You need to market your real estate property aggressively. If you don’t market it aggressively enough, then there is a possibility that someone else will buy your property before you do. There are various offline and online marketing strategies that can help you achieve this goal. Here are some tips about how you can market your property for sale using various offline and online marketing strategies.
In this post, we review the aspects of Aggressive Marketing Strategy For Real Estate, marketing strategy for advertising the property, real estate marketing strategies examples, and real estate marketing plan for sellers.
Aggressive Marketing Strategy For Real Estate
If you want to sell your real estate property, then you need to market it aggressively. There are many people who will be interested in buying your property and if you don’t market it aggressively enough, then there is a possibility that someone else will buy it before you do. There are various offline and online marketing strategies that can help you achieve this goal:
There are a lot of people who are on the lookout for properties and there are those who want to sell their properties. It is important for you to be aggressive in marketing your real estate company so that you won’t be left behind.
There are a lot of people who are on the lookout for properties and there are those who want to sell their properties. It is important for you to be aggressive in marketing your real estate company so that you won’t be left behind.
When it comes to being aggressive, you will have to take advantage of all the opportunities that come your way. There are many ways that can help you market yourself as an agent and this includes taking advantage of online platforms such as Facebook, Twitter and LinkedIn. You should also consider joining real estate forums such as [Real Estate Forum](https://www.realestateforum.com/). This will give you access to other agents from different areas who may have leads for clients looking for houses or apartments in their area, which means more opportunities coming your way!
Offline Marketing Strategies
- Phone Calls – If you want your property to be seen and sold fast, the best way to do that is by making personal phone calls. With the power of technology now at our fingertips, there’s no excuse for not using it to our advantage.
- Flyers – Posting a flyer on a telephone pole or hanging one in your window is another great way to advertise your property. It’s quick and easy, but also effective if you’re looking for quick results.
- Direct Mail – Group mailings are a great way to reach out to potential buyers without having them come directly into contact with other competitors’ advertisements as well as yours (which would only serve as distractions). This method places flyers in mailboxes all over town and will likely get noticed by those who live nearby because they’ll see it every time they check their mail. The key here is not just sending out mass amounts of flyers hoping someone will see them; instead it involves researching which neighborhoods are most likely sell well based on factors such as how old houses are located nearby or what types of services might be offered nearby stores/businesses like restaurants near schools etcetera.”
When you have a potential buyer, it’s time to reach out and call them. You should be able to figure out the best way to contact your potential clients through their website or by asking about their preferred method of contact during the initial conversation. In most cases, what I recommend is calling them directly at the number they provide on their site or during an initial meeting.
If you get a voicemail message, leave one of your own! If they don’t pick up after three rings, hang up and try again later in the day (most people don’t like getting calls while they’re driving). When leaving a message on a voicemail system:
- Introduce yourself and explain why you are calling (use different language than what is written on your card)
- Ask if they would like more information about any properties listed by us that may interest them (if so, provide details)
- If there aren’t any listings that fit their needs at this moment but keep us in mind for future reference (this will make sure we stay top of mind)
- Close with “Have a great day/evening!”
Flyer marketing is a great way to get the word out about your real estate business. By creating simple flyers and distributing them in high traffic areas, you can encourage people to inquire about your services. Flyers are easy to create and distribute because they are often handed out at events where many people are gathered together, such as community fairs and sporting events.
It’s important that you make sure your flyer is eye catching, but not too flashy or busy looking—keep it simple!
Direct mailing is a marketing strategy where you send out physical mailers to a list of people who are likely to be interested in your product or service.
This strategy is particularly effective for real estate companies, because it allows you to reach potential clients directly, without having to pay any fees to third-party websites like Craigslist or Facebook. This means that when you use direct mail marketing, 100 percent of the money spent on advertising goes towards delivering those ads right into the hands of potential customers. This makes the investment in direct mail advertising much more efficient than other forms of online marketing—and since there are no intermediary sites involved (like Craigslist), it’s also more targeted at reaching exactly the people who will be most interested in what you have for sale.
Direct mail campaigns can be very successful because they allow you to build relationships with your clients through consistent contact over time—not just by showing up once and hoping they remember who you are later on down the line! By sending them regular updates about new listings or changes within your company that might affect their buying experience (such as new inventory coming onto market soon), these communications will help establish trust between buyer and seller before any actual purchase takes place—which means less time spent negotiating pricing details after showing interest!
Online Marketing Strategies
- Create a website and blog to establish your online presence.
- Develop a strong social media presence, including Facebook, Twitter and Instagram.
