The Seo Metrics API delivers complete data sets of your websites’ listings in search engines. Get insight into the keywords that are driving traffic to your site, how well you’re ranking and how many visitors each site receives based on geography and time of day.
In this guide, we review the aspects of Api For Seo Metrics, What are the 3 pillars of SEO, metrics for api performance, and seo api free.
Api For Seo Metrics
The SEO Metrics API allows you to track your websites’/apps’ rankings in search engines, as well as get insight into the keywords that are driving traffic to your site.
It can be used by webmasters and developers alike, who can use this data to optimize their content for search engines or build applications that leverage this data from third-party sources.
Track your keywords rankings to know what people are searching for on Google/Yahoo/Bing
With Kloud9, you can track your keywords rankings to know what people are searching for on Google/Yahoo/Bing. You can also monitor your website’s visibility in search engines.
After adding a keyword in a project you will be able to see its ranking positions across major search engines and also monitor your website’s visibility.
You can now see the ranking positions across major search engines and also monitor your website’s visibility. After adding a keyword in a project you will be able to see its ranking positions across major search engines and also monitor your website’s visibility.
This data is then used to create graphs and tables which help you better understand the performance of your keywords.
Once you have the data, you can use it to create graphs and tables. This data is then used to create graphs and tables which help you better understand the performance of your keywords.
You can export this information in CSV format if you want to share it with colleagues or clients.
You can export this data or share your reports with your colleagues or clients at any time.
At any time you can export your data to a CSV file, a Google Spreadsheet, or an image file. You can also share your reports with your colleagues or clients.
You can export a report to a PDF if you want to make it look pretty for printing out and sharing offline. And if you want to use the data in another program like Word or PowerPoint, then we recommend exporting it as an image file so that it retains its formatting when imported into another program.
Keyword tracking lets you compare all your keywords in one place and track their visibility on the search engine results pages (SERPs).
Keyword tracking lets you compare all your keywords in one place and track their visibility on the search engine results pages (SERPs). You can see how your keywords are performing, how your competitors’ keywords are performing, and how the search engines are ranking your keywords.
Keyword tracking also helps you to determine which of your keywords aren’t performing well so that you can remove them from the list and optimize for better ones.
What are the 3 pillars of SEO
Search Engine Optimization – better known as SEO – is an increasingly complex and fast-paced field that possesses particular importance in today’s digital world.
For any type of organization, Search Engine Optimization encompasses multiple facets: obtaining prominence in search engine results, driving traffic to your website, providing an exemplary user experience, and generating qualified leads. Although new tactics frequently emerge that should be incorporated into your SEO strategy, there are three pillars that comprise the foundation of any effort to increase brand visibility and improve organic search rankings.
1. Technical Features
The first pillar of a strong SEO strategy includes the technical features incorporated into your website. From a technical standpoint, there are numerous ways you can drive traffic and increase leads. These include:
People use mobile devices, including smartphones and tablets, not only for personal purposes but professionally, as well. It’s important that your website has a responsive design, meaning it displays and functions properly across a myriad of devices and platforms.
Site speed is also a ranking factor when it comes to how and where your website shows up in search engine results. You want your site – and individual pages – to load as quickly as possible. To accomplish that, you can use techniques such as enabling compression; reducing redirects; leveraging browser caching; and using a content distribution network to improve your site speed.
Another technical feature that improves your SEO is creating short, readable URLs that contain your target keywords so the search engine can better connect users with relevant content. Other tips to refine your URLS include avoiding capitalized letters; using hyphens rather than underscores; adding mobile URLs to sitemaps; and putting top content in a root folder.
Robots exclusion protocol, also known as robots.txt, is a test file that communicates to web or search engine robots which parts of your website can and cannot be crawled. These sets of user-agent directives can be used to restrict certain data or sections you don’t want searched without blocking your whole website. Robots.txt files can be useful for preventing duplicate content from appearing in search engine result pages; specifying the location of sitemaps; preventing search engines from indexing particular files on your website; and keeping whole sections of a website private.
There are also ways you can optimize the image files on your webpages so they contribute to SEO. Make sure you are using the highest quality image possible so it is formatted properly and in the best resolution, but also reduce the size of your image file so it doesn’t negatively affect your page speed. Utilizing the alternative text field – or alt text – also bolsters accessibility by giving users another way to digest and understand your content.
You can leverage schema markup – the industry’s standardized microdata library – to increase your website’s relevancy and contribute to your SEO marketing strategy. While using a schema markup isn’t a ranking factor, it can impact your SEO results by helping search engines classify the most important parts of your content and provide users with richer results.
