In this post, we review Merchandising For Ecommerce.
The art and science of showcasing goods or deals on a website with the intention of boosting sales is known as ecommerce merchandising.
The visual merchandising used in eCommerce is intended to lead buyers through the buying process, as opposed to the physical store experience, which is mostly driven by discovery.
Online merchandising is a tactical method of setting up and exhibiting your products, just like conventional visual merchandising. E-commerce is…
The entire process of making the available goods sold to its potential clients is included in eCommerce merchandising, according to Bookmarks.
“Merchandising moves products towards people whereas advertising moves people toward goods”
The anticipated holiday sales are anticipated to increase eCommerce companies’ annual gross merchandise value (GMV) to about $38 billion, up 40% from the previous year. Due to Covid limitations, which are hurting physical shops, e-commerce holiday sales may surpass $7 billion.
The coronavirus epidemic, social isolation, and staying at home are predicted to drive customers toward the digital realm, according to the aforementioned statistic.
In order to draw customers to their online businesses, eCommerce enterprises must use this opportunity and develop a solid plan and excellent merchandising approach.
The best and fairest course of action to ensure the rapid sale of your product is to choose an alluring merchandising plan.
Retail merchandising in physical stores and eCommerce merchandising are very different from one another. The physical retail merchandising process begins as soon as your customer walks inside the store. He finds the way goods are presented in a window display to be visually appealing. The best customer service, the use of music, and the environment all contribute to increased sales.
It is crucial to change your merchandising policies in step with the current marketing landscape, where everyone is moving their businesses online.
The real sting, though, is that you must be considering marketing, and that too for an online business.
But according to my own interpretation, sure.
It is definitely conceivable. Merchandising is something that can be done in an eCommerce company just like it is in a physical store. Every section of your eCommerce site, including the home page, category pages, products list, navigation menus, product pages, check-out pages, shipping & delivery pages, GIFs, and videos, highlights the merchandising options.
For instance, you can see how all the online shops have decorated their stores for the holidays and are conducting sales. They have added festive decorations to their site and are giving personalized gifts to loyal clients who sign up, as well as fantastic discounts to new users.
But here is the kicker:
You must be thinking, merchandising & that too in online business.
But in my personal understanding, yes.
It is very much possible. Just like a physical retail store, merchandising can be done in an eCommerce business too. Every segment of your eCommerce site enlightens the merchandising opportunities like the home page, category pages, products list, navigation menus, product pages, check-out pages, shipping & delivery pages, GIFs, videos, etc.
For example, you can see how all the online businesses have merchandised their store with a festive look and are running promotions. They have decorated their homepage with a festive theme and are offering personalized gifts to their frequent customers as well as great discounts to their new users.
Merchandising For Ecommerce
Organizing, arranging, and standardizing the products and offers on an online store in order to boost sales is known as eCommerce merchandising. This approach frequently entails marketing, improving search results, and primarily concentrating on all-around requirements and consumer pleasure.
Online merchandisers focus on improving the performance of the inventory depending on each customer’s behavior rather than managing the inventory itself.
Overall, online marketing simply involves luring clients at the appropriate time and making the appropriate product available to them.
Elements of eCommerce Merchandising
The main goal of employing merchandise is to raise your customers’ average order value (AOV) and to influence your sales strategy in a way that encourages them to make additional purchases in the future.
Are you prepared to improve the online buying experience for your customers? Let’s go over the eCommerce merchandising components that are most promising:
Use the index above to quickly jump to your preferred element.
1. Homepage Merchandising
Your homepage is the first and primary page a visitor to your eCommerce website sees when he arrives. This page includes all of the inquiries that a lead might have when arriving at your website.
Enrich your homepage with the following aspects-
You may see an example of how elegantly Luxdeco presented their homepage with a contemporary phrase by looking at their website. To make your website’s homepage more interesting, you can also include deals.
2. Collection-Oriented Merchandising
What could be the most effective way to target different customers at a specific time? Collection-based merchandising is the solution.
how to make it simple for your customers to navigate through a variety of products. The best illustration of this can be found on websites for clothes and apparel brands, where the collection is highlighted based on several factors including age group, seasons, etc.
Attach eye-catching images to your eCommerce collection-based merchandising to put it in the customer’s limelight and help them understand which collection corresponds to which function.
