In this guide, we review Fashion Blogging For Beginners, Fashion Blogging For Money, Fashion Marketing With Management, Fb Ads For Amazon Fba, and Font For Digital Marketing.
Blogging is an amazing way to build a personal brand and make money. But if you’re just starting out, getting started can feel overwhelming. Where do you start? How do you do it? Luckily for us, there are lots of ways to make money blogging! In this article, we’ll break down the different ways you can monetize your blog and show you how each option works best depending on your goals and resources.
Fashion Blogging For Beginners
Brand partnerships and sponsorships.
There are several ways to get paid for your blog, one of which is through brand partnerships and sponsorships. If you’re an affiliate for a brand, you can earn money from clicks and sales that come from links to the brands website or store. If you want to promote a specific product on your blog, there are several platforms (like Bloglovin’, Inlinkz, etc.) that allow brands to pay bloggers for sponsored posts highlighting their product(s). Some companies will also pay bloggers for being a brand ambassador; this means that they’ll send you products in exchange for photos and reviews about them on your blog.
Affiliate partnerships are a great way to build your blog up and earn money in the process. Affiliates pay companies, like Amazon or Nordstrom, for each sale they generate. When you link to an affiliate product on your site and someone clicks through to make a purchase, they’ll get credited with that sale as well. The company will then send you a percentage of the sale as thanks for bringing them traffic (this is called “referring” customers).
There are tons of ways to find affiliate partners—blogs often have their own affiliates pages where you can find products related to your niche. You can also search online or ask friends who share similar interests what brands they love so that when someone clicks on one of those links from your site and makes a purchase, you’ve made money off of it!
If you’re looking for a way to monetize your blog that won’t require much work, banner ads are a great option. They are easy to set up and can be placed on your blog or website. There are lots of different types of banner ads, including text ads, image ads, video ads and rich media ads. You can even use custom banner design services like Fiverr or Upwork to get affordable graphics designed for you by professionals.
An ad network is a service that places ads on your site. You can choose which networks to use and how much to spend on them, which makes it possible for you to have multiple sources of revenue without having to manage all of them at once.
Ad networks usually take a percentage of the money you earn from your ad placements, but some may also pay you in addition to taking their cut. For example, AdSense pays monthly while other ad networks pay only when they place an order with you (like what happens with Chitika).
There are many advantages to using an ad network:
- It saves time and effort because you don’t have to find advertisers yourself or negotiate rates with each one individually; the work is done by someone else who has experience dealing with large brands and publications like yours!
- It allows you more control over how much money goes into advertising vs other expenses such as hosting fees or domain names because it’s easier than trying something new every month–you could try out two different ones then decide which one works best before investing more time into learning about another option.”
As you start to build your blog, you might consider product sales. This is a great way to make money and it can be done in a number of ways. You could sell your own products, or you could sell other brands’ products that they have given you for free (this is known as affiliate marketing). Or maybe you want to try something different — like selling samples of products, or even just photos of them!
YouTube channel monetization.
If you’re looking to get started in the world of YouTube, it’s a good place to start. But you’ll have to be patient: it takes time to build an audience and see results from your videos.
There’s a lot of competition on YouTube, so make sure your content is high quality and unique enough that people will want to watch it! You can also share ad revenue with other YouTubers who use your channel as part of their video (this is called “partnering”). This is where things get tricky—you’ll need permission from everyone involved before you partner up with them!
Sell your own product or service.
Sell your own product or service.
Now, this one is a little bit trickier, but it’s also very lucrative. You have to be good at what you do, and have something unique to offer your audience. If you are not a designer, hire someone to design it for you; if you are not a programmer, hire someone to code it for you. The point is: don’t try to do everything yourself when starting out—it’s better (and easier) to partner with people who can help turn your idea into reality!
Writing and photography services.
You can hire yourself out as a guest writer or editor for other blogs, websites, magazines and newspapers. You could also write copy for corporate clients. If you’re good at writing and editing content but don’t have the time to do it yourself, hire someone else to do it!
