Social media marketing is a great way to share your brand and connect with new customers. But it can be difficult to keep up with everything that’s going on across different platforms, especially if you’re not an expert in social media. Luckily, there are many apps that can help you manage your social media efforts—and they can even improve your results!
In this post, we review the Best Apps For Social Media Marketing, best app to grow social media, social media marketing apps for instagram, and best free apps for social media marketing.
Best Apps For Social Media Marketing
Social media marketing is one of the best ways to connect with your audience and get the word out about your brand. But it can be difficult to keep up on all of the different platforms, especially if you’re not a social media expert. Luckily, there are many apps that can help make this easier—and they can even improve your results!
1. Buffer
Buffer is a social media scheduling and publishing app that you can use to schedule posts to Twitter, Facebook, LinkedIn, Pinterest, Google+ and Instagram.
You can add Tweets to your Buffer queue from Twitter by clicking the Buffer button next to any tweet. Clicking the Buffer button will open up a new dialogue box where you can customize your tweet (if needed) and include it in your queue.
Or if you don’t have time for all that work—and who does?—you can add content from other places like RSS feeds: just copy-paste it into the “Add Content” box on Buffer’s webpage and hit “Schedule.”
2. Later
Later is a great way to schedule your social media posts. You can schedule posts to Facebook, Twitter, Instagram and Google+.
In addition to scheduling social media posts, you can also schedule videos on Youtube. This can be useful if you want to create a video but don’t have the time or resources right now. You simply upload your video and set the date when it will be available for viewing (make sure not to forget!).
Additionally, Later allows you to set up multiple schedules so that you don’t have all of your content go out at once. This feature may come in handy for those who want some variety in their posting habits or who would like more control over when certain types of content should be disseminated online
3. Hootsuite
Hootsuite is a social media management platform that allows you to schedule posts, track their performance and monitor your brand’s social media presence. The app also has a free version and a paid version that offers more features like Instagram analytics and campaign optimization.
4. Planoly
Planoly is a visual content planning and scheduling tool that helps you schedule posts, plan content and grow your social media presence.
Planoly allows you to create and share mood boards, which are collections of images that can be used for inspiration or for sharing with others.
The app’s smart scheduling feature allows you to plan your content in advance, making it easy for you to get ahead of the game with your social media marketing strategy.
5. Iconosquare
Iconosquare is a social media marketing tool that allows you to manage your accounts and track analytics. This platform is great because it tracks the growth of your accounts, posts, engagement on each post, comments received and more. It also has an advertising feature which allows you to target specific users based on demographics or interests. You can use these features to find out who your most engaged followers are so that you can create content for them specifically.
The app allows you to schedule posts in advance so that they go live when they’re supposed to go live rather than having them all go up at once (which could overwhelm people). The team behind this app have also created icons for many different platforms such as Facebook, Twitter and Instagram – allowing users access from one place without having multiple applications open at once!
If Iconosquare sounds like something that might work for you then head over here now: https://www.iconosquareapp.com/.
6. Rival IQ
Rival IQ is a social media management tool that helps you manage and grow your social media presence. It allows you to identify your best performing posts, find the best times to post them, and schedule future posts in advance.
It also has a free version with limited features that may be enough for you if you’re just starting out with social media marketing.
7. Crowdfire
Crowdfire is a social media management tool that helps you schedule posts and track your progress. You can use Crowdfire to find people interested in your content, manage multiple accounts, schedule posts for future dates and bulk upload images and videos.
8. Quuu Promote
Quuu Promote is a tool to help you find and promote content on social media. It’s designed for brands, but you can use it for personal use as well.
Quuu Promote connects with your accounts on social networks like Facebook, Twitter, Google+, LinkedIn and Instagram to help you find the best content at the right time. It will then suggest other posts based on what works for your audience. You can use this information to schedule posts for later in the week or month so that they don’t get buried by other updates from your followers or competitors.
9. RevealBot
RevealBot is a tool that allows you to create shareable content for social media. It lets you easily create images on any topic, and it’s great for helping you make your content more shareable.
There are many options when creating a RevealBot image: you can choose from various templates, add text or graphics as well as integrate images from other sources (like Flickr). These features make it easy to design an image that fits your brand’s style and audience preferences without having any technical skills whatsoever.
