Adwords For Digital Marketing

Online marketing with AdWords can help you grow your business. If you’re new to digital marketing, AdWords is a great place to start because it’s easy to use, requires no investment from you at all in order to get started, and offers great results for the marketing dollars spent.

In this guide, we review the aspects of Adwords For Digital Marketing, importance of google ads in digital marketing, google ads digital marketing agency, and how to use google adwords for marketing.

Adwords For Digital Marketing

AdWords is a great tool for digital marketing. It’s easy to use and requires little investment from you in order to get started.

This is the most popular and important account for advertisers.

Google AdWords is the most popular advertising platform for PPC. It’s also one of the most important accounts for advertisers, especially if you’re running a Google-based business.

AdWords is a pay-per-click (PPC) advertising platform that allows you to bid on search keywords that people type in to find businesses like yours. When someone clicks on your ad and visits your website, you pay Google based on the amount of times your ad was clicked by users searching for those keywords (or “clicks”).

The great thing about AdWords is that it enables businesses to get their brand in front of people who are looking for what they offer—and at low cost relative to other forms of digital marketing like social media advertising or SEO.

People who search on Google often click on your website links .

We all know that Google is a search engine. The majority of searches are done by people who are looking for something they want to buy or do, information, entertainment, people and places. But did you know that there are also several other kinds of searches?

The other kind of searchers are those who type in the name of a product or service into the search bar. They have already decided what they want and just need help finding it.

In this guide we’re going to look at how Adwords can help your business get more customers by targeting these types of searchers with ads on Google Search and Display Network sites across the web

Ad targets what people are looking for , not what they’re searching for .

Google’s algorithm is designed to show ads that are most relevant to the user .

Let’s take a look at how this works:

You search for “How do I become an accountant?” and see ads for accounting schools. You go back and search for “What are the best accounting schools?” and see different ads. The second time around, the ad has changed because it knows what you searched for previously, which is important because Google wants users to click on its own products first—not those of other companies. AdWords uses this information to tailor your ads based on where you live or how far away from an event you plan on going next week!

Your ad will show up in Google AdWords when people search using keywords that you’ve specified.

To get started, you’ll need to create an account on Google AdWords. Head over to and sign in with your Gmail address.

Once your account is set up, you’ll want to check out the Keywords tab (under the Tools menu). This will show you all of the keywords that are relevant for your business based on search volume and competition level.

Next up: setting up a campaign! In the Campaigns tab, click “New Campaign.” A window will pop up asking what type of campaign you’d like: experiment vs always running ads; broad reach vs targeted ads; etc.. Choose “Search Network Only” under Broad Audiences (this means only showing ads when people search online) because we’re looking for traffic right now and not leads or purchases just yet! You can also choose which countries/regions where you want your ads shown—just leave this at Worldwide so it doesn’t limit impressions from any one country or region within each country etc.. Once done filling out those fields hit Create button at bottom-right corner then follow instructions until it asks whether or not do want auto-optimizer turned on? Answer yes if unsure but otherwise no since allows Google algorithm decide best way optimize performance instead relying solely human judgement without data backing it up as well as prevents wasting resources creating unnecessary variations across different advertisements when all that matters is getting clicks/looks/impressions first place rather than optimizing conversions later down line when traffic already exists but potential leads may have missed opportunity due poor targeting choices earlier on…

You have a dashboard where you can track your daily stu

You have a dashboard where you can track your daily stu

  • You can see how many clicks you received, and how much revenue you generated
  • You get a detailed report of your ads including impressions, click-through rate, and total cost.
  • You see what keywords are performing best.

importance of google ads in digital marketin

The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising.

Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer. If you don’t currently have a Google Ads account for your business or you don’t use your Google Ads account to its full potential, you should seriously consider taking full advantage of this platform.

What is Google Ads?

Almost every time you see an ad for a company’s landing page rank as the first (or second, or third) search result on a Google search, it’s not just the result of good SEO; the company likely has a Google Ads campaign underway.

Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business that is looking to get meaningful ad copy in front of its target audience.

Through Google Ads, you pay only for actual, measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow, and you can choose to make your target audience global or local.

Bottom line: Google Ads (formerly known as Google AdWords) is a pay-per-click model that puts your content at the top of search results based on target keywords.