You can also offer photography services as a part of your business. This includes taking photos of people in a studio setting or on location based on the needs of each client. You may also offer design services such as website template design or blog layout creation if you have skills in that area. Lastly, many bloggers offer copywriting services such as blog posts and social media updates for companies who need help promoting their products online
Speaking engagements and classes.
Speaking engagements and classes are a great way to build your brand and make money. It’s also a good way to meet new people, which is helpful if you’re looking for a new job or business partnership.
Here are some tips on how to get speaking engagements:
- Find out who the biggest influencers in your industry are and reach out to them directly. If you don’t know anyone personally, try using LinkedIn or Twitter as a jumping off point; this will help you find people with similar interests who might be willing to share ideas with you—or at least give advice with their own experiences! If all else fails, just ask someone who knows someone who knows someone (and so forth).
- If there aren’t any big influencers in your industry already doing this, then start small by offering free talks at local colleges or universities so they can see what kind of speaker/personality type works best with each audience demographic. Once they’ve seen what works best then it’ll be easier for them later when they’re ready to start charging money because they’ll already have an idea about what topics work well based on previous feedback from past events like these!
Selling e-books and other digital products.
Selling e-books and other digital products is another great way to make money from your blog and can easily be done as a supplement to your blog, or even as a full time job.
This is how I earn the majority of my income on my fashion blog. It’s also very easy and quick to set up once you have all your systems in place.
The first thing you’ll want to do is create a website where people can buy what they’re looking for, rather than selling through Etsy or some other platform like that (which usually involves taking a cut). You can use WordPress as your blogging platform here too!
Workshops, retreats, and events.
Workshops and retreats are an excellent way to get started in your fashion blogging career. If you have the opportunity to lead them, you can use them to build your brand awareness and attract new readers. You can find other fashion bloggers who want to collaborate with you on any number of topics related to fashion, beauty, or lifestyle blogging.
If you want to organize a workshop or retreat yourself (rather than going as a participant), start by reaching out on social media channels like Facebook and Twitter. Use hashtags like #fashionblogging101 or #bloggerworkship101 (or both!) so that people searching for these terms will be able to find your event easily. Once people start signing up for the event, figure out whether it’s worth charging anything for attendance at all—and if so what would be reasonable? This will depend largely on how much time and effort goes into planning such an event versus how much revenue it will bring in through ticket sales or advertising revenue from sponsorships
There are lots of ways to get money from your blog
There are lots of ways to get money from your blog.
It’s important to be clear about how you will be paid, and what kind of terms are involved. Make sure you understand the terms of any agreement, check that you’re comfortable with the payment method, and make sure that you have a way to make payments (for example PayPal).
Fashion Blogging For Money
Are you a passionate fashionista? Do you have an eye for fashion? It might be an excellent idea for you to start a fashion blog!
Fashion blogging sounds like a perfect hobby or a lucrative side job, doesn’t it? However, it can also become your primary source of income.
Launching your fashion blog can be inexpensive and straightforward. Honestly, anyone can launch their blog these days with a little expert guidance. If you’re wondering how to start a successful fashion blog in 2022, this guide will help.
Simply follow the eight steps below, each with some handy fashion blogger tips, and launch your fashion blog today.
Step #1: Find your fashion niche
Defining a specific niche establishes the foundation of any successful business. Why is defining your niche that important?
It’s much easier to build a community of loyal readers and clients when you know who you’re targeting. When you pinpoint a specific niche demographic, you can create appropriate content, offer the right types of products, determine the best price points, and meet your target audience’s quality expectations.
Focusing on a single fashion niche can also help you to increase brand loyalty and your buying rate.
How to find your fashion blog niche?
Finding your perfect niche may seem a bit confusing, as the fashion industry has many different niches. However, it can be straightforward if you answer the following questions.
Why do you want to start a fashion blog?
