Facebook Marketing For Massage Therapist

In this guide, we review Facebook Marketing For Massage Therapist, Facebook Marketing For Mlm, Facebook Marketing For Mortgage, Facebook Marketing For Musicians, and Facebook Marketing For Nonprofits.

The online world is a big place, and it’s full of people with questions about your massage business. How do you reach them? By using social media marketing!

Facebook Marketing For Massage Therapist

Promote Your Business

There are so many ways to promote your massage therapy practice on social media. Let’s start with the most obvious: use Facebook to post photos of your work and your staff. After all, you’d love for people to know what you look like and how much fun you have hanging out in the office together!

Next up, consider sharing pictures of equipment and supplies related to massage therapy (if applicable). These might include items like sheets, oil bottles or linens — whatever makes sense for what you do as a business owner.

You could also share photos on Instagram from inside your workspace; if it’s one large room or multiple rooms then consider uploading panoramic shots instead of just single images.

Finally, share some photos showing off your office space — whether that be one large room or multiple small offices within an open concept floor plan — these unique spaces were made specifically for working on bodies so they deserve their own spotlight!

Educate Your Customers

The best way to help your customers is by educating them. Your clients have many questions about massage therapy, and chances are you’ve got the answers! Use social media as a platform to share your knowledge with prospective and current clients.

You can use Facebook, Instagram, or Twitter to:

  • Educate your customers on how massage therapy can benefit them.

For example: “Did you know that monthly massages reduce stress? They also help lower blood pressure levels.”

  • Educate customers about what you offer (i.e., services). For instance: “I offer Swedish massages in 10 minutes that are great for stress relief.”
  • Share articles from reputable sources on topics related to wellness and self-care. For example: “The benefits of weekly massages for women who suffer from joint pain.”

Create Urgency

  • Create Urgency

There are a few ways you can create urgency to get people to take action. One of them is to use scarcity: make your offer seem more valuable by telling your customers that it’s only available for a limited time. For example, when you have an open house event and sell massages at discounted rates, let your customers know that the offer will only be valid until midnight on the same day that they see it. This way, they’ll be more likely to book right away because they don’t want to miss out on such an amazing deal!

Another way you can use urgency is by using time-limited offers (for example, “This weekend only!”). By creating a sense of urgency in this way, you give people an incentive not only to act right away but also make sure they don’t procrastinate and forget about what could potentially be one of their best experiences ever!

  • Take Advantage Of Facebook Ads

Post Testimonials and Reviews

Testimonials and reviews are essential to building trust with potential clients, especially if they’re looking online. If you can show off how many happy clients you have, you’ll be more likely to convince people that your massage therapy services are worth their time and money.

Google My Business is a platform where businesses can connect with their customers by providing information like phone numbers and opening times, as well as reviews left by previous customers. This can be useful when it comes to getting feedback from happy clients who want others to know how much they enjoyed their massage experience at your business!

Remarket to Website Visitors


Remarketing is a way to keep in touch with people who have visited your website. It can help you to convert more visitors into customers. You can use remarketing to target people who have visited your site, but not converted.

It is important for therapists to have a presence on social media.

Social media is a great place to build your brand and educate customers. It’s also an easy way to get more people interested in what you do.

This is especially true when it comes to massage therapy, where many clients are suffering from pain or illness and need professional help right away. Massage therapists should use social media as a way to show off their work and generate new business opportunities by making their services known online.

Facebook Marketing For Mlm

Are you looking for ways that you can use Facebook to build your network marketing business?

Here are three easy mlm Facebook marketing strategies that if put into action can get you some big-time results.

Online Network Marketing Success Secrets

Maybe you are just coming online trying to figure out how to market your network marketing business online. Or perhaps you have been online and not getting the results you want so far. If you are ready to stop pulling your hair, and throw all your excuses out and finally start to get some results, then you might want to take a peek at this short video.

