy for them to write their testimonial when it’s convenient for them. Email and/or SMS drip campaigns are a proven way to generate new reviews, giving them a direct link to your preferred review website(s). Reminders also help drive more reviews than ever, and they automatically stop once the customer clicks the invite.

Review Funnel

The goal is to generate more reviews and every good reputation management strategy should include a funnel to streamline the users towards this goal. Our landing pages feature funnels which help you generate great new reviews on the sites that you choose, while also giving you the opportunity to address negative feedback privately. Highlight review websites that are most relevant to you and offer a direct line of communication if there’s a potential issue your customer is experiencing.

Widgets & Schema Markup

The best way to signal trust to new customers is by highlighting positive experiences that real people have shared about your business. By adding your online reviews from across the web as social proof to your website, you’ll increase sales and stand out in Google search results. Our widgets automatically update with your latest and greatest reviews so your website will always stay fresh.

Social Sharing

Your current and potential customers are using social media to find and vet your business. So, why not directly share all those great reviews to platforms that you use? It’s a great way to generate new content and boost your reputation. Just connect your accounts and pick a time of your choosing and you’re all set.

Advanced Reporting

Check out your competition and see where you stand by using our advanced reporting feature. Use this feature to benchmark against relevant players in your industry so you can spot areas for improvement. You can also run the comparison between your own different locations and see who’s the winner and where you need to invest more effort. You will be able to do a deep dive and see results across different websites so you can zero in on the ones you need to focus your attention on.

Resell to Other Agencies

Besides the option to use our white label reputation management platform and sell directly to businesses, you can also resell it to other agencies under your own brand. You can start your white label reputation management business and add another revenue stream to your company.

reputation management software cost

In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad media coverage, negative reviews, and even your not-so-thought-out responses. This is where proactive online reputation management can help you not only identify the damage but also carry out the necessary damage control at the right time. 

When everything can amplify on the internet and social media, digital marketers should be able to handle these situations before they blow out of proportion. To make it easier, we have compiled a list of popular online reputation management software to help you get started!

What is online reputation management? 

Online reputation management or ORM involves actively monitoring your brand mentions on the web and social media and addressing any false or negative comments or reviews, reacting to any stories or coverage that paint your brand in a bad light, etc. This may involve replying to comments or reviews or realizing a public statement to address the content.

Here’s how an effective reputation management plan may work. 

Why do you need to manage your online reputation?

9 out of 10 consumers read reviews before making a purchase. As customer expectations and experiences evolve, confidence in a brand has become more important than ever. A positive brand image can definitely influence a buyer’s decision.

Moreover, as the content on social platforms shifts quickly, so does the perception of the brand. Businesses need to know what is being talked about and how they can strategize to manage those perceptions.

That is why it has become necessary to monitor your brand online regularly. It can help you avoid potential losses in gaining new customers as well as increasing sales. 

What is reputation management software?

Online reputation management software or review management software enables you to monitor web and social media for online reviews and simultaneously promote positive customer experiences by allowing you to take the required actions on reviews, comments, and feedback.  

9 Best reputation management software for agencies 

Here is the nine best reputation management software to keep you on top of your game! is an end-to-end social media management tool preferred by both agencies and businesses that offer various modules to automate social media activities, including Publish, Engage, Analytics, Listen, and Competitor Analysis. 

Pricing: Starting at $99/month

Rating: 4.8/5 (as on

Mention is a reputation management tool for both brands and digital agencies that offers various features such as Listen, Monitor, and Publish. It enables you to monitor social media and the web to manage brand perception. It primarily includes functionalities for social media management, social listening, social monitoring, brand management, and others. 

Pricing: Starting at $29/month 

Rating: 4.3/5  (as on

It is a popular review management software and messaging platform for both small businesses and enterprises. It integrates with over 3000 software to make it easier for businesses to get new reviews, manage customers, and improve online discovery. Birdeye offers various unique functionalities, including but not limited to review management, review generation, customer messaging, online reputation management, business listing management, referral marketing, and Google reviews. 

Pricing: On-request 

Rating: 4.8/5 (as on

Yext is a comprehensive platform that offers solutions for marketing, commerce, support, workplace, and others. Its Reviews tool comes with many features that help you streamline your online reputation management strategy. 

Rating: 4.4/5 (as on

Podium enables you to manage customer interactions and reviews on a single platform. Its all-in-one inbox enables you to manage reviews from different websites and pages. Moreover, as soon as you receive a review, you will get real-time notifications to respond accordingly. 

Pricing: Starting at $289/month 

Rating: 4.6/5 (as on

A popular online review management software, it allows you to collect reviews from over 100 third-party websites and platforms such as Facebook, Google, TripAdvisor, etc. It provides real-time notifications when a customer enters reviews, so you are prompt in responding according to your branding guidelines. 

Pricing: On request depending on your needs and business size 

Rating: 4.6/5 (as on

This all-in-one platform helps you manage customer feedback throughout the journey, starting from acquisition to loyalty. With features such as surveys, messaging, reviews and review booster, and social listening, you can not only manage customers but build a strong community. 

Pricing: On-request 

Rating: 4.5/5 (as on

BrandMentions is a well-known brand tracking tool. It offers features such as reputation management, media monitoring, brand monitoring, business intelligence, and competitor spying. 

Pricing: Starting at $99/month  

Rating: 4.6/5 (as on

Brand24 is a popular media monitoring tool that gives insights into brand mentions across various platforms and content formats. 

Pricing: Starting at $49/month 

Rating: 4.6/5 (as on

Final Words 

Online reputation management is all about creating a positive image of your business, brand, or product. You need to be prompt in monitoring and responding to both positive and negative reviews and ratings, so you can handle the situation before it’s too late! Addressing any content or feedback that can damage your brand requires you to have real-time access to what is being talked about your brand on different social platforms and the web. This is where online reputation management tools can give you the flexibility you need. 

Choose an online reputation management software based on your needs, budget, industry, and platforms you would want to cover. So, get started now! 

Medha is a content writer and has worked in B2B and B2C communication across industries including digital marketing, health tech, SaaS, and manufacturing. She’s on a quest to indulge readers in content that sparks their interest.

Leave a Comment