10. SocialPilot
SocialPilot is a social media marketing tool that helps you schedule and publish posts to multiple social media profiles. It also allows you to monitor your brand’s performance on social media, identify new influencers and more.
SocialPilot has over 100 integrations with third-party apps like MailChimp, Zapier, Google Analytics and more. You can use these integrations to pull in data from other services into SocialPilot so that everything is in one place for easy management.
There are many apps that make social media marketing easier and help you get better results faster
There are many apps that make social media marketing easier and help you get better results faster. These apps can help you manage multiple social media accounts at once, schedule posts in advance, and track your progress. They’ll save you time and make things easier for you!
best app to grow social media
Social media is one of the most powerful tools available to modern businesses. You can use it to find new clients, drive traffic to your site, and keep in touch with existing customers so that they stay engaged with your business. But like many powerful tools, you have to be careful with how you use it.
While you won’t accidentally cut over your thumb, you can waste huge amounts of valuable time trying to manage multiple inboxes across five different apps, post the same things on all the different platforms, and keep on top of everything else. It’s next to impossible using the regular consumer apps. To do it properly, you need a social media management app.
The best social media management platforms allow you to control your full social media presence in a single app. You can automate, analyze, and manage social media accounts, so you can focus on creating the kind of content your audience loves. I put almost 50 social media management apps to the test, and here are the six best.
Once you’ve picked a social media management app, you can make it even more powerful and efficient by automating it. Take a look at how you can use automation to improve your social marketing. Or, if you’re focused mostly on Instagram, here are 3 ways to automatically post to Instagram for Business.
The best social media management tools
Hootsuite for all-in-one social media scheduling, monitoring, and analytics
What makes the best social media management tool?
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
The problem with social media management software is that it all has the same limits: the features the various social networks give it access to. This means that not only do most social media scheduling tools offer very similar features, but those features vary between the social networks they support. Twitter, for example, gives a totally different set of analytics data than Facebook, while Instagram is different to post to than YouTube.
When it comes to the best social media manager software, then, don’t expect wild standout features related to particular social networks. There’s no social media management platform that can post directly to a personal Instagram profile or reply to comments on someone else’s Facebook Page posts.
Still, there are some key features that the top social media managers have that set them apart. They generally make managing your business’s social media presence easy and efficient. In particular, they offer:
Support for multiple social networks, including Facebook, Twitter, Instagram, and TikTok at the very least. The goal here is to manage all social networks in one app.
Powerful scheduling tools, so you could batch your social media posts at the start of the week or month, and then just let them run. (Access to your social media inboxes so you could reply to customers was a bonus, but not required.)
Detailed analytics on how your posts do. The more expensive the app, the more powerful the analytics I required—at least until they hit the limit of what the social media apps offer. For enterprise apps, I required social monitoring where they could watch Twitter for posts about your business, or even your competitors.
Cost-effectiveness. With all social media software limited to offering the same kind of features, high prices need to be justified with additional features, stellar customer support, and team and collaboration tools.
Every tool I tested has a free trial—and sometimes even a free plan—so don’t be afraid to dive in and try them out. The best social media management app for you will be the one that best fits your needs and price point.
I’ve been covering tech for over a decade and updating this list for the past three years, so I’ve spent dozens of hours exploring social media marketing software. After putting them through their paces, comparing the features and user experience they offer against other similarly priced apps, and generally assessing how good (or bad) they are to use, these six social media planning tools are the ones I think will be the best fit for the majority of businesses.
Best social media manager app for straightforward social media scheduling
Buffer (Web, iOS, Android)
Buffer is one of the longest-running social media tools aimed primarily at scheduling posts, although it’s gone through multiple updates, shifts, and iterations to keep up with the times. It now supports Facebook, Twitter, LinkedIn, Instagram, TikTok, and Pinterest, as well as Google My Business Pages. Free users can connect up to three social accounts, including Facebook Pages and groups, though you’re limited to scheduling 10 posts for each channel.
While Buffer’s free plan is good enough for small businesses to line up a week or so’s worth of posts, if you want a more complete social media management solution or to control more than three social media accounts at once, you’ll need to pay $6/month per social channel for the Essentials plan. This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer. (Also, if you want to bring team members on board, Buffer goes up to $12/month per social channel.)