MLM Facebook Marketing Strategies You Should Be Using

Most new network marketers are out here just chasing a dollar. Never thinking about their prospects needs or desires. When you post your join me status update all this says is that you are only thinking about yourself. How does joining your team benefit them? Will it help them get what they want? You won’t know that because you have already pushed them away.

One thing that I learned early in my marketing career was the importance of using attraction marketing. This is where you get people reaching out to you instead of you chasing them. You can use this same strategy to use Facebook to build your network marketing business.

There is nothing worse than friends selling stuff on Facebook. People do not come to social media to buy things. They come to keep in touch with friends and their family.

When was the last time you wanted to buy something and went to Facebook? Don’t worry, I’ll wait. That would be never.

If you want to get people reaching out to you asking you about your business, put up a picture of your product without mentioning the company and, talk about the benefit of your product.

At the end of your status update tell people if they want more information to reach out to you. Boom! This is a solid mlm social media strategy just using this simple technique.

You can do this with a text-based status update or even a video. Talk about what it does not what it is.

Your Profile Can Make Or Break You

When someone new comes across your profile what is their first impression? Does your profile look like a big advertisement for your network marketing company? If it does don’t worry just go through and delete all your previous spammy post.

You want to start putting post full of value on your timeline. Solve their biggest problems. You will in, turn, build your marketing list.

Value is the what is going to get people reaching out to you. If you educate them, help them with a problem this creates a big stepping stone in them reaching out to you. People care more about who they join. They want to know you can help them reach their goals.

Some Additonal Stratgies For You

At some point you will want to start using ads to drive traffic to your offers and your websites. Here is a great article and some additonal resources that will help get you going.

In the video below, you are going to learn facebook network marketing strategies tips that you can use today to get better results in your business.

Video: Facebook Network Marketing Strategies

Whether you choose to use this training, or totally ignore it, is up to you. Don’t be like most people and choose the latter. Put these tips into action and see for yourself how things in your business will start to change.

Don’t forget to drop me a comment below and let me know if you got some value from this post.

If this post was helpful, please do me a quick favor and leave a comment, like and share on Facebook or your favorite social media platform.

Text or Call Me: (336) 782-8318 Skype: Reco.Cherry Email: [email protected] Looking For A Coach or Want To Work With Me Personally? Check Out My Work With Me Page.

PS: Need a Step-By-Step Blueprint For Online Marketing Success, You Might Want To Take A Peek At This (Unless You Already Have Too Many Leads) – Click Here For Instant Access

Facebook Marketing For Mortgage

As you’re probably aware by now, Facebook is an extremely effective tool for advertising and reaching new customers. Mortgage brokers can use this to their advantage by targeting homeowners, buyers, and renters.

When looking into investing your money into online marketing channels, don’t sleep on Facebook. As a mortgage broker, you should be devoting a good chunk of your budget towards Facebook ads.

With 2.74 monthly active users, Facebook gives you huge reach. It’s not a stretch to believe that at some point, a lot of those users will be in need of a mortgage broker.

What’s more – the average user spends 34 minutes a day on Facebook. Combine this with Facebook’s capable ability to hyper-target specific audiences quickly and efficiently, and you’ve got a great online marketing strategy on your hands – especially for mortgage brokers in particular. In this article, we’ll teach you how to make sure your ads appear for users.

Read on for some of our best tips for mortgage brokers, complete with some great examples and actionable pointers. And, as always, reach out to the team here at K6 with any questions you have. We know Facebook ads inside and out, and we can’t wait to help you see some killer results.

Facebook Ads: Some Basics

Let’s start off with a few of the basics – just in case you’re new to Facebook Ads or want a quick refresher.

Before you start generating leads and seeing results from your Facebook ads, it’s super important to understand how they work.

Your Facebook Ads will appear in different places across the platform, for example:

The majority of ads are shown on the Facebook Newsfeed.

Facebook ads are great for lots of reasons. According to Facebook, they’re especially helpful if you’re looking to:

For mortgage brokers, Facebook ads are great for increasing the traffic to your website, generating leads (through call-to-actions and more), and to promote your page/business.