The idea to launch your fashion blog must have popped to mind because you genuinely love fashion, right? But what is it related to fashion that you’re passionate about? Is it sharing tips and tricks for a perfect outfit? Or is it keeping people in the know about the latest fashion trends? Do you wish to become a fashion influencer who sells the best fashion items?
It’s important to decide if you want your fashion blog to be informative or promotional and if you’ll use it to sell products. Once you determine your blog’s purpose and the message you want to convey, you’ll have a clear goal in mind that will help you to narrow down your niche.
What demographic segment are you interested in?
Think about who you want to target. Do you want to attract male or female customers? Maybe both? Are there particular age groups you would like to market to? Are you going to tackle menswear, sportswear, streetwear, bridalwear, childrenswear, or perhaps unisex apparel for any occasion?
Choosing one or more demographic segments will help you to further narrow down your niche.
Do you want to sell online or retail?
If you want to sell online, you can start doing it today. You can quickly create an online store for an extensive collection that’s available to customers 24/7. If you want to open a retail storefront, it will take some time to get everything in order. That’s a more expensive option because of the rent, utility bills, and other expenses that come with physical stores.
However, since retail provides a hands-on experience, it can generate high profits, especially if there’s high foot traffic at your location. Of course, you can always sell both online and in a retail store. That would expand your reach and generate many more leads.
Where are your customers located?
Why is it important to know where your target audience is? Because their needs and fashion preferences may differ depending on their region. Their culture may also greatly dictate their fashion style.
So, keep in mind cultural and regional differences, among others, to make sure that you offer exactly what your target customers desire.
Types of fashion blogs
There are many different types of fashion blogs out there. Exploring all of the options is yet another great way to find a viable idea for your own blog. Here are some of the most popular types to choose from.
Step #2: Work out the technicalities – pick your blogging platform
Once you’ve narrowed down your niche, it’s time to get technical. You need to pick a blogging platform to start a fashion blog.
A blogging platform, or a content management system (CMS), is a tool that lets you create, manage, update, and optimize a blog. Don’t worry if you’re not a tech-savvy person. Blogging platforms provide you with a ready-made blog site to instantly launch your fashion blog, without any coding needed.
When it comes to popular blogging sites, you have the following options:
Free web hosting (free or freemium plans)
They provide automatic backups and security updates, and you don’t have to download and install anything. However, that also means you have very little control over your blog. The most notable limitations that come with free web hosting include:
Open-source self-hosted blog (free, open-source software)
An open-source self-hosted blog is a much better option than free web hosting. It’s the setup process that we’ll show you later in this guide.
Our top recommendation is WordPress.org, an absolute market leader in the industry. It’s the most popular blogging platform globally for several good reasons.
WordPress.org is very intuitive and easy to use, even for complete beginners. All of its features are very user-friendly, and the learning curve is almost flat. You can get the hang of it before you can say “how to start a fashion blog.” It has a wealth of free themes to choose from, of all of which are professional-looking, eye-catching, fast-loading, responsive, and customizable.
One of its greatest benefits is that you are fully in charge of your blog. You can use any theme, plugin, and other functionalities to design and customize your blog any way you desire. You also own all your data, and WordPress can’t terminate your access.
When launching a WordPress blog, you need to decide on:
Step #3: Get creative – think of a trendy (domain) name
A domain name is like your fashion brand label, so it needs to be catchy and memorable. It needs to resonate with your audience and show what your blog is about.
You can use your name as part of your domain name if you’re already an influencer or otherwise famous in the fashion industry. If that’s not the case, it’s probably wiser to leave your name out.
Characteristics of a good blog name are these:
You don’t want it to be hard to search. You want people to remember it and find it easily. A great example is to “Dress for Success” if you share fashion tips for business attire.
Now, although WordPress is free, you need to pay for your domain name and web hosting. The annual registration fee for a .com domain ranges from $10 to $15 USD per year with most domain registrars.