How does Google Ads work?

Now that you know what Google Ads is, you may be wondering how it works. When you embark on a Google ad spend, first you’ll tell Google which of these three goals you’re aiming to achieve:

Then, you’ll determine whether your ad copy will be delivered to a global or local audience. Next, you’ll use images or three short sentences to tell Google what makes your business stand out, and Google will use this data to help you create your ad copy. Finally, you’ll set your budget, which Google will use to predict your Google Ads campaign’s success, and Google will take your ad live. Your target audience will see your ad rank high and appear as a top search result, and as more people click on your PPC campaign ads, your business will come closer to fulfilling its preset budget.

The five types of Google Ads

The aforementioned steps are consistent across all Google Ads campaigns. No two campaigns are exactly alike, though; in fact, there are five distinct types of Google Ads:

Tip: No matter what type of campaign you choose, it will likely include more than one ad group. Each ad group may represent a different product you want to market to the same audience, and each ad group may have a unique keyword set.

What is the difference between Google Ads and Google AdSense?

Google Ads allows businesses to easily advertise themselves on Google properties. By contrast, Google AdSense lets people who own platforms – such as blogs, websites and forums – to monetize these properties via ads for other businesses. Google uses its Google Ads Auction feature to determine which ads are shown via AdSense, and Google Ads users may need to tailor their ads to fare better in the Google Ads Auction.

How much does Google Ads cost?

A major reason to use Google Ads is that you have full control over the cost. If you set a budget, Google Ads will never exceed it, and the program will predict your results based on the budget you set.

Why you should use Google Ads

Here are some of the benefits of using Google Ads in your digital marketing strategy.

1. It increases leads and customers.

Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.

Editor’s note: Looking for the right online marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

2. It’s a flexible marketing platform.

Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organizations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.

You can easily customize campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using and the Google-owned website they’re accessing (e.g., Google search, Google Maps, YouTube).

You can also set your own budget for specific areas of a campaign. For example, you could set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.

3. You get a high return on investment.

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

However, this takes time, and you have to find out which approach suits you and your business. To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.

When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on those areas. If a campaign or parts of a campaign are costing you money, discard them. Invest that savings into successful campaigns and campaigns you will test in the future.

4. You see fast, transparent results.

Google Ads is known for delivering quick, straightforward results and reports of your campaigns.

It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.

These features make Google Ads an extremely transparent and intuitive system.

5. It taps into huge, high-quality traffic sources.

Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day, if those businesses have the budget for it.

Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. This has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets. The people Google sends to you are more likely than people coming from other sources to become customers, opt in to your email list, request information or take whatever action you want them to take.

6. You find out more about your market.

It’s important to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want.

However, this is extremely difficult to do. Traditional methods, such as questionnaires and interviews, produce limited results.

Google Ads, on the other hand, yields information about customer habits and requirements that business owners of previous generations could have only dreamed about. Some of the valuable data Google Ads lets you learn about your customers include the keywords they use to find your website, their location, the devices they use, and the times and days they search.

You can use this information to improve your products and services, as well as to refine your marketing efforts so that you do not waste money advertising to people who are not interested in what you have to offer.

Google Ads is one of the most powerful advertising tools ever created. It deals with millions of searches by internet users every day and then gives business owners a unique opportunity to convert many of these people into business leads and customers.

Many businesses are turned off by the expense of advertising on Google Ads, especially if they are unfamiliar with how this platform works. However, if you are smart about your online advertising strategy, the rewards from Google Ads can be huge.

google ads digital marketing agency

Since 2004, we’ve been a paid search marketing agency focused on Google Ads management – boosting paid search conversions by more than 485%. We use our experience to apply proven ad management strategies, increasing conversions and decreasing the cost per conversion. Make the most of your Google Ad spend today!

Want a FREE 82-point campaign audit? Ask about our end of year promotion.

Let our Google Ads management professionals make your paid search marketing campaigns a success

At OuterBox, we manage your Google Ads (previously Google AdWords) account, targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience. By investing in Google Ads, you will help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. The combination of our in-house team, along with our experience, makes us the leading Google AdWords company you want to work with.

