Facebook Page Search Engine Optimization

In this guide, we review Facebook Page Search Engine Optimization, Facebook Post For Digital Marketing, Facebook Search Engine Optimization Tips, Facebook Seo For Google, and Facebook Target Marketing For Real Estate.

You’ve heard it before: The key to getting more exposure on Facebook is to optimize your page for search. But what does that actually mean? In this post, we’ll walk you through the steps that will help your brand reach new customers on social media by making sure they show up in Google’s search results.

Facebook Page Search Engine Optimization

Optimize your about page

You can optimize your Facebook page content by using the keywords most important to your business. This includes:

  • Your name, along with the names of any other relevant products or services you offer.
  • A link to your website and contact information, so that people know where they can find more information about your company.
  • A call to action that encourages users to buy something from you (or at least take some kind of action). For example, “Buy Now!” or “Get Started Today!” are great calls-to-action because they give people an idea of what’s being offered and how they can get it right away—and hopefully convince them into taking a step towards committing their money or signing up for something. If there’s no specific product or service involved in what you want people do on the page (e.g., if it’s just general brand awareness), then consider using phrases like “Learn More” or “Explore Our Site.”

In addition:

  • Use professional profile pictures instead of selfies; this will help build trust in other potential customers who may not know much about you yet but do recognize faces as trustworthy sources for information when making purchasing decisions online today -Make sure there isn’t too much text on each post; limit yourself around 300 characters unless there are very few followers who might not have scrolling down far enough on each post needed before leaving comments/questions

Claim a unique vanity URL

  • Choose a URL that is short and easy to remember
  • Choose a URL that is relevant to your business
  • Choose a URL that is not already taken
  • Choose a URL that does not contain any special characters
  • Choose a URL that does not contain any spaces

Use keywords in your Facebook images

  • Use keywords in your images.

Images are one of the most important factors in social media marketing and search engine optimization — users who engage with your Facebook Page will see them, so optimize them for best results. Include relevant keywords in your image’s caption, filename and alt text so that Google Images can return the correct results when someone searches for those terms on their mobile device or computer.

  • Make sure the images are relevant to the post. If you’re posting about kittens and kittens aren’t featured in your image, people won’t want to click on it (and they won’t help you rank). Remember that Facebook is a visual platform—the more relevant an image is to its accompanying text or post title/body content, the better chance it has of being clicked by viewers on their News Feeds.”

Use keywords in your post copy from the get-go

Use keywords in your posts, from the get-go.

>Use keywords in your post copy.

>Use keywords in your post titles.

>Use keywords in your post images and captions.

>Use keywords in links to other relevant pages on Facebook (i.e., external links).

Add relevant hashtags to your posts and captions

In addition to adding hashtags related to your post, you should also consider how many other people use that hashtag.

Use hashtags with high numbers of posts and followers. The more activity on a hashtag, the more likely it will be found by new viewers who also use that hashtag.

Turn on tagging to allow others to tag you

  • Tagging

Tagging is a way for users to identify you. By turning on tagging, people can tag you in posts and photos, which will show up on your timeline (and may also appear in searches). You can turn this feature on by going to your Facebook settings and clicking on the “tags” option or by going to the Facebook for Business page and clicking “Tags.”

Give your followers an incentive to share content

Giving your followers a reason to share content is one of the best ways to increase engagement on a Facebook page.

You can do this by providing incentives for people who like, comment and tag others in your posts.

For example, if you’re running a contest, ask people to tag their friends in order to enter the contest. This will help you build up a larger following as well as attract more attention from the contest’s participants themselves.

You could also try posting photos or videos that encourage users to interact with them by commenting or liking them directly after they’ve been posted – this usually results in higher numbers of interactions than usual because there’s something tangible at stake: The prize at hand!