Getting Started

Creating an ad from your Facebook Page is relatively easy. You’ll also have lots of creative freedom and control over the features of your ad.

Promote Your Business

Boost Post Button

Some of your Facebook Page posts may include a Boost Post button. This is a blue button that essentially converts an existing post into an ad.

Once you’ve boosted a post, it will appear as an ad in the same placements that traditional Facebook ads appear in. You can also select the audience, however, and customize the post in many of the same ways that you can for traditional ads. This is a great way to boost engagement through your ads and create brand awareness.

Promote Button

On your Facebook Page, you’ll notice a Promote button. Use this button to create ads based on particular business goals. This option is a great one for generating leads – so mortgage brokers, listen up!

If you use the Promote button, Facebook will compile information from your Page and help you create successful ads. It does this by mixing your Page’s information with your business goal that you’ve specified and identifying the best ways to advertise.

Ads Manager

You can also use Ads Manager if you feel like you want even more control over the creation of your ads. Ads Manager features all the tools you need to create ads. You’ll have complete control over all aspects of the ad creation process, as well as where they’ll appear and their duration. Advanced features included in the Ads Manager include custom audience creation, Facebook pixel creation, testing, access to all placements – and more!

In addition, you can also manage your payments, billing history, and spending limits. You can make copies of your ads, ad sets, and campaigns if you’d like to do that, too. Other great features include result analytics and custom graphs and tables that include customized metrics.

A Quick Note on Budgets

Before we move on to our top tips for mortgage brokers, we wanted to give you a quick rundown of how budgets work on Facebook Ads.

With Facebook Ads, you’re in complete control of your budget. Based on your budget and set duration, Facebook will spend evenly across that.

Facebook lists two different ways to control your spending:

Your ads will enter an auction system, where Facebook works off of your budget. You’ll pay per number of clicks and number of impressions. Facebook gives you the option of choosing automatic or manual payments, and you’ll be able to view all of your charges in the Billing section of the Ads Manager.

How Mortgage Brokers Can See Success With Facebook Ads

Now, let’s get into the good stuff. As a mortgage broker, it’s important to get the most out of Facebook Ads, as it can make or break your online marketing strategy.

1. Use Targeted Ads

Ad targeting is a great feature on Facebook Ads, and it’s something you should definitely be using as a mortgage broker. You can target your ads specifically to groups of people who have an interest in housing or mortgages or by their location.

Facebook Ads feature some very specific targeting filters. For example, you can narrow it down to only recent university graduates if you want, or target people in certain tax brackets. This way, you can create highly personalized and tailored ads that speak directly to the people you want to reach.

Facebook allows you to do a lot with demographic information and mortgage brokers can use this to their advantage. Location, Age, and Detailed Targeting can help you narrow down your audience.

Some A/B tests may be in order so that you can determine what works best for each audience, but the hard work will pay off. Additionally, you can save multiple customized audiences so that you can select different ads to run for each one.

3. Consider Your Goals

When you’re creating your Facebook ad, you’ll need to have a goal to enter. For mortgage brokers, we always recommend choosing Lead Generation as your goal type. This is because the main goal of most mortgage brokers is to get potential customers to leave their information or chat with someone directly. Page likes, shares, and bookmarks are great, but they aren’t the main goal here.

Choosing Lead Generation as your goal will prompt potential customers with an easy to fill out lead generating form for them to enter their contact information. It costs a bit more to choose this option, but it pays off in the end.

4. Take Advantage of Call-to-Action Buttons

Call-to-action buttons are an amazing way to generate leads, and Facebook Ads, as a platform, lends itself wonderfully to creating ads featuring call-to-action buttons.

The end goal of Facebook Ads are ultimately conversions, so using call-to-action buttons is one of the most direct ways to do this. Mortgage brokers can use them to direct potential customers to specially designed landing pages, contact information forms, application forms, and more.

If you’re stuck on what kind of button to use, a good one to use would be More Info or Learn More type of button. You can use the button to direct users to a form where you can collect contact information, such as names and emails so that you can contact them with additional information.