- Use search engine optimization (SEO) techniques to get more traffic to your site.
Make A Website
So, you want to be a real estate agent? You’ve come to the right place. But before you dive into your new career with all of its opportunities for making money and building up your personal brand, there are some things you should know about what it takes to succeed in this business.
First off: social media. Social media is important because it’s where people go when they want their questions answered. Whether it’s Facebook or Twitter, there are millions of potential clients out there just waiting to find an agent who can help them find the perfect home or sell theirs as quickly as possible. Make sure that your online presence is strong enough so that prospective buyers will feel comfortable contacting you through Messenger or email when they need more information on houses available in their area (or anything else).
Next up: websites! This should probably go without saying but let me be clear anyway: having a good website is essential for anyone trying to make money in this field today—especially if those people don’t have many connections yet.* A good website makes it easy for visitors from around the world without much effort at all*and provides enough information about yourself so potential clients feel confident buying homes from someone with experience like yours.*Make sure yours includes features such as blogs containing relevant content about housing trends and other relevant topics related *to real estate; calendars listing upcoming events (like open houses) where prospective buyers could meet*with agents interested in selling property near them; testimonials from previous customers who liked working with
Social Media Marketing
- Facebook. You can use Facebook to market your listings and team, or create a page if you don’t have one already. Post photos of the listing and write an enticing description that draws people in.
- Twitter. Use hashtags when posting about your listings on Twitter, which will make them more discoverable for potential buyers looking for a home like the one you’re selling.
- Instagram. Post photos of the listing and use captions that are compelling enough to get someone interested enough to inquire about it! Also try using some “shoutouts” from other agents who love working with you so that it shows up on their feed as well (this will help build trust among potential clients).
marketing strategy for advertising the property
The real estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth.
Regardless of how the market behaves currently, both novices and pros can apply many strategies that can propel the business forward. This article examines some of the key strategies that can be employed to expand your real estate business.
1. Identify the target market
This is probably the number one strategy that you can use to become truly successful as a real estate agent.
Many real estate brokers and businesses focus on a niche market and become an expert in that market. This gives you an idea about what’s driving the target market currently, what risks are involved, and most importantly where the market is headed in the short and long term.
For example, a real estate broker who knows the details about a new transportation or school project coming locally could change his marketing strategies accordingly.
Additional resources to help you identify your target market:
2. Budget for marketing expenses
Another major factor in successfully expanding your real estate business is to develop a marketing budget and stick to it.
There are literally hundreds of avenues to spend your marketing dollars on, such as real estate websites, email marketing, social media marketing, and postal marketing.
Your spend must be based on your target audience. For example, customers in the San Francisco bay area might require internet-based marketing, whereas customers in a rural area might require a different approach.
Additional resources to consult for marketing-related activities:
3. Create a website and use social media
Regardless of the market, you must establish your presence on the internet with the help of a professional website, as well as dedicated accounts on social media sites such as Facebook, Twitter, and LinkedIn. These are relatively inexpensive, with the potential for huge outreach.
You can also market your business on search engines such as Google and Bing, by paying for ad campaigns.
Additional resources to consult for social and internet activities:
4. Encourage referrals and word-of-mouth
Most successful real estate agents generate several deals through referrals from previous customers. A customer referral is most valued by a new buyer or seller.
For example, new customers are more comfortable selecting a real estate agent when referred by a friend, colleague, or relative. You can always boost this approach by offering referral bonuses to the person who refers a new customer.
5. Respond quickly
We live in a world that is moving at a much faster pace than ever before. It is very important to respond to customer queries or else you will risk losing new business.
You must have access to email via a smartphone at all times and ensure that you respond to a customer request as soon as possible. You cannot wait to respond until the next day in this business. If you are prompt in responding, it adds to your credibility and reputation.
6. Publish a real estate newsletter
If you are serious about your long-term success, then you may consider publishing a weekly or monthly newsletter with updates on current mortgage rates, changes in real estate laws, benefits of homeownership, how to develop a real estate investment portfolio, health checks on the local market, and so on.
All current and prospective customers would appreciate the insights from such a newsletter, as it shows your knowledge and commitment to the business.
7. Dispel questions on the need for a real estate agent
Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation marketing targets such customers to convince them of the value offered by a real estate professional.
You can educate the customers via your website or marketing channels on the need for a real estate agent and lawyer during the sales or purchase of a house or piece of land.
8. Plan for success
Regardless of whether you are a real estate agent or a real estate developer, you will need a real estate development business plan. This will set you up for success. You can plan your expenses, contingencies, and other risks with the help of a real estate development business plan.