You should optimize your facebook page for SEO

  • Optimize your Facebook images for search. The images you use on Facebook can be optimized, too. Make sure to include relevant keywords in the image file name, and optimize the description of your image tags to include those keyword phrases.
  • Use keywords from the get-go. When you first start using Facebook as an advertising platform or you launch a new page for your business, remember that search engines will pick up new pages faster than old ones–so make sure all of your posts have been optimized with keywords! But don’t forget about existing pages either; there’s nothing wrong with making some updates here and there if they’re needed (or even just wanted).
  • Add relevant hashtags to post copy and captions. Adding hashtags is another way to help search engines understand what type of content is being shared on Facebook–especially since many people use them as sort of shorthand these days when trying to express themselves quickly online (e.g., “#throwbackthursday”). So while it’s not necessary that every single post has its own unique hashtag tagline attached somewhere within it (that could get very messy), try adding one or two relevant hashtags every week at least so that viewers know what kind of content they might find interesting based on their personal preferences.”

Facebook Post For Digital Marketing

We’ve all been that person that has been on Facebook continuously scrolling through the feed and never stops to actually interact with the post. That seems to be a challenge every marketer faces in the online, digital realm. From the amount of content users see on a daily basis, it’s important for your brand to find a way to break through the noise. Increasing engagement is the best practice for keeping your audience loyal to your brand. Engagement refers to any type of action that someone takes on your Facebook Page. This could include a liking a post, leaving a comment, sharing an update, and more.


Creating a captivating post to share on Facebook is key to have any success in a social strategy. Any eye-catching post will increase engagement and that will leverage your company in comparison to your competitors. To increase engagement, you need to post content that is relevant and personal. Your audience should feel connected to the post in some way. Engagement can further your organic reach which in turn can drive people to your website and even boost sales. The goal is to fabricate and foster a vibrant, active community that feels connected to your company and other customers.

Listed below are prime examples that you can utilize to increase your Facebook engagement.

Fill in the Blank

This is a great way to encourage a response from your audience. They are able to express their creativity and show off their own smarts. A fill-in-the-blank post is perfect for inviting customers to provide their own unique input helps get the conversation going.

You can try these on your Facebook Page:

Spot the Difference

Who doesn’t love the classic game of “I spy with my little eye?” This is a fun and playful way to get your audience solely focused on your post. They’re able to share with you and other online members their finding. Plus, everyone loves a little challenge!

Try this on your Facebook Page by taking any photo and simply making any minor adjustment to it. Make it as easy or as difficult as you want it to be. Your fans will have fun playing along no matter the case!

Tag a Friend

Encouraging your consumer to tag a friend not only increases engagement through a comment but also helps spread your business through word of mouth! When people tag their friends, their recommendation is taken more into consideration due to their credibility and trustworthiness.

Here are a few examples for you to try on your Facebook Page:

Comment With a GIF

A Graphics Interchange Format, more popularly known as a GIF, is a humorous way to get your audience talking! Facebook makes it super easy by including a button directly in the comments section.

Asking your customers to comment with a GIF lets them express their creativity in a quick and simple manner. This post strategy is guaranteed to get people commenting and laughing.

Try using one of these on your Facebook Page:


Creating a poll makes it easy to capture the attention of your audience. It not only encourages them to vote on what they like but also boosts your overall Facebook page engagement. People love voicing their own opinions and a poll makes it easy to do so.

You can use Facebook polls to discover audience interests, determine product preferences, get customer feedback, and relate back to your audience. Just be certain the question you ask aligns with your brand and the message you want to get across.


This strategy can be done in different ways but is suitable for many companies to use. Adding a funny, relatable quote is a sure fire way to get customers engaged. People love sharing humorous content on their pages that they believe their friends will enjoy too.


Running a giveaway on your Facebook Page is the perfect way to promote your business. Giveaways increase engagement with your current customers, assist in finding new potential leads, and boost your overall brand image. To run a successful giveaway, it’s important to set goals, determine your target audience, choose a prize that aligns with your brand, and determine the type of giveaway and the rules that go with it. If you want your customer to like, comment, tag friends, etc., you must specify that in your caption. Everybody loves free stuff, so this a post they will not ignore!

Giveaways can be used by any company across different industries. Choose a prize that reflects what your company has to offer and your audience will love, then the entries will start flooding in.

Wrapping Up

Now that you have more insight on how to improve interactions with your audience, you’re ready to apply that to your Facebook Page. Having strong engagement is important for any company to stay connected to their fans. Create posts that are not only relevant to today’s topics, but also resonates with them on a deeper level. Using the tactics and examples shown above, you can incorporate them into your own Facebook Page strategy and watch your engagement grow.

