In this guide, we review Free Marketing For Nonprofits, digital marketing strategy for ngo, content marketing for nonprofits, best nonprofit marketing campaigns, and Free Marketing For Photographers.
A lot goes into making a nonprofit organization successful. We have donor attractions, fundraising, team collaborations, all with the aim of keeping your nonprofit afloat.
If you are like most nonprofit organizations, you are almost always operating with less. You have smaller teams, tighter budgets, and restricted timelines.
Free Marketing For Nonprofits
For most, the idea of creating a marketing strategy feels like a task that’s not worth the effort. But if you are keen on attracting supporters, then your focus should shift to growing your online presence.
Digital marketing for nonprofits drives the most change. It’s through marketing that an organization can attract donors, boost funding, engage volunteers, and fulfill its obligations. And since nonprofits are more focused on achieving more with less, raising awareness of what your organization does will boost performance.
In this article, we’ll discuss the value of online marketing to nonprofit brands. We’ll talk about the strategies, benefits, and best practices.
What is Nonprofit Marketing?
It’s clear that the purpose of nonprofits is to bring change to society. This may be through donations or messages that spread hope in a community.
When it comes to nonprofits, digital marketing strategies are those tactics that attract the relevant audience. They are the processes that are taken to attract donors, engage volunteers, build a robust team, and manage fund drives.
For example, a nonprofit like World of Children is focused on supporting sick, hungry, abused, and educational challenged children.
They have set up a website and included a mission statement that encourages people to convert. Additionally, they have call-to-action buttons that are easy to locate. From their marketing strategy, it’s easy for them to raise awareness and receive support for most of their activities.
How Does a Nonprofit Stand to Benefit From Digital Marketing?
Marketing for nonprofits is a broad subject. It isn’t just about funding. It’s about bringing together the data, platforms, technology, media, and devices that drive the most change in an organization.
Here’s how online marketing can benefit nonprofit organizations.
Nonprofits rely solely on well-wishers. Without the donations and support from volunteers, it would only be a matter of time before a nonprofit runs out of resources and closes its offices. Nonprofits are all about raising funds and supporting needy causes. And it’s through marketing that an organization can get noticed and receive more funding from online and offline supporters.
Digital marketing can open your nonprofit to a global audience. It removes the limitations of time and accessibility while adding convenience and expanded reach. Nonprofit marketing makes it easy for people to hear and spread the word about what you do.
Builds Long-term Donor Memberships
Nonprofit marketing helps in the development of membership programs that ensure the prolonged sustainability of an organization. With marketing, an organization can create a plan that recruits new supporters and reminds return members to contribute to their causes.
Brings in New People power
Nonprofits will never run out of the need for volunteers. Take, for instance, an organization like the Red Cross. Their calamity response projects require that they have teams located around the globe at all times.
Without support from volunteers, there would be a slow down in the execution of their mission. But thanks to their marketing efforts, such a nonprofit can receive new manpower all so often. Additionally, the new members can also contribute to most of their fundraising efforts thus boosting their monetary requirements.
Improves Online Visibility
If you want to be seen and heard in a busy environment, you must know how to stand out from the crowd. By creating a robust online presence, you put your nonprofit ahead of your competitors. You also ensure that anyone searching for your targeted keywords will discover your pages first.
Credibility can best be achieved by sharing powerful stories of what you have achieved. Or maybe carrying out an email marketing campaign that takes your potential customers through your nonprofit’s journey. There’s so much you can do with digital marketing to gain trust and build loyalty with your supporters.
Creating a Digital Marketing Strategy for Nonprofits in 8 Simple Steps:
For nonprofit marketing to be effective, you need a plan. A plan directs your operations. It is through the details of a plan that you can manage the digital marketing process and declare a starting point and time. In case things need to change midway, your plan will inform most of the restructures.
Define Your Goals
The first step to a successful marketing initiative is knowing your goals. By defining where you want to go, you can develop a digital marketing strategy that gets you there. For example, if your nonprofit is keen on attracting donor funding, these defined goals will direct most of your activities.
Your goals can take many forms, but at the top of the list is brand exposure. For example, you can plan an outreach program to keep in touch with communities. In your guide, you can include ways of involving people, like potential donors, interested in your organization. In this way, you create a platform for building warm connections that can benefit your nonprofit marketing.
As you define your goals, remember to review your mission and vision statement. Reflect on the strengths and weaknesses of your marketing initiatives from the perspective of the S.M.A.R.T goals. Ensure that your goals are Specific, Measurable, Attainable, Relevant, and Timely.
If let’s say, the above donor funding was for a cancer support center, here’s how the S.M.A.R.T goal would look like;
See how we put the mission, vision and values statement together. That’s how SMART goals work. They ensure that you have clear objectives for donors, volunteers, stakeholders, and the community.
Know Your Audience
Be clear on the beneficiaries of your cause. For example, if you are fighting for human rights from a political perspective, then the approach you use should differ from helping victims of gender-based grievances.
But in both instances, you will want to establish an emotional connection with the target audience. Conduct research into their interests and lifestyles. Spend your time collecting data that will improve the efficiency of your digital marketing campaigns.
