In this guide, we review Geo Tagging Images For Seo, Geofencing Marketing For Real Estate, Getting Clients For Digital Marketing, Getting Into Marketing With No Experience, and Getting Started Blogging For Money.
Have you ever searched for a place on Google Maps and found that the search results include photos of that location? This is because Google uses geotagged images to help it determine which locations are most relevant for your search. For example, if you were looking for a restaurant in New York City, then Google would take into account all of the geotagged images on the web showing that restaurant and use them as part of its ranking algorithm. Just imagine how many user-generated photos there are showing every single business in New York City! If your website has great content with lots of pictures (especially if they’re high quality), then it’s likely that Google will start using those images as well when people search for specific businesses or places nearby their homes or offices.
Geo Tagging Images For Seo
What is Geotagging?
Geotagging is the process of associating metadata with a geographical location. This means that you can create a map and add information to each of your locations, like a business name and address.
If you’re wondering what geotagged images are, they’re photos that have been tagged with geographic information so people can see where they were taken on an online map (and even use their phone’s GPS to find it).
As you may have guessed from the name, these tags not only display where an image was taken but also allow brands—and regular users—to attach other relevant data about those locations: when it was taken (and who took it), where else in the world there might be similar shots (great for planning vacations!).
How to Geotag Images
There are many tools available to help you geotag your images. Some of them are free and some of them aren’t. If you’re looking for a free solution, I would recommend a simple Google Chrome extension called “Geotag Photos” (https://chrome.google.com/webstore/detail/geotag-photos/pjbpbgganlcfnndhgjocpdmfoajblo?hl=en). This is the tool that I’ve been using for years and it has never let me down in terms of accuracy or reliability.
Another good option is the paid tool called Geosetter (https://www.geosetterapp.com/). It’s not cheap at $149 per year but it also includes access to their mobile app which can be very useful if you want to geotag photos on-the-go in places where internet connectivity isn’t reliable or fast enough for online services like Google Maps’ Geocoding API
Embedding Locations in Image Alt Text
You should use alt text to describe the image, not just the keyword.
Google considers a lot of factors when it comes to determining how relevant an image is for a particular SERP. One of these factors is the alt text that accompanies each image in your webpages. So if you have multiple images on a page, Google will look at all of them and determine whether or not they’re relevant for that page based on what they see in their search results. If there are keywords in your alt tags, that’s great! However, don’t stuff them with keywords because Google might penalize you for it (which means lower rankings). The best practice is to include only one to three keywords per tag so as not to dilute their value or hurt yourself by being deemed manipulative by the algorithm itself.
Also note that any time someone views this page online through a browser like Chrome or Firefox (and many other browsers), it displays an ‘alt’ attribute next to each image thumbnail that looks something like this:
Geotagging images can help your website rank higher in local search.
Geotagging images is a way to add location data to pictures. This can help you rank higher in local search, as well as be used for social media marketing.
Let’s say you run a photography studio in San Diego, California. If you’re trying to attract more clients from the area, it would make sense for you to geotag all of your photos taken there with “San Diego CA.” This will help people searching for photographers in the area find your website and services faster than if they didn’t have access to this information.
Geofencing Marketing For Real Estate
Geofencing is a highly effective way to target your ideal audience directly on their mobile devices with a relevant, impactful message that generates client action. There’s no ‘magic’ to geofencing but the best strategy involves targeting your audience where you know they’re likely to be depending on the kind of lead you want to generate. In addition, it will best serve you to show them an ad that makes them say, “I need to contact them today!”. Your ad should say; who you are, what you do best, where you do it, and why they should call you. Lastly, if you can put a compelling offer in front of them, think along the lines of, “Free Home Inspection with Listing”, then you’ve got yourself a winner! If you’re a home seller or home builder, you should make sure your real estate agent is using these methods to get your home(s) sold! ????
Here are 5 ways to use geofencing to generate real estate leads:
Geofence new construction communities ????
New construction communities and their sales offices are hotbeds for new home buyer traffic. These are active, in-market home buyers that may not have a real estate agent and could use your expertise in helping them navigate the home buying process. Your strategy should be to geofence as many new construction sales offices within your market area to increase the likelihood of conversion. Homebuyers will see your ads on their mobile devices, click-thru, and land on a page where you can capture their contact info to follow-up.
If you’re a home builder, this is a great way to get a leg-up on the competition! Don’t let all those new homebuyers purchase at the ‘other neighborhood’, show them the value of your community and drive foot traffic back to your sales office by targeting competing communities.
Geofence credit unions and banks ????
Financial institutions can be a great lead source of financially ready homebuyers and even sellers. Perhaps someone has walked into their local branch to sit with their banker to discuss refinancing, taking out a home renovation loan, or to request a payoff statement. Why not prove value to them and capture their information? Your strategy here should be to show how you can be cost efficient in helping your homebuyer or home seller reach their goals. The right message and offer go a long way!