We’re a Premier Google Partner company & expert Google Ads agency with specialists certified in all major areas

Let’s make your Google Ads campaign a success! Want to talk now? Call 1-866-647-9218.

Google Ads Management Case Studies & Client Examples

Want to see real Google Ads results? Over the last 17 years, we’ve managed hundreds of paid search campaigns – growing leads and sales month-over-month.

Get Your Google Ads Campaign Estimate

At OuterBox we help your Google Ads campaign reach its true potential. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

Want to get the ball rolling quicker? Call 1-866-647-9218.

Quote Request – Paid Search

How does Google Ads / Google AdWords campaign management work?

Paid Campaign Analysis & Implementation

With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales as possible per dollar spent.

Conversion Tracking & ROI Analysis

Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

Search Network Advertising

We monitor your search network advertising progress and engagement to adjust bids, ads, and keywords to reflect best the traffic that will engage most positively on your site.

Ad Variation & Testing

Multiple ads are tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations, and test which works best.

Monthly Maintenance

All aspects of the account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Negative keywords and changes to your keywords will continuously improve results.

Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing your account ensures you’re not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we’ll discover the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to ensure we’re on the same page with goals & results.

As Google Ads management experts we offer the following services:

At OuterBox we create and manage highly successful Google Ads / AdWords accounts to drive new leads and sales to websites every day. As a Google Premier Partner, we’re fluent in Google Ads and able to deliver a high return on your ad spend.

How Does Google Ads Work?

Google is the #1 search engine people go to when looking to seek information or solve problems, so being present precisely when they are looking for your product or service is crucial. Google Ads gives you a chance to choose which searches/keywords your ads appear for, what message you deliver to your potential customers, and which pages they visit when they first land on your website.

We leverage the power of Google Ads to reach your customers at the right time, as we send them to the content on your site most likely to answer their questions or solve their problems. Using the various tools and tactics within Google Ads, we can attract visitors who are unfamiliar with your brand, remind past site visitors of what you have to offer, and help grow your business by increasing your sales or leads.

How Much Do Google Ads Cost?

Google Ads are based on a cost-per-click model, meaning you pay each time someone clicks on one of your ads and visits your website. Each keyword has a different cost-per-click depending on how popular that keyword is and what other websites are willing to spend. Google Ads runs off of a bidding model, meaning if you’re willing to pay more than someone else, your ad will generally be above theirs. Because of this, the keywords that are most popular or work best for businesses to drive sales and leads, are usually the most expensive per click.

One of the main benefits of Google Ads is that what you spend is completely up to you. If you are held to a strict marketing budget, we can work with you to decide which campaigns to prioritize so that we can maximize your return on investment. We will work with you to decide the optimal budget, based on your goals and competitive landscape, but the budget we ultimately agree on can be (and should be) increased or decreased depending on how the campaign is performing, seasonal changes in demand, or a variety of other factors. Regardless, you will always be aware of what you are spending, and you’ll always have complete control over the budget.

Working With The OuterBox Ads Management Team

From day #1 of our engagement together, our entire process is structured around one thing: helping you hit your business goals. Our sales team first learns what your goals are during the initial discovery phase, and if we both decide that a partnership would be valuable, we get right to work. You are assigned a dedicated Google Ads expert who will take your goals and craft an entire strategy around how we can effectively achieve those goals, aiming to hit those marks as soon as possible. Just like with any marketing campaign, we will need to fine-tune things over the first 2 or 3 months of the engagement to really start to see outstanding results, but our team never stops optimizing. We work tirelessly to ensure that your keywords, ad copy, budget, targeting, and all other facets of Google Ads are being analyzed, optimized, and enhanced with each month.

Google Ads Management for eCommerce Websites

We help eCommerce sites become visible at the exact time a potential customer is looking to purchase. Just like you have complete control over your advertising budget, you also have complete control over which searches trigger your ads to show. This is beneficial for eCommerce Google Ads clients because we can focus our efforts around keywords that show clear purchase intent. Although you would want to rank for searches like “new shoes” or “types of basketball shoes” for organic search results, your advertising dollars would be best spent on searches like “buy shoes online” since people searching for that phrase would be more likely to complete a purchase. We also help clients leverage the ads within Google Shopping, where they can see your product, learn about the item in more detail, and compare/contrast on why you are the better option than some of your competitors.

