Facebook Target Marketing For Real Estate

In this guide, we review Facebook Target Marketing For Real Estate, Facebook Video Marketing For Business, Factors For Seo, Famous Niche For Blogging, and Faq For Digital Marketing.

If you’re like me, you might find yourself wondering how to effectively market on Facebook. You know what’s working for other people in their industry, but you can’t seem to get it working for your business. And while I’m not going to pretend that I’ve figured out the perfect formula that will make your business skyrocket overnight (that would be unrealistic), there are some tried-and-true methods that have worked very well for others — including me!

Facebook Target Marketing For Real Estate

Facebook ads are an excellent way to get in front of your target audience and grow your business.

Facebook has a massive audience with over 2 billion monthly active users, so it’s an ideal place to advertise.

Facebook ads are easy to create and manage, which is why we recommend that you use Facebook for all of your advertising efforts. It’s also affordable; in fact, there are several ways you can pay for Facebook ads depending on what type of promotion or ad campaign you’re running.

Because you can target people based on their interests and behaviors online as well as their demographics (age, location), it’s easy to get your message in front of exactly the right people at just the right time. And when it comes time to measure how effective your campaign has been on Facebook, they offer plenty of analytics tools such as conversion tracking and campaign performance reporting that help make this process easy-peasy!

Audience Insights on Facebook

Back in 2017, Facebook rolled out a new feature called Audience Insights that allows you to view your audience’s demographics. This can be very useful in determining the best target audience for any of your ads on Facebook or Instagram.

To access the audience insights tool, click on the Ads Manager icon on top-right of your page and then click Audiences from the drop-down menu. You’ll see two options: Create a New Audience or Get Started with an Existing Audience. If you’re looking to target by demographic (age, gender), choose Create A New Audience and proceed with Step 1: Segment Your Audience below!

You’ll want to start by creating a custom segmentation based on age range (18-25), gender (female), location and interest. Once you’ve chosen these criteria, click Next until you get all of them set up correctly!

Use Custom and Lookalike Audiences to Grow Your Reach

Once you’ve created your custom audience, it’s time to take advantage of this powerful tool. Here are some ways to do that:

  • Use lookalike audiences to grow your reach: Lookalike audiences are similar in interests, demographics and location as the people who have already interacted with your brand or content. You can use them to get more impressions in front of new potential customers by targeting them with ads on Facebook or Instagram Ads.
  • Optimize your ad budget: By using custom and lookalike audiences, you can ensure that your ads only reach people who are interested in real estate properties and ready to buy now. This will help save money when running online campaigns because you won’t need as many clicks before someone makes a purchase decision—and it will also keep prices down for consumers by eliminating wasted impressions from non-qualified leads.
  • Measure success by tracking conversions directly through social media platforms like Facebook or Instagram Ads!

You can use hashtags, @mentions, and links in Facebook Ads

As with Instagram, there are several ways you can incorporate hashtags, mentions and links in Facebook Ad copy.

  • Hashtags: You can use one or more hashtags in your ad copy, but it cannot be the headline of your ad. If you do use a hashtag for your headline, it will show up as “Sponsored” when someone sees it in their feed because all paid ads are labeled as such by Facebook (unless they’re marked as an “Ad” at the bottom). Use this feature wisely—it’s best to place them at the end of your ad’s body or somewhere where they won’t distract from what you’re trying to say!
  • Mentions: Another way that some advertisers use social media marketing is by mentioning other users or companies within their posts (or ads) on social media channels like Facebook or Instagram. This method has become extremely popular since it helps build brand awareness while also driving traffic back towards either yoursite/website URL if you want people visit after reading about them elsewhere online.”

Create the Perfect Facebook Ad Design for Real Estate

Now that you’ve got your audience and your objective clearly defined, it’s time to create the perfect Facebook ad design! Here are some tips:

  • Use images that are high quality and relevant to your target audience. The images in your ads should be eye-catching, but also appropriate for the tone of messaging you intend. For example, if you sell luxury homes, don’t use a stock photo of an older couple sitting on their front porch—that won’t send the message that you want! Instead, try using an image of one or two models showing off the features and amenities in a home with a modern look and feel.
  • Use text that is clear and easy to read at all sizes (and make sure it all fits within the confines of an ad unit). You want viewers who click on your ad to have no problem understanding what they’re going into before they click through—use headlines that stand out without being too wordy or too complicated; think about what keywords would resonate with people who may not know much about real estate but could still be interested in learning more after viewing this particular post; use bullet points or numbered lists when necessary; make sure everything makes sense together! It shouldn’t take too long before someone realizes their goal might be better met elsewhere—you definitely don’t want them scrolling around trying frantically figure out where they came from while trying desperately remember why they clicked this link at all!”

