Facebook Marketing Strategy For Ecommerce

In this guide, we review Facebook Marketing Strategy For Ecommerce, Facebook Marketing Strategy For Food Trucks, Facebook Marketing Strategy For Mlm, Facebook Marketing Strategy For Real Estate, and Facebook Marketing Strategy For Restaurants.

Social media marketing is a great way for ecommerce brands to reach their customers, but it can also be intimidating. With so many platforms and strategies out there, it’s not always easy to know where to start or which strategies will work best for your business. So today we’re going to focus on Facebook—a platform that has changed dramatically since I started my own business. Here are some tips and tricks for finding success with Facebook Marketing:

Facebook Marketing Strategy For Ecommerce

Get clear about your audience in Facebook.

Before you can make a Facebook marketing strategy, you need to know who your audience is and what they like. You may be tempted to just create a general audience profile, but this will only hinder your efforts. You want to be able to connect with them on a personal level and win over their trust by giving them what they want.

Start by asking yourself: Who is my target market? What do they like/dislike? Where are they located? How old are they? Do I have competitors in this niche that I have come across before? What content has been successful for them (or not)?

Have a plan for content.

Content is the most important part of your Facebook strategy, because without it you don’t have much of a strategy at all. Here are some things to consider when planning out your content:

  • How often will you publish new posts?
  • What types of posts will you share?
  • How will you measure your success?

Get creative with Facebook ads.

The best part about Facebook ads is that you can get creative with your ad types. There are several types of Facebook ads available to choose from, including:

  • Video ads
  • Carousel ads (videos)
  • Story ads (photos)
  • Link ad units (text)

Each one of these has its own benefits and strengths, so it’s up to you to decide which one will work best for your brand. For example, story ads have been shown to perform well in the newsfeed because they show up as pictures instead of text posts. That said, if you have an important message or announcement that needs to be read by a lot of people at once, then link units might be the best option because they’re easy-to-scan blocks of text with only one call-to-action button at the end.

Use these social media tips to market your ecommerce store.

Facebook is a great place to promote your products. You can use Facebook ads to target your audience and create a Facebook group of like-minded people who are interested in the same things as you. You can also create a page for your ecommerce store, where you can share product information, offer coupons and discounts, answer customer questions and more. If you don’t have time for that, then consider using live videos on Facebook Live because they allow people to interact with one another by asking questions or commenting on posts. Finally, you should use Messenger so that customers feel like they know someone rather than just buying from some big corporation.

Facebook Marketing Strategy For Food Trucks

How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend your reach far beyond your physical location. Social media for food trucks is one of the best ways to become a daily presence in people’s lives — no matter where you’re parked. 

The power of social media is only matched by the number of possibilities it brings. According to the Pew Research Center, 69% of U.S. adults use Facebook, 40% use Instagram, and 23% use Twitter. That doesn’t even include other major platforms such as Pinterest, TikTok, and Snapchat.

So, how can you take advantage of these numbers and maximize the impact of your social media presence? This article covers the benefits, top platforms, and best practices for managing social media for food trucks.

Learn how to develop a social media strategy that works for your brand so that you can start serving up content as tasty as your meals.

Get the tools and guidance you need to find new customers and keep your regulars coming back for more.

Main benefits: Social media and food truck branding

When starting a food truck, you need to turn your original concept into a brand that fits you and your vision. Many things will go into your brand identity, from your name to your logo to your signature recipes. A taco truck and a sushi bar should feel as different as their menu offerings. 

To build a consistent brand and generate buzz around your business, your food truck marketing plan should include social media. This is where a large percentage of customer communication now happens.

Social media has become the place where businesses share their most important updates. It’s also where customers interact with those businesses and share their positive and negative experiences with them. Communication happens in both directions — and often publicly.

The content that you post — and others post about you — brings together a group of people centered on your brand. Social media for food trucks revolves around creating this community. Your fans become the backbone of your business and part of the very brand that unites them.

Top platforms: Social media for food trucks 

Your first mission is to choose what social media platforms you want to include in your marketing plan. Different sites work for different purposes and your plan should include more than one platform if possible. 