The titles “Summer Collections, Winter Collections, Female section, Men’s section, etc.” should be used to laud each collective section.
The portion is particularly for menswear, as you can see in the image below.
Inform your buyers of the unique features that each collection of yours contains. For your clients to have an accessible entry, proper protocol is absolutely necessary.
3. Optical Merchandising for Product Pages
The essential component of any eCommerce website is the product page. Only here does your customer have the option of selecting “Add to Cart” or not. the precise moment to convince your most important customers to make their purchases.
Numerous elements of your product sites, such as the price range, product description, ratings, and buy alternatives, assist your prospects in properly comparing the products.
For instance, the graphic below shows how they have presented their product from every perspective in addition to demonstration videos.
If you sell digital goods through your online store, the product page should include demos and descriptions. This will include everything on the product page to answer all of your audience’s questions.
4. Category-Based Merchandising
When there is a need to show a related or discrete group of products to your customers, category-based merchandising is the best.
Category-based merchandising is the technique of ranking up your products at category & subcategory level on the basis of a factor or essential that deliberately affects the purchasing decision of your customer.
Serve your customer with different filters like a brand, size, new releases, shipping method on category pages so that it gives them a deeper exploration of their product choices. You can opt for CAMA (Catalog & Merchandising Architecture) which provides befitting filters & facet options for each category.
Today, every eCommerce company is dealing with many products, therefore it is necessary to have multi-categories on your product pages.
Follow an eCommerce conventional strategy to display categories of your products.
Guide your team members to make time to audit your category pages to understand your customer’s purchasing behavior. Optimize your search engine to reveal every type of filter and facet. As it sometimes happens, if your filter browser doesn’t give exact results, prospects move to search engines.
Ways To Update Your Strategy To Avail The Best Use Of Merchandising
Merchandising is not confined to a single form but it incorporates a variety of units. Ranging from inventory & pricing to delivery & many more. But at every phase, the sole objective is to drive conversions only.
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing”
Modernize your eCommerce merchandising schemes as per increasing competition. Leverage the technical aid of your site to capture the buying patterns of your customer. This can be done only when you admit the best strategies to represent your brand exceptionally.
Here are some ways that will help eCommerce merchandisers to improve their merchandising strategy.
Jump to your favorite section using the index above.
1. Optimize Your Site To Be Accessible On Any Device
As per WordStream, an average click-through rate in Google Ads through the mobile across all industries is 4.10% on the search network and 0.60% on the display network.
Therefore, it is foremost important for you to provide your shoppers with a mobile-friendly shopping experience so that they become assured that whenever they want to use it they can use it from any device.
2. Use Product Recommendation Tools
While online shopping through Amazon, you might have noticed that they often force you to buy a combo of products rather than buying a single product. Like, if you are purchasing a mobile, they will offer you to also have a look over the mobile cover, screen protector, etc.
What did they use to make this plan successful? All this is possible by using a product recommendation tool. This tool is an artificial intelligence technology that usually predicts & shows those products to the customers which they would like to buy.
Major eCommerce giants like eBay, Amazon, Alibaba make the best use of recommendation algorithms in order to prominently serve the customer needs. About 38% of Amazon’s revenue is generated by recommendation tools only.
These recommendation tools act as a data filtering tool that helps the buyers in choosing not only trusted products but also related ones.
Upselling is easily possible by suggesting products to the customers based on those which they have already added to their cart & those which they are browsing on the site.
It is a genuine truth that people usually prefer those products which have gained a positive response from other users. More than 85% of consumers check out reviews & ratings of a particular product online before making its purchase.
Put such requests on your product pages urging the satisfied customers to share that product among their social networks by underlying social media buttons on your pages like Twitter, Instagram, Pinterest.
4. Stimulate Buying Instinct With Digital Stickers
Digital stickers are unique visual elements given to individual search results to highlight a certain product feature. These stickers have a variety of uses, such as designating a product as a best-seller or top-rated item, indicating that any item will ship for free on special occasions, etc.
Digital stickers, also known as ribbon overlays, draw attention to the fact that recent product videos are always accessible. This makes it easier for customers to evaluate how tangible the product is. Your conversion rates improve, which raises your eCommerce company’s revenue.