5. Images Win

You’re always going to see more success with an ad that uses images as opposed to only text. This is because as humans, our brains process images over 60 thousand times faster than text. With emotional images, users will be more drawn towards a specific action that you aim to evoke with the emotional image.

It’s pretty simple to do – if you want users to feel happy, use a happy image. Additionally, images with faces tend to do well because we respond to the emotion in a human face. We often make decisions based on emotions and we tend to look to a human face to gauge the appropriate emotion for the situation.

Images featuring people that users can identify with are also a great idea, just like the Expert Mortgage Group example above. It’s an excellent way to show that how your business fits into that lifestyle. Once people have identified with your brand, they’ll be more likely to choose it when it comes time for them to find a mortgage broker.

The great thing about Facebook Ads is that you can include more than one image as well. If you have a few images you’d like to use, try out the carousel feature. If you’re not sure what image to choose from but you want to create a single ad image, you can also run a split test to decide which image brings in a bigger response.

6. Facebook Desktop placement

This is a quick tip, but one we didn’t want to skip over because it makes a difference. Most people focus on mobile placements for their ads because they assume that people are on mobile. And for good reason – because 81% of people access Facebook only on their mobile phones.

However, it’s super important that you don’t sleep on Desktop placement. Mobile phones are great for people on the go, but when someone sits down at a computer, they’re often much more likely to be focused and driven to take action from a Facebook ad.

7. Limit Overexposure of Your Ads

Have you ever seen the same ad come up so many times that you just think I’m so annoyed by this ad!? Well, it happens to everyone and that’s why it’s so important to adjust the frequency rules on your ad. If you don’t, customers might decide to go with another, less annoying group of mortgage brokers.

Don’t worry, controlling your ad settings is easy. First, you’ll have to set a condition on your ad. Choose Frequency and is greater than X. Next, you’ll set your action to Turn off ad sets. It’s that simple!

Of course, you want them to see it more than once (we’ll go over that more in the following tip), but it’s one thing to see an ad 3 or 4 times… and quite another thing to see it 9 or 10 times.

8. Facebook Ad Analytics

Make sure to monitor your performance on Facebook Ads. After you’ve run a campaign, you’ll want to look at the results. The information you can get from the results of your campaigns will help you to run better future campaigns. After a few campaigns are under your belt, you can compare campaigns and determine what elements your of ads perform best.

Facebook Marketing For Musicians

You’ve seen music ads all over your feeds and your stories, and the question on your mind might be: do social media ads actually work?

The answer is, absolutely! As a musician, you can use social advertising to promote music, get your fans on your email list, or sell event tickets and merchandise.

If you’re curious how to run an effective ad campaign for your music, this beginner’s guide will teach you everything you need to know about Facebook ads for musicians. You’ll learn about how to choose a campaign objective, audience targeting, budget options, and much more. We’ll also go over a sample strategy you can use to create your own Facebook ads campaign.

Which is better for advertising music: Facebook or Instagram?

There are many ways to advertise your music, but when it comes to paid social ads, Facebook and Instagram are the two biggest platforms. Which one you use depends largely on where you have already built up a presence, and where your target audience spends their time.

They also differ slightly in the kind of content that resonates with platform users:

Ideally, you should experiment with both and see what works best for you and your target audience. You may find that your budget is better spent on one platform over the other. Or you may ultimately end up using a bit of both.

Whatever the case, the process for setting up paid ads is the same for both Facebook and Instagram. It’s done through the Facebook Ads Manager. Your overall strategy for paid advertising will also remain largely the same on both platforms. Later, we’ll get into exactly how to use Facebook Ads Manager and how to create a robust ad strategy. That way you can apply what you learn here on either social media platform.

Beyond clicking “Boost” or “Promote”

If you’ve been using Facebook or Instagram to build your online presence as a musician, you may have noticed the option to boost the reach of your posts with a little bit of ad spend. You may have even tried this out and seen a few spikes in the number of people seeing and interacting with that post.