Facebook for food trucks

While individuals can avoid Facebook, businesses should see it as a necessity. Facebook has become a valuable business directory and review hub. When starting an account, you’ll need a fully optimized Facebook page that includes:

Along with providing current information on your food truck, you’ll be able to respond to customer comments and reviews. Think of Facebook as a more social version of your main website, and make it a major part of your social media for food trucks strategy.

Twitter for food trucks

Twitter is especially valuable for food trucks as it’s all about up-to-the-minute news and conversations. Use Twitter to let followers know where you are, when you move, what food has sold out, and any other helpful information.

Also keep in mind that many people — especially younger demographics — care about brands that share their values. Twitter is a good place to engage in social issues and movements. Avoid using the platform as a personal soapbox, but don’t be afraid to comment on events that directly impact your community. 

Instagram for food trucks

The visual nature of Instagram makes it a natural fit for food-service businesses.

Instagram for food trucks is all about mouthwatering pictures you or your followers share. Generate a luscious library of images that will get foodies in your area excited about your dishes. 

Take your time and get the best photos possible. Recycle these images by including them on review sites, other social media accounts, and your website.

Instagram is also a good place to share location updates and behind-the-scenes photos showing your personality.

Other platforms to consider

Don’t spread yourself too thin on other social media platforms. Facebook, Twitter, and Instagram often have the most engagement and should be your main priorities.

However, if you have the time, experience, and specific ideas, any of the following platforms could be a worthwhile investment, too:

Above all, go where your customers are. If you know that your demographic has a huge presence on Nextdoor, for example, change your strategy accordingly.

Best practices: Food truck social media

These practices will help you make the most of social media no matter the platform.

1. Be consistent with your food truck branding

Every account should reflect the same style and personality. Stay true to your brand. Different platforms lend themselves to different forms of content, but your voice, design elements, and spirit should remain the same.

2. Use hashtags

Hashtags serve two important functions:

3. Post often 

Frequency is crucial to a successful social media account. Be a regular part of your customers’ lives, even when they can’t visit you in person.

Facebook Marketing Strategy For Mlm

Are you looking for ways that you can use Facebook to build your network marketing business?

Here are three easy mlm Facebook marketing strategies that if put into action can get you some big-time results.

Online Network Marketing Success Secrets

Maybe you are just coming online trying to figure out how to market your network marketing business online. Or perhaps you have been online and not getting the results you want so far. If you are ready to stop pulling your hair, and throw all your excuses out and finally start to get some results, then you might want to take a peek at this short video.

MLM Facebook Marketing Strategies You Should Be Using

Most new network marketers are out here just chasing a dollar. Never thinking about their prospects needs or desires. When you post your join me status update all this says is that you are only thinking about yourself. How does joining your team benefit them? Will it help them get what they want? You won’t know that because you have already pushed them away.

One thing that I learned early in my marketing career was the importance of using attraction marketing. This is where you get people reaching out to you instead of you chasing them. You can use this same strategy to use Facebook to build your network marketing business.

There is nothing worse than friends selling stuff on Facebook. People do not come to social media to buy things. They come to keep in touch with friends and their family.

When was the last time you wanted to buy something and went to Facebook? Don’t worry, I’ll wait. That would be never.

If you want to get people reaching out to you asking you about your business, put up a picture of your product without mentioning the company and, talk about the benefit of your product.

At the end of your status update tell people if they want more information to reach out to you. Boom! This is a solid mlm social media strategy just using this simple technique.

You can do this with a text-based status update or even a video. Talk about what it does not what it is.

Your Profile Can Make Or Break You

When someone new comes across your profile what is their first impression? Does your profile look like a big advertisement for your network marketing company? If it does don’t worry just go through and delete all your previous spammy post.

You want to start putting post full of value on your timeline. Solve their biggest problems. You will in, turn, build your marketing list.

Value is the what is going to get people reaching out to you. If you educate them, help them with a problem this creates a big stepping stone in them reaching out to you. People care more about who they join. They want to know you can help them reach their goals.

Some Additonal Stratgies For You

At some point you will want to start using ads to drive traffic to your offers and your websites. Here is a great article and some additonal resources that will help get you going.

In the video below, you are going to learn facebook network marketing strategies tips that you can use today to get better results in your business.

Video: Facebook Network Marketing Strategies

Whether you choose to use this training, or totally ignore it, is up to you. Don’t be like most people and choose the latter. Put these tips into action and see for yourself how things in your business will start to change.