Many people fail when they work in a vacuum without such planning. For example, you can plan your budget for next year’s real estate marketing strategies with the help of a well-documented business plan.
Additional resources to help you write a business plan:
9. Develop brand awareness
Just like big brand businesses, your real estate business must also strive to develop a brand of its own. It could be under your name or your business’s name. Any real estate sales strategy that you apply must keep this concept in mind.
People often wonder how to get into real estate sales and how to successfully build a business. The answer lies in planning to develop a name brand and using it to market the business for years to come.
real estate marketing strategies examples
Some people have lost their jobs and are looking to downsize their homes. Others want a bigger place to accommodate the need to work or school children from home. Still others are taking a wait-and-see attitude by postponing their earlier plans to buy or sell their homes.
And in the middle of it all are real estate professionals, working to best serve their clients in this shifting market. Although most real estate agents have increased their use of technology in recent years, the recent shut-downs and ongoing health concerns have caused them to rely almost entirely on it. However, the most successful agents are the ones who have pivoted their marketing strategies. They are embracing new technologies along with a new kind of good, old-fashioned customer service. We’ve identified four marketing strategies that real estate agents can use to stay at the top of their game during COVID and beyond.
1. Focus on service, not sales
You’ve probably heard the quotes, “Always be closing” and “Coffee’s for closers,” made famous in playwright David Mamet’s “Glengarry Glen Ross.” And real estate agents are salespeople, no question about it. But the year 2020 has turned us all upside down. With fewer active buyers and sellers in the market, top-performing agents are finding success by focusing on building long term relationships instead of short term sales.
Buyers and sellers are especially looking for information that will help them make real estate decisions. Top agents are showing value by offering news and updates on local market conditions, policy changes, and COVID news. Here are some examples of what topics agents are sharing to keep buyers and sellers actively engaged, and thus more likely to turn into potential customers in the future.
Positioning yourself as a local authority in a time of crisis and someone who cares about more than the sale is a great way to develop your reputation. People remember that kindness, whether they are in the home market now or later. Here’s an example of an email Joseph Arendsen of TrueLocalRealty.com sent to his database during the early days of the pandemic.
Here’s a creative and caring way to help. As fires raged in her community in Shasta County, California, Jamie Anderson, owner of Avenue Real Estate Co., went into service mode. With so many families displaced by fires, Anderson contacted homeowners with vacant homes to ask if they would rent their properties for six months. She also helped residents find recreational vehicles for temporary housing.
With fewer chances to meet in person with potential clients, real estate agents need to look for ways to reach people where they are — on the internet. Another way to offer service to people who are spending so much of their time online these days is by offering a free webinar. What about hosting a webinar that offers tips on how to keep your home safe from wildfires or what about how to protect your home from storm damage? Another idea is to team up with a business in your community, such as a home improvement store or a staging service, to offer a webinar on basic improvements sellers can make to boost their listing price.
The chances are excellent that after the pandemic ends, the real estate industry will continue to rely heavily on technology. All the more reason for agents to add a warm, personal touch whenever they can. It matters even more than it did before. The agents who focus on building relationships through service now will be in position to get more business once the market recovers.
2. Adapt to new technology
Some agents are stuck in the “old school” ways of selling homes — like magazine ads, direct mail, billboards, etc. — without fully committing to the new technologies. For these agents, COVID has served as the proverbial kick in the pants to get with the times. A previous study found that adding video to listings generated a whopping 403% more inquiries compared to listing without video. However, during COVID video tours have become a necessity, and our data suggest they are here to stay.
Many agents use their smartphones to take these videos, but the ones that make the best impact feature professional photography and editing. Experts know how to stage the home and light it so that the camera captures it at its best. Also, a professional has the know-how to edit the video so that it includes all the details but is still under about two minutes in length.
Many platforms are making it easy for agents to post video tours along with their listings. Redfin.com, for instance, saw a nearly 500% jump for agent-led video tours last April amid the early days of the COVID shutdowns. You can highlight the special features of the home and give the buyers a sense of the flow of the home. However, clarity and lighting is crucial. Don’t be tempted to shoot these videos yourself. It’s worth it to hire a pro who will get it done right.
3. Virtual tours – aka 3D walkthroughs – are replacing open houses
One step up from a pre-recorded video tour – and one that has catapulted to stardom during the pandemic — is the virtual tour, also known as 3D walkthroughs. When the pandemic caused open houses to be canceled throughout the U.S., top agents transitioned to technology for the next-best thing – live chatting with a customer while they take a 3D walkthrough.