The only way you can truly understand which types of posts work best is by testing them out. Create several versions of a post, change one thing each time and see if one post performs better than another.

The only way you can truly understand which types of posts work best is by testing them out. Create several versions of a post, change one thing each time and see if one post performs better than another. This might include:

  • Trying different headlines to see what works best for your target audience.
  • Using different images that resonate with your target audience.
  • Changing the call to action buttons (e.g., “read more” vs “click here”) and seeing which one gets more clicks and conversions from Facebook users.
  • Experimenting with copywriting in your sales copy or blog post titles and descriptions to see which works better for generating leads via Facebook Ads targeting people searching on Google when they are interested in buying real estate near where your business is located (or any other keyword that you think would work well). If you don’t know how people search online, look at Google Keyword Planner Tool (KWPT), where you can enter some keywords related to what type of property it is that you want them searching for on Google before clicking through onto either their website or into an app/software program like Zillow or Trulia’s mobile app like Redfin does all day long!

Facebook Video Marketing For Business

It’s undeniable — we’re living in a video-first world. We can’t turn our TVs on, visit a website, or log into a social media platform without seeing this content type. Be it a viral video seen by everyone or a cute kitten video, it seems we can’t go a day without this combination of sound and moving images. In fact, Statista revealed that 85% of U.S. internet users watched online videos in 2018. This video trend has been picked up by many social networks such as Facebook.

In 2014, Facebook took a long, hard look at its platform and saw that it was missing something — more videos. That year Mark Zuckerberg said that most of Facebook would be video in five years. Fast forward to today, and that promise is almost a reality.

Yes, 500 million people visit Facebook to watch videos every day. This network is one of the most popular platforms for video lovers on the internet. It has launched many video features like Facebook Live and Facebook Stories to keep up with the times. After all, it needs to compete with Snapchat and YouTube on the market.

To have an active online presence, brands need to discover Facebook video marketing. Although you can’t really reach all half a billion people who watch Facebook videos, you can still get a share of the pie.

Here’s everything you should know about Facebook video marketing.

Why Is Facebook Video Marketing Beneficial?

Facebook loves videos. Because of this, videos perform better on the platform. Indeed, video posts receive 135% greater organic reach than image posts. This is a big advantage for brands looking to attract new customers.

Although the platform’s mission is to prioritize meaningful social interactions between friends and family, videos are the exception. Video engagement is still high on Facebook, topping 300 million engagement per week. So, if you want people to discover your new service or product, posting a Facebook video will get you great results!

This is why videos on Facebook are beneficial. Sure, you can post a fun viral meme, but your customers will react better to a video.

What Types of Facebook Videos Exist?

Okay, we can’t talk about Facebook video marketing without knowing which types of videos exist. Here’s what you can use on this platform:

This range of options creates a dilemma for Facebook marketers. Uploading a video directly to Facebook brings added benefits to them. Native videos auto-play in users’ feeds and generate more interactions and shares. They are just more aesthetically pleasing than other video types on this network.

What’s more, you can also post a link to a video on your brand’s page. True, some internet users breathe a heavy sigh when they see a link, but you can’t win them all. When you post a link, you can get analytics telling you how much your leads watched, which part they rewatched, and more.

Continue reading to find out more on Facebook video marketing!

Linked Facebook Video

Long-time Facebook users know that linking is the original way to share videos on this network. Most of us used this method when there was no option to upload a file natively.

Today, it’s still one of the quickest ways to share content on Facebook. Once you post a link, viewers must click on it to watch your video which is hosted on a video platform. You can share links to Brid.TV, YouTube, and other online video platforms.

Native Facebook Video

Through native videos to the stars. At least on Facebook. This type of video gets 478% more shares than other types do on the network. Brands have taken note of this as 90% of Facebook pages now use native videos. There’s another interesting statistic. Namely, Newswhip announced that 98% of the top-performing videos were native in 2018.

