We compared the best software for digital marketing and provided a review for each item. Our reviews are designed to help you compare easily so you can find the product that’s right for you.
In this guide, we review the aspects of Digital Content Management Software, best media asset management software, digital asset management comparisons, and what are the software for digital marketing.
Digital Content Management Software
I know all about the struggles of organizing digital content. It’s a pain to find documents you need, and even more so when you’re looking for something specific. That’s why I’ve compiled this list of content management software that will help you organize all your files in one place.
Sign up for Asana, and post your schedule in the Notes section.
Sign up for Asana, and post your schedule in the Notes section.
To start managing your digital content, you’ll need a project management tool that’s built for teams. Asana (named after the Hindu god of eternal peace) is a simple and lightweight tool that makes it easy to organize tasks and assign them to team members. It’s free for up to 15 people on an account, so you can use it as long as you want without paying anything at all.
Keep all your documents in one folder on Google Drive.
Keeping all your files in one location will save you time and energy. You won’t have to worry about searching for a document because it’s all saved in one place. Likewise, you won’t have to copy or paste files from one location to another or email them back and forth between co-workers.
It’s also important not to waste time using multiple cloud storage services. It might seem convenient at first, but there are many different ways that having multiple accounts can slow you down: managing security settings, keeping track of which accounts hold which items, coordinating access rights between employees who use different storage systems (e.g., Dropbox vs Google Drive)
Use Slack to stay on top of team deadlines.
Slack is a great tool for keeping track of your team’s progress and deadlines. With Slack, you can use channels to communicate with members of the team, share files, create a shared calendar and task list, or set up an inbox where people can send messages.
Use Wrike to create shared calendars.
You can use Wrike to create shared calendars. This is helpful when you’re working with a team so everyone has access to the same information.
You can create a calendar to keep track of deadlines, or you can add events to your own schedule. You can also use Wrike’s calendar feature as a way to keep track of meetings and important dates with clients or internal colleagues.
Create an organized filing system using Dropbox Paper.
Dropbox Paper is a great tool for organizing and sharing content. The app allows you to create a folder for each project, which will then contain all of the files relating to that project. This makes it easy to keep track of your documents, as well as find specific ones when needed.
Dropbox Paper also includes built-in search capabilities that allow you to search for keywords within any document in your library. This means that if a client asks for something “from last year” or “about X product”, you won’t have to spend hours digging through folders looking for it! Just type in what they need and voila! You’ll have found what they’re looking for in no time at all!
Finally, Dropbox Paper has an integrated link feature that allows anyone with access rights (you can set these from any individual file) share documents with others simply by clicking on the Share button next to their name on the left navigation bar (it looks like two people shaking hands). Once this is done all recipients will receive an email containing an HTML link they can click on which opens up directly into Dropbox Paper where they’ll see exactly what was shared with them and be able to read right away without having anything installed locally first (like Word).
Track tasks, comments, and file changes using Quip.
- You can use Quip to keep track of tasks, comments, and file changes.
- The search function is a great way to find specific files.
- It integrates with other apps like Dropbox and Google Drive—you can store all your digital content in one place!
With the right software and a proper filing system, you can keep track of all files and projects in one place!
If you’re looking for a way to keep your digital documents organized, there are several options. Here’s a quick rundown of some of the most common types:
- Task management software: Task management software helps you manage projects, tasks and deadlines. Some platforms allow users to add team members who can collaborate on tasks. For example, if someone needs help with a project from another department or client, they can send an invite through the task management platform.
- Calendaring software: This type of tool allows users to create events (meetings) and RSVP for them with coworkers or clients. These tools often allow attendees to share files electronically before and during meetings as well as track time spent working on projects together in one place so employees don’t have to use separate apps like email or Dropbox when collaborating on a project together. The best calendar apps also automatically update other people’s calendars so everyone knows what days each person has off work without having to check back into their schedules every week!
- Document management systems: These programs allow companies/organizations/individuals access control over all documents stored within them; meaning that only those who have permission can see them! They also provide security features such as encryption which prevents anyone from accessing information unless they have proper access credentials – such as passwords etcetera….
best media asset management software
Digital asset management has become part and parcel of every MarTech company. For efficient management of creative assets, you should use digital asset management software.
As more and more companies emphasize digital marketing, the number of digital assets is simultaneously increasing. Nowadays, businesses usually deal with various creative assets in digital formats like infographics, documents, images, videos, music, and brand kits.
When such online brands scale up, they find digital asset management challenging since multiple files are scattered in different cloud storages or email inboxes. But not if you use a single digital asset management software or DAM software instead of a bunch of tools for different purposes.
What Is a Digital Asset Management Software?
It is evident from its name that Digital Asset Management or DAM software is a tool that assists you in managing your digital assets. No matter the size of your business or whether your company serves other businesses or customers, you do have some form of digital assets.