Don’t forget to drop me a comment below and let me know if you got some value from this post.

If this post was helpful, please do me a quick favor and leave a comment, like and share on Facebook or your favorite social media platform.

Text or Call Me: (336) 782-8318 Skype: Reco.Cherry Email: [email protected] Looking For A Coach or Want To Work With Me Personally? Check Out My Work With Me Page.

PS: Need a Step-By-Step Blueprint For Online Marketing Success, You Might Want To Take A Peek At This (Unless You Already Have Too Many Leads) – Click Here For Instant Access

Facebook Marketing Strategy For Real Estate

Real estate agent team leader Jonathan Greene’s Facebook ads never performed well. Like a fish on land gasping for water, many of his posts received sparse engagement (comments and reactions), just a smattering of leads and likes.

After employing Curaytor’s Facebook marketing playbook, he’s beginning to see results.

A July 7 Just Listed post he boosted for $60 has generated over 50 leads, more than 100 reactions and 23 comments, reaching nearly 14,000 people — the numbers of Facebook marketing gold.

There’s a science to Facebook marketing, and Curaytor has been in the laboratory. After millions of client and firm dollars spent on Facebook ads and analyzing the results, it’s sharing the winning formula.

“The devil’s in the details,” Curaytor co-founder, author and sales & marketing expert Chris Smith said.

The promise

Facebook marketing represents a huge opportunity for real estate brokers and agents by offering a cost-effective alternative to expensive portal leads from Zillow Group sites Zillow and Trulia, and realtor.com.

But reaping fruit from the Facebook marketing tree requires careful attention to detail.

Curaytor has built a business off coaching its approximately 500 clients on advertising with the network. Many of its clients spend at least $500 per month on Facebook ads and Curaytor has insight into all of them. The firm has also pulled learnings from its own ads.

From those millions of dollars spent each month on Facebook ads, the firm has determined the key elements real estate pros need to pay attention to to get results, including:

Read on for Curaytor’s Facebook Marketing Playbook, a 15 point guide including its recommendation on each of the above.

Think clicks + leads‍

A Facebook ad without a goal is a boat adrift, lost at sea: leads may show up, but it will be an accident.

As most brokers and agents primarily need to fill their sales funnels, most should focus on generating leads and clicks with their Facebook marketing, not branding and awareness, Smith said.

Have a smart lead follow-up system in place

Generating leads and pumping them into a database without a smart, streamlined follow-up system is a waste.

An effective system features:

These elements increase conversion rates over the months-long (and sometimes years-long) journey from lead to buyer or seller client.

Audience size

Leave high school behind.

To generate leads and website visits from Facebook ads, especially a sustained number over a long period of time, marketers must target monthly audiences in the 40,000 to 60,000 range, Smith said.

Of course, specific audience size depends on the particular makeup of an advertiser’s market and lead goals, but the above numbers are a rough average. In short: leave high school behind, think college-sized audiences.

However, target audience size should vary depending on goals, Smith added. Sometimes it makes sense to go narrow.

For example, if agents want all their current and former clients to see their new promo video, they should consider running the ad multiple times to a tighter audience, Smith said.

Targeting

Facebook offers a staggering number of audience-targeting filters. Narrowing audience by geography and age is usually enough in most cases, according to Curaytor Facebook marketing guru John Mackin.

To generate real estate leads from a hyperlocal campaign (at about the neighborhood level), Mackin recommends targeting ages 28 to 65 and leaving other filters untouched.

It’s much better to go 10 percent too big than 10 percent too small, he said. You don’t want to wrangle a big fish with a too-small net.

Geography

Both Smith and Mackin stress that ads perform best when advertisers split audiences up by region, whether that be neighborhoods in a city or areas of the country.

Facebook automatically directs ads to the audiences that give the most bang for the advertiser’s buck, which can, paradoxically, leave consumers in some locales untouched if a large enough geographic range is chosen.

Curaytor learned this when running national Facebook ads, Smith said. If it ran an ad to the whole country, it showed predominantly to users in just three states: California, Texas and Florida.

By spending the same amount of money, but targeting the ad to five smaller geographic regions — the South, East, Midwest, Northeast and Canada — the firm reaches a wider, more diverse audience for the same money, Smith said.