According to a Q2 report by Homelight, 3D walkthroughs have overtaken video calls as the top tool agents use for facilitating sight unseen deals. You can lead a live walk-through with clients on FaceTime, Skype, or another video tool like Roundee. As a marketing tool, be sure to list your live virtual tours prominently on your listings, website, and social media posts.
When looking for methods to create your own 3D walkthroughs, be sure to consider the services of a professional who has the best equipment and experience for the job. Cellphones have limited panoramic capability because they are hampered by small sensors and low-quality lenses. This creates a low quality 3D walkthrough which could devalue a home you are trying to sell. To create a proper 3D walkthrough you will need proper equipment such as a special 360 camera, tripod, and gimbal.
4. Hook clients with news and images they can’t ignore
We all are going to divide time differently from now on, using a before-COVID and after-COVID dichotomy. If your website and social media pages reflect a before-COVID world, you may be losing clients. Your website is the hub for all your online messaging and may be the first place potential clients look. According to Statista, real estate websites are visited more than 120 million times each month, with Zillow getting up to 36 million unique monthly visitors.
How can you make a good first impression? Make sure it has new and exciting content, including updated pandemic information for your community and professional photographs and videos of your listings. In just a few clicks, potential clients should be able to get a good idea of who you are, the services you offer, and the listings you have available. Let’s look at a few top-performing agents in different parts of the country who have websites that stand out from the rest and keep their potential clients clicking through their impressive listings.
If you’ve gotten this far in this article, you’ve probably figured out that there is an underlying theme. It’s this — professional photography is an essential component of the marketing strategy of top-performing agents. High-quality photos and videos really can separate the agents who are thriving in this changing environment from the ones who are treading water. Or worse yet, drowning.
real estate marketing plan for sellers
It all starts with a great MLS Description. Most of the time I’m copy/pasting this description into other platforms like Facebook, LinkedIn, etc. so it’s best to focus here and make it as best as possible. Refrain from listing too many of the apparent features and try to point out things most people wouldn’t know like if it has an excellent greatschools.com rating or low tax rate compared to closeby neighborhoods. Mention things that were recently replaced and remodeled. There are only so many characters you can use here, so take the less is more approach. Try to rattle off as many non-obvious things without all the fluff.
2. Professional HDR Listing Photos
It’s nearly 2020, and I still see some pretty awful listing photos. Unless you’re a professional photographer with the right equipment (DSLR, wide-angle lens, tripod) and the know-how to stitch bracketed photos together to create HDR images, hire a professional. Virtuance is a low-cost option, around $129/shoot, and located in many markets. They take high-quality HDR photos. These photos not only help you sell your listings MUCH faster, but they also make you look like a PRO that other clients will want to use.
3. Facebook Business Page (Photos Post)
Be sure that you start here. Create a high-quality post that displays the images from your listing. Put a call-to-action (CTA) link in the post to have interested parties click to get more info. Use a link shortener like bit.ly to send people that click to a lead generation magnet for you. This link could include an IDX website of yours that has the listing, a blog post that you create on your website specifically for that listing, or at the very least, have it go to Zillow or Realtor.com if you are a Premier Agent and set up to receive leads that come across your listings.
4. Share to Groups and Personal Page
Once you make your Facebook business page post, share it with your personal Facebook page and any groups you are a part of that would be accepting of your posts. Also, ask friends and fellow agents to share your post early and often. The faster you get engagement on your post, the more Facebook will organically show your post to others.
5. Reach Ad
Utilize Facebook’s Ad Manager or boost the Facebook post you just created. I use the “Reach” objective so that my listing can be in front of the most amount of people for the least cost. I typically spend around $5 per day for each of my listings. My target audience is a 15-mile radius around the property that is usually in the age range that can most likely afford the home. Lastly, I make sure only to check the box on placement for the Facebook feed.
Be sure to maximize hashtag usage on Instagram. You can use up to 30 hashtags for each post. I usually target hashtags like #sanantoniorealestate, #sanantoniorealtor, #homesforsaleinsanantonio, etc. I like to use flick.tech to find relevant hashtags that are filtered for my reach on Instagram.
7. Send to Email List
I use Aweber for all my email list needs. With Aweber, I can set up separate lists for agents, clients, and leads. Within the different lists, I can even set up tags to further sort the lists. For example, when an agent signs up for my mailing list, they can choose to receive real estate sales training, eXp Realty info, or agent attraction training. Depending on the choices they get tagged so I can send the relevant info to the right group of people. This comes in handy when you want to mail listings out to your lists.