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Facebook Search Engine Optimization Tips

Discover how to supercharge your reach and boost traffic using Facebook SEO best practice.

Creating a strong social media presence is essential for businesses in 2020.. In fact, research shows that 75% of Facebook users scroll through their news feed daily. Talk about a golden opportunity to reach potential customers!

But once you’ve created a Facebook page, how can you ensure you’re maximizing your chances of success? One of the best strategies for boosting organic reach and website traffic is to leverage Facebook SEO principles. This means optimizing your Facebook page’s content to achieve the best search ranking results possible (without having to spend loads on paid ads)

Ready to get started? Discover everything you need to know about Facebook SEO below!

What is Facebook SEO?

You’ve probably heard of the term ‘SEO’ before, but if you haven’t let’s cover the basics. Search engine optimization (SEO) is a strategy to increase the quality and quantity of traffic to your website. It involves understanding how search engines like Google rank and categorize content on the Internet and using these principles to help design and create content for your website.

Typically, this involves identifying key search terms and keywords relevant to your business, optimizing your website’s domain name and content plus getting other reputable websites to link back to your website. The goal of SEO is to make the most of organic search engine results (a.k.a. ranking on the first page of Google results without having to pay for ad placements).

So, what does this have to do with Facebook, exactly? Well, your Facebook page is essentially a website, so the same SEO principles should apply to maximize your reach and web traffic. Using the key principles of SEO on your Facebook page, you’ll increase organic visibility and search ranking (both on Facebook and across search engines).

So, what key principles should you apply to your Facebook page? Keep reading to discover the 10 must-do steps for boosting traffic with Facebook SEO.

Facebook SEO Must-Do 1: Conduct SEO keyword research

Before you get started with Facebook SEO, it’s important to understand which keywords and terms are most relevant for your business. This will help increase your chances of improving your search ranking both on Facebook and across the web.

SEO keyword research is all about discovering and analyzing the search terms people are using to find businesses (like yours!) online. By understanding the search engine behavior of potential customers, you’ll be in the best position to optimize your Facebook page to reflect these terms.

Conducting SEO keyword research doesn’t need to be tricky! Simply start searching terms into Google to discover what related phrases users are searching. Take this example from a nail salon looking to discover related keywords to one of their key services, nail art.

So, what does SEO keyword research involve? Start by brainstorming 5 to 10 broad topics related to your business. Next, start searching these terms in search engines like Google to understand what key phrases users are searching for (and how many search results they generate). Pay attention to similar phrases or keywords users are commonly searching and use these to create a bank of SEO keywords to leverage across your Facebook page and website.

Once you have a clear list of popular search terms, select a handful that are most relevant to your business. With this list on-hand, you’ll be able to add these keyword terms to your Facebook Page to help optimize your chances of reaching new audiences on the platform. More on that below!

Facebook SEO Must-Do 2: Create a custom Facebook page name

Although it might seem obvious, naming your Facebook page is one of the most important steps you can take to improve your Facebook SEO. This username provides a golden opportunity for brands to boost their search rankings within the Facebook platform as well as on web searches. So, what should you be doing to boost traffic and reach? It all comes down to understanding the key phrases and keywords you can add to your Facebook page name.

Consider what your key services or products are and find creative ways to optimize your Facebook page name to include these terms. Plus, make sure to think about the SEO keywords you’ve identified during your keyword research and use these throughout your Facebook page copy. By adding these terms to your Facebook page name, you’ll be more likely to increase your chances of ranking in the top search results and will also give potential customers a clear idea of what your business does in an instant.

Make sure to choose a Facebook page name that will serve your business well in the long-term. For best results, it’s important to not change this name so make sure to select a phrase that aligns with the core of your brand.

Facebook SEO Must-Do 3: Optimize your vanity URL on Facebook

You wouldn’t launch a website without creating a custom domain name, so why publish a Facebook page without customizing your vanity URL? This simple step can have a huge impact on your Facebook SEO and help boost traffic.

Your vanity URL is the custom username you select for your Facebook page. To customize this URL, simply head into your Page Settings and create your desired username.