Better still, segment your audience into groups. Creating groups will help you personalize your marketing messages to suit your audience.
Create a Key Message
A key message is those specific terms that help you get noticed. These are keywords that if well used, could be the voice of your nonprofit brand. In digital marketing for nonprofits, keywords are those words that put you ahead of your competitors. It could be a simple phrase like “there when you need us most,” but these terms can get you noticed by big donors.
Spread the Word About Your Campaigns
Creating a marketing campaign and not promoting is like lighting a candle in the dark and hiding it under a table. It may light up a small part of the room, but imagine if you allowed the candle to shine!
Promotion helps you discover, engage, and convert a larger audience that shares your interests and aspirations. But as always, identifying your distribution platforms will boost your performance.
Start by knowing where potential supporters of causes like yours hang out. If social media is where they spend the most time, create a marketing strategy that encourages them to convert from there. As you look for what works, remember to deliver it in the best formats.
Measure Your Results
How much has your nonprofit achieved in the last week, months, or years?
By looking at your metrics, you can determine how well you are meeting your objectives. Your metrics can also inform your gap analysis. If you have been filling gaps left by your competitors, find out if your efforts have attracted more supporters to your site.
Of course, there are many other ways to measure results. For example, if you send out flyers for a fundraising drive, you can ask people to text a particular code to confirm support. Such feedback can tell you what role the flyers played in the success of your fundraising drive.
digital marketing strategy for ngo
Social media marketing can help nonprofits achieve their goals of helping millions of people, animals or improving our environment with limited, or no, budgets.
Many nonprofits, charities and NGOs have one big challenge:
Most charities work on small budgets and limited resources. They need to perform multiple activities including planning, educating, organizing and marketing with the available funds. Marketing requires special attention as it covers a number of subtasks which are essential to growing your organization, like promotions, membership campaigns, sponsorship inquiries and the creation of marketing materials. It can consume a good amount of your funds. Larger charities can easily handle the situation. But what about smaller ones?
Small and medium-sized nonprofits should have proper strategies to reduce marketing costs. Social media is a great option to reach the maximum number of audience at a nominal cost.
Create a social page on your preferred social media platforms, build a strong network of followers and encourage your fans to join and contribute.
In this post, I’ll show you how nonprofits can become more effective at digital marketing. Learn how you can become more effective in promoting services and expanding your network.
Create great content at scale
If you want to succeed on Social Media, you’ll need more and better content at scale. StoryLab.ai is a free tool that helps you generate highly relevant content ideas. Simply describe what you would like to write about and StoryLab.ai’s tool will do the heavy lifting for you.
Next to generating content ideas, you can also generate blog post titles and more.
Having great blog post titles will help you to stand out and make people stop scrolling and pay attention to your message.
Instagram is one of the best places to share your event-related photos and social services. As you know, pictures get more shares and traffic than text posts. Upload designs and photographs of your charity work, upcoming events, brochures, boards and share them on Instagram. Connect your Instagram account to other social networks either directly or through IFTTT third-party tools to increase your social media reach.
Pinterest is a popular social media platform for companies and bloggers. Pin your photographs to a pinboard and give it a descriptive name like “Nonprofits” or the domain you’re in so people who are interested in charity work can follow the board to get the latest information. Create a group pinboard, invite similar nonprofits in other areas to join and contribute. It is a great method to get to know each other and to promote each other’s messages.
Facebook pages and groups
Facebook is the largest social media platform. People of various interests, business and charities spend time on Facebook for creating public awareness about their products and services.
Make frequent updates on your Facebook pages, monitor the post reach and respond to the comments and messages you receive on time. If you have funds, make use of Facebook ads to promote your events or updates.
There are several Facebook groups that you can join and interact with members. They work on a give and take policy, like all social media channels. Share posts from others and you will often get the same in return. Members will share your posts on their social accounts and thus give you a helping hand in reaching a broader audience.
Twitter is known for more serious discussions. Create a Twitter profile, follow similar accounts and start relationships with people. Retweet their tweets, respond to messages, send messages and as I mentioned earlier, they will probably do the same for you.
Join leading microsocial, microblogging sites and connect your Twitter account to automatically share your tweets. Build a strong profile, improve your following and boost the engagement rate on your networks. Otherwise, Twitter will give fewer results.
LinkedIn is not just a career-oriented social network and it’s not only for B2B marketing. Many nonprofits are using LinkedIn for growing, marketing and discovering suitable sponsorship opportunities. Create a LinkedIn page, post updates and use best practices of other social media platforms on LinkedIn as well.
Hashtags, Meta tags and O.G. Tags
While creating social media posts, use relevant hashtags to categorize and track your content. Keywords preceded by the # symbol let users easily discover Facebook, Instagram and Twitter posts on a particular topic. In the same way, add suitable meta tags and o.g. tags for the articles and media galleries on your website but without the hashtag symbol. Tags organize similar posts under a common head and on a mouse click, divert visitors to the archives page.
YouTube has become the fastest growing platform for reaching a big audience. Websites and companies create attractive tutorial videos, monetize and bring traffic to the parent website. It has been proven that videos can reach the public faster than text content. Upload your events, public awareness videos and spread the value of your nonprofit on YouTube.
