Aggressive marketing is a key part of the business and it’s needed for all types of businesses. However, it is a skill that not all entrepreneurs have mastered. While there are many aggressive marketing techniques you can use to help sell your product, there are also passive marketing techniques as well. This guide will cover the main aspects of aggressive marketing, passive and aggressive marketing techniques, examples of aggressive selling and much more.
In this guide, we reveiw the aspects of Aggressive Marketing Strategy For Selling A Product, passive and aggressive marketing techniques, aggressive selling examples.
Aggressive Marketing Strategy For Selling A Product
In today’s digital world, it’s not enough to just throw a website up there anymore. You need more than that if you want to get noticed. There are so many products and services available out there, standing out is crucial for success. To help you with this, here are some proven ways to market your product or service effectively:
In reality, as a business owner or as an entrepreneur, you will definitely face a hard time to sell your product or service.
As a business owner, you might have experienced the difficulty of selling your product or service.
You will definitely face a hard time to sell it.
So what should we do?
Your brand identity is everything, and your marketing strategy is key to both acquiring new customers and keeping the ones you already have.
Your brand identity is everything, and your marketing strategy is key to both acquiring new customers and keeping the ones you already have.
When it comes to marketing, you need a strategy that’s going to help you reach your goals. Your brand identity plays an important role in this process because it connects with people on an emotional level.
The best way to start establishing a strong connection with your target audience is by thinking about who they are and what they value. If you can figure out what matters most in their lives, then you can use those things as touchstones for how your product or service benefits them personally.
Put your product in the hands of your target customers, for free.
You can give away samples, offer a discount on the first purchase, offer a free trial, or even offer a free consultation with your product. By doing this you’ll put your product into the hands of real customers. If they like it, they’ll buy it—and if they don’t like it, they won’t!
If you don’t have enough money to do all of these things on your own (and who does) find someone who will partner with you by providing some or all of these services for free in exchange for advertising space on their website and social media accounts—or at least get them to write about your product once every week or so until it becomes popular enough that people just start recommending it themselves!
Make sure you have a website and then make sure that it is mobile friendly.
Make sure you have a website and then make sure that it is mobile friendly. Make your website easy to navigate, read and find information. You can also use social media like Facebook or Twitter to get the word out about your product.
If you want to sell more products, then you will need an aggressive marketing strategy.
Display all kinds of content with specific call-to-actions, and then measure the results to see which activity led to what result.
Once you’ve set up your campaign, the next step is to actually test it out. You want to see how well it works before investing in a full-scale rollout of your product or service.
The first thing you’ll want to pay attention to is how many people are clicking on your call-to-action (CTA). This will give you an idea of how many people have seen it and might be interested in buying something from you.
You’ll also want to measure how many people convert—that is, who actually clicks through and buys something once they get there? If not enough people are converting, then maybe there’s something preventing them from buying what they need or want: maybe your prices are too high or perhaps the images aren’t enticing enough for potential customers’ tastes.
Send out press releases every time something happens.
You can send out a press release to local papers, TV stations, trade publications and magazines. You can also send them to bloggers and other influencers in your field. And don’t forget about your email list! They are an important part of your marketing strategy as well.
Press releases generally have 3 parts: The headline that catches the reader’s attention, the summary of what happened and why it matters (this is where you put all those details you want people to know), and then contact information so they know how to get in touch with you if they have questions or want more information about what happened.
If you are not using social media – start today!
If you are not using social media, it is time to start! Social media is one of the most effective ways to connect with your audience and build brand recognition.
It’s also a great way to get noticed – in fact, according to Hubspot, 71% of B2B marketers say that their top priority for content distribution is generating inbound links from other websites. And social media accounts for more than 50% of all referral traffic and sales leads at some companies!
Optimize your website for local searches by listing your business address on every page.
If you want to attract local customers, you need to optimize your website for local searches by listing your business address on every page of your site. To do this, simply add an HTML address tag that includes the address of your business and the city (or town) where it’s located. For example:
- 123 Main St.
If you don’t have a physical location—for example, if you sell products online only—you can still list an accurate and professional PO box address instead of a street address. You can also list other contact information such as phone number(s) or email address(es). And don’t forget about hours of operation!