However, you can also register your domain name with a web hosting provider, which is usually a cheaper option. Once again, we recommend Hostinger, one of our favorite hosts. You can add a new domain for FREE, use an existing one, or choose to make one later.
Step #4: Time to get a web hosting account
If a domain name is like your fashion brand label, web hosting is like your wardrobe, a physical space where you keep everything.
It’s a service that makes websites accessible on the internet. It provides space on its web servers to store all of the content and files that make a website, enabling people to view and interact with it.
That’s why it’s essential to choose a reliable web host that will keep your website secure and fully functional. Hostinger is the recommended option, both to obtain domain names and hosting services.
Hostinger offers a fair deal that includes:
Step #5: Set your fashion blog in motion on WordPress
Once you sign up for a web hosting account, you can set up your WordPress blog. Here’s a detailed explanation of all of the steps you need to take to do both.
Step 1. Visit the Hostinger homepage
To set up Hostinger, visit the Hostinger website and locate the red “Start Now’’ button on the homepage.
Step 2. Select your hosting plan
Your Hostinger journey starts with choosing a hosting plan. Hostinger offers four hosting packages – 1, 12, 24, and 48-month plans.
A 1-month plan allows the user to test the available features and understand how WordPress and its plugins work.
Clients can save money with a 12-month hosting plan while accessing all of the necessary features. However, 24 and 48-month plans offer the most value for your money.
Step 3. Create an account and enter your financial details
After selecting your hosting package, proceed to complete the registration process and create your account.
Registration with Hostinger requires basic information such as your payment info and a valid email address. You can also use your Github, Facebook, or Google account.
Choose a preferred payment method and complete your order. Hostinger offers five payment methods:
Complete your transaction by entering your financial credentials and payment information. Submit your payment by clicking on the “Submit Secure Payment” button.
Once your financial information is verified, you will receive a confirmation email for your purchase.
The moment that Hostinger processes your payment, you can activate your domain by verifying your email address.
The next step is to set up your account. Follow the steps below to personalize your Hostinger account.
Step 4. Set your account password
You will need a strong password to complete your account setup. Make sure to create a unique password for maximum security for your account.
Step 5. Start a blog by setting up WordPress
The easiest way to enjoy an excellent user experience with Hostinger is to add as many basic details as possible before starting a blog.
Complete their short questionnaire if you’re new to starting a blog. It’s important to provide some basic information to make the process run more smoothly.
Fb Ads For Amazon Fba
Amazon has millions of sellers worldwide, and with continuously escalating competition, it can be challenging for sellers to drive sales and generate income. When executed properly, running Facebook Ads for Amazon FBA can help propel leads and conversions, grow your income, build your audience, and boost your rankings on Amazon search engine results. It’s a cost-effective and scalable way to generate traffic outside of Amazon.
In this article, we’ll take an in-depth look at Facebook Ads for Amazon FBA and how you can run your own to increase product visibility and drive more sales. Moreover, we’ll cover the best practices you can follow to ensure that you won’t end up wasting your ad spend.
Your Complete Guide to Using Facebook Ads for Amazon FBA:
Are FB Ads Right for Your Brand?Benefits of Using Facebook Ads for Amazon FBAMistakes to Avoid When Using Facebook Ads for Amazon FBAMethods to Drive Traffic to Your Amazon FBA ListingsSetting Up Your Facebook Ads for Amazon FBAPreparing Your Amazon Products for FB AdsBest Practices to Follow When Creating Facebook Ads for Amazon FBAFrequently Asked Questions
Are FB Ads Right for Your Brand?
Right off the bat, you need to determine whether or not using FB Ads for Amazon FBA is right for your brand. Keep in mind that advertising on Facebook isn’t the ideal venture for every business.
Ask yourself if your target audience is on Facebook. If they are, then Facebook Ads can become a powerful set of tools. If your specific audience isn’t on Facebook, then it might be best for you to invest in and advertise on platforms they’re actually using.