These can be the company logos, GIFs, images, audio/video files, documents, infographics, etc. In DAM software, companies can store all these items on a single platform along with the metadata for each asset. Also, it becomes easy for them to find and access an asset when needed.
Importance of DAM Software for Marketing Tech
Digital asset management software has become a must-have tool for organizations that have to deal with numerous digital assets. Marketers have to deal with an unlimited number of images, PDFs, documents, audio files, videos, and VR files while keeping track of version variations.
Often people create multiple versions of these files and save them on different systems. Unless you put all the assets in a centralized digital asset management software, it becomes difficult to find the right one when needed.
Besides improving your asset management experience and streamlining the related workflow, DAM tools also ensure the data security of confidential files.
If you are looking for reliable DAM software, check out our compiled list below.
Box
Box offers you a secure and centralized library for storing and managing your rich media assets through their lifecycle. Since it consolidates all content, searching, tagging, and sharing the assets becomes an effortless process.
This one-stop solution for your digital assets lets you collaborate in real-time with internal or external collaborators, using features such as automated metadata tagging and comments.
Also, this platform automates the approval workflows of your organization to avoid manual errors. As a result, you can efficiently manage the assets during all stages, from creation to publication.
Box is also ideal for new asset approval and assigning review as it keeps all the feedback and reviews in one place. You can apply appropriate metadata to files, making it easier for the users to quickly search and find the content they want.
On this web-based platform, companies can watermark their business-critical files and use different granular permission settings to control who can view, edit, or download the files. Above all, its admin console lets you monitor and generate reports on content activity.
Bynder
Those looking for comprehensive DAM software to ensure 100% brand consistency should go for Bynder. It offers a configurable portal that organizations can use for digital assets such as documents, photos, audio files, and videos.
Besides, users can develop new marketing content on this platform using its templates. By utilizing features such as annotations, versioning, and tailored approval paths, you can automate the workflow in no time.
You can not only share files internally and externally from this tool but also check the sharing record and set the permission expiration dates to protect control access.
Moreover, you can even customize the filter structure of this platform to organize and find assets with minimum effort. From Bynder, you can download assets in channel-specific formats across all touchpoints to ensure consistency.
This software also supports integration with third-party platforms like Google Analytics, WordPress, Drupal, Wrike, Canva, Trello, Shutterstock, Hootsuite, Slack, and Microsoft Dynamics.
Adobe Experience Manager Assets
Adobe Experience Manager Assets is a feature-rich asset management tool that quickens and automates all the tasks you need to do about administering your digital assets.
Apart from managing the assets in the complete lifecycle, you can also gain cutting-edge insights into your digital asset performance.
Besides the common file types for document, image, and multimedia, it also supports 3D, AR, VR, and panoramic photos. This tool uses Artificial Intelligence (AI) technology to tag files and documents automatically, crops images, and share assets.
However, remember that some advanced features of this platform will need technical expertise and may not be a piece of cake for novice users. Adobe Experience Manager also offers you file version history and asset management in multiple languages.
While working on creative assets, you can cut down on email-dependent time-consuming workflow and use this as the platform to create, connect, and collaborate among your teams.
Filecamp
Filecamp is a perfect choice for companies that want to keep their digital assets organized and easily accessible through a cloud-based solution.
This digital asset management software lets unlimited people, including stakeholders, access your assets and offers granular permission configuration options to control the access.
Sharing and tagging the assets become effortless with this platform. Also, it ensures productive collaboration among the teammates with its built-in commenting and proofing tools. Its mobile-friendly UI makes sure you can use it seamlessly on your smartphone as well.
Filecamp functions as a central content management hub where users can create, edit, label, and categorize their digital assets. The assets include stock photos, videos, documents, presentations, and other creative files.
You can also personalize the content using pictures, brand colors, and company logos on this software using its white-labeling tool.
Furthermore, it lets you create and publish an online Brand manual so that your colleagues and partners can access it anytime and follow it to maintain brand consistency.
Canto
Does your company deal mostly with visual digital content? If yes, you do not have to think twice before opting for Canto. This DAM tool is specialized in managing visual assets like images and video files.
You can easily configure your assets in this centralized content library for unique branding. All you need to do is add your assets to folders and albums. Then, this intelligent platform will automatically organize the content according to the asset type.
When it comes to collaboration, Canto offers comments, approvals, and workflows that assist you in establishing smooth asset collaboration procedures. Thanks to AI-powered search, filters, and facial recognition, finding the right content here is easy-peasy.
It also safeguards your brand identity with version control, watermarks, and user permissions.
Canto offers an array of integration with the top brands of the world, including Google Drive, Dropbox, Facebook, Drupal, Linkedin, Figma, Outlook, Photoshop, Slack, WordPress, Twitter, MS Teams, YouTube, and Zapier.
