If you’re using Google Workspace (formerly known as G Suite), then you’re in luck. It allows for the best and most stable integrations with your CRM (if you don’t believe me, ask our tech team
With all the different CRM possibilities out there however, it can be hard to figure out what to expect from such an integrated Google-CRM setup, so first, we’ll tackle that for you and give you a list of useful features to look out for.
After this, we’ll use this same feature list as well as review scores from G2 and the Google Workplace Marketplace to compare 7 different top CRMs that directly integrate with Gmail and the other Google products.
Here we go!
Best CRM For Google
Zoho CRM: Best for Multichannel Marketing
A combination of exceptional customer outreach tools and key Google integrations gives Zoho CRM the top spot.
Price Range: Free to $52 per user, per month (15+ day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Robust lead gen features
Publish web forms to Google Sites
Gmail extension syncs with CRM
Cons:
Limited Google apps with free plan
Free plan only supports three users
Gmail extension requires Chrome
Businesses running multichannel campaigns should consider Zoho CRM, rated our best marketing CRM and best Google CRM thanks to a robust suite of core features and Google integrations. Publish web forms on Google Sites, monitor Google AdWords, and create personalized email templates by merging CRM data with Google Docs. Also leverage Zoho CRM’s live chat widgets, social media lead gen tools, and Phonebridge call tracking.
Zoho CRM Pricing
Zoho Free-for-Life: Support for 3 users
Standard: $14 per user, per month
Professional: $23 per user, per month
Enterprise: $40 per user, per month
Ultimate: $52 per user, per month
Free Trial: 15 to 30 days for all paid plans
Zoho CRM Key Features
Google Apps: Sync Zoho CRM to Workspace, Analytics, Contacts, and AdWords.
Zoho CRM for Gmail: Create leads, then convert them into contacts right from Gmail.
Google Sites Web Forms: Create forms in Zoho CRM, then publish to Google Sites.
CRM Tools: Automate tasks, customize reports, manage email campaigns, and more.
Dashboard in Zoho CRM
VISIT ZOHO CRM
insightly logo
Insightly: Best CRM for Project Management
Streamline data entry, track milestones, and deliver projects by integrating Google Workspace plus many other third-party apps.
Price Range: Free to $99 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Integrated sidebar within Gmail
250+ third-party software integrations
Superb iOS/Android app
Cons:
Only supports two users on free plan
Sidebar integration sometimes buggy
Premium service plans are costly
Insightly is a project management–forward CRM known for a vast library of third-party integrations (over 250 apps out of the box). Among those apps is Google Workspace, which works in tandem with Insightly’s native features to streamline data entry, track milestones, and deliver collateral and other documents to clients. Meanwhile, Insightly Sidebar for Gmail saves messages and then links them to relevant projects in the CRM from within your inbox.
Insightly Pricing
Insightly Free-for-Life: Support for 2 users
Plus: $29 per user, per month
Professional: $49 per user, per month
Enterprise: $99 per user, per month
Free Trial: 14 days for all paid plans
Insightly Key Features
Google Apps: Integrates natively with Google Workspace and Google Contacts.
250+ Integrations: Works with Quickbooks, MailChimp, Zapier, Zoom, and more.
Insightly Sidebar: Save emails within Gmail, then link to relevant projects in the CRM.
Project Management Tools: Track milestones and convert opportunities to projects.
Insightly CRM dashboard
VISIT INSIGHTLY
salesforce essentials logo
Salesforce Essentials: Best for Complex Sales
Salesforce Essentials offers a small business entry-point that lets you take advantage of the robust Salesforce framework.
Price Range: $25 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Native Google integration
Connects with Google Drive
Robust Google data sync
Cons:
Upgrades can be costly
Missing some marketing features
UI is somewhat clunky
Salesforce Essentials is the small business version of the renown Salesforce CRM offering a robust sales tool that lets you track leads and opportunities in separate pipelines for efficient sales process management. In addition to advanced reporting and a vast online marketplace of integrations, Salesforce Essentials integrates natively with Google Workspace. This allows you to manage your Gmail and Google Calendar as well as files in Drive and data in Sheets.
Salesforce Essentials Pricing
Single Tier Pricing: $25 per user, per month
Free Trial: 14 days
Salesforce Sales Cloud Upgrade Pricing
Professional: $75 per user, per month
Enterprise: $150 per user, per month
Unlimited: $300 per user, per month
Free Trial: 30 days
Salesforce Essentials Key Features
Google Integration: Integrates with Workspace, Data Studio, Contacts, and Hangouts.
Files Connect: Attach Google Drive files to Salesforce records, processes, and posts.
Custom Reports: Create interactive charts and tables with help from Data Studio.
Multiple Pipelines: Manage leads and opportunities in separate pipelines.
Salesforce essentials dashboard example
VISIT SALESFORCE ESSENTIALS
salesflare logo
Salesflare: Best for B2B Sales Prospecting
Salesflare is built directly on the Google Cloud and offers robust integrations as well as sales prospecting tools.