Benefits of Using Facebook Ads for Amazon FBA
Amazon already has several powerful marketing tools that can help sellers optimize their listings to improve product visibility. Amazon’s Sponsored Ads, for example, can get your product on the front page. They are cost-per-click (CPC) ads that promote a seller’s individual listing on Amazon.
Amazon Sponsored Ads are a relatively easy-to-use tool designed to strengthen your product placement on Amazon, thus helping you gain better visibility and awareness, which can lead to increased sales and page traffic.
But while these robust tools help you market your products on Amazon, it’s not the only way to promote your products and scale up your business. According to a Jungle Scout Consumer Trends Report, 40% of consumers are searching for a product online using a social media platform. Furthermore, 30% are shopping for products online through Facebook, indicating that social media platforms are being used by consumers as search engines and retail outlets.
Facebook advertising uses an algorithm that prioritizes ads based on factors such as ad rank, cost per click, and ad relevance or quality.
It’s also highly likely for the algorithm to target ads that generate interaction from users. Moreover, being able to drive your own traffic from Facebook Ads enables you to:
Below are more benefits that you can enjoy:
Facebook Ads is one of the most effective tools you can use to promote and grow your online business. With 2.9 billion monthly active users, Facebook is a platform that lets you access an international and diverse user base, along with a variety of advertising tools.
Facebook Ads let you build a highly targeted audience base. Given Facebook’s access to user data, it can provide a significant amount of information to advertisers. This enables them to show targeted ads to users who would most likely be converted into high-value customers.
When executed properly, FB Ads for Amazon FBA can put your business and your products in front of your ideal customers. It also paves the way for retargeting, which gives you several touchpoints and lets you make the most out of your customers’ lifetime value, which is an important metric every business has to measure.
Customer lifetime value (CLV) indicates the total revenue you can expect from a customer throughout their entire relationship with your business. It’s a crucial metric to measure because, when optimized, it can positively affect your revenue, and help you boost customer loyalty and retention rates, reduce acquisition costs for new customers, and target your ideal customers.
FB Ads for Amazon FBA can potentially generate a higher return on investment (ROI), given that 1.84 billion active users visit Facebook every day. With 78% of American consumers discovering retail products via Facebook, it has become a very viable platform for marketers and businesses.
In fact, more than 200 million small businesses worldwide are using Facebook’s tools, such as the Facebook Page, which enables businesses to publish relevant information, including contact details and the products or services they’re offering. This lets them become more discoverable by the social media platform’s large international user base while growing their online presence at the same time. It also provides them with an avenue through which they can engage and interact with their target audience.
FB Ads offer a higher customization potential for businesses. Facebook itself collects user data that you can use to better target your ads and specific customers.
Mistakes to Avoid When Using Facebook Ads for Amazon FBA
Not optimizing your listings
Not optimizing your product listings can negatively affect your business. It can prevent you from capitalizing on ranking boosts, and it can attract traffic that’s not particularly beneficial for your business.
To ensure that your listing is optimized, here are some factors you can check:
Sending your traffic directly to Amazon
Now, this subject can be a bit tricky to grasp, as it has its pros and cons. Sending your external traffic directly to your listing may cause you to miss out on certain things, such as being able to create a customer list. If you send your external traffic to a landing page instead, you have the opportunity to ask your customers for their contact details, allowing you to create a customer base. Furthermore, tracking conversions through this method can be challenging.
Ideally, you should direct traffic from FB Ads to a landing page before directing them to your Amazon listing.
Lack of split testing
The lack of split testing or using poor A/B tests can prevent you from knowing whether or not your FB Ads are reaching your target audience.
Methods to Drive Traffic to Your Amazon FBA Listings
Using FB Ads to drive external traffic directly to Amazon
It’s more likely for businesses to get plenty of cold traffic or page visitors who are just passively scrolling but aren’t ready to make a purchase yet. It’s highly probable that they’re still unfamiliar with your brand or product, which is why it’s important for your ads to be informative. They let potential customers know more about you, your brand, and what you’re offering.