Create banner images
Several photo editing and designing software are available on the web. Create a beautiful banner image with your logo, message, other charity details and upload it to your social media accounts. All major social networks allow you to use custom header images for your user profile and business page. It is a great option to showcase your products and services. Use a customized timeline image to market yourself without spending any extra penny.
Email marketing can be very powerful. Add a beautiful subscription form to your website, collect the email address of interested people and send them updates regarding your new blog posts, campaigns, membership etc.
Social Media Marketing
We shared some individual promotional strategies earlier for each network. But a dedicated tool will do beyond just that. Social media marketing services automate your campaigns and will send them at the peak time or according to your schedule to get maximum clicks and engagements.
content marketing for nonprofits
Nonprofits are an important part of society. They provide funding, resources and relief for people who need it most. But running a nonprofit takes more than just good intentions—it takes money! Luckily, there are plenty of ways to make money to keep your organization running strong. Here are some simple tips for raising funds for your next fundraiser:
Get Your Committee On Board
If your nonprofit has a committee or board of directors, you need to make sure that the right people are volunteering or serving on the right committees. When it comes to volunteer committees, make sure that you have volunteers who want to do something and who will respond well when they get involved. For example, if you’re asking someone with a marketing background to help with fundraising efforts, it may not be the best fit.
If your organization is small enough that everyone pitches in and serves on every committee and board meeting, great! If not—and even if it is—it can be helpful for each person or group of people working on different aspects of your nonprofit’s mission to meet regularly and check in on progress toward goals set by previous meetings.
Next up: How do I get my committee onboard?
Volunteer Your Marketing Skills
If you’ve ever used a video or streamed live video, then you know how powerful marketing can be. If not, take a look at these stats:
- 85% of people want to see more live video on Facebook
- 71% of people say they’re more likely to buy something after watching a product demo video
- The average free trial conversion rate for B2B SaaS companies is 15% when including lead nurturing and lead nurturing alone (Source: Drift). That’s huge!
You might be thinking that there are already plenty of marketers in the nonprofit world. Why do I need to volunteer my time? Well, what if we told you that these skills are useful for many other jobs? In fact, it’s hard to find someone who doesn’t use marketing skills every day (even if they don’t call themselves “marketers”). What if we told you that volunteering your time could get you into the field faster and help your nonprofit grow? Would that convince some folks out there?
Stay Connected To Your Community
To stay connected with your community, you need to use social media. It’s the best way to spread the word about events and programs, as well as share important information.
Don’t forget that you can also use social media to get feedback from your community. You can learn what they like and don’t like about your organization, which will help you make improvements in the future.
Here are some ways nonprofits have used social media:
- Social media allows nonprofits to share their mission and connect with people who care about it. By using hashtags like #nonprofit or #charity on Instagram or Twitter (or even Facebook), organizations can find a larger audience for their cause than ever before—and better yet, it’s an easy way for people who are already interested in volunteering at these groups or donating time/money do so without having any experience themselves!
- Sharing events helps nonprofit organizations get exposure from different audiences around town by allowing them local news outlets
Utilize The Power Of Social Media
Social media can be an excellent way to get your message out there. It’s free, it’s easy to use, and it can help you build a community around your nonprofit. If you don’t already have a social media presence for your nonprofit, start with Facebook and Twitter — these two platforms are where many people spend their time online.
You should also make sure that you’re using hashtags on Instagram and Vine so that people who search for certain topics can find your content easily. While hashtags may seem intimidating at first (especially if you aren’t familiar with them), they’re actually pretty simple: just type the pound sign (#) followed by the keyword or phrase of choice into the search bar on any social media platform (like Twitter or Facebook) and click “Search.” Your post will then appear under the relevant section of results!
Run A Contest Or Giveaway
Your giveaway should be something that is relevant to your nonprofit, easy to enter and give away, promote, track and monitor. The easiest way to do this is by having the winner pick a prize that you already have in stock or can easily acquire. For example, if you run a school for homeless children and want to raise awareness about your school by holding a contest for free tickets (for an upcoming event), then getting people involved will be as easy as picking prizes from your inventory of unused tickets!
By making things easy on yourself—and also creating more ease for your donors—you’ll create better outcomes for everyone involved.
There are tools out there to help you spread the word about your nonprofit and get the support you need.
Are you afraid to ask your community for help? Are you afraid they won’t lend a hand, or that they’ll be too busy with their own lives to do anything for your cause?
Do not fear! You can ask people for money, or even just ask them to take action. Here are some tips on how:
- Be specific about what you need from the person(s). If you want $1,000 in donations by December 31st, then say so. Remember that if an organization makes it easy for people to donate (e.g., with a donation form on their website), then more people will donate!
- Give people ways they can help out beyond just giving money–don’t assume all volunteers have time or money! This could mean asking whether someone’s willing to organize fundraising events in their community; posting volunteer opportunities on social media channels; creating opportunities where potential donors can meet face-to-face; holding meetups at local schools/universities where students may want to get involved through class projects…the possibilities are endless!