Boosting posts is a great way to get your feet wet in the world of social media advertising. However, it’s just one of the many ways to spend your ads budget. The primary purpose of the “boost” button is to get more of your existing followers to see your content. After all, less than 10% of your followers see your content organically.

If your goal is to gain new loyal fans, then you need a much more comprehensive advertising strategy. You won’t be able to achieve this goal if you rely solely on “boosting.”

Before you start advertising on Instagram or Facebook

Before we get into how to use Facebook Ads Manager and how to develop an ad strategy, it’s important to identify whether or not you’re ready to invest in paid advertising. When done incorrectly, paid ads can be a bit of a money pit, so you want to make sure you have everything you need to start running successful campaigns.

Paid ads are not going to get you hundreds of thousands of new fans overnight. Instead, they will amplify the work you have already done with regards to your social media presence, your marketing efforts, and your music.

Things you’ll need before you start advertising your music

Setting goals and timelines for your music advertising

The other thing to consider as you’re getting started is when exactly to run your paid ads. Many musicians turn to Instagram or Facebook advertising right before and right after a new release, and while this is a great time, it’s not the only time you should be running ads.

If your goal is simply to get more streams for your new single, you’re not thinking big enough. Your goal should be to gain dedicated fans who will obsess over every single one of your songs and consume or purchase everything you have to offer. This means that you should work on building up this following little by little over time.

Regardless of whether or not you have an upcoming release, run ads with older music or other existing content. This will help you refine your strategy, allow you to make mistakes and learn from them, and figure out what works best for you and your ideal audience.

When it comes time to run an ad campaign for your upcoming release, you can show the ads to these same people, knowing they’re already warmed up, somewhat familiar with you, and are ready to check out your new song. Not to mention, you’ll already have the experience to make sure your new release campaign is optimized for success and gives you the best results for your budget.

Getting started with Facebook Ads Manager

Creating Facebook or Instagram ads is done through the Facebook Business Suite. There are two places to do this: the Ad Center and Facebook Ads Manager. The latter is much more comprehensive and will allow you to customize more variables, so that’s the one we’ll be looking at.

In order to navigate to the Ads Manager, click on More Tools in the left side panel within Facebook Business Suite, then click on Ads Manager.

This is where you’ll be creating your ads. It’s also where you’ll view ad performance. In this section, we’ll cover some of the steps you need to take to create an ad. We’ll also explore your ad options and how to decide which is best for your music goals.

1. Facebook campaign objectives

This is perhaps the most important step in creating your ad because it tells Facebook how it should be spending your money. Select the wrong objective at the wrong stage in your campaign and you’ll be paying a high price to get a single Spotify stream from someone who has no interest in ever listening to you again.

Facebook campaign objectives fall into three categories: Awareness, Consideration, and Conversions. You can find detailed descriptions of each objective here.


Facebook will simply show your ad to as many people as possible in your target audience to increase awareness of your music.


Facebook will show your ad to people who are likely to engage with your ad, watch your video, click on a link, or maybe even give you their email address.


Facebook will show your ad to people who are likely to take a more committed action, such as buying merchandise from your website.

It may be tempting to always use the Conversion objective — merch sales are great, right? But remember that your ultimate goal is to find dedicated fans — people who will not only buy one t-shirt, but also every single t-shirt you ever put out for the rest of your music career. Finding these people takes time and a well-crafted strategy.

Your overall strategy should include ads with all three campaign objectives, gradually narrowing down your audience into people who are most likely to become fans. But don’t worry, we’ll cover exactly how to do this in the strategy section of this article.

2. Facebook audience targeting

Facebook Ads Manager allows you to get very specific with who will see your ad. This is crucial, because the last thing you want to do is waste your ad budget showing it to people who are unlikely to respond. When creating your audience, there are a few options to consider:

Create a new audience while creating your ad

This is the simplest option and is great for the first stage of your ad campaign, where your goal is to warm up a completely cold audience (people who’ve never heard of you before). It will allow you to target people based on their location, age, gender, demographics, interests, and behaviors.