Begin building a list of agents that you can market to. This list includes agents you’ve cross-sold a deal with, agents within your brokerage, agents you meet at training and networking events. I do not recommend you purchase or get any realtor list of emails. This strategy will be sure to get your account flagged as spam and cause future emails to be less effective.
Make sure to always send listings out to past and current clients. They are the ones that know your hard work. You should remind them of your success in the business by showing them you take and sell many listings. Your clients most likely will not have someone to purchase that home, but as they see you are hustling to find buyers for your listings, they will surely recommend you to friends and family as the time comes.
If you’ve been generating leads for any amount of time, you know that this list can get large fast. Even if they may not be looking for your new listing, send it to them and ask for their help if they know someone that may.
8. Blog Post (Photos)
Create a blog post for your new listing. If you do it right, you’ll receive some organic SEO out of it since one of Google’s ranking factors is the longevity of the post. Since you can technically create the blog post before the home is 100% listed on the MLS, Zillow, etc… you can stand to be ranked at the top for when someone searches that exact address. I typically add in the photos, video, description, and a call-to-action to fill out a form for more information.
Once I sell the listing, I add “SOLD” to the post title so I can have it be part of my “SOLD” listings page which shows your track record and builds confidence for future clients of yours.
9. Open House Event
I call this an event because there are so many things you can do to promote an open house that will allow you more eyeballs on your listing. For one, whenever you advertise that you are going to be hosting an open house on Zillow and Realtor.com your listing gets an immediate boost in traffic. I recommend manually adding the open house to these two portal sites in addition to your MLS because the open house info doesn’t always syndicate over. Also, you can create a Facebook “Event” post that lets people in the area know they can go see the home during the open house hours.
10. Knock Doors & Bring Flyers
Be sure that you leverage your open house to not only the traffic that comes through the doors but to all the neighbors around the area. It’s intimidating to do cold door knocking, but when you have a reason to be knocking like inviting neighbors to the open house, it breaks the ice a little easier. Make it a goal to knock 200 doors. You should be able to invite 40-50 neighbors. Bring a flyer and only give it out if they answer the door. Just before you leave, be sure to slide in a quick “By the way, when do you guys plan to move?”.
11. Professional Video
Professionally edited real estate video can instantly increase your listing’s marketability and your exposure as an agent. It can range from around $250 on the low end to around $500 as an average for a 2-3 minute listing video.
The best part of having a video is that it gives you so many more angles to market your listing. Create Facebook Video View ads, upload to IGTV, add to your blog. Here’s a recent video of a listing of mine.
If professional video is out of the question, check out my post on the best real estate video equipment so you can learn to make videos yourself.
Creating a catalog of current and former listings on your youtube channel goes a long way when it comes to branding yourself. This play is not so much for marketing the listing as YouTube videos don’t get a ton of traffic right away, but over time, these videos will get searched and watched leading to all sorts of interest in using you as an agent.
13. Blog Post (Video)
When you already have all the media, why not log it into your website with a simple blog post. Similar to YouTube above, creating a blog post utilizing the video, photos, and description you’ve already created is a great way to ensure your marketing efforts stay evergreen and last into the future. The home may have sold but people will still organically come across your posts and potentially reach out to you in their time of need.
14. Facebook Business Page (Video Post)
Same as with photos, it’s important to share your professionally done video to your Facebook business page. Your Facebook business page post is how you’ll run your Video View ad, discussed below.
15. Video View Ad
Video view ads are some of the highest engaging ads out there. Not only will you get your listing in front of thousands of targeted people like the reach ads talked about above, but you’ll also get higher engagement. This engagement means more likes, comments, and shares, which will increase the likelihood of the right buyer seeing it and possibly your next client coming across your brand.
IGTV stands for Instagram TV and is a great source of marketing for your listings. This platform is all about the NOW. I would say that it’s more equivalent to Facebook in its lifespan. It’s great for getting eyes on your listing right away. However, over time, it does build a catalog of past listings that can help further your brand.
17. Google PPC
Typically what I do on Google is run an ad for my listings zip code. For example, I’ll target the keyword “Homes for Sale 78258” if my listing is in the 78258 zip code. Use a headline like “Just Listed Home for Sale in 78258” and have the link send people to your IDX site with information on that new listing of yours. Most IDX feeds, like kvCORE, which is what I use, will show similar properties that match the zip code, so you’re offering of homes for sale in that zip code is delivered. These will also be the most ready-to-buy leads since they are actively searching for these keywords rather than just scrolling across their Facebook news feed.