Once your customers start to recognize or understand your brand, you can retarget them later using engagement ads. These provide you with a great opportunity to encourage your customers to purchase directly from your Amazon store through incentives like discounts or special coupons.
With this method, it may take some time before you see results. But although your conversion rates may still remain significantly low, ads are still considered as a valuable source of traffic.
Using FB Ads to drive traffic to your landing page
The second method requires you to direct the traffic generated from FB Ads directly to your landing page.
You might have come across a website landing page while browsing the web. The landing page is a single-page website that’s used to capture leads. It’s also most often the first point of contact customers have with your business, and it lets them know more about your brand, your story, and what you’re offering.
By creating a landing page, you’re able to do the following:
Your landing page also provides you with an opportunity to further engage your customers and incentivize their purchases. It’s usually where customers can find discount offers or codes that they can use at checkout.
Setting Up Your Facebook Ads for Amazon FBA
Now that we’ve covered the basics, it’s time to learn how to set up Facebook Ads for Amazon FBA.
1. Set up a Facebook Page for your business
Before you can run FB Ads, you first need to create a Business Page. It’s an important tool that you can use to boost your brand credibility. Through this platform, you can showcase your brand, your story, and your products or services. You can also use it as a channel where you can communicate directly with your customers.
It’s worth noting that you can customize your Business Page to fit your branding.
2. Create an ad
Once you’ve set up and customized your business page, you can start creating your very own FB Ads.
Click the “Create an Ad” button.
If you’ve opened your business page, you’ll see a menu on your left-hand side. Select “Ad Center” and click “Create Ad”.
3. Determine what your marketing objectives and conversion events are
Determine what your ad or campaign objective is. Do you want to create awareness for your brand or extend your reach through ads? Or would you rather increase your traffic and engagement?
It’s important that you carefully select your objectives because this helps Facebook better optimize the ads you’ve created so they’d be more likely to reach your specific audience. Currently, Facebook offers three marketing objectives: awareness, consideration, and conversion. If you’ve yet to determine what your objectives are, you can test out the various objectives from the menu to see which ones work best for your brand and your business goals.
4. Identify who your ideal customer is and target their specific interests
You’re not creating ads so that you can market to anyone and everyone. You want your FB Ads to target a specific audience.
As can be seen on the image above, you’re able to select factors that can help you narrow down and identify who your ideal customers are. Factors include age, gender, and language. You can then save your preferences, which you can access later on.
It’s worth noting that when identifying your target audience, you need to be as specific as possible. This is to enable your ads to be optimally targeted and effective. You can access the Facebook Ads Manager page, which has a section called “detailed targeting”. This enables you to select specific interests that your audience may prefer or relate to. With this in mind, don’t forget to add “Amazon.com” as one of your specific interests. This lets you reach out to the e-commerce giant’s existing customers.
5. Determine your budget and ad schedule
Creating highly targeted ads can be exciting, but keep in mind that it’s important to set a budget for your ads to avoid overspending. By having an ad spend limit, you’re essentially ensuring that you can afford to create more ads without encountering a budget deficit.
Note that you can customize your budget according to the marketing objective you’ve selected (awareness, conversion, or engagement).
You can also customize your ad schedule by indicating a start date and time. As an optional step, you can determine when your ad schedule ends. Tick the box under “End” so you can start setting an end date.
Font For Digital Marketing
The advent of digital media has revolutionized the way content is created and consumed. Almost all brands now want to have an active presence on the majority of the social media handles. Website design is given a lot of importance as it serves as the digital home for businesses. Apart from that, there are dozens of other digital marketing mediums that are employed by businesses in order to enhance their brand reach and overall revenue. The job of a graphic designer becomes difficult in this scenario as they need to keep designing content that is creative, fresh, and also effective. The major problem that designers face in this task is the lack of good quality resources. This dearth is more severe in the case of good fonts.