2. Content Strategy
Content is one of the top three ranking factors for search engines, making a clear, robust content strategy vitally important to SEO. However, a good content strategy is more about quality than quantity, meaning your content can’t be created randomly if you want to see positive results. To develop your SEO-geared content marketing strategy, consider the following steps:
Conduct Audience Research
The first step is defining your topic area by delineating not only your brand’s value, purpose, and area of expertise but also taking into consideration who your target audience is. Find out who is using your website and what they are searching for so you can create content that appeals to these specific demographics. The best way to define your audience – and subsequently who you’re targeting – is to look at your current customers, investigate who your competition is targeting, conduct surveys, and outline the type of people who could benefit from your product or service. Use this information to create audience personas that represent your ideal customer(s) and then create content more likely to connect with them.
Understand Search Intent
Secondly, you have to figure out what keywords your audience is using to search for information, as well as the overall intent of their search. Consider that most people do not plug every word of a phrase into the search engine when mining the web for information. They also may not initially be searching for your business – just products or services similar to what you provide. Start with broad, root search terms that fall under your company’s industry expertise and then create a list of more specific phrases based on keyword variations; specific product or service features; and the types of questions a potential customer would be likely to plug into a search engine when looking for products and services.
Create Content People Actually Enjoy
It used to be that digital marketers could stuff online content with keyword phrases to improve SEO, but search engines have become more advanced and their algorithms more complex. Your content should be interesting and provide useful information your users will want to read. Put your readers and their needs at the forefront of your content creation, keeping in mind that you are ultimately writing for them, not for search engines.
Use Headers and Internal Linking
Even as you prioritize creating relevant, comprehensive, and high-value content, realize there are numerous opportunities to boost your SEO by incorporating your target keywords in your headers and meta descriptions. Headers also are a good way to structure your content in a logical fashion that is easy to consume. Your content should use internal links, or hyperlinks that take readers to other pages on your own website. However, make sure the internal links are relevant and fit naturally with the target phrases, and only use a reasonable amount.
Leverage Different Types of Media
Content is not only text. It also encompasses videos, images, and infographics. These other media elements are ways to engage users and keep them interacting with your website, ultimately contributing your content strategy. You can make the most of your videos and images by uploading them in the right spots on your web pages; making sure they are relevant to the other content; creating customized thumbnails; adding image structured data and transcript; and optimizing alternative and title text.
Use Outbound Links
In addition to internal links, your content should also include external or outbound links to authoritative resources that provide readers with more information and overall value. Again, the purpose of outbound links is about the user experience. If you want to serve your customers to the best of your ability, that includes connecting them with other resources they may need or want.
metrics for api performance
They are an integral part of the automation workflow of any business and as more users rely on your APIs to power their applications, the need for them to be reliable is important. Any degradation in their health, availability, and performance will impact your business, so ensuring its reliability depends on proactively monitoring your APIs.
In this guide, we’ll explain what exactly is API monitoring and why do you need it. Different teams inside an organization can benefit from it, so we’ll also go through the key API metrics you should keep track of and how to choose the best API monitoring tool for the job.
What Is an API?
An Application Programming Interface (API) enables two systems to communicate with each other. It’s like a policy that states how information can be transferred between the two.
APIs are important because they make things easier for you by extending the functionalities and capabilities of tools that you’re already using without investing too much in integrations.
There are different types of APIs you could use to leverage all their potential and help your business processes:
Here are a few examples of APIs we use in our everyday lives:
What Is API Monitoring?
Nowadays it is common to use out-of-the-box solutions for common functionalities like Payment, ChatBots, User tracking, etc, But this comes at a disadvantage.
Using someone else’s code and infrastructure will take control out of your hand and let you and your users rely on their capabilities. As you can imagine this sparks a need to ensure they provide a fast and reliable service that would at least match yours in terms of performance.
To make sure all your APIs are up and running at all times you’ll want to setup API monitoring and here’s where Sematext shines. It allows you to keep a close eye on every API integration you have.
API monitoring is exactly that, a way to ensure all your third parties are working as expected and deliver the same quality across all services.
Why Monitor APIs
Many applications depend on APIs to carry on business transactions, which makes them critical for operations. Without knowing if your APIs are available or how are they behaving, you risk creating bottlenecks that affect application performance and end user experience. We looked closely and came up with this list of benefits you get by monitoring APIs.
The main benefit of API monitoring is you get to know when your API is down or if there is performance degradation before your customers inform you. With the right set of information, you can investigate and fix the issues faster. If you have API monitoring as part of the CI/CD pipeline, then you can catch issues before it goes to production.
Measure the impact of performance improvements
You cannot improve something that you cannot measure. API monitoring helps you verify the impact of performance improvements done in the application. With historical data of response times, we could compare the performance before and after the changes.
In DevOps culture settings Service Level Objectives (SLO) for the services is important. API monitoring helps you make sure you meet the SLOs and track the Service Level Indicators (SLI) for the service like latency and errors.