The same principle holds at the city level.

Match Facebook audiences to campaigns

This one’s obvious, but important to note nonetheless.

If advertisers want to generate leads from a new five-bedroom, three-bathroom listing, they should target their Facebook ad to an older demographic, those who are more likely to have larger families.

On the flip side, if they want to shout about a new downtown loft listing, skew the ad targeting to a younger audience.

Budget

Advertisers need to spend money consistently over time to get Facebook marketing results, Smith said. “Don’t just dip your toe in the water.”

Smith recommends spending between $300 and $500 per month (at least) on Facebook ads. This spend allows advertisers to spread ads relatively evenly throughout the month, about two each week.

Every market’s different, but generally advertisers can expect to receive between 60 and 80 leads per month for monthly spends between $500 to $1,000 (assuming they follow the best practices outlined in this article), Smith said.

Given the high return on real estate leads that convert, and even turn into repeat business and referrals down the road, “you almost can’t spend too much,” he added.

Duration

Ads that run from five to seven days usually perform best, Mackin added.

These short periods also help advertisers evaluate what’s working and what’s not. They can then double down on the winners and cut the losers.

Ad placement

Facebook advertisers can choose from among five locations for their ads: Desktop timeline, mobile timeline, right rail on desktop, Instagram and Facebook’s ad network.

Ads in Facebook’s timeline (both desktop and mobile) perform best, especially for real estate brokers and agents who should be looking for clicks and engagement, Mackin said.

Ad design

Ad copy and images should communicate a crystal clear message so that consumers get the point with just a glance. They also must be enticing, which stimulates clicks and leads.

It’s important to use only high-quality images. Rougher images will bring down a Facebook ad more than anything else, Mackin said.

If using copy on the image itself, don’t cover more than 20 percent of it. Advertisers can, but Facebook charges more for these ads, and typically it’s not worth it, he added.

Advertisers should customize each ad’s copy, Mackin said. Include a clear call to action, a compelling headline and a description. The description won’t always show up by default, but it will increase an ad’s performance, he added.

Place links prominently in ad copy

Facebook shortens the visible ad copy after a couple of lines, so it’s critical to place links high up, otherwise they could be buried behind a “See More” link.

Place links in the first one or two sentences and then again toward the bottom of the copy, Smith said.

Entice just enough

Provide enough valuable content to catch consumers’ attention, but not so much that they have all they need and avoid clicking the link. Create allure.

Advertisers should provide enough detail, information and value to drive engagement — rich description, number of beds and baths, amenities and photos — but compel consumers to visit their site to login for more information.

Sometimes what’s left out of the copy is more important than what’s in, Smith said.

When posting a new listing, for example, use multiple high-quality images of the property and an enticing description, but leave out the address and price, he added.

An alluring ad also generates comments, another great place for advertisers to pull in leads. Leads from the comment section account for 15 to 20 percent of the total generated from some ads.

Facebook Marketing Strategy For Restaurants

While it was once a great way to reach a new audience by sharing posts, images and updates, changes to the site’s algorithm mean that organic reach — the number of people businesses can reach without paying — has dropped significantly.

The good news is there are still plenty of ways that you can benefit from your restaurant’s Facebook account.

People frequently use Facebook when searching for business information, which means having a restaurant profile on the site is a must.

Additionally, the sheer number of people that use the platform every month — 2.6 million as of the latest investor report — means that ads and Messenger are potent ways to connect with people across the country.

This guide to Facebook for restaurants will look at ten up-to-date Facebook marketing strategies you can use to increase sales.

Facebook Marketing for Restaurants: 10 Effective Strategies

Optimize Your Profile

Creating a business profile and keeping it up-to-date is essential to Facebook marketing for restaurants.

Your profile is your restaurant’s home on the site. It’s the page people looking for your business will discover first.

This is important because people consistently use the platform to search for restaurants.

A survey by payments company Square found that 52% of consumers had discovered a new business on the platform. This was more than Google Reviews, Yelp, Newspapers, and Magazines. For millennials, the number went up to 70%.

You just need to make your page easy for people to find and ensure that it has all the information they need to visit your restaurant.

London restaurant Smoke and Salt has a well-optimized Facebook profile. It has everything a restaurant’s Facebook profile needs, including:

Check out the image below to see this in action.