In addition to the core scheduling, analytics, and audience management features, Buffer also offers its own “link in bio” service called Start Page. This allows you to quickly create and update a small mobile-friendly website with your latest content or even products you want to sell. It’s not a new idea, but it’s handy having it included as part of your social media management app—especially as it allows you to get real-world results from your social media posts.
With Zapier, it’s easy to link any other service you use to Buffer. For example, you can automatically add new blog posts to your schedule, either directly from WordPress or through an RSS feed, or add new Instagram photos to Buffer.
Buffer new items in an RSS feed
Buffer your Instagram photos
Buffer price: Free plan includes 1 user, 3 accounts, and 10 queued posts per profile; from $6/month per social channel for the Essentials plan that offers 2,000 queued posts per profile; from $12/month per social channel for the Team plan that offers unlimited users.
Best social media management tool for all-in-one scheduling, monitoring, and analytics
Hootsuite (Web, iOS, Android, Chrome)
If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. It’s an all-in-one social media app: you can use it to schedule messages, create and manage potential posts, monitor your various inboxes, run boosted post advertising campaigns, and pretty much anything else you would want a social media management app to do (within the bounds offered by said social media companies). It supports Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and Pinterest, and offers some of the most intuitive analytics of any of the apps I tested.
While you need one of the more expensive plans to get the full suite of analytics tools, they can help you understand how your social media accounts are performing. Hootsuite also pulls in statistics from other businesses in similar industries, so you can see how you stack up to the competition.
Hootsuite’s “Streams” approach to viewing your social feeds (as well as any keywords or competitors you want to monitor) enables you to build a powerful social media dashboard exactly how you want it. You won’t see anything you can’t find elsewhere, but it’s better laid out and—at least for marketers—potentially more actionable.
Hootsuite is really aimed at businesses that can convert social engagement into revenue. It’s one of the more expensive apps on this list—and it can get even pricier if you add any paid apps. Its standout features aren’t so much what it does, but how it does them. It’s fast and easy to work with, and it’s one of the most widely used social media management apps for good reason.
Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from a spreadsheet.
Thank new Twitter followers via Hootsuite
Publish Hootsuite messages for new or updated Google Sheets rows
Hootsuite Price: Free plan includes 1 user, 3 social profiles, and 30 scheduled updates (though it’s only available after a trial); from $49/month (billed annually) for the Professional plan that includes 1 user, 10 social profiles, and unlimited scheduling; team plans start at $249/month for three users (billed annually).
Hootsuite and Buffer are both robust platforms that offer some similar features. If you’re trying to decide between the two, check out our social media management app showdown: Hootsuite vs. Buffer. Or, for larger companies who don’t mind paying more, Sprout Social is another great social media management app with one key feature Hootsuite doesn’t offer: phone support. Plans start at $99/user/month.
Best social media scheduler for small teams
SocialPilot (Web, iOS, Android, Chrome, Firefox, Edge)
With many apps in this category, if you want to delegate social media management to someone else in your organization, you’ll have to pay a serious premium for the privilege—Hootsuite, for example, charges almost $3,000 per year for a team of three and almost $9,000 per year if you want to have some kind of post approval workflow. (You could always give other people your Hootsuite login credentials to save money, but that comes with a whole host of security concerns.) With SocialPilot, though, the Small Team plan starts at $50/month and includes two other team members who can manage up to 20 social media accounts. That’s 80% less than Hootsuite.
While SocialPilot’s user interface is on the simple side of things, it’s entirely functional and supports Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, and even Tumblr. The sidebar has tabs for managing your posts and accounts, accessing your inboxes or analytics, lining up content from RSS feeds, configuring your team and client setup, and even running ads. All the features you’d expect of a good social media management app are there—though it’s the Team options that are most compelling.
Different team members can be assigned roles, based on what you want them to be able to do. For example, you can set things up so content creators have to submit all posts for approval, or allow managers to edit and schedule but still retain final approval for yourself (again, features Hootsuite charges thousands of dollars for). This allows you to delegate responsibilities to the people you work with, without having to give them free rein.
SocialPilot also integrates with Zapier, so you can automatically add content to your SocialPilot queue whenever something happens in the other apps you use most.
Share new Instagram media to SocialPilot queues
Add New WordPress Posts to your SocialPilot Queue
SocialPilot Price: From $30/month for the Professional plan; the Small Team plan with 3 users and 25 accounts starts at $50/month.