Not sure what a custom vanity URL looks like? Take this example from make up brand NARS who have created a custom URL to reflect their brand that reads “www.facebook.com/narscosmetics”.

To make the most of this feature, ensure this username is clear, tailored to your brand and easy to spell. For simplicity, use the name of your business and make sure you’re following Facebook’s username guidelines to ensure you’re adhering to best practice on the platform.

Facebook SEO Must-Do 4: Add SEO keywords to your Facebook Page’s About section

Want to help search engines accurately describe your business? Make sure to optimize your Facebook page’s About section. This copy will be used by search engines like Google to create what’s called a ‘meta description’ (a.k.a. the text that appears under your Facebook page’s heading in the search results).

By creating an About section that highlights your key services and leverages defined keywords, you’ll be in the best position to boost your Facebook Page’s search ranking.

Start by creating a punchy 1 sentence summary of who you are and what you do to give users an overview of your business. Next, provide a list of your core services and products that you provide. Make sure to keep this About section copy short and snappy (under 135 characters) for the best results.

Want to see a great example of an About section summary? Check out this punchy 1-liner from the digital publisher The Good Trade, which explains their core service offering in just a few words.

Facebook SEO Must-Do 5: Share content that leverages SEO keywords

Every post you share on Facebook should be optimized to your brand’s SEO keywords. By strategically adding SEO keywords to the captions of the photos, videos and articles you share, you’ll be able to boost your search rankings across Facebook and on the web.

To improve reach and organic visibility on Facebook, inject your captions with SEO keywords relevant to your business. When users are searching for these terms, both your Facebook page and these posts are more likely to appear in the search results. Make sure these keywords are still relevant to each post to avoid ‘spamming’ audiences with irrelevant terms in the captions of your posts.

Plus, it’s important the articles and content you’re sharing follow SEO best practice as well. This is where SEO blogs come in handy! By publishing engaging, content-rich blog posts that harness SEO keywords in the title and meta description of each post, you’ll boost your chances of organic search and discovery on Facebook. The best bit? You’ll also be driving traffic directly to your website at the same time.

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Facebook SEO Must-Do 6: Improve local SEO with accurate contact information

Have you heard of local searches? For small businesses looking to reach hyperlocal markets of customers, this is a powerful SEO strategy to leverage. On Facebook, users often search for businesses in their local area. For example, a user might search ‘New York restaurants’ in the search bar on Facebook, and the results will be categorized based on restaurant Facebook Pages located in that area.

Take a look at the local search results for ‘New York restaurants’, which shows the importance of keeping your contact information up-to-date to improve your search ranking results.

To ensure your Facebook page appears at the top of these search results, you’ll need to ensure your contact information is filled out correctly and completely. Head to the ‘About’ section of your Facebook page and ensure you’ve added the address, phone number, website and other contact information relevant to your business.

Not only will this make it easier for customers to get in touch with you but it also improves your chances of high rankings in these local searches.

Facebook SEO Must-Do 7: Build backlinks to boost your Facebook page’s SEO ranking

When it comes to Facebook SEO, backlinks are like good reviews. The more high quality backlinks you have to your Facebook page, the more likely Google is to rank your page well in the search results. Why? Because backlines are used as a measure of credibility by search engines.

So, how can you increase backlinks to your Facebook page? Start by adding plenty of backlinks from your own website to your Facebook page, such as throughout blog articles. Plus, make sure to share your Facebook page link with other brands and businesses you’re collaborating with. For example, if you write regular guest blogs for a reputable blogger, encourage them to add a link to your Facebook page at the bottom of these blog posts to boost your Facebook SEO ranking!

Facebook Seo For Google

With over 160 million business pages on Facebook, it has become a continuous challenge to stand out and attract new followers, likes, and shares.

If you want to know how to do SEO for Facebook pages, it’s essential that you know what the latest Facebook updates are so you can leverage them. For example, you must understand how Facebook’s News Feed uses AI to predict what users want to see.

As SocialMediaToday.com explains, there are two main steps to this process:

Knowing your audience and their interests.

Delivering on these values with a continuous stream of related content.