For example, if your music sounds a bit like Tove Lo’s and you think her fans would enjoy your songs, you can create an ad with them in mind by selecting “Tove Lo” as an interest.

Create a Facebook custom audience

In later stages of your campaign, you should think about targeting a more custom audience. This allows you to retarget people who have already interacted with you in some way. Maybe they’ve engaged with your posts, watched your video, or even visited your website. This way, you can spend money knowing with confidence that your audience already knows you, likes you, and will respond well to your ad.

Pro Tip: In order to track visits to your website, Facebook uses a piece of code called a pixel. Before running retargeting ads, be sure to install the pixel on your website and give it a chance to collect information about 20-30 events (actions completed on your website). This will give Facebook an idea of what kinds of people perform actions on your website. Facebook can then refine your audience to include more of those people.

Facebook lookalike audiences

Once you’ve identified a custom audience containing people who’ve already interacted with you in some way, you can let Facebook create a lookalike audience. This will be an audience full of brand new people who are likely to enjoy your brand and music because they “look like” people who already do — they fall under similar demographics, share similar interests, or have behaved in similar ways.

By creating a lookalike audience, you can promote your music to a completely cold audience (people who’ve never heard of you) knowing there’s a good chance they’ll respond positively.

Don’t forget to exclude audiences

When creating your ad, it’s important to think carefully about who should see it; but that alone is not enough — you also need to think about who shouldn’t see it.

Say, for example, that you’re setting up an ad to invite people to pre-save your upcoming single. The last thing you want Facebook to do is show it to somebody who has already pre-saved it. Not only does this create a poor experience for that person, but it wastes your ad budget on someone who’s already done what you’re asking them to do.

To avoid this, create a custom audience of people you don’t want to see your ad; then exclude them from the ad’s audience.

3. Ad budget and schedule

The question you’ve probably had on your mind this entire time is “How much does it cost to advertise on Facebook?” The short answer is, it will cost as much as you have to spend. The long answer is, it depends on many different factors, including the ad settings you choose.

Since this is a beginner’s guide to Facebook advertising, let’s keep things simple and assume the following:

With these two default settings left untouched, your ad will compete in an auction with ads from other advertisers who are also hoping to get attention from the same audience. The winning ad is the one that will be shown to people.

However, unlike in a regular auction, your ad’s chances of winning aren’t just dependent on how much you bid. Facebook also takes into account:

This means that in order for your ad to be shown to as many people as possible for the lowest possible cost, you need to optimize your ad as much as you can (more on this in the next section).

In any case, Facebook will never spend more than the budget you set. Within Facebook Ads Manager, you will be able to set a Daily Budget (how much to spend each day) or a Lifetime Budget (how much to spend over the course of the ad set). Many people like the convenience of setting a daily budget, but choosing this option means Facebook will spend exactly the amount you indicated, even if you would have gotten better results by spending more or less. With a lifetime budget, Facebook will adjust how much is spent each day based on the ad’s performance, making the most of your money.

When setting your daily or lifetime budget, you may find that there’s a minimum amount you have to spend. This number will vary depending on your campaign objective, optimization settings, currency, and schedule. Play around with this number and see how raising it or lowering it affects your estimated daily results.

The other thing to consider is how long your ad will be running. With a daily budget, setting an end date is optional and you can stop the ad manually once you’re happy with the results. With a lifetime budget, you have to set a specific end date.

The best length of time for your ad will depend largely on your campaign objectives, your audience size, and your overall campaign strategy. For example, if you’re running an ad in the first stage of your campaign to warm up a large cold audience, your ad needs to run long enough to create a suitable audience for the next stage. In other words, you need enough people to interact with your ad so you can later retarget them with another ad.

On the other hand, if you’re in a later stage of your campaign where your audience is much smaller and more targeted, you probably don’t need to run the ad for too long. In fact, if you set the schedule for too long, Facebook will start showing your ad to the same people more than once. As your ad is running, keep an eye out on the frequency metric. It’s okay for people to see the same ad two or three times, but anything over four will create a poor user experience for them and will negatively impact your ad’s performance.