Cloudinary
If you want to use a DAM tool that can cater to the needs of individuals, small teams, and small businesses, Cloudinary is your best bet. It streamlines digital media or asset management to promote better customer engagement.
From content upload to storage, real-time edit, and personalized delivery, you can utilize this platform in the full life cycle. Its powerful editing tools with personalization features ensure quick content publishing and complete utilization of assets.
Its collaboration tools enable your creative and marketing teams to seamlessly complete cross-departmental tasks. The platform also comes with an advanced dashboard that offers online reports.
You can also utilize the integration facility of this platform that supports Adobe Creative Cloud, Salesforce, WordPress, Amazon Web Services, Agility, and Magnolia.
Pics.io
Pics.io offers a complete and efficient digital library for your marketing and creative teams where they can manage their digital assets. This cost-effective DAM software also keeps your media files organized by classifying them so you can easily access and search them.
It also supports seamless file sharing with teammates, clients, and the press. The version control feature of Pics.io keeps track of all the changes done on a file. In the case of images and videos, you can also check out the visual comparison between the versions before approving or disapproving them.
Users can also showcase their media in style using the readymade templates available on this software. You can also use it by integrating with G Suite, Zapier, WordPress, Zoho CRM, Adobe Photoshop, Shopify, Amazon S3, Slack, and many more apps.
Pickit
Digital asset management software Pickit ensures that you don’t have to subscribe to multiple tools to manage your media files. This intuitive centralized platform is sufficient for managing and sharing your assets while you have complete control over your workflow.
Pickit lets you collect and index documents, media files, templates, guidelines, and licenses in one place so your teammates can readily access them. It also helps you securely share your assets with external stakeholders.
Using the flexible modules of this tool, companies can ensure brand consistency while increasing their asset value at the same time. Also, the software has built-in libraries from where you can source images while being compliant.
digital asset management comparisons
Digital asset management (DAM) systems help organizations to store, organize, find, retrieve and share their entire digital content catalog from one place, i.e. a “single source of truth”. Quick to deploy and easy-to-use, a centralized DAM system provides peers, employees, clients, contractors and other key stakeholders controlled access to their entire digital content library—including images, photos, creative files, video, audio, presentations, documents, and more.
Digital asset management systems come in all shapes and sizes depending on the needs and specific use cases of the organization. A large retail enterprise may use a DAM system primarily for managing e-commerce product imagery, whereas a global nonprofit charity may use DAM mostly for storing and sharing up-to-date documents within its internal teams. Most digital asset management solutions are no longer just about file storage, but instead offer add-on modules such as brand guidelines and project workflow management tools to drive efficiencies across the entire digital content lifecycle. To learn more about typical DAM features and functionality, check out our digital asset management feature overview.
What are the benefits of digital asset management software?
Quick and easy file access
Most DAM solutions are cloud-based, meaning everyone has 24/7 access to digital assets from any device with an internet connection. By having all digital content centralized in one location, both internal and external stakeholders can find what they need faster and focus on more important tasks. Similarly, access rights and permissions can be tailored for different users, ensuring the right people have access to the right files.
Cut operational costs
Every minute not spent searching for a file is a minute saved for higher-value work. By enabling faster creation, retrieval, storage, and distribution of digital content, DAM can improve your ROI (return on investment) across all brand and content marketing efforts. Check out our DAM ROI Report to discover the bottom-line benefits of digital asset management.
Everyone is using the most up-to-date content
With digital asset management, you reduce the risk of outdated files being used. Important assets are easily updated upon upload and users have the peace of mind that they’re always using the most up-to-date content.
Keep important assets safe and secure
Implementing a DAM system eliminates the risk of losing important and confidential files by ensuring safe and secure storage in one location. This prevents files from getting lost which often happens when stored on external hard drives and personal desktops or folders.
Share files securely direct from the DAM platform
Files can be shared with both internal and external stakeholders from within the digital asset management system. You can also control how assets are used after they’re shared, with the ability to set expiration dates and track sharing history.
Seamless integration with your wider tech stack
From your CMS and PIM systems to your design and social media plugin tools, digital asset management integrates with a range of tech tools to enable a more efficient flow of digital assets across the content lifecycle—from briefing right up to distribution. Learn more about DAM integrations.
The ultimate DAM toolkit
One of the most exciting things these days in software and technology is the ability to start doing things yourself!
How to select a DAM
Select the right DAM software for your brand in four steps.
Make the case for DAM
Use this guide to build a strong business case for deploying DAM software.
What does a digital asset management solution actually do?
Anytime, anywhere file sharing & access
Digital asset management makes file sharing and accessibility simple. Securely share files without needing to send files with risky email attachments, FTP, CDs and shared servers. Easily configure different levels of permissions and ensure the right people have access to the right files.