If you feel like you don’t know your audience well enough, social listening is one way to make these insights available and actionable for planning content.

Plus, to increase your organic reach and visibility, you need to make sure that your Facebook page can be discovered not only on the platform itself, but also on search engines.

If you don’t know how to optimize your page for increased exposure, or if you haven’t had any luck with finding accurate resources on the topic, we’ve got you covered!

1. Nomen Est Omen

That’s why you need to be careful and selective when it comes to choosing the name of your Facebook page.

Unlike in the past, you can now change the name of your Facebook page. However, it’s better to get it right from the beginning.

One of the basic SEO rules says that you should use keywords throughout your content, and this means that they should be featured in your page name too.

But, don’t get carried away and overstuff it because you’ll come off as spammy. This practice is bad both in terms of internal Facebook algorithms, and the engagement of your followers.

Nobody likes blatant self-promoting attention seekers. So, names like “Mark’s Sportswear – Cheap Comfy Running Shoes and Apparel” isn’t a good idea. Let’s be honest and admit that nobody would share a post containing such a verbal monstrosity on their feed.

Go for a single, carefully selected, long-tail keyword. Also, since Google puts great emphasis on the first word in your page title, place it accordingly.

The Berg’s Ski and Snowboard Shop name is spot-on – it’s short, includes the “ski and snowboard shop” keyword, and clearly communicates the purpose of the store.

Being too generic won’t help you either as your page will be buried under an avalanche of similar Facebook business pages.

Using special characters, improper capitalization, and weird spelling in order to distinguish yourself won’t do the trick either, not to mention that Facebook doesn’t allow all of these corny tactics. Facebook SEO tips and best practices are often updated, but you should always use straightforward and good quality copy standards on your pages.

So, if your idea of a catchy Facebook Page title is “b.O.b’sL!tTleSpoRtSweaRsHOP”, it’s time to think again.

2. Claim Your Vanity URL

When you create your Facebook business page, you’ll be assigned an automatically generated dynamic URL.

By claiming your “vanity” URL and customizing it to match your company’s name, you’ll receive a significant SEO boost. This branded URL should be descriptive and concise, as its purpose is to be memorable and give your audience a hunch as to what your business is all about.

Needless to say, the vanity URL will increase your brand recognition and visibility.

Obviously, www.facebook.com/pages/CustomMadeShoes is much more searchable than www.facebook.com/pages/CustomMadeShoes/5478569871236, and your target audience will be able to find you more easily both on Facebook and search engines.

A branded URL sounds more professional and it will present your company in a better light.

3. Sprinkle your page with keywords

Keywords are essential elements of your Facebook page SEO optimization, and strategy is key. This means avoiding the shady practice of keyword stuffing, and including keywords in these areas:

It’s a good idea to opt for long-tail keywords that won’t necessarily bring you too much traffic and top-10 Google rankings, but they will make sure that people who visit your Facebook Page are more likely to find it relevant.

In practice, this means using a highly specific keyword like “paleo recipes for beginners” as opposed to the broader “paleo recipes.”

Double-check the keywords of your choice by running a search on Facebook.

If some of your more popular competitors show up in the results, it’s better to pick and use some more specific and low-volume keywords.

4. Leverage the power of backlinks

The fact that authority sources link back to your content is a strong indicator that your content is relevant and valuable. Google likes it when multiple trustworthy sources vouch for the reputation and value of your website.

Don’t forget that backlinks from random sources can hurt your reputation and rankings as well. When it comes to Facebook, it’s important to state that although it’s hard to build links that can point to your page, it’s not impossible.

Use an influencer marketing platform to research and connect with influencers who would be willing to offer you guest posting opportunities and include the links to your Facebook content and custom tabs in their blog posts.

This method will help you boost the popularity and credibility of your Facebook page, as well as generate higher-quality traffic.

You can also incorporate links to your Facebook page within your blog posts, so that your page will be subtly promoted every time a relevant source shares your blog.

5. Polish your About tab

Every new visitor who lands on your Facebook page will first check out your About tab and try to find all the relevant information about your company. Don’t simply whip something up off the top of your head! The About tab is the place that helps visitors to decide whether they’ll become your fans or just passers-by.