So, now you know what you should add to your Facebook video marketing strategy. If you want better results, make sure to publish videos that educate and inspire. On Facebook, the top ten most viewed business pages are all media companies. They focus on the news, food, or fashion industries, and use videos.

Here are some Facebook video tips for native video!

Tips for Native Video

Now that you’re familiar with native videos, you’re probably wondering how you can pull it off. We’re here to help you! So, here are the top four practices for this video type:

Native videos are the hottest buzzword among Facebook marketers. If you want customers to stop and watch, then in-feed videos are the answer.

Facebook Stories

Facebook warmly embraced videos because of the huge success of Snapchat, a popular app that features disappearing video content. Instagram quickly came up with its version of this feature which has now been incorporated into Facebook as well as Facebook Stories. 

As you probably know, a Facebook Story is a series of videos or images strung together that auto-plays when viewers click on it. Each Story can either have a photo or a video of up to 15 seconds. Unlike any other feature, Facebook Stories disappear after 24 hours. You can’t like, comment, or share them. They are meant to be more personal. That’s why people can respond to them using Facebook Messenger.

You can share two types of video in Stories:

Let’s take a look at our Facebook video marketing tips for Stories!

Tips for Facebook Stories

You can capture Stories from Facebook’s mobile app. Remember, your viewers expect that your brand is posting a fresh video and not a repurposed content. That being said, Stories feature events that happened recently.

Furthermore, you can use them to feature employees and company culture. For instance, you can show a behind-the-scenes look inside the brand. Some businesses feature products and news in Stories. Decide what works best for your brand! But remember that your main goal is to show what’s real.

Facebook Live Video

Live streaming is a booming industry nowadays. No wonder then that Facebook decided to get a slice of the streaming pie. With Facebook Live video, you can broadcast any event to your viewers. As an added bonus, users get alerts informing them that you’ve started a live stream, which means you can gather a bigger crowd.

Live videos are popular and exciting. But, why would someone drop what they’re doing to watch you go live? Well, usually, because there’s some promise of privileged information, e.g. an announcement. This means that you should use Facebook live to launch products or services, interview customers or influencers, and similar.

Factors For Seo

Where’s the first place people go when they need an answer, idea, product, or service? Not to the Yellow Pages. Not into town. Not even to family and friends at this point. They go to the Goog. And most of them do not go past the first page of results.

And it is for this reason that SEO, or search engine optimization, is a multi-billion dollar industry. SEO is the practice of getting a website to align with Google’s ranking factors. So what are those ranking factors and how can you optimize your site for them? Read on to find out.

Table of contents

What are Google ranking factors?

SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page). When talking about search, we use the term “organic” to refer to search results that are unpaid. This is different from paid results, which come from PPC advertising.

Organic rankings on Google are determined by an algorithm that takes into account various characteristics and SEO metrics —and these are your ranking factors.

There are over 200 Google ranking factors, and while we will never know all of them, we do know many. We also know that while ranking factors and algorithms may shift, the characteristics Google is trying to parse out through them are expertise, authority, and trust (E-A-T).

E-A-T is not a ranking factor; rather, ranking factors are a way for Google to measure of E-A-T.

Types of Google ranking factors

Before we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types.

There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust.

On-page Google ranking factors

The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific—hence the term on-page SEO.

1. Relevant, high-quality content

The single most important Google ranking factor is the quality of your content. This correlates to the consistent publication of high quality content, user engagement, and niche expertise in the chart above. So what makes relevant, quality content?

In a recent survey conducted by Directive, 78% of marketers identified keyword research as a high-impact practice for driving new traffic. The research process allows you to better understand what your audience is searching for and create content that directly addresses these search queries.

2. Keyword placement

Once you know which keywords you want to rank for, it’s important to insert them into specific places on your page. This includes:

Keywords in the title tags are, by far, the most important, followed by H2s and URL.

3. Image optimization

This is an important one—not only because of Google image search but also because regular search results are getting more and more visual—especially on mobile. Here’s how to optimize your images for SEO:

A properly saved, tagged, sized, and compressed image.

4. Niche expertise

It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim.

To build out your niche expertise, you can use the hub and spoke method (also known as pillar page and cluster content). With this method, you create a hub/pillar page on a particular topic, usually a broad, high-volume keyword. This serves as the main resource for that topic, and your various H2s cover different child keywords within that topic.