This ensures that when Facebook users search for the restaurant, its profile is the first result.

For more inspiration, check out our list of great restaurant Facebook page examples.

Get Customer Reviews

Customer reviews are a brilliant way to encourage people to visit your restaurant.

That’s because 90% of customers research a restaurant before making a dining decision, and more than 55% of consumers consider online reviews when choosing where to eat.

The question is, how do you get reviews?

The easiest strategy is simply to ask. Start with friends, family, or regular customers who you know enjoy your restaurant.

Another option is to keep an eye on comments on your Facebook page. If someone leaves a comment saying they enjoyed your restaurant, ask them to leave an official review.

Facebook displays reviews on a separate, easily accessible tab on your profile. This tab makes it easy for customers to get an overview of what people think about your restaurant.

Check out Smoke and Salt’s review section below.

But, what happens if you get a negative review?

While this isn’t an ideal situation, it can be an opportunity to portray your restaurant in a positive light.

A survey by online magazine PYMNTS found that 45% of customers would actually be more inclined to visit a restaurant that responded to negative reviews.

Doing this may reduce any damage caused by a negative review.

Use Facebook Ads

Facebook ads are a great way to reach a high number of new potential customers. They are also super easy to use, all you need is a Facebook business profile and a credit card.

There are several reasons why a Facebook ad strategy can be effective.

Granular Targeting

Audience targeting lets you create very specific profiles based around people who might like your food.

Here are some groups your restaurant could show ads to:

Variety of Offers

When creating ads, use compelling offers.

You could provide customers with a discount via email, direct them to download your app, promote an event, or book a table.

Just choose the offer that best suits your restaurant and the customer segment you are targeting.

Be sure to track the effectiveness of each offer and each segment. If one strategy isn’t working, you can easily stop the ads before losing too much money. On the other hand, it’s easy to keep going once you’ve found a strategy that works.

Sell Products

One of the ways Facebook marketing for restaurants has changed over the years is the new features the company is always adding to profiles.

The shop is one of the most interesting as it lets businesses sell products via their profiles.

Many restaurants started using this feature during the COVID-19 pandemic as a way to bring in business while their restaurants were shut.

It is a good way to increase your revenue streams even if your business isn’t currently being affected by the shutdown.

Restaurants can sell a variety of products on their profile. Here are some ideas:

The way it works is that restaurants add a section to their Facebook profile called “Shop.” They then add listings for all the items they want to sell.

The listing should include a high-quality image, a price, and a description of the product. Your profile will show a select few items, or users can click through to the shop page to see all your offerings.

You can then either send visitors to your website to complete their purchase or use Facebook’s commerce manager to process the payment on the platform.

Look at the shop for London-based Sri Lankan restaurant Hoppers in the image below. The restaurant sells a variety of products such as meal kits, curry powder, banana chips, soda, gift cards, and more.

The product description then contains detailed information about the item, the restaurant’s contact details, and a link to the website.

Use Facebook Messenger

At its heart, Facebook is a communications platform. Messenger is a powerful Facebook marketing tool that makes it as easy as possible for people to communicate with you once they find your profile.

You can set your page up so that a pop-up appears with a welcome message as soon as someone lands on your page.

Adding frequently asked questions to the pop-up is an easy way to point customers towards helpful information. Create questions that people may have about your restaurant and set up an automated reply that answers the question.

For example, a question could be “What time do you open?” and the answer could be “We are open from 11 a.m. until 10 p.m.”

Below is Smoke and Salt’s message box with four questions.

Sometimes customers may have a question that requires an actual response from someone in your team. Customers can use the pop-up to ask for help.

Set up an automated response so that when someone messages you, Facebook replies saying you’ve received the message and that you’ll reply as soon as possible.

You can then respond via your Facebook page when you see the message.

Include a Call-to-Action

Facebook profiles make it easy to include a call-to-action button at the top of the profile. Use this to ask customers to either:

Just choose the one that’s most important to you.

Let’s say you want to use the button to get customers to download your app, just like AppInstitute customer Raglan Road.

The button encourages people to use the app. It directs them to a landing page with links to either Google Play or the App Store so people can download it no matter their operating system.

If customers visit the page on mobile, it skips this landing page and instead takes them directly to the relevant app store.

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