Finally, Facebook offers something called Campaign Budget Optimization. If you’re running multiple ads at the same time that are part of the same campaign, you can set a budget for the entire campaign and let Facebook decide how to distribute funds among the different ads. For example, if you’re testing the same ad with two different audiences, this will analyze the results in real time and allocate more budget to the ad that’s performing better.

4. Optimizing your ad content and placement

As we hinted at in the last section, optimizing your ad’s content will not only improve your overall results, but save you money, too. Here are the most important things to consider:

Placement types

You likely have seen ads in common places like Facebook newsfeeds, Instagram feeds, and Instagram stories, but there are many more places where your ads can appear. Through Facebook’s Audience Network, you can even place ads within select apps that participate in the program.

You can choose to distribute your ad through Automatic Placements and Facebook will determine the best places to show your ad, based on where it’s likely to reach your target audience.

Alternatively, you can choose Manual Placements and select the exact places where you want your ad shown. This is a great option if you want to advertise only on Facebook or Instagram, but not both. You may also choose this option if you already know where to reach your target audience.

Ad types

When creating your ad, you can choose to use an existing post or upload brand new creative assets and copy (accompanying text). Your ad can be a single image or video, a carousel, or a collection of media. As a general rule, video tends to outperform other ad types because it’s much more engaging and better at grabbing people’s attention, especially in places like Instagram stories.

Ad creative

Your ad can be as simple as a short clip from your music video or an informal TikTok-type message from you about your new single. You can also experiment with text animations and other creative elements.

If you’re uncertain about what kind of ad design would resonate with your target audience, you can try Facebook’s Dynamic Creative option, which will automatically generate multiple variations of the same ad by combining different components in creative ways. However, if you already have an established brand that your organic followers are familiar with, it’s probably best to stay true to that.

Depending on where your ad will be shown, you may also need to add a headline and a description. Be sure to consider the platforms you’ll be using when writing these. For example, descriptions on Facebook can be longer than on Instagram, where people often don’t even read them.

Finally, make sure your creative assets follow the correct dimensions and are customized for each placement type. Ads Manager will help guide you through this and give you a chance to make any adjustments.

Facebook Marketing For Nonprofits

As a nonprofit organization, you may not have a large marketing budget to spread awareness and raise funds for your cause. This makes it challenging to gain volunteers, build brand awareness, and advertise fundraising campaigns. Fortunately, in today’s world of nonprofit social media advertising, you can still attract a huge audience with a small budget — thanks to Facebook Ads for nonprofits.

It’s no secret that Facebook draws a vast audience. According to Oberlo, there are currently 2.8 billion monthly Facebook users, with 1.84 billion using the site every day. This makes Facebook an excellent platform to promote your nonprofit and place your fundraising ads.

Even so, advertising on Facebook requires some smart investing — not only in how you spend your money but also in the way you build your ads. This guide will answer the following questions:

We’ll also give examples of good nonprofit Facebook ads. Read on to find out everything you need to know to start using Facebook Ads for your nonprofit.

Keep your organization growing with expert advice and all the tools you need, all in one place.

Why should nonprofits use Facebook Ads?

Your nonprofit likely already has a free Facebook page where you post photos, updates, and announcements about your mission and ways people can support it. Are your posts reaching a large enough group of supporters?

According to adespresso, the average organic reach for Facebook posts is 5.2% of the page’s total likes, while the average engagement rate per post is only 0.27%. Those are pretty low figures, but they can rise if you create great posts and invest in paid Facebook Ads.

Facebook Ads are paid advertisements that appear on the sidebar of Facebook on desktop. These ads also appear in News Feeds on both desktop and mobile, giving your nonprofit plenty of exposure. Even better, your nonprofit ads can target specific Facebook users based on certain demographics — enabling your Facebook ads to be seen by your target audience. Facebook ads can increase your chances of getting more support for your mission and fundraising campaigns.  