Then you have your spokes, or cluster content, which are the additional pages that dive deeper into each of the aspects (child keywords) covered in the pillar page.

In addition to demonstrating your expertise within this niche, this method also helps with your site structure, which we’ll talk about later. Since the cluster pages link to and from the pillar content, as well as to each other, this keeps all of your links tightly organized around the same topic.

✅ Is your site optimized to rank on Google? Get an instant SEO audit with our free website grader. ✅

Technical Google ranking factors

Since it involves knowledge of website structure and content management systems, technical SEO is commonly a joint effort between marketing and development teams. But although this may seem complicated, once your website is in good working order, there’s not a lot of ongoing maintenance required in terms of SEO. Here are the technical strategies for improving your rank:

5. Page speed

Users expect a pain-free browsing experience, which is why page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will decrease. You can check yours with GTmetrix or Google PageSpeed Insights.

6. Mobile-friendliness

Back in 2019, Google told us it would be using mobile-first indexing on all new sites. This means that it makes its ranking assessment based on the mobile version of a site rather than the desktop. Then, in 2020 it told us plans for this to be the case for all sites, and as of 2021, all sites are now subject to mobile-first indexing.

In other words, even if the desktop version of your site is flawless, your search engine ranking could take a major hit if it isn’t optimized for mobile. Most content management systems allow you to make preview and adjustments for mobile/smaller screens. You can also use Google’s Mobile-Friendly Test.

In addition to these tests, you should still always preview and test your web pages on an actual mobile device because there are some things that code just can’t pick up.

7. Core Web Vitals

While SEO trends ebb and flow, ranking factors don’t often change. But in 2021, Google did introduce a new ranking factor—Core Web Vitals—as a part of the page experience update. Core Web Vitals quantify a person’s experience on your page, which dictates whether and how they engage with it. They include:

You can improve your Core Web Vitals with lazy loading, code minification, image compression, and more.

8. Website architecture

As mentioned earlier, search engines work by crawling and indexing different pieces of content on your website. Internal links refer to any hyperlink that points to another page on your same website. The more organized and tightly-knit your internal linking structure is, the more points of access you create to any given page, and the easier it is for search engines (and users) to find what they’re looking for.

Ideally, any given page on your site should be accessible in three clicks or less.

To do this, you must be mindful of what pages you’re linking to each time you create a new page or a new piece of content.

It makes it so that search engines can easily understand and index the content. Topic clusters are also beneficial from a user experience perspective. It makes your content easier to navigate and readers will realize that they don’t have to go to multiple sites to find what they’re looking for.

It’s likely that your website already undergoes regular maintenance to check for things like bugs or server errors. For SEO purposes, it’s a good idea to do a technical SEO audit of your site every couple of months to check for things such as 404 errors, redirect loops, and broken links.

9. Site security

Ever wonder what the s stands for in https (as opposed to just plain old http)? Well it stands for secure. And the way you get your site to be an https site rather than an http site is to get an SSL (secure sockets layer) certificate. There are a few different routes to getting an SSL, and the cost depends on the level of security you need as well as your hosting setup. HubSpot, for example offers free SSL through its CMS.

Off-page Google ranking factors

Off-page ranking factors have to do with entities outside of your website, such as social media platforms, influencers, and other websites, but there is one focal point to any off-page SEO strategy:

10. Backlinks

Last but most definitely not least, we have backlinks. A backlink is a link to your page that comes from another website. A page with a lot of links pointing back to it indicates to Google that the particular page is providing exceptional value, and is coming from a credible website. But one link from one quality domain is much better than multiple links from several low-authority websites.

Famous Niche For Blogging

It’s already a steep climb to support yourself with a blog. There are thousands of them on the internet, which makes competing as a professional blogger challenging. That’s why choosing one of the best blog niches, one that provides unique content for specific groups of people, can give you a head start.

By creating content based on trending niches, finding the most profitable blog niches, and while also avoiding broad subject matter, you increase the chances you’ll establish a good following and also have monetization opportunities. If you’re hoping to blog for a living, these aspects are key.

In this post, we’ll explore what niches are and how they fit into the blogging industry. Then we’ll list five of the best blog niches to choose from, from popular niches to the most profitable blog niches. Let’s go!