It’s true that you don’t have too many characters to explain how amazing your business is – the limit is set at 155 – but it’s enough to summarize your company’s “why” and tell your prospects how they can benefit from it.

Enrich this copy by adding a couple of relevant keywords and you’re good to go.

New York Bakery Co. Bagels crafted a compelling and simple description of their business using the keyword “bagels”.

6. Update your business information

Many businesses fail to provide their accurate contact information, including their address, phone number, or business hours on their Facebook page. The truth is that even if you’re running an online business, you can benefit from having a complete and consistent name, address, and phone number. The address of your headquarters means that your business will be indexed for local search by Google.

As consistency is crucial for your overall rankings, be SEO-savvy and update your name, address, and phone number (NAP) across all of your channels and various directories.

Remember that your prospects use these citations, directories, and other sources for business information, including Facebook pages too.

This means that if your prospects come across conflicting addresses, business hours, or phone numbers, they will be frustrated, which may lead to poor user experience, and ultimately churn.

Here’s another cool perk – if you listed your address on your Facebook page, your users can check-in and share this information in their status, thus additionally improving the visibility of your business.

So, make sure to provide the same contact details throughout different sources and update them in a timely manner to improve your Facebook page SEO optimization.

7. Add custom tabs

You don’t have to restrict yourself to the generic Facebook tabs like About, Videos, or Events. As you start customizing your page with content, the number of tab options grows.

On the other hand, a large Facebook page can make it difficult for your followers to find your posts, images, videos, or reviews.

To make users’ lives easier, create new custom tabs such as Videos, Posts, Photos, Reviews, Community, and Podcasts, and organize your page based on these categories. You can also remove the tabs that you don’t use to declutter your page.

As a result, your Facebook Page will be easier to navigate. Your audience will be able to quickly find relevant information through both Facebook and search engines.

8. Create and share the right content at the right time

It can’t be emphasized enough how relevant and effective content is in terms of promoting your business and generating leads. But we’re not talking about just any content, written for the sake of hitting your weekly posting quota.

We are only talking about high-quality, helpful content that generates engagement and prompts your followers to like, share, and comment. Always make sure that your Facebook content strategy uses the best optimization techniques.

Publish the type of content that educates, entertains, and helps your audience, and makes them bookmark it and forward it to their friends and colleagues. It’s also essential to know the best times to post on Facebook.

Basic Facebook SEO tactics focus on the first 18 characters because Google will use them as meta descriptions, while the first word should be a keyword as that’s what this search engine favors.

It might seem tricky to keep in mind SEO when creating your Facebook posts – but believe us, it’s well worth it!

Including keywords in the description of your posts will make your content go much further and help you increase your reach and engagement.

Facebook Target Marketing For Real Estate

The Real Estate market has traditionally been dependent on realtors’ skills to network and make personal connections. However, Facebook, with over 2.6 billion monthly users and advanced targeting filters, represents a unique advertising opportunity for realtors.

It allows an opportunity to reach the most likely prospective buyers in any country, city, or even a ZIP code. But, if you’re new to the platform, you might struggle a bit at first and even waste money on costly Facebook ads without getting the desired results. Here are a few actionable tips to help you optimize your Facebook ads and get the best results.

12 Tips That Will Generate More Leads:

1. Fine tune Your Audience Targeting2. Use Attention-Grabbing Visuals3. Place Carousel Ads to Show Different Spaces4. Clearly Disclose All the Details5. Leverage Videos or 3D Tours to Bring Properties to Life6. Sell the Lifestyle, Not the House7. Make Sure to Highlight the Location8. Add a Clear and Relevant CTA9. Create and Optimize Your Landing Pages10. A/B Test Your Ads11. Mention Your Contact Details12. Promote Your Open House

1. Fine tune Your Audience Targeting

The most important tip for any Facebook ad, Real Estate or otherwise, is to utilize the advanced audience targeting options. You can add layers of targeting filters to precisely fine tune your target audience.

For Real Estate Facebook ads, the first layer of targeting should be based on location. Facebook allows you to target as precisely as people living in a particular ZIP code. 

Next, you can add demographic filters like age, income, etc. to target your ads to people who can afford to buy a home.