If you’re a mortgage broker or loan officer, you may be able to structure deals or offer savings in ways traditional banks and credit union can’t. This an amazing way to build relationships and prove value to prospects.
Geofence real estate brokerages ????????
Real estate brokerages are often filled with people evaluating whether or not they should work with a particular agent and brokerage. Position yourself as a local authority in the real estate market and you could win BIG! What do you have going for you that this brokerage doesn’t? Perhaps, it’s your digital marketing savvy that’s going to win over a home seller or your quick-action and experience that’s compelling enough to generate interest for a home buyer. Your strategy here should be to prove value to your prospect that you’re not just an option but your local markets go-to!
If you’re a home builder, this is a great strategy to keep your new community top of mind to performing agents and their clients. It’s a 2-for-1! The same goes for mortgage brokers and loan officers!
Geofence transitioning neighborhoods ????
Every major metropolitan has transitioning neighborhoods. In Atlanta for example, the communities within a 2-mile radius of the newly constructed Mercedes Benz Stadium are on FIRE????! Investors and new home buyers are flocking to this area to get in on the huge upside of rental income and equity, and of course for each home, there is to be purchased there is a home needing to be sold! Don’t you love it as a real estate agent when you get both sides of the transaction? ????Your strategy here should be to prove value to all parties in showing you have a system that works! You are a nimble agent, knowledgable of market trends, and have the best pricing strategies to get the job done, whether you’re helping your client buy or sell a home.
Geofence homes for sale ????
Current homes for sale, vacant or occupied posses major upside for targeting ongoing showing traffic and open house traffic. Not everyone viewing a home or attending an open house has a buyer’s agent. Your strategy here should be to prove value to your prospect that you’re an authority in the local market and can help them to negotiate a great deal. Perhaps you can display how the last few homes you’ve sold were $x,xxx amount below list price. What a great hook!
I hope you enjoyed these 5 Ways to Use Geofencing to Generate Real Estate Leads. If you’ve found any value in this blog please share on your social media or with your colleagues. You’re welcome to contact us today to learn more about how Idya Realty can help you purchase or sell a home in Atlanta, Georgia.
*BONUS
Do you have a list of customers or business addresses? Addressable Geofencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through automated plat line geofencing drawing capabilities.
For example, perhaps you want to target a ‘feeder’ neighborhood for your listing. The benefit of using Addressable Geofencing is that you can target people directly on their mobile devices at home, and track foot traffic back to your listing and or your open house. Imagine how much VALUE that brings to your seller and your services!
• Highly Precise – Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted. Up To 90% Match Rate
• Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
• Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geofencing campaigns to track uplift in foot traffic to the advertiser’s location.
• Multiple Creative Formats – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
• More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.
If you’re ready to get started with any one of these 5 Ways to Use Geofencing to Generate Real Estate Leads contact Propellant Media at (877) 778-7358 ext. 711. Propellant Mediais a digital marketing and media solutions provider. They help their Clients maximize leads, elevate customer and prospect engagement, and increase sales in a highly competitive digital, search and mobile-first world. Take a look at this client success story to learn more, New Home Builder Drives In Person Visits With Propellant Media.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Getting Clients For Digital Marketing
Accepting that you need to level up your customer acquisition model is a step in the right direction.
Next, you need to ask yourself this question.
As a digital agency, what would you do if you were your own client?
Remember, even respected doctors can make terrible lifestyle choices that ruin their health. That’s because they don’t see themselves as patients that require their care.
The takeaway here is simple: Do for your business what you do for your clients.
Prove that your client getting system works by getting clients yourself.
If you help brands generate leads through social media, you can definitely help your own company do the same.
How to find clients on LinkedIn
Let’s start with the most obvious place where your next potential customer could be: LinkedIn.
As a digital marketing agency, your target audience consists of other businesses, entrepreneurs, bloggers, and so on. These folks like to use LinkedIn to expand their professional network.
LinkedIn allows you to share content, join groups, and showcase your agency’s company page to its massive user base. Every single thing you do on the platform can help you attract potential prospects.
Ways to get clients on LinkedIn
We wrote a detailed guide on how to get clients on LinkedIn, which you can read here: How to Get Clients on LinkedIn
How to get clients on Facebook
When it comes to client generation via social media, it’s a big crime to ignore the biggest social media platform currently existing: Facebook.
Facebook still holds the crown for most popular social media network—catering to billions of users worldwide. As such, countless businesses of all sizes made sure to build a presence there in hopes of raking in customers.
So, how to get clients on Facebook?
You can use Facebook to build a business page that educates leads about your services. Of course, it can also help you distribute content and engage users on a more personal level.