Third-party SLA monitoring
If your application depends on third-party APIs and you could monitor those APIs and make sure they are adhering to specified Service Level Agreements (SLA).
How Does API Monitoring Work
API monitoring works by periodically invoking the API from multiple locations around the globe and recording various performance timings and response details. The API monitoring process consists of the following steps:
What API Metrics Should You Track?
As part of API monitoring, any good dashboard should include checkups for availability (connectivity), correctness, and performance. Among those, here are the key API metrics you should always measure:
Application API metrics
Application-specific metrics give insight into how well your application is performing independently of other metrics. These are good metrics to use for website benchmark and they are worth tracking over longer periods of time.
Requests Per Minute (RPM)
Requests per minute is a performance metric that measures the number of requests your API will handle per minute. While this is subject to change depending on the day of the week or even the time of day, RPM is the average number of requests.
Network latency is the time it takes for data or a request to go from the source to the destination. Latency in networks is measured in milliseconds. The closer your latency is to zero, the better. If your latency is high your whole website will suffer and in return, this will negatively impact your user’s experience.
Your APIs will fail, it’s not a matter of if but rather when, so it’s important to note how many times these happen. Knowing if an API, especially if it’s an external one, can fail helps you decide on a course of action that can lead you to either create certain fallback scenarios or switch the service provider altogether.
Infrastructure API metrics
Your APIs will be very dependent on how well your infrastructure is set up and how well it performs. Keeping that in mind, there are a few very important API metrics you should watch out for to ensure your APIs are performing as well as they should.
API uptime enables you to check if you can successfully send a request to the API endpoint and get a response with the expected HTTP status code. Usually, this is calculated based on the number of minutes or hours the server is available during a selected period.
Time to First Hello World
TTFHW will be quite obvious to most developers since more often than not, the first expression you write in a new programming language will output the text “hello world”. In this scenario Time to first hello world refers to the time the user needs to make his first API transaction since they landed on your web page.
Memory & CPU Usage
It’s important to measure the impact your APIs have on your servers. The two most important API infrastructure metrics to watch out for are CPU and memory usage. A high CPU usage can mean the server is overloaded which can cause severe bottlenecks.
Memory usage helps you understand the amount of resource utilization. Based on these two, you can either decide to downgrade your machine or VM, saving a few bucks, or upgrading to ease the stress you put in and to avoid causing a bottleneck.
Using API Monitoring Tools to Ensure Peak Performance
All of these can be difficult to manage and especially difficult to monitor if you don’t have the right tools at hand. Any of them can severely impact API performance. However, more often than not, such issues can easily be avoided if you get a little heads-up. That’s where API monitoring tools such as Sematext Synthetics come into play.
They will help you catch errors and build reliable APIs by identifying and resolving the issues before they reach your users. Try Sematext Synthetics and see for yourself how you can benefit.
If you want to see what other similar solutions are available on the market, you can check out our API monitoring tools review.
How to Choose the Right Solution for You
There are lots of solutions available with features ranging from simple ping monitoring to tools that can parse, extract and verify data from the response.
The following are various features that you should look at while evaluating an API monitoring solution. Depending on your requirements – who will use it and what types of metrics are they need to measure – some of these features may not apply to you.
Ability to select locations where your users are from. For example, if most of your users are from India, you need the ability to run your tests from India. If you have a global user base, then schedule the tests to run from at least 5 locations around the globe.
Knowing the information about where the tests are run from will help debug some performance issues or errors. For example, if your service is running in the AWS US East region and the vendor monitors also run from the AWS region, then obviously the response will be faster.
If your service is running behind a firewall, check with the vendor if they can provide a list of IP addresses from where the tests will run, to whitelist them in your firewall.
Customize request settings
Ability to customize request details like headers, request parameters, and request body. If you are planning to monitor lots of APIs it would be useful if there is support to declare common configuration settings and reuse them across monitors.
Response timing metrics
The response time of an API is a combination of DNS, Connect, SSL/TLS handshake, Time To First Byte, and Download times. The ability to track these individual metrics along with total response time will give better insights into the performance of the API endpoint. For example, a higher value of TTFB means there is some performance issue with the backend service. An increase in DNS time denotes an issue with the DNS provider.
Ability to inspect response data to check for failures
Apart from alerting on API connection/HTTP failures, the solution should allow customization of failure conditions based on response details like headers and body. For example, we should be able to check if the response contains a specific header name and value. Support for parsing common response formats like JSON and extract and check if the value of a specific field matches the expected response will help validate the correctness of the response data.
SSL certificate expiration is easy to miss. If the webpage or API fails due to an SSL certificate expired error then it will impact the trust in your service. So the ability to monitor and alert before SSL certificate expiration is an important feature in API monitoring tools.