Save Money With an Effective Ads Campaign

Poorly managed Google Ad campaigns are extremely common, meaning those businesses are spending more than needed to achieve their goals. Some of the main reasons for this include:

Often we’re able to more than double leads or sales within a campaign without spending more money, meaning the campaign was only 50% effective. At OuterBox, we’ll take you through a 75-point Google Ads audit that will show you the areas in which your campaign is not configured correctly and identify opportunities for improvement.

The Importance of Optimized Paid Search Landing Pages

A well-developed landing page that grabs the visitor’s attention and directs them to the next steps you want them to take is the key to a successful Ads campaign. Without a website and/or landing page that converts, you’ll never be able to position yourself for a positive return on ad spend. Some of the elements to consider include your imagery, headline, copy, and call to action (buttons and links for where you want them to go). We can help you to build great landing pages and also A/B test multiple versions of landing pages to see which perform best.

how to use google adwords for marketing

Google Ads is a pay-per-click advertising platform owned and operated by Google. It is also the largest and most widely used online advertising network in the world, and millions of businesses use Google Ads to reach new customers and reach their sales, marketing, and revenue goals.

Advertisers who choose to use Google Ads can target users across multiple networks.

Each ad type offers its own set of benefits and can help hit different objectives. And within these networks, there are different campaign types, placements, formats, and more. There are even campaign types that allow you to advertise across multiple networks at once.

Why use Google Ads?

PPC in general offers many benefits to business, but Google Ads has extra advantages.

How does Google Ads work?

Although both Search and Display advertising campaigns are managed via Google Ads, the term “Google Ads” typically refers to the Search Network. Digital marketers usually refer to the Display Network by its own name. In short, Google Ads works on an auction system, where costs are not determined just by bid, but also the quality and relevancy of ads.

For more on the Google Ads ad auction and how the Google Ads system works, check out this infographic.

How to use Google Ads in 7 steps

1. Establish your foundation

First and foremost, make sure you have a firm grasp on your audience and your goals.


​​What are you using Google Ads for? Lead generation? E-commerce? Brand building? The campaign types you choose and structure of your account will hinge on this. To learn more about establishing realistic goals for your Google Ads account, check out these resources:


Developing personas is essential. What do your ideal customers do? Where do they do it? When are they actively searching? On what device? To learn more about developing customer personas and defining your audience, check out these resources:

2. Set up your Google Ads Account

You have the option of creating your account using an existing Google account, or you can create a new account specifically for use with Google Ads. Then, you’ll specify some basics for your account, such as your location and time zone. Finally, you’ll set up billing details, so Google can accurately bill you every month.

3. Identify your keywords

Advertisers use Google Ads by bidding on keywords that are relevant to their business so that their ads appear in relevant search results. There are many different ways to conduct PPC keyword research, and WordStream’s Free Keyword Tool is an excellent starting point.

Simply enter a search term or URL and it will generate a comprehensive list of keywords along with search volume, cost per click data, and competition level.

4. Create your campaign

Once your account is created and you’ve done your keyword research, it’s time to create your campaign. To create your Google Ads campaign, you’ll need to:

You can also watch our video tutorial here:

5. Create your ad

Writing effective Google ads is a particularly challenging task, as you have limited space to craft a compelling and persuasive message.

In general, a good Google Ads headline:

Furthermore, with responsive search ads being the only standard Search campaign you can create, you have to format your headlines and descriptions to be able to work in different combinations. Use these responsive search ad best practices to guide you:

6. Report on performance

Like any marketing strategy, Google Ads is not a set it and forget it effort. It’s important to check in on your campaigns regularly so you can harness what’s working and toss out what’s not. Important PPC metrics to pay attention to are:

Depending on your campaign types and objectives, there may be other metrics to track as well, but those are the core ones. Not sure what constitutes “good” performance? Check out our interactive Google Ads benchmarks.

7. Optimize, test, & adjust

A perfect Google Ads campaign is never finished. The platform is always changing and so are your customers, so you should always be testing out different settings, ad copy, and offers as well as adjusting bids based on keyword performance and adding negative keywords to eliminate unqualified search queries.

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