Best Newsletter Subscription Plugin For WordPress

So you’ve built a WordPress site or blog and are looking for the best newsletter subscription plugin. In this post, I’ll be outlining the best newsletter subscription plugins for building your email list.

Do you want to grow your WordPress website? If so, then it’s important to not only attract users but convert them into subscribers. One of the most effective ways to do this is by creating a newsletter subscription to your website. In this guide, I’ll show you how to install and configure the best WordPress newsletter plugin on your website

In this article, I’ll quickly go through the top three WordPress newsletter subscription plugins so you can get started building a mailing list.

Best Newsletter Subscription Plugin For WordPress

Does WordPress Have a Newsletter Plugin?

Yes! WordPress has many different newsletter plugins. You can use different plugins to build your list and send your newsletter.

However, keep in mind that WordPress doesn’t send email reliably. You’ll definitely want to use a separate email provider to send emails instead of relying on your web hosting server to do that.

Sending email through your web host is unreliable. And you might even get your hosting account blocked if you’re sending a lot of newsletters out.

In this article, we’ll be sure to mention the WordPress newsletter plugins that work with WP Mail SMTP. This makes it a lot easier to send emails without getting blocked, and you’ll also be able to use a bunch of reporting and logging tools to measure your success.

1. WP Mail SMTP

WP Mail SMTP is the best SMTP plugin for WordPress. It lets you send WordPress emails through a transactional email provider so that they don’t get filed away as spam.

WP Mail SMTP

WP Mail SMTP is an essential companion to your WordPress newsletter plugin. It’ll make sure that all of your newsletters are delivered successfully, and also unlock valuable extra tools that help you monitor each email after it’s sent.

It’s easy to set up and even provides White Glove setup for non-technical users. See our guide on WordPress SMTP settings for setup details.

Open and Click Tracking for Newsletters

Even better, WP Mail SMTP lets you track email open rates and link clicks in all of the emails you send.

Open and click rates for WordPress emails

This will boost the insights you get on your WordPress newsletters as well.

For example, let’s say you want to measure the success of a particular subject line in a newsletter. WP Mail SMTP lets you see open and click data for any newsletter in a list or a chart.

Email report graph over 30 days

Some newsletter plugins offer basic open and click tracking. But often, this isn’t separated out by subject line. So WP Mail SMTP gives you much more detailed insight into the subject lines that work best.

And you can even see if every individual newsletter was opened and clicked.

The Newsletter Plugin email log info

Resend WordPress Newsletters

If one of your subscribers doesn’t receive a newsletter, what do you do? You could manually forward a copy, but it might not look too professional.

So WP Mail SMTP lets you resend a newsletter to a specific recipient on demand. You can send the newsletter to the same email address or edit the address first.

This is a great way to resend individual newsletter emails that failed. And if you have a bunch of failed emails, it’s easy to tick and resend them all at once.

Resend WordPress emails in bulk

Behind the scenes, WP Mail SMTP queues emails so they’re sent in batches. That reduces the load on your web server for smooth sending without any performance impact.

Pricing: WP Mail SMTP Lite is free to download from WordPress.org. It lets you send WordPress newsletters through a selection of API-based mailers or an external SMTP server.

For full email tracking and resending functionality, you’ll want to get the Pro version ($99/ yr). The Elite license ($149/ yr) includes White Glove Setup.

2. WPForms

WPForms is the best plugin for newsletter subscription forms. You can use WPForms to make custom forms and connect them to your email marketing service.

WPForms

WPForms comes with hundreds of WordPress form templates including pre-made newsletter subscription forms. For example, here’s how to create a Mailchimp subscribe form in WordPress.

It’s also really easy to use hCaptcha on your WordPress forms to stop spam.

Once you’ve connected your email marketing provider to WPForms, it’s easy to publish the form and start getting signups. You can even let your visitors pick which segment or group they want to join.

Mailchimp groups subscription form in WPForms

If you want to collect signups from your contact form, that’s simple as well. WPForms makes it easy to add a Mailchimp signup checkbox to an existing contact form. You can use the same tutorial for any email marketing service that WPForms supports, including:

  • Constant Contact
  • AWeber
  • Mailchimp
  • GetResponse
  • MailerLite
  • Campaign Monitor
  • ActiveCampaign
  • Drip
  • Sendinblue

Pricing: WPForms Lite is free to download from WordPress.org and includes Constant Contact integration. Upgrade to WPForms Pro to unlock all of the other email marketing addons.

3. OptinMonster

OptinMonster is the best WordPress popup plugin on the market. It lets you create marketing popups that will help you get more newsletter subscribers.

OptinMonster

OptinMonster is easy to use, even if you’re a beginner. You can design any kind of popup using one of the templates provided when you sign up. Just add an optin form to your popup and style it to match your site.

optinmonster popup builder

After that, it’s easy to connect your email marketing account to OptinMonster so that your subscribers are directly added to your list. OptinMonster supports lots of different tools, including:

  • Mailchimp
  • AWeber
  • MailPoet
  • ActiveCampaign
  • HubSpot
  • ConvertKit
  • EmailOctopus
  • MailerLite
  • Mad Mimi
  • GetResponse
  • Sendinblue
  • + more.

The platform also has its own subscriber management tool called Monster Leads. This is especially handy if you want to keep a backup of your subscribers.

Pricing: You can start making email newsletter popups for free. Paid plans start at $14/ mo and include 1 free ‘Done-For-You’ campaign.

4. RafflePress

RafflePress is the best giveaway plugin for WordPress. If you want to build an email newsletter quickly, RafflePress is hands-down the best tool for the job.

RafflePress homepage

RafflePress lets you run a contest easily on your website. In order to enter, your visitors will need to complete an action that you choose.

For example, you could give your visitors 1 entry for following you on Twitter, and 3 entries for signing up to your newsletter.

RafflePress action to join an email newsletter

This is an awesome way to incentivize your visitors to join your list, whether you’re just starting out or you want to grow an existing list rapidly ahead of a big event.

It’s easy to connect any contest to a list you create in:

  • Constant Contact
  • AWeber
  • Mailchimp
  • ActiveCampaign
  • Drip
  • + more.

All your visitors need to do is join the list and they’ll be automatically entered into your giveaway. It’s easy to customize the number of entries and the actions you want people to take.

And to see how effective RafflePress is, check out how Agile’ grew their email list 52% with RafflePress.

Pricing: You can get started with the free version of RafflePress today. The paid version starts at $49/ year and includes email verification for your contest entries. Tip: If you have any difficulty with the entry notifications, check out how to fix RafflePress not sending mail.

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