Best social media management tool for automating your posts
MeetEdgar (Web, iOS, Chrome)
MeetEdgar is the ultimate autopilot for your social media accounts. It does a lot of the heavy lifting of adjusting and creating posts for different social networks for you, and is compatible with Facebook, Twitter, LinkedIn, TikTok, and Instagram. But this isn’t an analytics tool—just a scheduling one.
What makes MeetEdgar so different is how much it automates things. The app can pull (theoretically) quote-worthy text and images from any links you give it, and then compose updates to go along with them. After pasting your link, simply click Suggest Variations, and MeetEdgar will create four alternative updates based on the content. Better still, it can repurpose previously successful content by generating new variations on past updates that have performed well. That means you can repost content without it being identical.
There’s little in the way of analytics tools in MeetEdgar, but the app does implement A/B testing to find what posts work best for your audience; plus, you can use the built-in ed.gr link shortener to track clicks. It’s enough to see what content gets the most attention, but won’t give you the same high-level overview that something like Hootsuite does.
MeetEdgar integrates with Zapier, so you can, for example, automatically add your and other folks’ photos and videos to your Edgar library for social posting.
social media marketing apps for instagram
Marketing your marketing: It’s an initiative every company should do, and most want to do, but few actually put the time and resources necessary into doing, especially small businesses. For the most part, these businesses typically don’t bring on an internal marketing resource. If you do find a business that does, it’s often just one person left to do all the internal marketing.
In these situations, you’re left with one person to ideate, create, post, and promote all of your content. That’s no easy feat! This work requires a variety of skills and a commitment to organization—trust me, I’ve been there! Without the time and funds to master certain skills, it’s important for marketers to find tools to help them get the job done and make them look like experts in the process.
Here are the top seven apps that every creative and social media marketer should use to stay sharp and on top.
If you ask anyone what the most engaging and digestible type of content is, they’ll tell you, “Video content.” Just ask Facebook’s VP for EMEA, Nicola Mendelsohn, who believes the tech giant will be populated exclusively by video content by the year 2020. That doesn’t leave a lot of time for marketers to master the video-making and video-editing skills necessary to produce solid, regular content.
Have no fear, though, because now you don’t have to (although it’s a valuable skill to learn) thanks to the handy app, Quik. Using Quik, you have the ability to make silky smooth video transitions, synchronize music, and add any necessary filters easily. It’s perfect for short recap or highlight videos. It removes the tedious work needed to stitch each clip together. I just started using Quik, and I find that it adds a whole new dimension to the type of content I can create.
If there’s one program all marketing beginners should master, it’s Photoshop. It’s a wonderful tool for designing content and editing photos. Unfortunately, the program costs a good chunk of money and has a bit of a steep learning curve, so it’s not always the most facile tool for marketers to acquire. That shouldn’t deter you though, because there are plenty of apps that can provide you photo editing tools at a more basic level.
One free app that I’ve been using for years is Over. It allows you to add text and artwork layovers to your photos. Want to add some messaging and texture to your images? Now you can with this easy-to-use app. It’s great for calling out locations or people, and there are hundreds of additional in-app purchases that can provide additional artwork for your every desire.
We all want our photos to look professionally edited, but the marketer working alone rarely has the time and equipment for that. Even if I were to make the investment into a DSLR camera, I would still need a lot of practice before I started churning out high-quality photos. Even then, I’d still need to master the editing side of things.
I can’t help you with the camera, but I can share an app that gives you a one-stop photo-editing shop. There are some basic photo editing tools available on your smartphone, but with Snapseed, you get all of those photo basics coupled with more advanced features like Lens Blur, HDR Scape, and Glamour Glow which can add a whole new layer of detail to your photos. It’ll take some practice, but your photo collections will shine in a whole new light—literally and figuratively.
Most social media platforms maintain the same basic functions of liking, commenting, and sharing content. It’s an easy and uniform way to engage with other web users. Unfortunately, Instagram seems to buck the trend, as until September of 2015, users could not share the content of others. Now, users can share privately with their friends, but not publicly to their own feeds.
Instagram cites the “personal” aspect of their platform and “prevention of spam” as the reasons for their limited reposting functionalities. Consumers still crave the mass sharing option, and with the app Repost, you’re able to share your friend’s content, or that of anyone else you see fit, to your own feed. I’d recommend against using Repost on a frequent basis because you want to maintain the integrity of your own Instagram page, but sprinkle it into your mix every once in a while if you find something worthwhile.