The final layer should be of behavioral targeting filters to show your ads only to people who might be interested in buying or renting a property. You can use interest-based targeting for this.

2. Use Attention-Grabbing Visuals

The first thing that people notice in an ad or a Facebook post is the image or visual. They might not even be aware that they’re looking at an ad until they read more carefully.

The simple fact is that beautiful pictures of houses, both interior and exterior, attract people. So, adding stunning visuals to your ads will help you grab your audiences’ attention. That is the first step.

If your ads are text-heavy or boring, people will just skip past them without even looking once. That is why it is so important to use beautiful images and videos in your Real Estate ads.

Take this housing ad by Zillow, for example. The image that they have used is captivating and would definitely draw the attention of their target audience. After all, who wouldn’t want to live in a house like that?

3. Place Carousel Ads to Show Different Spaces

When someone buys or rents a property, they look at all the aspects of the house. So, simply posting a picture of the exterior is not enough to get people interested.  Moreover, by posting a single picture, you are making people do all the work to find more details.

This problem can be solved with carousel ads that include a series of images that capture the different living spaces of the house. This will give prospective buyers a better idea about the house and whether they are interested in it.

Anyone who clicks on the link after seeing all the pictures is definitely interested in the property. But, if you don’t provide enough information upfront, you may also get unqualified leads who just want to check it out.

Here’s an example of a carousel ad by Camden Property Trust.

4. Clearly Disclose All the Details

Adding to the previous point, you also need to provide all the relevant information about the property in your ad. This includes location, size, type of property, is it for rent or for purchase, and other notable features.

Remember, your aim is to get people interested in it and make it easier for them to make the decision. The more information you provide, the easier it will be for them to decide.

It is also a good idea to paint a picture with your words. A picture of what it would be like to live in that house. Accentuate its notable features and what makes it unique.

If you can mention the asking price, then it would be even better as people who can’t afford it will automatically be filtered out.

5. Leverage Videos or 3D Tours to Bring Properties to Life

A lot of realtors provide live guided tours or virtual 3D tours of the property to the prospective buyers. This is especially helpful in cases where it is not feasible for them to visit the property in person.

A lot of times, people take a virtual tour first to decide if the property is even worth the visit. This saves them time and effort that they would have to spend on travelling to and from the location.

Again, this is an added step to make it easier for your prospects to evaluate a property and make their decision. Moreover, it is also beneficial for you as it takes less time investment on your part as well.

The Camden example above had the option for both a 24/7 virtual tour and a live tour. However, for that, you have to visit their website.

You can choose to include a virtual tour right in your ad instead of making people go to your website.

6. Sell the Lifestyle, Not the House

When it comes to houses, it is as much an emotional decision as it is a practical one. People look more for what the house represents than its actual features.

When writing ad copy for Real Estate ads, make sure that you focus on the emotional aspect as well. When you design Facebook ads, use words that evoke emotions in people and make them want to buy a property.

This ad by The Corcoran Group, for example, paints a picture of the kind of lifestyle that the homeowners of this property will have, Anyone who loves entertaining guests and hosting poolside parties will be immediately interested in this property.

7. Make Sure to Highlight the Location

Reas Estate ads mainly cater to a specific audience who want a property in a specific area. Each listing caters to people from a different location. That is why it is so important to highlight the location of the property in your ads. 

Just adding a location filter for audience targeting is not enough. You also need to mention the exact location and even the address in your ads.

Anyone who looks at your ad should immediately know if it is something they are interested in or not. And. Location is one major criterion for people when looking for houses.

8. Add a Clear and Relevant CTA

This goes without saying that you need to add a clear CTA to all your ads. After all, the whole point of placing an ad is to get people to take the next step.

However, you need to be very clear about what this next step should be. Do you want people to come to an open house? Do you want them to visit your website? Do you want them to call you and schedule an appointment?

Whatever it is that you want people to do next, you should mention it in your ads.

9. Create and Optimize Your Landing Pages

The CTAs in your ads should direct to specific landing pages on your website that are designed to get conversions. As soon as a user lands on your landing page they should be able to get more details about the property mentioned in the ad.

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