With so many options in the world of font design, there is an opportunity to gather some of the best-looking fonts for the digital world through two of the best well-known providers, Adobe Stock and Shutterstock. Currently, they are both promoting 10 free images with a free trial subscription. These big players in the digital image space don’t usually give away font designs.
Designers need to be particular about using the right set of fonts when designing for digital media. In the case of print media, they know what the final application is going to be and hence can size the font accordingly. But digital media created by them will be consumed in a variety of devices starting from laptops to even smartwatches. Hence they need to ensure that the font they use is easy to scale up or down as per need. The text should be legible and the overall typography should look visually appealing. This aspect is all the more important when they are working for a responsive website design. To help designers with this problem, we have collated some of the most used and highly effective fonts that they can use when working on digital media.
One of the most needed font styles in digital media is that of a neat and good-looking straight font style. This Digitalo typeface goes a step beyond that and offers a good blend of creativity and functionality as well. The font is a visually appealing regular display font but still looks different thanks to the abstract curves which make the letters look as if they have been created using tiny pixels. It supports multilingual features and also includes numerical and punctuation marks. This font can be used when creating designs or websites for digital or IT-related businesses.
Moving from a digital simple font to a strong bold font, next in the list we have Rockwell. This font is free to download and is widely used. Coming with 15 different styles, this typeface gives a robust look and is also highly adaptable. This serif font style has added extra weight to the font body making them look strong and distinctive. Hence this font style can be easily used for headings in the design. The thinnest of the font can also be used for paragraph text or it can be matched with a san serif font style. The font provides numerical and symbols and is available as web-font as well.
Serca is a highly modern, condensed, and versatile font style. With a clean san serif style as the base, it is made extra creative by the use of open apertures and neat vertical terminals. As you will observe, there is an angled stem every time curves join. This gives the font a distinctive and creative look. It comes with a dual font family of 40 styles including normal and condensed. The fonts include both the caps, icons, symbols, and also stylistic alternates. Though the font comes at the cost of $39, it offers 600 glyphs that you can customize as per need.
A font with slight variation from Serca is Frutiger. The foundational elements here also remain the same. The styling is san serif, the weight is medium but the angled stem is there. Also, the apertures are not the standard ones and this gives the font a more creative appeal. The good news is that it is free to download and use. It also comes with numbers, symbols, and special characters. These types of fonts are best to use in digital designs like social media posts, websites, and also for branding. The neat and simple look ensures that text is readable in all formats.
While digital fonts are safe and easy to use, they may get boring as well. Hence you need to have certain creative fonts in your collection which you can use for designing special posts that can draw people’s attention. Soft clouds are one such amazing font that can help you in this purpose. As the name suggests the characters are designed to look as if they have been created from clouds. There is a line cutting through each of them. The overall font-weight is high and this makes the font style look strong and easy to use for headlines, posters, invitations, and more. The font comes with all letters, numbers, and symbols. With regard to fonts that are safe, it’s important to consider fonts that look perfect in every browser, every time. In 2021 that’s not usually a problem, but a consideration to make note of when choosing fonts for your digital media publications and platforms.
One of the most common fonts in the graphic designing world is Montserrat. If you have not heard this name then you are probably living in a cave. Inspired by the traditional neighborhood of Buenos Aires, this font style is very simple and easy to use. It is a san serif style with varying font weights. The best part about this font is that there are a lot of styling options and that it can be matched with almost any font style. The simplicity of the font ensures that it can be legible irrespective of the size. This is why this font style is one of the most preferred ones when it comes to logo taglines as that text comes in really small when used.
Designers need elegant and rich-looking fonts when it comes to designing invitations or other formal creatives. All Formal font styles can be very useful for this purpose. In the first look, it seems like a standard old serif font style. But on a closer look, you can observe that it has a wider kerning and this makes it look good and eye-catchy. The font provides only uppercase letters in regular and italic versions. But it does come with a set of 322 characters that can be utilized. This type of font is best suited for wedding invitations, announcement posters, business logos, and even websites headers.