Understanding good, unique niches and why they’re important for blogging

In blogging, we typically think of a niche as a specific area in which a blogger specializes. Their content relates to this unique subject matter and is considered high-quality and authoritative on trending topics.

Not every blog has a unique niche, and there is some debate over whether or not a blog must stick to a specific niche in order to be profitable/popular. However, it is generally acknowledged that niche blog topics provide some useful qualities that make money and offer content guidance for beginners and advanced content creators alike.

First, a good niche narrows your blog’s content. If you decide to write about any subject that comes to mind, your blog can become somewhat chaotic, bouncing between high-demand topics and those that only a few people want to read. Visitors may struggle to make sense of what your blog is ‘about,’ and this can affect your retention rates.

The creator of Dad With A Pan narrows his food niche by sharing recipes and tips for simple, fun family meals. And it all comes from a dad, which isn’t as common as mommy blogs or female cooking sites.

Scattered subject matter also makes it more difficult to build a dedicated audience. Visitors typically make their way to popular blogs looking for information on a unique topic. If your blog covers many blog topics, it will be harder to encourage first-time readers to engage with additional posts that may not apply to their interests.

Finally, sticking to a high-demand, trending niche can help establish your credibility. Writing about niche blog topics, following one or two ideas, gives you the chance to show your knowledge, while writing broad, shallow articles with ideas and topics that readers can find anywhere, sets you up for failure.

Should you choose to pursue a unique niche, the decision isn’t one to make lightly. You’ll likely be working in this area for years, so you want your subject to be something you find interesting and enjoyable. However, it also helps if the niche blog topic already has an established audience (high demand) and opportunities that make money.

How to start a popular, and profitable niche blog

For beginner bloggers who don’t know much about setting up a site, here’s how to start a niche blog with good topics:

Once you put it all together, it’s rather simple to start your own blog; all you need next are some niche blog ideas and profitable topics!

Starting a blog is one of the best ideas for making money online, assuming you find a trending niche to target. And to help you with that, we created a hand-picked list of the five best blog niches to make your online business profitable, high demand, and unique in 2022.

How to find your niche

Deciding on a niche involves some soul-searching, self-evaluation, and an analysis of trending topics and the public in general.

Here are some important questions to ask for finding the popular, profitable niche that you’ll be excited about long into the future:

Popular niche vs less explored niche: which type should you choose?

You have two options when considering niche blog ideas:

Either way, we want the niche to be profitable, and it must provide opportunities for popular, trending, unique content.

So, which route should you take? Here are some thoughts on each:

Choosing a larger-scale, popular niche

Choosing a less-explored niche

Five of the best blog niches that make money (and are great for beginners)

There’s a host of top blogging niches available for hobbyists and professionals alike. Many—if not all—of them can be profitable. Yet, overall, high-quality content and strong Search Engine Optimization (SEO) are more critical for a blog’s success than a unique niche.

Even so, the top blogging niches below tend to give beginners a higher likelihood of being able to live comfortably off their blog’s revenue. We’ve compiled this list by looking into which popular niches are profitable, high demand, and popular enough over history (instead of fizzling out after a while).

Keep reading to find the best niche blog ideas and topics for your next site!

Profitable niche blog idea #1: food

Everyone eats, so naturally, food is a popular blogging topic. Food blogging gains a fair amount of organic traffic through recipe posts, and you also have the potential to branch out into cookbooks and tutorials. And according to income reports , plenty of food blogs are profitable, bringing in thousands (sometimes millions) each month.

It’s a high-demand, niche blog idea, one that makes money and often thrives on trending food patterns; sometimes we see international cuisines introduced elsewhere (remember how people in the US suddenly realized that hummus and avocados existed?); other times, social media plays a role, like how everyone wanted to showcase pies and sourdough bread at the start of the Covid pandemic. In short, unique topic ideas often come naturally with food blogs.

Pinch of Yum is a food blog that showcases “realistic” healthy meals, focusing on shorter cooking times and affordable ingredients.

You have an even better chance of crafting a profitable blog if you choose to specialize in a particular diet; unique vegan and vegetarian blogs, for example, have an easier time building a loyal audience than more generalized food blogs, as do popular blogs related to specific food allergies.