Ways to get clients on Facebook
To know more about client generation through Facebook, refer to the guide below: How to Get Clients on Facebook
How to get clients on Instagram
Instagram is a social media platform where agencies can use the power of visuals to connect with potential clients.
Visual content, be it in image or video form, is undoubtedly a more effective medium of communication than text. Through Instagram, you can show your target audience what they can gain with your agency using different visual content formats.
Learning how to get clients on Instagram requires you to elevate your visual content strategy. Sharing random posts, following prospects, and sending direct messages won’t be enough to turn your prospects’ heads.
Ways to get clients on Instagram
You can learn the ins and outs of Instagram client generation by reading our guide here: How to Get Clients on Instagram
How to get corporate clients with Vista Social
Give yourself a pat on the back.
You now know how to find companies that need marketing services by fortifying your presence on LinkedIn, Facebook, and Instagram.
Put it all together and you should be able to land big clients.
Remember, the key to corporate client attraction is building rapport with multiple—not just one—decision-makers across an organization.
Your agency’s sales leaders can fill this role by expanding their presence and establishing their authority all over social media. To do this, use Vista Social to keep their personal branding and messaging consistent across all networks.
Vista Social can provide your agency with a central hub for all social media marketing fronts.
You can link all your accounts within minutes using Vista Social’s intuitive Profile Management interface.
Here are a few tips on how to get corporate clients with Vista Social:
Turn some eyeballs by automating content sharing
To grow your authority, Vista Social offers a selection of streamlined post publishing and scheduling tools. Stir conversations by finding and sharing the hottest content on the World Wide Web—without opening another tab.
You can even automate this process using Smart Publisher—giving you more time for more organic relationship building with clients.
To squeeze the most value out of content, optimize your posting schedule to match your audience’s behavior.
What you need to know, however, is how to set up your posting schedule.
On Vista Social, you can create posting times by going to your dashboard’s ‘Publishing Settings’ page. Under “Publishing Queues,” select your entity and social network to build your schedule.
That’s about it.You’re now ready to share content that will put you on the radars of big-name prospects.
Manage your reputation
If a high-profile prospect is interested in getting your services, rest assured they will do their homework. They will ask around, read reviews, and look at your current customers’ conversations.
Vista Social social media listening will allow you to sift through all the noise and spot such conversations.
All you have to do is create a “listener” and supply the keywords you want to monitor. It could be the name of your agency, an executive, or your products.
Vista Social will also help you manage reviews by consolidating them all in one place. The platform can pull reviews from major sites like Facebook, Google My Business, and TrustPilot.
Getting Into Marketing With No Experience
I was in my final semester of college studying marketing. I had already applied to dozens and dozens of jobs but one of two things was happening.
Most would never reply and I was left wondering. Or, the ones that did reply told me that I didn’t have the required experience they needed. “Come back when you’ve got a few more years of marketing experience under you belt,” they would say.
I needed to get experience so I could get a job, but I couldn’t get experience without a marketing job! What was I supposed to do?
Eventually, I managed to land a great job at Disruptive Advertising, so it all eventually worked out, but this experience got me thinking. Now that I actually have marketing experience, what would I recommend to someone who is in the same position I was in right after college?
After giving it some thought, I’ve come up with a list of things that I think can help any inexperienced (or even unexperienced) new marketer stand out from the crowd:
1. Take the Google Analytics Certification Exam
Basic analytics knowledge is a must for marketing positions these days. Fortunately, Google makes it fairly easy to learn how to set up marketing analytics and obtain a certification you can put on your resume with their Google Analytics Certification Exam.
The study materials include 4 units with 3-5 videos per unit. Assessments are included at the end of each unit to make sure you know your stuff. The exam currently has around 70 multiple choice questions and a score of 80% or higher is required to pass.
2. Take the Adwords Certification Exam
Similarly, taking the Google AdWords Certification Exam is another great way to show that you’re willing to go the extra mile and develop your marketing skills on your own time.
It’s also a great way to stand out to a potential employer because many people are intimidated by AdWords and other online marketing platforms. If you take the initiative to get yourself certified you will be one big step ahead of the applicants who didn’t. Oh yeah, and it’s also free, which is important when you don’t, you know, have a job…
3. Develop Your Writing Skills
If you think about it, we pay people to do things we aren’t willing to do ourselves. Most people don’t want to go to 12 years of college to become a doctor, so they pay doctors who were willing to invest that time into developing the necessary skills.
So, anytime you can find a valuable skill that people avoid developing, you’ve found a great way to stand out from the crowd.
Writing is definitely one of those skills. Content creation is a big part of marketing, which makes good writing an important part of any marketing effort. But, most people don’t like writing, so developing your writing skills and confidence is an easy way to set yourself apart from other new marketers.