If you are looking for an alternative to the above san serif font for use in wedding invitations and other such applications, then Nawabiat can be a good choice. This font style is a simple san serif style but has a playful element to it. It is a hand-drawn font and hence looks highly creative. It includes symbols and characters and even lower case letters. The best part is that it is free to download and use. You can easily use this font when you are making a poster or an invitation or even for other informal applications.
Bold is beautiful! This is the case with the Ravenger font style. It is a very new display font that you should add to your collection. Presently a regular version along with italics, bold and bold italics versions are available. That includes both the cases, numbers, and symbols. This type of font is best to use for posters, logos, stickers, apparel design. You can also use them for social media posts or website headers especially where you want to show the strong side of the brand.
There are fonts that you need to keep for specific purposes and then there are fonts that you need to keep to use for any purposes. Raleway font style fits in the latter group. This highly elegant san serif font style is very versatile and can be used almost anywhere at any time. It is interesting to know that it was first developed as a single thin-weight font. Later on, the bold, italics and other versions were added. Now the font family has expanded to over 20 styles. This is where this font helps the designers a lot as they can match the font styles from the family.
A lot of designers question the pricing of certain fonts, but when they start using them, the cost is always justified. This is the case with Aalto Sans. It comes at the cost of $99 but is still one of the most purchased and used fonts. Aalto Sans is a neutral and clean san serif font that has a very friendly and modern feel to it. Coming in 8 weights, the entire family has over 48 different styles. Hence designers can match these styles themselves. This font is widely used for corporate designs be it branding, social media, website, or other print media.
Moving away from modern corporate fonts, next on the list we have Rock Salt. The quirky name is well supported by the cold design of the font. It is basically a handwritten san serif font style. But unlike other handwritten fonts, it is rougher and this gives it a realistic feel. The font style comes only in upper case but does include numbers and symbols. This font style is best to use in places where you need your design to look cool and creative. Though the font is strong, but it may not be best suited for very small applications.
Continuing with handwritten fonts, Spotlight is a new cool and creative handwritten font. It is really eye-catching and hence can be used for promotional posts on social media or posters or other such applications where you want to draw the user’s attention quickly. Its styling is quite unique with a combination of handwritten and display styles. The font weights are really heavy and this makes it suitable for headlines. The font comes in both cases along with numbers and symbols. With the rising trend of using such types of font styles on social media, it is best to add this to your collection.
A free to use web-font, Playfair Display is a good contrasting font to the standard digital fonts. This serif font style draws its inspiration from the transition period of the late 18th century when nib quills were being replaced with pointed steel pens which resulted in delicate hairlines to the letters. It comes with a huge family starting from thin to bold and italics version. The letter styling is unique and can leave back a good brand recall. These fonts can be used for formal applications like business letters, invitations, logos, and even websites.
There are few fonts out there that make you fall in love with them at the first sight. Goldie is one such amazing font. It is a very clean and slightly bulky modern font with a very wide kerning. It comes in uppercase and lowercase along with numbers and special symbols. It also supports multilingual accents and characters. Goldie font can be used in logos, social media posts, promotional posters, event posters, and invitations, and much more. At just $19 it is worth adding to your font collection.
At the risk of being boring, we have included Helvetica in the list as well given this font’s versatility and how it is being widely used. Almost every 1 out of 5 designs on digital media would be using this font style. But then there is a reason for this. This font is an ideal font when it comes to digital applications and can be easily scaled up or down. Also, the entire Helvetica family consists of over 50 weights and styles. This way you will get a strong font style for headers and thin ones for paragraph text. Whether you like it or hate it, you need to have this font in your collection.
Digital fonts can be tricky at times. What may look good when designing on a desktop may not look that well when posted on social media. As a designer, you should always keep the application in mind when designing digital media. It is advisable to play it safe and use fonts that do not lose their legibility when seen in a small device. At the same time, you also need to be creative in terms of the font you use and also the way you match your fonts in the design.