Get creative with your business listing on Google My Business.
- Use a professional-looking profile photo. Google will use the photo you upload to help customers find your business. We recommend uploading a high resolution image of at least 1024 × 768 pixels, in either JPEG or PNG format.
- Use a clear, descriptive business name that matches what people would search for in Google or other search engines (you can’t change this once it’s created).
- Write an accurate and detailed description of your business—what it does, where it’s located and any specialties you have (for example: “We sell handcrafted vegan leather bags made from only cruelty-free materials.”).
- Add up to 10 photos of your products or interior space using Google My Business’s photo upload tool (up to 5 MB each), but make sure they’re high quality images that show off the best features of what you sell (we recommend using JPGs).
It’s not enough to just throw a website up there anymore…You need more than that if you want to get noticed.
It’s not enough to just throw a website up there anymore. If you want to get noticed, you need more than that. You need to be more aggressive, more strategic and more focused.
You also have to think outside the box; there are some traditional ways of marketing like TV commercials and radio spots that still work extremely well but if your budget doesn’t allow for such large expenditures then you should consider new avenues such as social media campaigns. Social media is a great place for small businesses because it allows them to reach out directly to their customers without having to go through any middlemen (or women).
passive and aggressive marketing techniques
Passive marketing techniques can augment your marketing campaigns and overall marketing strategy, amplify and support your messaging, and extend your effectiveness into new channels. While the kind of purely automated marketing techniques you see advertised in popup ads don’t work, not all passive marketing is bunko. Passive marketing is like the difference between fishing with a bobber and fishing like a pro—going where the fish are casting to them. You’re going to go hungry often as not if it’s just sit and wait, but imagine if you do both. You can take advantage of some powerful passive marketing opportunities in conjunction with your active marketing strategy.
Flesh Out Your E-mail Tagline.
We receive a lot of e-mail messages that don’t position the sender well. Your tagline should have a brief bio and links to your LinkedIn channel. You can add others, but only do so if they’re fleshed out with content and you consistently interact with prospects there—don’t send people to follow you in places you’re not active.
Avoid the bio being just a resume entry – you’re not applying for your own job. But don’t make it a sales pitch, either. Explain what problem you solve – you personally as a professional (or the company if you’re CEO). Focus on the direct benefit/impact on your prospective clients (from their point of view). What value do they derive? What goals do you ultimately fulfill? Include a differentiator – something that is tangible, specific, and competitive. Brand it, and maybe include a link to a case study, brief, or your latest article.
Gary Frisch of SwordFish includes a recognition or award in his signature. Thanks to FitSmallBusiness for this example and for rating MadPipe’s The Corporate Story blog one of the best business blogs of 2018.
I put my photo in my tagline to underscore the fact that, with MadPipe, you’re always still dealing with an identifiable person. But more importantly—and this is one of our defined core company values—the person on the ground can solve your problem. There’s no gatekeeper—you’re talking to the right strategist or consultant. Take stock of your company values and make sure they’re reflected in HOW you communicate, not just the content itself.
Put More Into Your Voicemail or OOTO Message.
The ‘leave your number after the beep’ thing was hip and cool in the 1980s, when it was on a cassette answering machine, but not anymore. The “I’m gone to the Bahamas—back in 2 weeks” doesn’t win prospects in the meantime. Use this as an opportunity to set up the sale. Instead, put a promise on offer. “I’ll be checking e-mail once/day at least. I’m ready to help you optimize…” Make it compliment your email tagline but not redundant. But keep it short – no one likes long waits for the beep or a monologue once they’ve determined it’s not a human being responding but an if/then rule.
Consider giving them a REASON to give you information (if phone) or more information (if email). In other words, you could ask a key question that shows you’re already working to partner with them to solve their problem. When you come back, you may have already gotten insights into your prospect’s visionary goal, core pain points, or functional needs. You’re exchanging value for value – making it worth their while to stay engaged and wait for you. Be sure to mention your website or send them to a case study or downloadable executive briefing. It’s amazing how many voice mail recordings don’t ever give the caller an action they can take NOW that will inspire more thoughts and questions!
Use Autoresponders to Maximize Your E-mail List.