Learn how to create a popular food blog to get started on the path to profitable content creation! 👈

Niche blog idea #2: fashion

Fashion blogs are one of the most-searched-for types of blogs on the internet . Should you choose to start one, there’s a good chance you’ll be able to bring in organic traffic fairly quickly since thousands of people are looking to follow good, unique blogs in this profitable niche.

The Atlantic-Pacific blog combines east-coast and west-coast styles to offer feminine, quirky, and classic fashion advice.

There are also good opportunities for sponsorships since you’re constantly working with branded products to research for trending, niche blog topics. You could also easily expand your brand onto other platforms, such as Instagram and YouTube, creating additional revenue streams and becoming profitable faster.

Popular niches in the fashion world vary based on the trends themselves. Fashion moves quickly, but many bloggers have found success by focusing on fashion for beginners (like beginner fashion for college kids or people who just recently moved to a city), or when catering to unique needs, like fashion for people with certain hair types, heights, or body types.

Learn how to create a fashion blog with a beautiful theme, a vigor for fashion, and some popular blog topics 👈

Profitable niche blog idea #3: personal finance

Managing your money can get confusing, which might be why so many people turn to good personal finance blogs for help. And, since finance-savvy individuals usually run them, it’s not surprising that there are quite a few of these blogs are in high demand and profitable, some making tens or even hundreds of thousands of dollars per month .

The FinMasters blog covers personal finance with actionable, everyday tips that anyone can complete to improve their financial standing right now.

Finance is a popular niche that isn’t easy to just jump into. While you don’t need a formal finance-related education, you’ll at least want to have a good handle on your own money, and unique tips and tricks to share with readers.

If you’re wondering how to find a profitable niche within the finance world, it usually starts by evaluating your strengths with personal finance, then researching for good blog topics, trending ideas, and specific people who may need help with unique financial situations.

For instance, the Money Under 30 blog helps young adults; Get Rich Slowly focuses on building wealth the smart way: with minimal risk; and The Penny Hoarder taps into unique ideas to save money, and it also offers at-home activities that make money, along with coupons to save in the future.

Niche blog idea #4: lifestyle

The ‘lifestyle’ blogging niche is a bit of a catch-all topic. It only requires bloggers to write about their daily lives and related topics, so lifestyle blogs don’t always stick as closely to a single topic as those in some other profitable, high-demand niches. A popular sub-group is the infamous ‘Mommy Blog’:

The Scary Mommy lifestyle blog showcases multiple contributors who share their experiences and hacks from motherhood, with advice on pregnancy, parenting, kids, lifestyle, entertainment, and relationships.

You can essentially generate a blog that chronicles your life; yet, it must have some sort of pull with trending niches and an overall topic that’s fun, relatable, and useful—like mommy blogs, family travel blogs, or even urban living blogs. The idea is to outline how you live your life, and that often leads to profitable endeavors, since you can showcase good hacks for people to implement in their own lives.

Faq For Digital Marketing

Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.

What is Local SEO?

Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.

What’s the Difference Between On-Page and Off-Page SEO?

On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

How do SEOs choose keywords?

SEO experts use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Ahrefs, Moz, and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.

Do I really need a website?

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

What is social media?

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

What social media platforms are best for my business?

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

Do I need to pay for Facebook?

Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their page through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events.

What does responsive mean?

Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.

What pages should I include in my website?

Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PDD is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.

Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.

What makes for a good web design?

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.

How does a website increase sales?

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

What is the main purpose of social media marketing?

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.

By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

Is it okay to re-purpose content?

With reports, statistics, research, quotes, and testimonials being created on a daily basis, there is bound to be content worth re-purposing for digital marketing purposes. There are countless ways to turn formal business documents into creative online content, including infographics, podcasts, videos, and animated graphics.

What is the difference between digital marketing and digital advertising?

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

How often should I update my web content?

As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.

If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.

What is local SEO?

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.

For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.

Why is there such a range of SEO prices?

When it comes to search engine optimization (SEO), there’s an extremely wide range of strategies to use. Some are simple, yet impactful, and don’t take very long. Others are incredibly intensive and may take days or even weeks to fully implement. Just like many other services, SEO costs all depend on how experienced your SEO agency is and how intensive you want your optimization to be.

What is site taxonomy and how does it relate to SEO?

Site taxonomy is the website structure and ease of navigation through the site. The easier it is to get through your website, the higher Google is to rank it. They like to see clear navigation.

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