If you want a tool that monitors both APIs and SSL certificates, you should check out Sematext Synthetics, our synthetic monitoring tool that helps you deliver fast and reliable websites by monitoring APIs, website uptime, web transactions, and more. If you want to see how Sematext ups the ante compared to other similar solutions, you can also read this list with the best SSL certificate monitoring tools.
Integration with APM and Logging
An integrated solution with application metrics, logging, and API monitoring under a single roof, will help you quickly debug and understand the reason for failures or slow API response time.
If the logs and metrics of the service exposing the API are present in different applications it will be difficult to correlate the information and switching between these applications to diagnose an issue will cause delays in resolving the issue.
If you’re new to logging, you can start with our introductory log management guide where we discuss how it can help your use case. If you already want to combine API monitoring with application logs and metrics for optimum performance of your website or web app, and are looking for a tool that can do this, we have the tool for you! Sematext Cloud, our cloud monitoring tool, allows you to work with both logs and metrics from a single pane of glass.
Ability to run the monitors as part of the CI/CD pipeline. This could range from Github integration to API to invoke the tests as part of the Jenkins pipeline and verify the results. Also, the option to overlay deployment events on the metric charts will help debug changes in metric values easily.
seo api free
Successfully marketing a website can be a tricky endeavor. That is why Search Engine Optimization (SEO) tools are available to give websites greater visibility. Search Engines use several avenues for populating search engine results pages (SERP), and website developers want to make sure they follow the optimization guidelines for the best page rank results. Tools are available for choosing the correct keywords, creating high-level content, formatting content, responsive design, backlinks, localization, search engine marketing (SEM), page rank, and other SEO essentials. These tools are often accessible by APIs.
What is an SEO API?
An SEO API is an Application Programming Interface that enables developers to add SEO features to applications. SEO APIs can connect developers to data and functionality found in SEO tools.
The best place to find these SEO APIs is in the SEO category on ProgrammableWeb. In this article, we highlight ten popular ones, based on reader interest.
1. Google PageSpeed Insights API
The Google PageSpeed Insights APITrack this API enables developers to programmatically measure the performance of a web page and get suggestions for how to improve that page’s performance, accessibility, and SEO. This API returns data from the Chrome User Experience Report and lab data from Lighthouse (Google’s open-source, automated tool for improving the quality of web pages).
2. Alexa Top Sites API
Alexa Traffic Rank from Amazon provides competitive analysis services for driving website traffic. The Alexa Top Sites APITrack this API retrieves traffic rankings for lists of 100 websites or more. Data returned includes the number of page views the site receives per million users, the average page views per user, and the number of Alexa users visiting the site. Amazon AWS account registered users can get access to the API.
3. SEO Content Analysis API
SEO Review Tools provides SEO insight tools. The SEO Content Analysis APITrack this API allows developers to access real-time SEO insights and analysis form a submitted web page URL or raw HTML. Data returned includes keyword stuffing detection, title tag analysis, meta description analysis, URL input analysis, content length analysis and more. This API enables developers to analyze both published and unpublished content, and is updated frequently based on the latest developments in web searching.
4. Zara 4 API
Zara 4 is an image compression Platform. It can be used to optimize an existing website or for SEO purposes. Zara 4 REST APITrack this API is available with a very limited free plan or with prices for higher limits. The Zara 4 API is listed under the Images category.
5. BrightEdge API
BrightEdge is an SEO service for the web, mobiles, and tablets, offering multiple features and tools. The BrightEdge APITrack this API allows developers to access and integrate the data of BrightEdge with other applications. Interested developers need to request access.
6. GeoRanker Rank Tracking API
The GeoRanker Rank Tracking APITrack this API returns SEO data, keywords, and organic searches in real time. With the API, developers can create up to 1000 SERP requests plus manage SERP data. The API supports all search engines and locations
7. Serpstat API
Serpstat is a Web development company that focuses on SEO and analytics. The Serpstat platform is used for competitor analysis and keyword research. Metrics can be pulled from the Serpstat servers via the Serpstat APITrack this API.
8. Mozscape REST API
Moz is an analytics software for search, links, and brand. Moz has a large index of URLs from around the web that might be of benefit to marketers. With the Mozscape APITrack this API, developers will be able to customize and integrate data from its index into their applications.
9. Website Worth API
Siteprice is an SEO company that offers the Website Worth APITrack this API to check website and domain worth, find information like page rank, search engine visibility, estimated visitors count, social media statistics, estimated visitors count, advertisement income and hosting provider.
10. SEO Explorer API
SEO Explorer provides marketing and search engine optimization tools including keyword search, backlink research, URL classification and more. The SEO Explorer REST APITrack this API enables developers to retrieve SEO information associated with a domain, keyword or backlink. The API returns unique links, links to homepage, domain score, and main organic competitors.