Price Range: $29 to $99 per user, per month (30-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Team Inbox syncs with Gmail
File sharing via Google Drive
Sales prospecting tools
Cons:
Knowlege base can be confusing
Lacks some customizations
No free tier available
Salesflare is a B2B CRM built directly on the Google Cloud framework. Its clean and simple interface allows you to manage prospects, opportunities, and customers throughout your sales pipeline. It integrates with almost any Google app you need, and also offers sales prospecting tools for B2B success. Leverage their email finder tool, LinkedIn prospecting capabilities, as well as relationships score to maximize your efforts.
Salesflare Pricing
Growth: $29 per user, per month
Pro: $49 per user, per month
Enterprise: $99 per user, per month
Free Trial: 30 days (must complete a setup checklist for full trial)
Salesflare Key Features
Google Apps: Native and third-party integrations for Workspace, Gmail, and more.
Google Drive Sharing: Upload files to Google Drive for anyone to access and edit.
Google Forms: Integrates with Google Forms to collect data on customers and prospects.
Prospecting Tools: Find email address, aggregate data, and source contacts on LinkedIn.
salesflare pipeline
VISIT SALESFLARE
streak logo
Streak: Best Free CRM That Lives in Your Inbox
Turn your Gmail inbox into a legitimate CRM that automatically categorizes and tracks emails.
Price Range: Free to $129 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Lives right inside Gmail
Easy to set up and use
Autoboxing streamlines data entry
Cons:
No user support with free plan
Reports not included for single users
Zapier integration Pro and up only
Streak turns Gmail into a bonafide CRM. The free version offers plenty of functionality out of the box, such as message tracking, automatic email categorization, and custom pipelines. Since Streak lives right inside Gmail, it’s easy to navigate, which makes the lack of free user support easier to accept (there is a vast knowledge base, however). Upgrade to the Solo plan for increased send limits, then scale up to Pro once you’ve assembled a team.
Streak Pricing
Streak Free-for-Life: Support for 1 user
Solo: $15 per month
Pro: $49 per user, per month
Enterprise: $129 per user, per month
Free Trial: 14 days with Pro
Streak Key Features
Google Apps: Syncs with the entire Google Workspace suite of apps.
Exclusively in Gmail: Streak lives inside Gmail so there’s no need to tab out.
Autoboxing: Emails are automatically categorized and added to a pipeline.
Premium Features: These include shared pipelines with Zapier integration.
VISIT STREAK
copper logo
Copper CRM: Best for Customizable Reports
Copper CRM integrates with Google Sheets and Google Data Studio to create custom visual reports that are easy to use.
Price Range: $25 to $119 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Good Google Workspace integration
Reporting with Sheets or Data Studio
Looks and feels like a Google product5
Cons:
Three-user limit on Basic plan
Limited third-party apps with Basic
Non-Google integrations can be shaky
Copper CRM isn’t an official Google product, but it might as well be, given the familiar interface and close integration with Google’s data-driven apps. This CRM truly shines when it comes to generating visual reports and dashboards; it syncs with Google Sheets and Google Data Studio to create custom charts and graphs via premade templates or your own designs. It also integrates with Workspace to streamline data entry, activity tracking, and event scheduling.
Copper CRM Pricing
Basic: $25 per user, per month; 3-seat limit
Professional: $59 per user, per month
Business: $119 per user, per month
Free Trial: 14 days
Copper CRM Key Features
Google Apps: Connects to Workspace, Contacts, and Google Data Studio.
Data Visualization: Use Sheets or Data Studio to create reports and dashboards.
Automated Scheduling: Automatically add tasks and meetings to Google Calendar.
Familiar Interface: Copper CRM looks and feels just like a Google-made product.
Copper CRM Google CRM Integration
VISIT COPPER CRM
Freshsales logo
Freshsales: Best for Appointment Scheduling
A two-way sync between Freshsales and Google Calendar allows you to update your schedule in either app with ease.
Price Range: Free to $69 per user, per month (21-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros:
Free plan supports unlimited users
Two-way sync of Calendar and Gmail
Mobile app includes Google Maps
Cons:
Most Google apps require Zapier
AI largely missing from Growth plan
Free plan is barebones
Freshsales is a saving grace for teams that rely on Google Calendar to schedule appointments and major events. A two-way sync between the CRM and Google Calendar makes it possible to add dates in either app and update across platforms. Plus, appointments are linked to relevant contact or lead records in your database. Freshsales features two-way sync with Gmail, as well; for added convenience, it even extends to the Gmail mobile app.
Freshsales Pricing
Free Version: Support for unlimited users
Growth: $15 per user, per month
Pro: $39 per user, per month
Enterprise: $69 per user, per month
Free Trial: 21 days
Freshsales Key Features
Google Apps: Native integrations include Gmail, Calendar, Tasks, and Contacts.
Freshsales for Gmail: Chrome add-on provides complete sales history for senders.
Two-Way Sync: Connect Gmail and Calendar; easily sync info in-app or via CRM.
Automated Lead Generation: Capture and nurture leads using AI-powered bots.
freshsales dashboard example