Ideas to improve in this area include: keep a journal, start a blog, enter writing contests (you’ll be surprised how many exist in your area) or make it a habit to spend ten minutes each day completing a a creative writing prompt (my personal favorite).
4. Learn From Experts
While marketing tools, platforms and opportunities are constantly changing and evolving, marketing principles stay basically the same. The better you understand the principles behind marketing and the big players in the marketing world, the more competent and invested you will seem in your interviews.
With that in mind, Google “top 5 marketing books” and read the books that come up first. Write your key takeaways so that you can discuss them in interviews. Discussing big thinkers in the business world will give you more credibility.
5. Make Your Own Content
Don’t have any real-world experience? Go get some! Pick your favorite brand and pretend that you are responsible for creating their next ad campaign. Practice making ads with engaging copy (text) and stunning images.
There are hundreds of tutorials on how to use Photoshop. If you don’t have Photoshop, use pixlr (it’s free). If pixlr is too much to handle for your current skill level, then try out Canva. If that free do-it-yourself service isn’t working out then give up and move back in with your parents…
Although creating your own marketing content isn’t quite as good as actually working as a marketer, it does show initiative and help you build a portfolio of campaigns and ads you can use in resumes and job applications. Plus, it helps you develop more relevant marketing skills, which can give you a leg up on other candidates.
6. Get a Mentor
Okay, this isn’t direct marketing experience but, still in the context of getting a marketing job, I highly recommend finding a mentor in your field. Mentors can help you answer difficult questions, give you feedback on your work, connect you with other marketing experts and help you develop some essential marketing skills.
These days, getting a job is often less a matter of how good your resume is and more the result of who you know. So, if you can find a decent mentor, you can both pad your resume and get access to valuable connections. It’s a double win!
Getting Started Blogging For Money
I get it. You want to start a blog, but you don’t know how to make money from it. That’s okay! It’s not the easiest thing in the world to figure out, but once you’ve got a plan for how your blog will make money and what kind of content you’ll create, it can be an incredibly rewarding experience—not just financially, but also personally.
Why are you blogging?
Of course, you need to know why you want to blog in the first place. Is it for fun? Do you want to make a living from it? Are you trying to build your personal brand and grow your business? A lot of people start blogging because they think that there is an endless amount of money out there, but this isn’t always the case. You can definitely make money blogging as long as you’re willing to put in a lot of work and time into making it happen. Deciding what kind of person you are and what kind of business model works best for your particular needs will go a long way toward helping guide the direction that your content takes.
When starting out at home with something new like this, it’s important not only that we have some sort of plan in place but also that we understand exactly what our goals are going forward so that we can determine whether or not they’re realistic enough (or if they might even be too ambitious). In other words: What do we actually want?
Where do you want to be in 5 years?
This is a good question because it will help you decide what type of blog you want to create. Do you want to start a business and make money off of it? Maybe you want a side hustle or hobby that brings in extra cash. Maybe your goal is just to make enough money from blogging so that all your bills are paid and then some, but nothing more than that.
Whatever your goal is, just know that there is no right answer here; everyone’s path will be different depending on their circumstances and where they are in life right now. All I can say for sure is this: if you have an idea for a blog topic, there’s probably someone out there who wants or needs content about it even more than they do!
What is your topic?
Once you have your topic, you need to find out if it’s profitable. The easiest way to do this is by looking at similar blogs and seeing how much money they make. Let’s say that I want to start a blog about travel in Europe, but there are already thousands of travel blogs out there. How would I know if my idea is any good?
The best way is to look at other blogs with the same theme and see if they’re making money from their website. Once you’ve found some successful sites in your niche, copy what they’re doing! Copy their design style, copy their writing style and most importantly: copy their monetization strategy!
How do you plan on making money?
You should be very careful about how you plan on making money. Make sure that whatever business model you choose is legal, ethical and one that can keep up with the demand. You will want to make sure your content is high quality enough that people are willing to pay for it and that it’s something people want or need. You must understand the business model before diving in head first because you don’t want to get stuck with a bunch of bills and no way out.
The most important thing when starting a blog as a side hustle or full-time income source is having a plan for scaling your business so that it works even if life throws some curve balls at you (like going broke). This means thinking about ways to increase traffic, sales conversions, affiliate commissions etc…
You can make money blogging, but you need to have a plan.
You can make money blogging, but you need to have a plan. You can’t just start writing and expect to be paid for it straight away. You need to start with some basic research and planning before you even begin to think about how much money you’re going to earn from your blog.
Once you know what type of blog you want to create and who your target audience is, next step is setting goals for yourself. How much do you want to make annually? Do you have any specific timeframes in mind? These are important questions that will help keep focus on what needs doing right now so that one day soon it’ll all add up nicely!