Once you’ve finally created your beautiful content, you can put your finished product online. The finish line seems to be right in front of you, but with as many as eight social media channels to update, it’s merely a mirage. If you’re updating everything on the fly, the process can feel like an eternity. If you schedule everything ahead of time, you save a lot of stress and headache, but you still face the daunting and time-consuming task of updating eight accounts for every post.
For the longest time, I toiled away with mediocre scheduling tools until I found CoSchedule. Now, I can update as many as six social media channels simultaneously with my chosen content. Not only that, but I can integrate WordPress blogs, bit.ly links, and schedule at optimal times, all within the same platform. It’s been a lifesaver!
When you’re promoting your own company, there isn’t always a steady stream of noteworthy content to share with your loyal followers. If that’s the case, it shouldn’t prevent you from churning out regular content. That’s where Feedly comes in—a content feed that you curate specific to your interests. You can follow up to 100 outlets at a time for free. If that’s not enough for you, upgrade your account for as little as $5 a month.
With this app, you’ll never be at a loss for content again, and you can share these articles to your social platforms with the click of a button. Whether or not you use this to fill your own content holes, it’s a great way to stay updated on current events and trends within your industry. Stay organized and ahead of the curve with this simple app.
The process from video and photo production to getting it up on your social channels can be a time suck—especially with large files. You can’t email files over 25MB, so you have to upload to Dropbox or another cloud storage solution, send to yourself or others, then download to your desktop before uploading it onto whatever channel you desire. It’s a mouthful to explain and even more of a pain to go through the process. That’s where Cloudup comes in handy.
This platform, available on both desktop and mobile, allows you to upload up to 1,000 individual files (up to 200MB each) and instantly share that file to Facebook, Twitter, or through email with a custom link. That’s upwards of 200GB of storage, free! While Dropbox is great in its own right, only Cloudup offers the ability to instantly share to social media. No longer must you sit through minutes of uploads and downloads. Your files are instantly available and shareable wherever you are.
Ultimately, what these apps all have in common is that they help you create content. Content is what runs marketing today, so unless you’re putting out content regularly, you’re not building out your SEO, and you’re not getting the recognition you’re capable of achieving.
It’s not easy to maintain a rhythm of regular content, especially within a small team or by yourself, so use these tools to your advantage. Not only will your company benefit from it, but so will you, as you become a more seasoned and well-rounded marketer with organizational value that can’t be denied.
best free apps for social media marketing
Which social media apps do you need to know about in 2023? Here’s a list of the top apps in terms of size and value.
If you’re creating a social media marketing strategy and need to figure out what each social network can do to help you reach your target audience, read on. This is a complete overview of 11 of the biggest and most popular social media apps in the world.
A note about sources in this article: Monthly active user numbers are from Statista and Hootsuite’s Digital 2022 Update, but also confirmed and updated with the platforms themselves, as necessary.
And so, we present to you all the best social media apps for social media marketers!
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Facebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marketing.
People use Facebook to keep up with friends, family, and news using various forms of shared content (everything from written updates to live video and ephemeral Facebook Stories.)
Brands who maintain a presence on the platform might use organic content for brand awareness, and/or relationship nurturing through social customer service. Marketers can also tap Facebook’s user data to reach new customers with relevant advertising.
Most recently, Facebook is prioritizing e-commerce shopping via Facebook Shops.
YouTube
YouTube isn’t always thought of as one of the world’s social media apps. You could just as easily call it a video platform, or the world’s second-largest search engine.
For established brands with big-gun marketing agencies, YouTube ads running before or in the middle of original videos aren’t a huge stretch from what you’d run on TV.
Meanwhile, for brands building their own youTube channel by posting original videos, it’s important to play nice with the YouTube algorithm, which takes some combination of skill, strategy, budget, and luck.
But there is potential pay-off there, too: In short, because YouTube is video (usually long-form video) the barrier to entry is a little bit higher for DIY marketers, who will benefit from time, money, and talent (or preferably all three).
Formerly a humble photo-sharing app, over the past few years Instagram has become one of the world’s most important social apps in regard to social commerce.
Alongside astrology memes and latte art, Instagram’s become a virtual shopping mall, with a plethora of features designed to help businesses sell products—preferably beautiful ones.