Sure, it takes some involvement to send out a newsletter or an e-mail drip campaign, but some of that can be automated in episodic or serial format. In other words, you could have a sequence of emails that every new contact gets x# of days or weeks after being added to your list, or a series of emails they get that are always timely/current so everyone gets the same email at the same time.
Getting the contact info is as simple as having something valuable to offer and a good, visible place to put the lead capture form on your website.
In some situations, you can capture more contacts by creating content that goes beyond a sales brochure and into the realm of offering key value (like an industry grade research report or a tool to partly resolve, identify, or clarify their needs). It must offer something worthwhile in exchange for that info – earn it with more than a sales pitch. Say briefly what that bottom line benefit is, and put it where people will see it. Make sure there’s an autoresponder or an instant message that thanks them and assures them you’re not going to SPAM, especially if your system or IT department requires double opt-in (i.e. if they need to click a confirmation link to complete the subscription).
Leverage Your Business Card or Hand-to-Hand Collateral.
There are people who market their businesses/profession quite successfully with NO business cards. When asked for a business card, Steve Pruneau of Free Agent Source asks for your mobile number (now he’s got that info) and immediately texts you a prepared digital vcard with contact info. Now you have each other in each other’s phones. The contact is more immediate, and the info doesn’t become the back side of a memo to buy milk stuck in a rental car visor. But if you do a lot of networking in person, your business cards and other paraphernalia should at least have your website address and LinkedIn profile. If nothing else, it takes very little space to mention your twitter handle – like @madpipe for people in the know.
Companies often change only the name and contact info for each executive’s business card, but it’s also possible to change the tagline. A personal tagline for each executive, more in tune with the value THAT professional uniquely provides may be more effective. It’s an experiment, but it’s an option. Plain is fine: I’d rather get a plain card with something valuable added by the person the card names than a clear plastic card or fold-out card I have to find room on my mantel for.
Consider leaving space on your business card and signing every one you hand out. There’s a card from Nike CEO Phil Knight on eBay, signed by him—other than that, the card is quite plain, but it makes a statement! You can also put a powerful stat or metric on the back of your card.
MadPipe’s first-year business cards had a different inspirational quote on the back of each card, which became a talking point beyond the handshake and a way to align on values between execs. Second and third-year cards had a different quote on each card from our own Twitter feed, so it was even more personalized to the messaging we were putting out.
Engage Your Followers & Cultivate Reviews.
If you’re a retail or related brand, garnering reviews can amplify the value you bring. Companies like CustomerLobby can help get you more reviews and even make it easier for clients to review you. They follow up with clients to actively ask and facilitate the technical process and then consolidate those reviews on the page. This effectively created a customer retention ‘department’ which can augment account management activities by your sales force. This stuff is the classic ‘no-brainer’ of passive marketing. If you’re a local business, ask your website consultant to recommend appropriate optimizations for your main website also.
There are other passive techniques—from swag bags to car wraps—but beware of putting a lot of time, money and effort into something that’s supposed to be “passive” and turns out to be an end in itself. It rarely pays off.
Passive marketing techniques aren’t just for the lazy business owner, they’re a part of any well-rounded digital marketing strategy. There’s no substitute for active marketing (content and direct outreach) but, if you’re willing to do both, you’ll be a cut above competitors who don’t get this kind of advice. For more help like this, consider engaging MadPipe – we’re in your corner.
aggressive selling examples
We’ve all been there. You’re trying to buy a new car, pair of shoes, or even a blueberry muffin, and the salesperson just won’t leave you alone. This type of pushy behavior can totally alienate you as a shopper and make you walk out the door before you can spend any money.
Sadly, pushy sales tactics like this happen all the time. In fact, Quality Logo Products® experienced this firsthand when we received an obnoxious amount of phone calls from a company trying to sell their SEO service. This company called a record 50 times in just two months, which is close to 4 calls a week! Two words… “no” and “thanks.”
Read on for the full story and other examples of how far is too far when it comes to making a sale. You’ll learn a little more about tactics you definitely shouldn’t use.
#1: Calling Over and Over and Over Again
Let’s kick off this list with the muse for this article – the phone calls from BrightEdge. The SEO company began calling the marketing team in 2018, and they just never stopped.
