Some time ago, I was fascinated by all sorts of newsletter plugins for WordPress. Although, none of them really impressed me. This is why I decided to build my own plugin. My goal was to make the best WordPress newsletter plugin ever. And here it is, Best Newsletter Signup Plugin for WordPress!
Just like with choosing the best hosting for your WordPress site, you’ll want to choose the best newsletter signup plugin for your WordPress site if you’re serious about growing a large mailing list. Because the last thing you want is abandoned email addresses, which are ones that don’t receive blind copy emails or never see your newsletters.
Not everyone is finding success with their newsletter opt-in rates. But you can! Here’s my top six recommended newsletter signup plugins to help you get started.
Best Newsletter Signup Plugin For WordPress
Does WordPress Have a Newsletter Plugin?
Yes! WordPress has many different newsletter plugins. You can use different plugins to build your list and send your newsletter.
However, keep in mind that WordPress doesn’t send email reliably. You’ll definitely want to use a separate email provider to send emails instead of relying on your web hosting server to do that.
Sending email through your web host is unreliable. And you might even get your hosting account blocked if you’re sending a lot of newsletters out.
In this article, we’ll be sure to mention the WordPress newsletter plugins that work with WP Mail SMTP. This makes it a lot easier to send emails without getting blocked, and you’ll also be able to use a bunch of reporting and logging tools to measure your success.
1. WP Mail SMTP
WP Mail SMTP is the best SMTP plugin for WordPress. It lets you send WordPress emails through a transactional email provider so that they don’t get filed away as spam.
WP Mail SMTP is an essential companion to your WordPress newsletter plugin. It’ll make sure that all of your newsletters are delivered successfully, and also unlock valuable extra tools that help you monitor each email after it’s sent.
It’s easy to set up and even provides White Glove setup for non-technical users. See our guide on WordPress SMTP settings for setup details.
Open and Click Tracking for Newsletters
Even better, WP Mail SMTP lets you track email open rates and link clicks in all of the emails you send.
This will boost the insights you get on your WordPress newsletters as well.
For example, let’s say you want to measure the success of a particular subject line in a newsletter. WP Mail SMTP lets you see open and click data for any newsletter in a list or a chart.
Some newsletter plugins offer basic open and click tracking. But often, this isn’t separated out by subject line. So WP Mail SMTP gives you much more detailed insight into the subject lines that work best.
And you can even see if every individual newsletter was opened and clicked.
Resend WordPress Newsletters
If one of your subscribers doesn’t receive a newsletter, what do you do? You could manually forward a copy, but it might not look too professional.
So WP Mail SMTP lets you resend a newsletter to a specific recipient on demand. You can send the newsletter to the same email address or edit the address first.
This is a great way to resend individual newsletter emails that failed. And if you have a bunch of failed emails, it’s easy to tick and resend them all at once.
Behind the scenes, WP Mail SMTP queues emails so they’re sent in batches. That reduces the load on your web server for smooth sending without any performance impact.
Pricing: WP Mail SMTP Lite is free to download from WordPress.org. It lets you send WordPress newsletters through a selection of API-based mailers or an external SMTP server.
For full email tracking and resending functionality, you’ll want to get the Pro version ($99/ yr). The Elite license ($149/ yr) includes White Glove Setup.
WPForms is the best plugin for newsletter subscription forms. You can use WPForms to make custom forms and connect them to your email marketing service.
WPForms comes with hundreds of WordPress form templates including pre-made newsletter subscription forms. For example, here’s how to create a Mailchimp subscribe form in WordPress.
It’s also really easy to use hCaptcha on your WordPress forms to stop spam.
Once you’ve connected your email marketing provider to WPForms, it’s easy to publish the form and start getting signups. You can even let your visitors pick which segment or group they want to join.
If you want to collect signups from your contact form, that’s simple as well. WPForms makes it easy to add a Mailchimp signup checkbox to an existing contact form. You can use the same tutorial for any email marketing service that WPForms supports, including:
- Constant Contact
- Campaign Monitor
Pricing: WPForms Lite is free to download from WordPress.org and includes Constant Contact integration. Upgrade to WPForms Pro to unlock all of the other email marketing addons.
OptinMonster is the best WordPress popup plugin on the market. It lets you create marketing popups that will help you get more newsletter subscribers.
OptinMonster is easy to use, even if you’re a beginner. You can design any kind of popup using one of the templates provided when you sign up. Just add an optin form to your popup and style it to match your site.
After that, it’s easy to connect your email marketing account to OptinMonster so that your subscribers are directly added to your list. OptinMonster supports lots of different tools, including:
- Mad Mimi
- + more.
The platform also has its own subscriber management tool called Monster Leads. This is especially handy if you want to keep a backup of your subscribers.
Pricing: You can start making email newsletter popups for free. Paid plans start at $14/ mo and include 1 free ‘Done-For-You’ campaign.
RafflePress is the best giveaway plugin for WordPress. If you want to build an email newsletter quickly, RafflePress is hands-down the best tool for the job.
RafflePress lets you run a contest easily on your website. In order to enter, your visitors will need to complete an action that you choose.
For example, you could give your visitors 1 entry for following you on Twitter, and 3 entries for signing up to your newsletter.
This is an awesome way to incentivize your visitors to join your list, whether you’re just starting out or you want to grow an existing list rapidly ahead of a big event.
It’s easy to connect any contest to a list you create in:
- Constant Contact
- + more.
All your visitors need to do is join the list and they’ll be automatically entered into your giveaway. It’s easy to customize the number of entries and the actions you want people to take.
And to see how effective RafflePress is, check out how Agile’ grew their email list 52% with RafflePress.
Pricing: You can get started with the free version of RafflePress today. The paid version starts at $49/ year and includes email verification for your contest entries. Tip: If you have any difficulty with the entry notifications, check out how to fix RafflePress not sending mail.