While the importance of a polished feed has shifted with the rise of ephemeral, live, and video content (a.k.a. Stories, Reels, Instagram Live, and Instagram Video), brands should keep in mind that a strong visual identity is always key on Instagram.
Consumer brands especially should take note of Instagram for its shoppable posts and Stories, as well as its powerful back-end for targeted ads.
The platform demands as much art as science, so start with our step-by-step guide to Instagram marketing here.
TikTok
TikTok is inarguably one of the buzziest social media apps on this list. It’s notable for its explosive growth, as it has only been around since 2017. Yet it was the #1 top-downloaded app in 2020.
TikTok is a short-video sharing platform with a uniquely addictive algorithm. It holds a lot of sway with teenagers and Gen Z.
For instance, it outpaced Instagram as American teenagers’ second-favourite social platform in fall 2020, and now it’s closing in on Snapchat for #1.
For brands, TikTok can be the source of some confusion and intimidation. What kind of videos should you post? Do TikTok ads have to be funny? How do you work with TikTok influencers?
my @dunkin obsession…but make it merch!! coming tomorrow 3/30, 3pm est🧡 shopdunkin.com #ad
Rest assured, if the Washington Post can do it, so can you. Start with our guide to TikTok marketing.
WhatsApp is the #3 social app on the list by user base, but it’s the #1 messaging app in the world. In fact, it was recently voted to be the world’s favourite social media app (though the survey excluded users in China.)
This might be news to a lot of North Americans, but WhatsApp is one of the world’s foremost social media apps.
Facebook purchased WhatsApp in 2014 for $19 billion, and it has remained, more or less, a straight-up messaging and calling app. (And ad-free, unlike Facebook Messenger.)
Every day, 175 million users in 180 countries message one of the 50 million businesses on WhatsApp.
For those businesses, WhatsApp’s most appealing functions include streamlining customer service conversations and showcasing products in a catalog (essentially a digital storefront akin to Facebook Shop, though users must still leave the app to make purchases).
However, Facebook recently announced that brands using WhatsApp Business App will be able to more easily create Facebook and Instagram ads that allow users to “click to WhatsApp” in order to initiate conversations on the app.
For brands whose customers are already on the app, using WhatsApp for business may well make sense.
Facebook Messenger
Next up is Messenger: the other private messaging app owned by Facebook. Part of Facebook’s ongoing strategy to prioritize private messaging, Facebook Messenger differs in a few key ways from WhatsApp:
Messenger features like automatic replies, greetings and away messages can help make customer relationships more efficient. For some brands, a more complicated proposition like building a Facebook Messenger bot makes sense.
Pro Tip: Given the variety of messaging apps out there, compiling all your cross-platform DMs and comments into one inbox is helpful (take, for instance, Hootsuite Inbox.)
The first non-North American app on this list is Tencent’s WeChat (or Weixin, in China). Because American social media sites are restricted in China, the country has its own flourishing social ecology.
WeChat is the dominant social network in China, but this super social media app goes beyond messaging. Users can message, video call, shop using WeChat Pay, use government services, call rideshares, play games—you name it. According to one survey, 73% of respondents in China had used WeChat in the past month.
In late 2020, 88% of American businesses doing business in China said that Donald Trump’s plan to ban WeChat would have a negative impact on their operations, and 42% predicted they’d lose revenue if the ban went through. (It didn’t.)
For businesses looking to expand their efforts in China, looking into WeChat marketing—whether that’s advertising, influencer campaigns, in-app e-commerce, or building out a mini-app within WeChat—will be an important step.
Pro Tip: Hootsuite’s WeChat app will help you integrate your WeChat strategy into your team’s daily workflow.
Given its fairly small user base, Twitter has impressive name recognition—90% of Americans have heard of Twitter, though only 21% use it. That, combined with an active population of politicians, journalists, celebrities, and comedians, keeps the platform punching above its weight, especially in North America (and Japan, where it’s the #1 platform.)
How can brands use Twitter? Organic Twitter marketing will depend on your brand voice, but there’s plenty of room for personality (American fast food brands regularly bicker with each other).
Customer service is also an important opportunity. And of course, Twitter offers an ad platform for brands to target their audiences.
Snapchat
This camera-first, disappearing content app has been around since 2011. Owned by Snap, a company that’s independent of the Facebook empire, Snapchat’s Stories are a popular format that has been repeatedly cloned by competitors.