Simple & straightforward organization
Keep all of your important digital content secure and centralized in one place. Simply organize your assets in a way that makes sense to your team, so everyone knows how to find what they need, when they need it.
Create, collaborate and share company content from one place
DAM provides a central hub for your team to manage content from ideation to publication. You can review, assign, and approve digital assets without the stress. By getting everyone on the same page, there’s less miscommunications and everyone knows exactly what they need to work on and its status.
That way, you’re always delivering content that is consistent and on-brand. You don’t need to leave the portal either; simply share your files within and your team and to external parties directly from the DAM.
Find files fast
Powerful search options help you locate the files you need quickly. Specify file type and use image filters or in-document search to narrow your results. Metadata management provides the ability to add keywords to assets and even customize and enforce a controlled vocabulary. Keyword consistency greatly improves search within your DAM system.
Rich media asset management
Designed for rich media, DAM software is equipped with features to support image, audio and video management. See large previews of your creative image files and videos and use standard presets or customize your own to batch convert images or video files.
Manage your brand the right way
Digital asset management systems have robust features to ensure effective brand management. Manage a branded web portal for users and key stakeholders to access the files they need. Create a custom page with corporate brand guidelines and enable click-on agreements to ensure users follow these terms.
Digital publishing & distribution
Digital publishing tools in DAM keep all your assets in one location but allow you to push them to social channels, web content management systems, marketing automation solutions, third-party distribution services and more.
what are the software for digital marketing
Implementing digital marketing strategies and tracking your results is no easy feat. Fortunately, hundreds of digital marketing software options are available to make managing your campaigns a breeze.
But sorting through hundreds of digital marketing platforms to find the best fit for your business is a time-consuming task. That’s why we’ve compiled the ultimate list of the best software for digital marketing of 2022.
So, keep reading to learn more!
Bonus: Want even more digital marketing advice? Sign up for our newsletter, Revenue Weekly! Our subscribers get the latest digital marketing advice, tips, and tricks sent straight to their inbox for free from our award-winning experts!
7 best digital marketing software of 2022 to help you grow
1. Hootsuite
Price: $39 – $569 per month
Hootsuite is one of the best digital marketing software options of 2022. This platform is a social media marketing tool that can help you manage almost every aspect of your social media campaign.
Why we love it
With Hootsuite, you can schedule and automatically publish your posts across multiple social media platforms from a single dashboard. You can also keep track of your comments, messages, and brand mentions in one thread.
Hootsuite makes it easy to implement and manage a social media campaign that drives revenue for your company.
2. Moosend
Next on our list of the best software for digital marketing is Moosend. Moosend is a trusted email marketing platform that can enable you to manage your email campaigns with ease.
Why we love it
Creating email templates, sending large amounts of emails, and tracking your results is no easy feat. Moosend makes this process easier.
With Moosend, you can harness the power of email automation software to send your emails with little effort on your part. Plus, this handy platform can help you segment your subscribers, design beautiful landing pages, and build emails from email templates.
3. Google Analytics
If you’re looking for the best digital marketing software to help you manage your strategies, look no further than Google Analytics. Google Analytics is one of the most popular web analytics software today.
Why we love it
With Google Analytics, you can track essential website and audience metrics, such as:
You can then use this valuable information to inform your marketing strategies.
For example, you might notice that most of your web traffic comes from Google search results. In this case, you can focus on optimizing your search engine optimization (SEO) strategy to enable more users to discover your business online.
4. MarketingCloudFX
Next on our list of the best digital marketing software of 2022 is MarketingCloudFX. With MarketingCloudFX, you say goodbye to juggling multiple tools and platforms and say hello to your all-in-one digital marketing solution.
Why we love it
MarketingCloudFX enables you to manage all of your digital marketing campaigns in one single platform. With this award-winning software, you can:
So, if you’re looking for the best software for digital marketing to help you earn impressive results for your business, MarketingCloudFX is the perfect platform for you.
5. Ahrefs
Price: $99 – $999 per month
Do you want to improve your search engine rankings and analyze your competitors in the search results? Ahrefs is one of the most popular digital marketing platforms to help you manage your SEO strategy today.
Why we love it
Ahrefs enables you to view your current keyword rankings and identify the words and phrases your target audience is searching for online.
And as a bonus, Ahrefs helps you analyze your competitors’ websites to discover any improvements you can make to your site to remain completive in the search results.
If you’re ready to boost your search engine rankings and drive more traffic to your website, Ahrefs could be the best software for digital marketing for your company.
6. Marketo
Next on our list of the best digital marketing software of 2022 is Marketo. Marketo, owned by Adobe, is a marketing automation platform that can help you streamline your marketing processes and make smarter, data-driven optimizations.