‌When you create Facebook ads, you choose an objective for your campaign — such as raising attendance for an upcoming event. 

Facebook then enables you to track your ads to see which audiences respond best to which ads. This helps you decide where your advertising budget is best spent. You can also create multiple ad campaigns to see which strategies work best for raising donations, increasing visitors to your website, or gaining new supporters beyond your current donors. 

What special rules exist for Facebook Ads for nonprofits?

To regulate the type of ads that appear on its platform, Facebook introduced Facebook Special Ad Categories in 2019.

These categories place restrictions on ads about social issues, politics, credit opportunities, housing, or employment opportunities. It prevents advertisers from targeting users based on age, gender, location, and other certain demographic details. If your nonprofit’s mission falls into any of these categories, this could limit how you use Facebook Ads.

Do your fundraising ads or nonprofit social media advertising campaigns fall into any Facebook Special Ad Categories? If any of your nonprofit activities fall in the following areas, you may need to select a special ad category:

If any of these categories applies to your nonprofit ads, you can still target your ads by creating a Facebook Special Ad Category Audience. This feature enables you to aim your ads at specific Facebook users on a more limited scale. You can target your Facebook ads based on region, state, or city, but not by zip code. You can also include specific interests to focus your ads on a target audience but won’t be able to exclude any specific groups.

You can also learn how to use your Facebook ads to market your nonprofit effectively by contacting a Constant Contact marketing advisor. Considering how important Facebook Ads can be to your nonprofit social media campaign, you should study the Special Ads Category feature and understand the potential limits of promoting your nonprofit’s mission on Facebook.

What types of Facebook Ads do nonprofits use?

Nonprofits typically use two different types of Facebook Ads: Page Post Engagement and Call to Action ads. Both offer benefits for increasing awareness of your nonprofit or getting people to participate in your events.

Page Post Engagement ads

If one of the posts on your nonprofit’s Facebook page is very popular with your friends and followers, you can use a Page Post Engagement ad to promote that specific post to a wider audience on Facebook. This is a great way to attract more supporters and potential volunteers to your mission.

A successful Page Post Engagement ad can gain many likes, increase engagement in the comments section, and be shared with more people and groups. Keep in mind that you should only pay to promote posts that are already popular with your target demographic. 

Call to Action ads

These Facebook ads are designed to get people to take a specific action. Such actions can include visiting your nonprofit’s website, getting people to attend your fundraising event, or increasing the number of friends and followers on your Facebook page.

You can also add buttons to a specific ad that takes those who click on the button to a website to donate or learn more about your mission.

How can you create great Facebook Ads for nonprofits?

For your nonprofit ads to promote any sort of positive response from Facebook users, you need to build good Facebook ads. This means more than just writing great ad copy. To build an effective nonprofit social media advertising campaign, you’ll need to keep the following tips in mind. 

Put powerful call to action messages in your headlines 

‌Most people read the headlines of ads, so make sure yours communicates a strong call to action (CTA) in just a few words. If you’re building a fundraising ad, emphasize the words “give” or “donate.”

For instance: The nonprofit Purify H20 uses its catchy campaign title “Give Water, Give Life” as its main headline. The words are impactful, easy to remember, and quickly inform readers of the action they’re taking. 

Add a button to Facebook nonprofit ads to encourage immediate action 

As mentioned earlier — if you’re creating Call to Action ads, you’ll receive an option to create a button that directs a Facebook user to a website where they can take that action. Use this tool to lead people to ways to donate or learn more about your fundraising ads. These ads can give your nonprofit a strong source of revenue.

Appeal to your supporters’ emotions ‌

You’re likely very emotionally invested in your nonprofit’s mission — so why not help others become similarly invested through your Facebook Ads?

Offering short and powerful stories of the impact your nonprofit made on the lives of specific people is something you can do even in a brief Facebook Ad. Once Facebook users make an emotional connection with your work, they’ll be much more likely to donate and support your cause.

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