Take a look at this call log. It shows just how many times BrightEdge called the QLP office in 2020:
A few things to note about this call log:
After over 50 calls total, the marketing team was forced to redirect BrightEdge to a prank call line instead. Remarkably, that didn’t even stop them. They tried to call again, only this time spoofing their phone number to make it look like it was an internal phone call. They seriously went as far as to change their phone number and make the call look like it was coming from a fellow QLP employee. Dude – we don’t want your SEO service!
BrightEdge is like that date you tried to ghost who keeps texting you asking for another dinner and movie. They’re needy and desperate and you’re just not that into them. The excessive phone calls are nothing but an interruption to the workday and make BrightEdge more of a nuisance than anything else.
#2: Clogging Up the Inbox
BrightEdge is back at it again. In addition to unanswered phone calls, they also sent a barrage of emails. These emails were not only annoying to receive, but they also had a defensive tone. It was almost as if they were trying to guilt our team into responding.
It isn’t our fault you put time into putting the account together.Nobody wanted it in the first place!
Their phone call was ignored, so BrightEdge followed up with an email.Why do they need to hear from us every month?
Notice the use of “are you still interested?” We were never interested in the first place.It makes it seem like they’re not actually listening to us.
Thank goodness for the spam folder! The average office employee receives 121 emails per day, so you don’t want to bother them with even more to sift through. Take a hint – if the lead is flat out ignoring you, they’re not worth pursuing any further.
#3: Bullying Into Buying
You could argue that BrightEdge’s emails bordered on bullying. “I did spend a decent amount of time creating your custom account.” Does that mean we owe you something in return?
Alarmingly, many companies use this strategy when it comes to making sales. Sure, 80% of sales require five or more follow-ups, but you don’t want to take on an aggressive or bullying tone when doing it.
Remember, there’s a big difference between high pressure sales tactics and bullying into buying. Your customers have a choice as to whether they shop with you, so don’t model your strategy after BrightEdge’s.
“Unfortunately, many salespeople have been trained that they can bully the customer into the close. Most customers will find this insulating and get turned off immediately.”– Heather R. Morgan, journalist for Forbes.
#4: Talking Over Your Customers
Here’s another one that BrightEdge was guilty of as charged. When the QLP team member tried to say, “No thanks I’m not interested,” they were interrupted on the phone by the rep on the other end.
90% of people are poor listeners, and if you work in sales, you don’t want to be one of them. Don’t talk over your customers and listen to what they have to say.
Of course, it’s not just BrightEdge that’s guilty of being pushy with their marketing. Let’s take a look at a few other examples.
#5: Mailing Deceptive Letters
The coronavirus (COVID-19) pandemic has been an extremely sensitive time for us all, and everyone got hit in unexpected ways. That didn’t stop an auto dealership in Illinois from sending out a totally tone-deaf mailer labelled “COVID-19 Stimulus Assistance” in an effort to get opens.
This one is arguably worse than BrightEdge. It gave people hope that they were getting financial assistance, only for them to instead see an ad for Chryslers, Dodges, and Jeeps. The pandemic is a touchy subject and using it for financial gain is just morally wrong and cold-hearted.
#6: Sending Early or Late Emails
Even big brands slip up every now and then with their marketing strategy. Need an example? Look no further than this Jimmy John’s email, which was sent out in mid-July. It has a super interesting subject line.
While the subject line “u up?” is pretty funny, Who actually wants a 10 PM booty call from a sandwich shop? It’s kind of creepy to get this kind of marketing email, even if they had the right intentions.
Plus, research shows that 53% of emails are opened during the workday between 9 a.m. and 5 p.m. An email that’s way earlier or later than this time window can make your company seem desperate and a little invasive.
#7: Showing Up at Their Door
Some companies are so bold as to actually knock on your door to try to make a sale. Magazine subscriptions, kitchenware, political campaigns, religions, cable services… these are a few examples of industries that rely on door-to-door services.
We all have a right to our privacy. Soliciting is a touchy subject, and you need some kind of permit to sell door-to-door, anyway. Get off the lawn if you don’t have the authority to be there!